Dan Gordon will be discussing Return on Investment (ROI) In the Pest Management Business at the 2011 Pest World conference in New Orleans

1. Discussion Topic for Pest World 2011<br />Return on Investment (ROI) In the Pest Management Business - Daniel S. Gordon, CPA of PCObookkeepers.com - Buying, Trying, and Growing Your PCO Business. These are the decisions PCOs are faced with every day. This discussion will focus on the decision making tools needed to make successful financial decisions. Topics covered will be asset, personnel and marketing expenditures. A special case study will be developed that will determine the ROI required to implement a Social Media campaign. Participants will learn what they must receive in order to make the investment in this area.<br />About Daniel S. Gordon, CPA<br />Certified Public Accountant with an expertise is in entrepreneurship and new venture management. He has personally been involved with building two pest control companies that employ over 100 full time employees.<br />Was employed by Deloitte and Touche, an international accounting and consulting firm, as an auditor and tax consultant <br />Started, owned, operated and grew a pest management firm in Northern New Jersey that he eventually sold to a large regional Pest Management Company for a significant profit.<br />Worked as CFO for acquiring Company. While there the company tripled in size in terms of revenues and employees.<br />Currently owns an accounting and consulting firm that specializes in building pest control businesses. <br />Website: www.pcobookkeepers.com<br />Owner / Manager of the “Linked In” group “PCO Business Solutions.” With over 800 PCO members as well as others who serve the PCO industry, it is the largest Social Media platform for management of PCO Businesses in the social media arena. Examples of the daily conversations:<br />Hiring Commercial Sales People<br />Building Wealth in the Pest Control Industry<br />GPS Systems<br />Food Safety Management<br />Motivating Technicians to Sell<br />Has spoken for PCT Magazine at various Business Summits, National Pest Management Association, New Jersey Pest Management Association, The Michigan Pest Control Association, Pestpac and Service Pro’s user conferences. Topics include route management, Business building, pricing for profit, running an efficient office and how doing so will make you a successful PMP.<br />Has written articles for PMP, PCT and Pest World Magazines on:<br />Social Media for the PCO<br />What to look for in an accountant<br />Pricing Ant Programs for profit<br />Running an Efficient office<br />Effective Routing<br />How to Grow a Pest Control Business<br />Implementing an Animal Control Program<br />Dan is a graduate of Northeastern University where he graduated Magna Cum Laude with a degree in Accounting and Management.<br />