The Walt Disney Company was founded in 1923 by Walt and Roy Disney. Over the decades, Disney acquired major entertainment brands like ABC, ESPN, Pixar, Marvel and Lucasfilm. In recent years, Disney has seen revenue and asset growth, with their MyMagic+ system being a major focus. MyMagic+ utilizes "Magic Bands" and smartphone apps to enhance the customer experience at Disney parks by providing personalized recommendations, wait times and payment features to optimize visitors' time. Disney aims to collect big data on park visitors through Magic Bands to further personalize the magical experience they are known for providing.

1. Nick Augustyniak

2. Products
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Walt Disney Studios
ABC
Marvel
Disney Parks
ESPN

3. Company History
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1923: Founded by Walt and Roy Disney.
1955: Disneyland opened
1966: Walt Disney died
1971: Walt Disney World opened and Roy died
1996: ABC/ESPN acquired
2006: Pixar acquired
2009: Marvel acquired
2012: Lucasfilm acquired
2013: MyMagic+ unveiled

4. Financial Info
● 2013:
○ Revenue $45B (6.5% growth)
○ Net Income $6B (8% growth)
○ Assets $81B (8.5% growth)
○ Stock: $70.54

5. What’s Hot
● MyMagic+
○ Magic Band ( Easy Access)
■ Park
■ Resort
■ Payment
■ FastPass+
○ Smartphone App
■ View wait times
■ Free wifi

6. Story Time
● Magic Bands = BIG DATA
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Track location inside parks and resorts
Personalize experience
Recommend restaurants, rides, attractions
Time efficient recommendations

7. Secret Sauce
● Extraordinary customer service
● Entertain and educate
● Magical experience for all

8. Competition

9. Prediction?

10. Questions?