Discussion 1
The brand I choose to evaluate a communications audit for is the company Nike. Nike engages in the design and development, marketing and sale of athletic footwear, apparel, accessories, equipment, and services. It currently operates domestically and internationally with a strong presence in countries in North America, Europe, Africa and parts of Asia. Nike currently utilize a multitude of online and offline communication methods through outlets such as internet, Social Media Advertising, Television as well as Brick and Mortar physical locations.
In regards to internet communication Nike's website Nike.com has generated over 82 million views in August alone, with an average visit Durant of about 4 minutes. Nike.com currently ranks as 4th among Fashion and Apparel websites and 194 in the United States in regards to website traffic, according to similarweb.com.
Nike also has a powerful social media presence, currently holding over 318 social media accounts spanning over major platforms such as Facebook, Twitter, Youtube, Pinterest, and LinkedIn. (Ravi, 2018) Even more interesting is that Nike segments separates pages for its products based on the audience. For example, Nike features an instagram sole for US Football (@nikeusfootball) this page currently had a following of 2.5M, a page for basketball (@nikebasketball) having a following of 11.2M. This segmentation of accounts allows for Nike to narrow down its marketing and communication to a target audience.
Nike also uses television advertising as a strong arm of communication. The utilization of advertising through television during sports broadcasts that allows the communication to be streamlined directly to its core audience. For example, advertising athletic basketball apparel during basketball events. Nike even shares it stance on social justice issues when they recently debuted a ad in support of Colin Kaepernick, this campaign are reported to have raised income by 10 percent (Youn, 2018).
Lastly, Nike uses physical locations use to communicate its brand awareness. According to Statista.com Nike currently operates a total of 1,152 retail stores, a rise from 674 in 2009. Outside of Nike stores, Nike also sells merchandise using third party retail stores. Some of the largest retail stores being Macy's, Dick's Sporting Goods and Kohls, among others.
Overall, Nike had a strong communication presence. They are heavily involved in Social Media, TV Advertising as well as having a strong physical presence. It is hard to surf the web or shop without seeing some sort of Nike Brand.
References
Nike: number of stores worldwide 2019. (n.d.). Retrieved from https://www.statista.com/statistics/250287/total-number-of-nike-retail-stores-worldwide/ (Links to an external site.).
Ravi, K. (2019, September 27). How Nike became a Leader on Social Media. Retrieved from https://blog.unmetric.com/nike-social-media (Links to an external site.).
Youn, S. (2018, December 21). Nike sales booming .
TOMsMKTG 434 Group ProjectSpring 2015R.docxedwardmarivel
TOMs
MKTG 434 Group Project
Spring 2015
Rajit Sandhu, Andrea Garzouzi, Donaldson Whigan, Ramadhanya Hunaina, Raveena Cheema, Judy Chen, Tommy Lam, Evan Calip
(Work on the cover page together- maybe add in the picture we’re using to represent us)
ADVERTISING PLAN
TOMS had huge success in it’s early life of the business. It’s recent decline in popularity in the last few years can be attributed due to the larger mysteries of TOMS never fully answering when they first started selling their shoes. It’s teenage and college audience from before are now are more mature and socially conscious which led them to ask questions about the organization. Questions such as:
· What kind of shoes does TOMS actually donate?
· Who gets the extra pair of shoes?
· How does this affect the economy wherever TOMS donates?
These questions are enough to determine the consumer into believing that TOMS is not as immaculate as they might’ve thought, essentially taking away the biggest attraction of buying TOMS.
Another problem surrounding TOMS is that their advertising and marketing strategy is severely limited to their efforts online and on social media. Very little priority and funds are spent on advertising mediums besides the Internet, and in fact, it was not until November 2013--seven years after the company’s founding that they finally launched their first paid media campaign. As a result of their lack of marketing activity offline, as well as the deployment of only five flagship stores (all of which are domestic), brand awareness is restricted largely to the West Coast of the United States. If TOMS are to sustain itself as a profitable business and combat its declining popularity, it can no longer rely merely on its Internet following.
Advertising Objective
As comfortable as these shoes may be, what initially grew their fan base was the heart of the company. TOMS lost sight of that and in return has been declining in popularity. So much that even though the general public is familiar with the brand, it is not as common for them to own a pair of TOMS. TOMS managed to raise awareness by the “One Day Without Shoes” Campaign, an annual event, where they encouraged everyone to go without shoes for a day out of the year. TOMS also created a website that included a countdown, allowing customers to register and participate. They partnered with Microsoft Advertising in 2010, which allowed them to connect with its target market. Through this, they were able to reach 55% of their target market online. The event awareness increased with each channel of advertising. The company must learn to utilize an eclectic mix of advertising mediums. These include print, TV, radio, outdoor, and sponsorships to expand their presence. TOMS employs charitable operations in over 75 countries, but they sell their products in only 30 countries. Their message and mission is one that is genuine, convincing, and noble, but it doesn’t reach nearly enough people. By ex ...
Download this case study to understand how Kick It Out - a not for profit organization championing equality throughout soccer in the UK - used Brandwatch Analytics to track over 400,000 abusive mentions on Twitter and:
Earned more than 900 published articles in newspapers and online, revealing the true extent of the abuse to millions of people around the world
Provoked over 100,000 conversations about the research online, helping generate debate and awareness of a key issue for the organization
Helped the organization understand the scale of abusive social mentions and the real nature of the task facing the entity
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
Following Uncle Sam: National Social Media MarketingLiam Dowd
Best practice report on the uptake
and integration of social media
Conclusions drawn from over 300 surveyed
USM community members – comparing Europe
to that of their North America counterparts.
23 page briefing on social media uptake both sides of the pondharry-rollason
A a new briefing we have just put together here at USM that delves in and compares the level of social media integration for big brands both sides of the Atlantic. It features insights, answers and conclusions drawn from over 300 surveyed USM community members.
CASE 12TOMS Shoes in 2016 An Ongoing Dedication to Social Respons.docxannandleola
CASE 12TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility
Margaret A. Peteraf
Tuck School of Business at Dartmouth
Sean Zhang and Meghan L. Cooney
Research Assistants, Dartmouth College
While traveling in Argentina in 2006, Blake Mycoskie witnessed the hardships that children without shoes experienced and became committed to making a difference. Rather than focusing on charity work, Mycoskie sought to build an organization capable of sustainable, repeated giving, where children would be guaranteed shoes throughout their childhood. He established Shoes for a Better Tomorrow, better known as TOMS, as a for-profit company based on the premise of the “One for One” Pledge. For every pair of shoes TOMS sold, TOMS would donate a pair to a child in need. By mid-2016, TOMS had given way over 50 million pairs of shoes in over 70 different countries.1
As a relatively new and privately held company, TOMS experienced consistent and rapid growth despite the global recession that began in 2009. By 2015, TOMS had matured into an organization with nearly 500 employees and almost $400 million in revenues. TOMS shoes could be found in several major retail stores such as Nordstrom, Bloomingdale’s, and Urban Outfitters. In addition to providing shoes for underprivileged children, TOMS also expanded its mission to include restoring vision to those with curable sight-related illnesses by developing a new line of eyewear products. For an overview of how quickly TOMS expanded in its first seven years of business, see Exhibit 1.2
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
Total Employees
470
450
400
320
250
72
46
33
19
4
Thousands of Pairs of Shoes Sold
25,000
10,000
7,250
2,700
1,300
1,000
230
110
50
10
EXHIBIT 1
TOMS’ Growth in Employees and Sales, 2006–2015
Source: PrivCo, Private Company Financial Report, “TOMS Shoes, Inc.,” created April 18, 2016.
Company Background
While attending Southern Methodist University, Blake Mycoskie founded the first of his six startups, a laundry service company that encompassed seven colleges and staffed over 40 employees. Four startups and a short stint on The Amazing Race later, Mycoskie found himself vacationing in Argentina where he not only learned about the alpargata shoe originally used by local peasants in the 14th century, but also witnessed the extreme poverty in rural Argentina.
Determined to make a difference, Mycoskie believed that providing shoes could more directly impact the children in these rural communities than delivering medicine or food. Aside from protecting children’s feet from infections, parasites, and diseases, shoes were often required for a complete school uniform. In addition, research had shown that shoes were found to significantly increase children’s self-confidence, help them develop into more active community members, and lead them to stay in school. Thus, by ensuring access to shoes, Mycoskie could effectively increase children’s access to education and foster community ac.
TOMsMKTG 434 Group ProjectSpring 2015R.docxedwardmarivel
TOMs
MKTG 434 Group Project
Spring 2015
Rajit Sandhu, Andrea Garzouzi, Donaldson Whigan, Ramadhanya Hunaina, Raveena Cheema, Judy Chen, Tommy Lam, Evan Calip
(Work on the cover page together- maybe add in the picture we’re using to represent us)
ADVERTISING PLAN
TOMS had huge success in it’s early life of the business. It’s recent decline in popularity in the last few years can be attributed due to the larger mysteries of TOMS never fully answering when they first started selling their shoes. It’s teenage and college audience from before are now are more mature and socially conscious which led them to ask questions about the organization. Questions such as:
· What kind of shoes does TOMS actually donate?
· Who gets the extra pair of shoes?
· How does this affect the economy wherever TOMS donates?
These questions are enough to determine the consumer into believing that TOMS is not as immaculate as they might’ve thought, essentially taking away the biggest attraction of buying TOMS.
Another problem surrounding TOMS is that their advertising and marketing strategy is severely limited to their efforts online and on social media. Very little priority and funds are spent on advertising mediums besides the Internet, and in fact, it was not until November 2013--seven years after the company’s founding that they finally launched their first paid media campaign. As a result of their lack of marketing activity offline, as well as the deployment of only five flagship stores (all of which are domestic), brand awareness is restricted largely to the West Coast of the United States. If TOMS are to sustain itself as a profitable business and combat its declining popularity, it can no longer rely merely on its Internet following.
Advertising Objective
As comfortable as these shoes may be, what initially grew their fan base was the heart of the company. TOMS lost sight of that and in return has been declining in popularity. So much that even though the general public is familiar with the brand, it is not as common for them to own a pair of TOMS. TOMS managed to raise awareness by the “One Day Without Shoes” Campaign, an annual event, where they encouraged everyone to go without shoes for a day out of the year. TOMS also created a website that included a countdown, allowing customers to register and participate. They partnered with Microsoft Advertising in 2010, which allowed them to connect with its target market. Through this, they were able to reach 55% of their target market online. The event awareness increased with each channel of advertising. The company must learn to utilize an eclectic mix of advertising mediums. These include print, TV, radio, outdoor, and sponsorships to expand their presence. TOMS employs charitable operations in over 75 countries, but they sell their products in only 30 countries. Their message and mission is one that is genuine, convincing, and noble, but it doesn’t reach nearly enough people. By ex ...
Download this case study to understand how Kick It Out - a not for profit organization championing equality throughout soccer in the UK - used Brandwatch Analytics to track over 400,000 abusive mentions on Twitter and:
Earned more than 900 published articles in newspapers and online, revealing the true extent of the abuse to millions of people around the world
Provoked over 100,000 conversations about the research online, helping generate debate and awareness of a key issue for the organization
Helped the organization understand the scale of abusive social mentions and the real nature of the task facing the entity
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
Following Uncle Sam: National Social Media MarketingLiam Dowd
Best practice report on the uptake
and integration of social media
Conclusions drawn from over 300 surveyed
USM community members – comparing Europe
to that of their North America counterparts.
23 page briefing on social media uptake both sides of the pondharry-rollason
A a new briefing we have just put together here at USM that delves in and compares the level of social media integration for big brands both sides of the Atlantic. It features insights, answers and conclusions drawn from over 300 surveyed USM community members.
CASE 12TOMS Shoes in 2016 An Ongoing Dedication to Social Respons.docxannandleola
CASE 12TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility
Margaret A. Peteraf
Tuck School of Business at Dartmouth
Sean Zhang and Meghan L. Cooney
Research Assistants, Dartmouth College
While traveling in Argentina in 2006, Blake Mycoskie witnessed the hardships that children without shoes experienced and became committed to making a difference. Rather than focusing on charity work, Mycoskie sought to build an organization capable of sustainable, repeated giving, where children would be guaranteed shoes throughout their childhood. He established Shoes for a Better Tomorrow, better known as TOMS, as a for-profit company based on the premise of the “One for One” Pledge. For every pair of shoes TOMS sold, TOMS would donate a pair to a child in need. By mid-2016, TOMS had given way over 50 million pairs of shoes in over 70 different countries.1
As a relatively new and privately held company, TOMS experienced consistent and rapid growth despite the global recession that began in 2009. By 2015, TOMS had matured into an organization with nearly 500 employees and almost $400 million in revenues. TOMS shoes could be found in several major retail stores such as Nordstrom, Bloomingdale’s, and Urban Outfitters. In addition to providing shoes for underprivileged children, TOMS also expanded its mission to include restoring vision to those with curable sight-related illnesses by developing a new line of eyewear products. For an overview of how quickly TOMS expanded in its first seven years of business, see Exhibit 1.2
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
Total Employees
470
450
400
320
250
72
46
33
19
4
Thousands of Pairs of Shoes Sold
25,000
10,000
7,250
2,700
1,300
1,000
230
110
50
10
EXHIBIT 1
TOMS’ Growth in Employees and Sales, 2006–2015
Source: PrivCo, Private Company Financial Report, “TOMS Shoes, Inc.,” created April 18, 2016.
Company Background
While attending Southern Methodist University, Blake Mycoskie founded the first of his six startups, a laundry service company that encompassed seven colleges and staffed over 40 employees. Four startups and a short stint on The Amazing Race later, Mycoskie found himself vacationing in Argentina where he not only learned about the alpargata shoe originally used by local peasants in the 14th century, but also witnessed the extreme poverty in rural Argentina.
Determined to make a difference, Mycoskie believed that providing shoes could more directly impact the children in these rural communities than delivering medicine or food. Aside from protecting children’s feet from infections, parasites, and diseases, shoes were often required for a complete school uniform. In addition, research had shown that shoes were found to significantly increase children’s self-confidence, help them develop into more active community members, and lead them to stay in school. Thus, by ensuring access to shoes, Mycoskie could effectively increase children’s access to education and foster community ac.
My BFF Social: Capturing the Consumer in a Constant Stream of ContentMatt Gentile
The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television.
IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies.
Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish.
Matt is a professional presenter who has spoken at industry events including #CZLNY, #CSMNY, #ICNY, #SMMW. To book Matt Gentile to speak at your next event, please email imgdigitalgroup@gmail.com.
La sociedad esta inmersa en un cumulo de informaciones, decidir como evoluciona la tecnología y como nuestro ser se ve involucrado a pasos gigantescos y sin limite de tiempo.. es una decisión al cambio.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Marketing and Communication in the Social Media EraAntonio Ragusa
This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
Get Advertising Smart - The Evolution of the Not-for-Profit Campaign emmersons1
Advertising in the not-for-profit space is incredibly complex and continuously evolving. How can these organisations with such vital social purpose reach consumers in a compelling way? This week we look at a few examples of recent effective concepts in this sector.
Social Media introduction document i wrote 3 years ago, still very relevant for most clients, specifically for the brands who are just focusing on marketing opportunity and missing the real opportunity of strengthening workforce and culture, customer support services.
Social Media is a key role in the fashion industry in terms of marketing. As fashion is influenced by all different cultures, all different types of people are attracted to different kinds of fashion. Through social media fashion companies are able to reach a wide variety of audiences, brand their companies, and build a strong following. Social media allows ideas and merchandise to spread quickly, strong customer to company relationship, and receive feed back, which ultimately results in customer loyalty.
Discussion 1This week of assigned reading of the course market.docxcharlieppalmer35273
Discussion 1
This week of assigned reading of the course marketing management mainly focused on brands. It effectively discussed the marketing framework that includes key topics such as 5Cs, STP, and 4Ps. I found these concepts presented in this week of reading interest because they provide an effective focus on the brand of a firm, understand the brand image of a firm and undertake significant actions to control the risks and promote the brand recognition of a firm. It offers effective focus into the customers of a firm, company, understands the context, collaborations, and competitors of a firm (Iacobucci, 2016). It also offers to focus on the segmentation of customers, targeting and positioning, product price, and place and develop effective strategies to promote the products and enhance the brand reputation of a firm and achieve good results. It also tells the importance of a brand for the company and the different types of functions the brands serve and associations and the various types of brand strategies. It helps to gain significant knowledge into various brands and develop effective strategies to promote the brand and increase the sales of goods and services of a firm effectively and assess the quality of a brand effectively. It is noticed that the brand is a portfolio of qualities that are linked with the name of a brand. It invokes the images of the brand and enables the company to promote the brand and control the image of a brand in the marketplace. It also helps to shape a product and package, make the color and symbol of the brand logo of a firm, and reflect the products and service offerings of a firm effectively. The marketer selects the name of a brand to increase the benefits and increase communication with the customers. The brands of a firm can be local, global, co branded. It offered effective insight into the personalities of a brand, experiences of a brand affective, behavioral and intellectual, communities and strategies, and extensions. These help to gain effective knowledge into brand strategies and develop effective tactics and promote brand well.
Based on the observation of methodology following by Inter brand to evaluate the brands offering by it is effective. It is following forward methodology and offering both the local and global brands to serve customers well (Interbrand, 2020). I will improve the brand of a firm by identifying the key weaknesses in the brand, identifying personalities, customer views and services, and developing effective brand strategies. One of my favorite brands is Apple because the strategies following it are effective and reflect the products and services of it and provides benefits for the customer. The brand I hate is Redmi. The main reason I hate this brand is that methodology and strategies followed by this brand are not helpful for the customers and quality is not good.
References:
Iacobucci, D. (2016). Marketing Management. Cengage Learning.
Discussion 2
In today’s busines.
Discussion 1What is your definition of spiritual care How.docxcharlieppalmer35273
Discussion 1
What is your definition of
spiritual care
? How does it differ or accord with the description given in the topic readings? Explain.
Discussion 2
When it comes to facilitating spiritual care for patients with worldviews different from your own, what are your strengths and weaknesses? If you were the patient, who would have the final say in terms of ethical decision-making and intervention in the event of a difficult situation?
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IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies.
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La sociedad esta inmersa en un cumulo de informaciones, decidir como evoluciona la tecnología y como nuestro ser se ve involucrado a pasos gigantescos y sin limite de tiempo.. es una decisión al cambio.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
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Balanced Scorecard
Contingency Alignment Framework
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Question:
Congratulations! You have recently been promoted and are the company’s new Human Resources Manager! You have offices in several countries, so how would you evaluate different compensation packages for employees who are located throughout the world?
To be elevated to the organization's Human Resource Manager is respect, however, a vocation which accompanies its own obligations. If I am hired as a Human Resource Manager for a worldwide organization, it will be my duty to deal with the HR needs of all business regions in all regions. Organization domains in various geographic regions might be in various periods of development. Representative remuneration will rely upon numerous elements incorporating organization involved in a locale (Gómez-Mejía, L. R., Balkin, D., and Cardy, R. 2017). The conventional ways to deal with pay have their advantages and disadvantages. For instance, conventional remuneration will mean a standard compensation, costs, and recompenses, motivators, benefits, and rewards. The advantage of this structure is that it is straightforward and can be effectively comprehended by all administrators over the undertaking. The drawback is this doesn't think about that a few regions will have low development; thus, the workers won't get a reasonable chance to gain impetuses. This will, thus, influence their dedication to the organization. I will attempt to comprehend the market and the potential for development for the organization. I will at that point have gatherings with business to shape a compensation structure that best suits the need of the organization around there for that year. I will likewise remain discerning that year on year the organization circumstance will change however the representative bundle can't be essentially changed. Subsequently, a neighborhood procedure will be tremendously required. For instance, if the organization is beginning its business in a nation, I would frame a methodology to pay more than the normal market rate, with the goal that we get the best representatives in that market. When the organization has accomplished some piece of the overall industry, I would decrease the quality of the representatives and turn the compensation structure to an increasingly impetus-based structure for the workers.
Discussion 2:
Question:
Congratulations! You have recently been promoted and are the company’s new Human Resources Manager! You have offices in several countries, so how would you evaluate different compensation packages for employees who are located throughout the world?
For a HR manager or a director, the fundamental destinations and duties are to guarantee that the association doesn't do not have the essential work power to help it's meet its day by day objectives. The human asset supervisor additionally should address issues about the worker's welfare that may incorporate a helpful workplace just as pay. As a human asset administrator of a major organization with different.
Discussion 1Rania Explain the implications of globalizati.docxcharlieppalmer35273
Discussion 1
Rania :
Explain the implications of globalization
There are several implications when it comes to globalization, some can be good, and some can be bad. I will first start off with the good implications of globalization, such a as the enormous rise in economic growth, workable trading throughout nations, technology advancement and even introducing diversity into new countries. This means introducing global citizenship since valuing diversity is one of the most important outcomes of being a global citizen. Nevertheless , here are the bad implications of globalization such as diseases that spread across borders( note which we are currently dealing with) , terrorism, and threats to global environment (Bhargava, 2006). Having the trading with other nation I feel might go wrong , because the outcomes could be very bad and tragic and can lead to the economic and sociological destruction of one nation.
Identify at least two ethical issues that go along with the global societal topic you have chosen for your final essay
The issue of unemployment and lack of economic opportunity affects lower class citizens the most. societal issue.Unemployment and the lack of economic opportunity affects trillions of people across the planet and to fix the problem there must be a change in the way that businesses go through the hiring process Countries’ economic and employment performance varies considerably; even if growth is resuming in a number of them, job creation remains subdued, and many people are experiencing deeper crisis. According to the International Labour Organization (ILO),4 global unemployment is set to rise in 2014, with more than 200 million people without work across the world. Youth unemployment in the Middle East and North Africa will remain at close to 30% until 2017. In parts of southern Europe, between 33% and 50% of young people eligible to work are unemployed. Overall unemployment in the euro area is forecast to remain at close to 12% into 2015. Unemployment, especially long-term unemployment, often leads to discouragement and loss of human capital. It is associated with
physical and mental ill-health, imposing continuing burdens on health and welfare systems and ultimately having a negative impact on growth. Persistent youth unemployment in particular has a scarring effect, increasing unemployment risks later in life and depressing lifetime earnings. In 2012 the Global Agenda Council on Employment and Social Protection5 warned that, without decisive action, the cyclical unemployment that followed the crisis could very quickly become long-term, structural unemployment. That risk is now becoming a worrying reality for many.
While job creation is essential, policy-makers must give equal attention to the quality of employment. Low quality work is rarely sustainable work.
The core message of this document is that decision- makers must give the jobs crisis the attention it deserves. Employment must be the priority for the.
Discussion 1QuestionDiscuss the following statement Health.docxcharlieppalmer35273
Discussion 1:
Question:
Discuss the following statement: “Health care costs are out of control in the United States, and increasing conflicts between employers and employees are likely as employers try to reduce their health benefits costs.
As compared to other different countries, health care prices are very high in the United States. Moreover, health care prices have risen very faster as compared to the annual income. In the year 2017, the health care costs in the United States were $3.6 trillion and due to this, the health care became the largest industry in the country (Boughey et al., 2017). It is equal to 17.8 per cent of GDP ( Gross Domestic Product). in 1960, the health care used up 4% of income as compared to the 6% of income in 2013. in addition to this, lifestyle changes and government policy are the major reason for the massive increase in health care costs. Chronic diseases like heart disease and diabetes have increased as well as these diseases are accountable for eighty-five percent of the prices for health care. Because of the huge number of Medicare patients the health care costs are rising day by day in the country. Apart from this, high - interest related credit card debt has been risen up to 34 percent because of the increased health care prices. In addition to this, the non- market and market factors are the major reasons for the higher health care costs because these factors which determine the pricing. In the U.S, the private and public sources offered health insurance based coverage. Besides these, the health care costs have been increased because of the ageing and growing population, patients avoiding care, lack of transparency and inefficiency, increasing health insurance based premiums, increased ambulatory prices and rise in certain chronic illnesses (Dragioti et al., 2018). As well as the health care costs are increasing day by day because of the increased prices for emergency and outpatient room care or out of pocket prices.
Discussion 2:
Question:
Discuss the following statement: “Health care costs are out of control in the United States, and increasing conflicts between employers and employees are likely as employers try to reduce their health benefits costs.
The welfare dollars are pay on the expense of cover just like premiums of dental care, medical and the maintenance of vision. A large number employers take threats for alteration their recompense policies if the special dual-digit rises as continued on the comparable interval that the comprehensive financial plan debilitated. As regarding the entire health-care interests like a central strategy that recognized the notice concern which has leftward confusion of by what method it will make their effort. The constricted advert of how the consideration will concern health-care dealers, as the customers of health prosperities, also the disease in that manner can take place in some organizations that are still unclear (Christianson & Trude, 2003).
The c.
Discussion 1Quality ManagementDefine and discuss qua.docxcharlieppalmer35273
Discussion 1
Quality Management
Define and discuss quality management, the evolution of the quality improvement movement, and implications of public health for health care organizations to implement national quality initiatives.
Discussion 2
Risk Management
Define risk management, the components of a risk management program, and how the risk management process can reduce organizational risk. Examine the roles and responsibilities of a risk manager as well as those of the clinical delivery team, including physicians. Recognize the regulatory requirements and standards associated with federal mandates, including HIPAA, and accreditation. Examine risk management methodologies, strategies, and tools. Recognize the financial and risk correlation for organizational profit and loss
.
Discussion 1Personal ExperiencesThink of an organizational.docxcharlieppalmer35273
Discussion 1
Personal Experiences
Think of an organizational change that you experienced. Describe how you were impacted by the change. What could the leadership have done to make the transition more successful? Cite one or more change models to support your assertion.
Your initial post should be at least 200 words in length. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references.
Discussion 2
Organizational change is not always successful. Identify factors that can cause change initiatives to fail and the five pillars that can cause them to succeed. Highlight an organization that failed to adapt and evaluate which of these factors and pillars were demonstrated by this organization.
Your initial post should be at least 200 words in length. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references.
.
Discussion 1In today’s society, certain types of cultural barrie.docxcharlieppalmer35273
Discussion 1
In today’s society, certain types of cultural barriers in healthcare have the power to negatively impact outcomes and can lead to expensive consequences for health systems. Cultural competency refers to the ability to interact with people across cultures. When used in healthcare, it focuses on being able to care for patients with diverse values, beliefs, and behaviors. Today, the delivery of healthcare needs to be tailored to patients’ social, cultural and linguistic needs. According to the health care service company Cigna, cultural competency in healthcare can overcome health disparities. Some of these disparities include language barriers, cultural beliefs and practices, medical bias, variations in care access and quality, and low health literacy (Husson University, 2019).
The Purnell Model of Clinical Competence is a mid-range theory that is used for the research examining culture and within the context of culture and values. This theory was created by Larry Purnell and it was developed based on his observations of undergraduate nursing students and how they would interact with patients that are from different cultural backgrounds. In the United States, culturally competency is a key area for nurses and advanced practitioners (Marzilli, 2017).
Having the ability to communicate effectively with patients and their families is key for good patient care. The importance of communicating effectively in cross-cultural encounters is necessary. Cultural competence includes providing effective health care across diverse cultures by working collaboratively and communicating effectively. Advanced practice nurses and physicians who are aware of their own and their patients’ cultural backgrounds, along with the values that are often implicit in current medical models, are better able to achieve mutual understanding within the patient encounter and to focus on culturally appropriate health care interventions (Ladha et al., 2018)
With the Purnell Model, all aspects and domains of this model work by affecting one another, rather than standing alone. With this model there are specific cultural domains that include, heritage, communication, family roles and organization, workforce issues, bicultural ecology, high risk behaviors, nutrition, childbearing, death rituals, spirituality, health care practices and the healthcare practitioner (National Association for School Nurses, 2019).
As nurse practitioners, understanding the impact that cultural competence and interaction with your patients are key in quality patient care and trust. Cultural competency is relevant to healthcare education due to the fact that minorities will constitute 54% of the total United States population by 2050. The Purnell Model helps by evaluating the impact of interventions such as service learning and the change on cultural competence following the specific intervention. Research involving the Purnell Model is used as the theoretical framework for determining the h.
Discussion 1Guidelines for WBS Please respond to the following.docxcharlieppalmer35273
Discussion 1
"Guidelines for WBS" Please respond to the following:
• The Work Breakdown Structure is an essential tool for planning and managing the activities of a software project. Suggest three guidelines that may be used when developing a WBS. Explain why each guideline is critical to the development of the WBS.
• Analyze how each guideline identified in Part 1 of this discussion can enhance a project manager’s ability to manage the project during the planning and controlling phases of the project.
Discussion 2
"Critical Path Method (CPM)" Please respond to the following:
• The Critical Path Method can be used as a project management tool for determining the durations and slack times of project activities. Describe how this tool can be used to recover from schedule overruns of specific activities that are not on the critical path. Provide an example to justify your answer.
• Analyze how the Program Evaluation and Review Technique (PERT) method may be used in conjunction with CPM to schedule activities throughout the project life cycle.
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Discussion 1How often do you engage with or witness death in you.docxcharlieppalmer35273
Discussion 1
How often do you engage with or witness death in your work? How has this experience or the lack of it shaped your view of death? Has it gotten easier or harder for you to accept the fact of death? As you explain, include your clinical specialty.
Discussion 2
Reflect on the analysis of the sin of suicide and, thus, euthanasia from the topic readings. Do you agree? Why or why not? Refer to the lecture and topic readings in your response.
.
discussion 1Economic growth may be attained when either aggrega.docxcharlieppalmer35273
discussion 1:
Economic growth may be attained when either aggregate demand or aggregate supply shifts to the right. Prior to beginning work on this discussion, read Chapter 15 from the course text, especially examining Section 15.2, and respond to the following components:
What are the different effects between aggregate demand-based growth and aggregate supply-based growth?
What may shift aggregate supply to the right? Thoroughly explain its process.
As a policy maker, would you prefer the strategies of aggregate supply-based economic growth or aggregate demand-based growth? Why or why not?
As a proponent of either aggregate supply-based growth strategies or aggregate demand-based growth strategies, what would you recommend for the current U.S. economy to achieve stable economic growth?
Your initial post should be a minimum of 300 words.
Discussion 2:
Imagine you oversee a developing country’s growth and have been approached by a multinational corporation interested in locating in your country. Prior to beginning work on this discussion, read Chapter 16, especially examining Section 16.5, and respond to the following components:
Describe a multinational corporation and foreign direct investment (FDI).
Identify some benefits and costs for the host country from allowing a multinational corporation to locate there, despite its developing economy.
Evaluate whether developmental assistance from world developmental agencies, such as the World Bank or the United Nations, would be preferable to private investment.
What would you decide between developmental agency assistance or private investment, such as FDI from multinational corporations? Why? Explain.
Your initial post should be a minimum of 300 words.
Reply 1:
Demand-based growth strategies try to create a long-term increase in output and employment (Amacher, 2019). This type of growth focuses on the behaviors of all consumers who purchase goods & services in the domestic economy (Strickland, 2012). The effects are argued among classical economists who claim they are only effective in the short-run, while Keynesians argue the short-run is actually very long; therefore, making demand-based growth the most effective tool (Amacher, 2019)
Supply based growth focuses on the behavior of all firms who provide goods & services in the domestic economy (Strickland, 2012). Changes in capital stock, improvement in the size or quality of the labor force, additional natural resources, improvements in productivity, or technological advances can all affect the AS curve (Amacher, 2019). Unfortunately, no matter how much you try to influence business by adjusting the factors that might change the AS curve, there’s no guarantee business will respond accordingly (Strickland, 2012). This makes supply-based growth efforts unpredictable (Strickland, 2012).
The long-run AS curve will shift right in response to an increase in resources or productivity, improvement in the size or quality of t.
DISCUSSION 1Due ThursdayRespond to the following in a mini.docxcharlieppalmer35273
DISCUSSION 1
Due Thursday
Respond to the following in a minimum of 175 words:
Often, when a person is shown a painting or sculpture, they can have an immediate reaction such as “I like it” or “I hate it!” But the real question is why do we feel the way we do? Studying the elements of visual art can help you make a more informed and interesting response. Also, knowing a little about the development of artistic style through the centuries helps you put your opinions in context.
Pick at least one of the elements of composition and explain why it is important when describing a work of art, and cite some examples of painting or sculpture that emphasize this element.
DISCUSSION 2
Respond to the following in a minimum of 175 words:
Music and dance are similar because both are able to communicate ideas and emotions without the use of words. In the absence of a vocal part, musicians create sounds that evoke certain emotions. Composers and performers do this through different elements of music like melody, harmony, and rhythm. Dancers can also communicate emotions, ideas, or even a story through their movements, and these movements are often tied to musical elements like rhythm.
Imagine that you are composing a ballet. Pick an emotion that you want to show the audience. Describe how you would use certain elements of music to create the sounds of that emotion. How would you choreograph the dancers to align with your musical ideas?
DISCUSSION 3
Respond to the following in a minimum of 175 words:
Movies and stage plays, also known as cinema and theatre, are probably the most accessible of the performing arts. In both forms, a story is portrayed using similar methods or elements such as actors and actresses, costumes, sets, scripts, and lighting. Both film and theatre producers are able to bring a story to life using these elements, and their artistic choices can enhance the drama of the story.
Think of one of your favorite movies and consider how different artistic choices were made in the film’s production. Which elements were most effective and why? Could your film be turned into a stage play? Why or why not?
DISCUSSION 4
Respond to the following in a minimum of 175 words:
It is common these days to hear that the arts in the public schools are losing funding, or have been cut altogether. What was once a regular part of a well-rounded education, is now increasingly marginalized by those who say the arts serve no practical purpose.
Imagine that you heard that arts funding is about to be cut out of the school budget in your district. You feel strongly that the school district should keep the arts in the schools, and you are prepared to address the school board in defense of the arts. What would you say to persuade the board that the arts are necessary for a child’s education? How would such an education support the local community?
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Discussion 1Discussing the conditions that are necessary for su.docxcharlieppalmer35273
Discussion 1:
Discussing the conditions that are necessary for successful innovation:
We have three different conditions for making successful innovation. They are 1) Motivation, 2) Support, 3) Direction [McKeen & Smith (2015)].
1. Motivation: It encourages the people by establishing various rewards for innovation. Many people in the organization work hard for the best outputs. By the pressures of the team leaders or higher authority people, they tend to demotivate and get discouraged. They cannot work for creating new innovations by the extra pressures. So, the organization should create a new innovative idea by giving rewards and extra incentives for all the employees who work hard in resolving the risks. This can boost up the confidence levels of the employees and result in great outputs [Johnston (2017)]. Every organization can have different types of rewards given for their employees. Some of them may give rewards like tickets, books, executive citations and recognition days, etc. Some may give the opportunity to play and work with upcoming new technologies.
2. Support: This should create support by creating an effective infrastructure for which it can sustain the innovation. As the motivation phase can encourage the employee for creating the innovation, they should also start providing support for the innovation. Not only the motivation, but also support helps in creating efficient innovation. Here, we have two different strategies followed in supporting the innovation. They are stated as follows:
· Insulate: This strategy helps all the organizations to create the innovation centers. These are the centers that act as the one-stop destination for all the common problems.
· Incubate: This strategy helps to keep all the centers within specific lines of business (LOBs) [McKeen & Smith (2015)].
The centers that are established will support all the innovations. Supporting the innovation may involve some tasks like providing the access for all the organizations that deal with them, they should provide the effective infrastructure, the social interaction with other organizations, various functions that can support for development of any particular organization [Minshall, Stefan, Mortara (2014)].
3. Direction: It should manage all the innovations that are created with different strategies. Successful innovations always have a great impact [JD (2009)]. Learning is the most important task to do in any organization. Learning all the new strategical ways to present an innovation leads to best results. We have three different ways of strategical learning that employees in every organization should follow. They are as follows:
· Always we need to link the innovation to the customer value for having a better and clear result. This approach can easily focus on the customer pain points (CPPs) [McKeen & Smith (2015)]. The identification of these pain points gives us many potential solutions.
· Always we should link all the experimentation.
Discussion 1Discuss how elimination complexities can affect the .docxcharlieppalmer35273
Discussion 1
Discuss how elimination complexities can affect the lives of patients and their families. Discuss the nurse's role in supporting the patient's psychological and emotional needs. Provide an example.
Discussion 2
Discuss how functional patterns help a nurse understand the current and past state of health for a patient. Using a condition or disease associated with an elimination complexity, provide an example.
.
DISCUSSION 1Case 1 Back PainA 42-year-old male reports pain.docxcharlieppalmer35273
DISCUSSION 1
Case 1: Back Pain
A 42-year-old male reports pain in his lower back for the past month. The pain sometimes radiates to his left leg. In determining the cause of the back pain, based on your knowledge of anatomy, what nerve roots might be involved? How would you test for each of them? What other symptoms need to be explored? What are your differential diagnoses for acute low back pain? Consider the possible origins using the Agency for Healthcare Research and Quality (AHRQ) guidelines as a framework. What physical examination will you perform? What special maneuvers will you perform?
Patient Information:
M.S. Age 42 Caucasian Male
S.
CC
: “Lower Back Pain”
HPI
: The patient is a 42-year-old white male who developed lower back pain for 1 month. He states the pain radiates to his left leg. His lower back pain is increased with sitting for long periods of time, states the pain gets better when stands and with some Tylenol. Denies any fever, chills, and sweating.
Current Medications
: Tylenol 200 mg two every 4 to 6 hours as needed for pain.
Allergies:
No known drug, food, or environmental allergies.
PMHx
: None Up to date on all immunizations, received flu shot this year. Last tetanus shot 1 years ago.
PSHx:
none
Soc Hx
: M.S. is a retired plumber who lives alone. He enjoys activity such as walking, bike riding and camping outdoors. Nonsmoker, social drinker 3-4 beers on the weekends, denies illegal drug use.
Personal/Social History:
Patient denies ever smoking cigarette. Denies any recreational drug use.
Fam Hx
: Mother alive, age 72-years-old, breast cancer at age 52 in remission. Father died at age 70 (2yrs ago) – history of CAD, MI age 70 died. Maternal grandmother: Hypertension, breast cancer. Maternal grandfather: Hypertension, BPH, GERD, atrial fibrillation, hyperlipidemia, CHF, AICD. Paternal grandmother: Unknown history
Paternal grandfather: Hypertension, CKD, GERD, BPH, COPD, asthma.
ROS
:
GENERAL: No weight loss. Complaint of lower back pain. No complaint of fever, chills, weakness, fatigue, constipation, bladder, or bowel incontinent.
HEENT: Eyes: No visual loss, blurred vision, double vision or yellow sclerae. Ears, Nose, Throat: No hearing loss, sneezing, congestion, runny nose or sore throat.
SKIN: No rash or itching.
CARDIOVASCULAR: No chest pain, chest pressure or chest discomfort. No palpitations or edema.
RESPIRATORY: No Complaint of sob, no cough.
GASTROINTESTINAL: No anorexia, nausea, vomiting or diarrhea. No abdominal pain or bowel incontinent, no rectal pain or bleeding
GENITOURINARY: No difficulty with urination, no urinary leakage or incontinence.
NEUROLOGICAL: No headache, no dizziness, no syncope, no paralysis, no ataxia, no numbness or tingling in the extremities. No change in bowel or bladder control.
MUSCULOSKELETAL: complaints of lower back pain radiate to back of right leg. Pain 8/10, sometimes increase pain when turning in bed, walks with limp when having pai.
DISCUSSION 1Base PayIn at least 200 words, describe the pr.docxcharlieppalmer35273
DISCUSSION 1
Base Pay
In at least 200 words, describe the process to establish base pay.
Explain the incentives that companies use to attract domestic employees.
Considering international employees, describe the approach a company might use to determine base pay.
Discuss how these approaches may affect the objectives of international compensation policy.
DISCUSSION 2
The Future of HRIS
Technology is evolving all the time and will certainly impact Human Resource Information Systems.
In this discussion
Identify and discuss some of your concerns about managing information security and privacy in the future.
Analyze and discuss two of the following concepts: Bring your own device, Cloud Computing, Social Networking, Enterprise Portals, and Open-Source Software.
Discuss their potential benefits and drawbacks to the future of managing information security.
You response should be at least 200 words in length.
.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Discussion 1The brand I choose to evaluate a communications audi.docx
1. Discussion 1
The brand I choose to evaluate a communications audit for is
the company Nike. Nike engages in the design and development,
marketing and sale of athletic footwear, apparel, accessories,
equipment, and services. It currently operates domestically and
internationally with a strong presence in countries in North
America, Europe, Africa and parts of Asia. Nike currently
utilize a multitude of online and offline communication methods
through outlets such as internet, Social Media Advertising,
Television as well as Brick and Mortar physical locations.
In regards to internet communication Nike's website Nike.com
has generated over 82 million views in August alone, with an
average visit Durant of about 4 minutes. Nike.com currently
ranks as 4th among Fashion and Apparel websites and 194 in
the United States in regards to website traffic, according to
similarweb.com.
Nike also has a powerful social media presence, currently
holding over 318 social media accounts spanning over major
platforms such as Facebook, Twitter, Youtube, Pinterest, and
LinkedIn. (Ravi, 2018) Even more interesting is that Nike
segments separates pages for its products based on the audience.
For example, Nike features an instagram sole for US Football
(@nikeusfootball) this page currently had a following of 2.5M,
a page for basketball (@nikebasketball) having a following of
11.2M. This segmentation of accounts allows for Nike to narrow
down its marketing and communication to a target audience.
Nike also uses television advertising as a strong arm of
communication. The utilization of advertising through
television during sports broadcasts that allows the
communication to be streamlined directly to its core audience.
For example, advertising athletic basketball apparel during
basketball events. Nike even shares it stance on social justice
issues when they recently debuted a ad in support of Colin
Kaepernick, this campaign are reported to have raised income
2. by 10 percent (Youn, 2018).
Lastly, Nike uses physical locations use to communicate its
brand awareness. According to Statista.com Nike currently
operates a total of 1,152 retail stores, a rise from 674 in 2009.
Outside of Nike stores, Nike also sells merchandise using third
party retail stores. Some of the largest retail stores being
Macy's, Dick's Sporting Goods and Kohls, among others.
Overall, Nike had a strong communication presence. They are
heavily involved in Social Media, TV Advertising as well as
having a strong physical presence. It is hard to surf the web or
shop without seeing some sort of Nike Brand.
References
Nike: number of stores worldwide 2019. (n.d.). Retrieved from
https://www.statista.com/statistics/250287/total-number-of-
nike-retail-stores-worldwide/ (Links to an external site.).
Ravi, K. (2019, September 27). How Nike became a Leader on
Social Media. Retrieved from https://blog.unmetric.com/nike-
social-media (Links to an external site.).
Youn, S. (2018, December 21). Nike sales booming after Colin
Kaepernick ad, invalidating critics. Retrieved from
https://abcnews.go.com/Business/nike-sales-booming-
kaepernick-ad-invalidating-critics/story?id=59957137.
Discussion 2
Brand Communication Audit
A communication audit is comprehensively evaluating the
capability of an organization in terms of sending, receiving and
sharing important information with internal audiences as well as
external audiences like consumers and investors.
Communication audit occurs mainly in companies that carry out
public trades. Brand communications audit is essential in
building trust and commitments to employees. More so, it is a
3. determinant of the best way through the internal staff can
communicate with the external stakeholders or investors to
ensure the success of business goals. This paper will give an
analysis of brand communication audit at Shoes for Tomorrow
(TOMS).
TOMS has strategized its media in reaching to the audience,
customers and partners. It has put up campaigns such as “One
Day Without Shoes”, with the aim of attracting its audience as
well as encouraging purchasing the shoes so that a pair of each
sell is donated to the needy. The campaign’s success was due to
the impact of social media and as Charlottes, a journalist puts
it, TOMS uses social media for posting pictures without shoes
under the hash tag #withoutshoes. Journalist Charlotte says,
“TOMS requests its digitalized family and audience, who are
more than a tribe, to send their pictures without shoes on
Instagram under the hash tag #WithoutShoes. For every, post
the brand donates a pair of shoes to a child in need”
(marketingweek com.). Generally, social media has been a great
way for TOM’s family to create awareness to the audience and
get consumer connects at the same time. This is evident from
Charlotte’s words that, “since TOMS has a strong base in
Facebook, the company has transitioned to Instagram and
Snapchat, which was launched in 2015” (mediaweek.com)
Similarly, TOMS communicate more with its audience who have
ambitions in making impacts to countries and individuals with
socio-economical duress. Collaboration with giving partners,
non-profit organizations and humanitarian individuals who have
interests in poverty issues and global developments has helped
TOMS to expand its initiative of helping children in poor
conditions while spreading its message to local communities
and organizations. This is true as stated by Charlotte that, “The
brand works collaboratively with giving partners, non-profit
organizations as well as humanitarian platforms that have
experience in issues related to poverty and global development.
Such issues include; UNICEF and the famous Save the Child”
(mediaweek.com). The shoe brand partners and audience has
4. helped TOMS to grow and achieve its set goals because of the
massive awareness about the brand and its mission. For the
enormous awareness, more audience has collaborated with this
initiative to ensure that a child in need of shoes or eyesight
acquires his/her dream. Rogers Charlotte says, “Having
collaborative initiatives have increased the amount donations
world widely. A huge number of people have received shoes,
restored their eyesight and others have received food, water and
maternal aids” (mediaweek.com).
Another form of communication at TOMS one-for-one business
model is their mission and form of operation. The mission at
TOMS is to help needy children from needy countries by
donating a pair of shoe for each shoe sold. That is a clear form
of communication to the audience. The audience finds it
encouraging and fulfilling to know that once they purchase a
shoe, a child somewhere will get a donation. That is an
indication that as much as the customers are purchasing the cool
shoes for themselves, they are helping a child in need of shoes
or eyesight someone in the world.
References
Marquis, C., & Park, A. (2014). Inside the buy-one give-one
model.
Rogers, C. (2016, Jun. 29). In Marketing Week. Retrieved Jan.
13, 2018, from
https://www.marketingweek.com/2016/06/29/how-footwear-
brand-toms-engaged-3-5-million-people-in-one-day-using-tribe-
power/ (Links to an external site.).
Skutski, K. J. (1992). Conducting a total quality
communications audit. The Public Relations Journal, 48(4), 32.
Universal Declaration of Human Rights
5. Preamble
Whereas recognition of the inherent dignity and of the equal
and inalienable
rights of all members of the human family is the foundation of
freedom, justice
and peace in the world,
Whereas disregard and contempt for human rights have resulted
in barbarous
acts which have outraged the conscience of mankind, and the
advent of a world
in which human beings shall enjoy freedom of speech and belief
and freedom
from fear and want has been proclaimed as the highest
aspiration of the common
people,
Whereas it is essential, if man is not to be compelled to have
recourse, as a last
resort, to rebellion against tyranny and oppression, that human
rights should be
protected by the rule of law,
Whereas it is essential to promote the development of friendly
relations between
nations,
6. Whereas the peoples of the United Nations have in the Charter
reaffirmed their
faith in fundamental human rights, in the dignity and worth of
the human person
and in the equal rights of men and women and have determined
to promote
social progress and better standards of life in larger freedom,
Whereas Member States have pledged themselves to achieve, in
cooperation
with the United Nations, the promotion of universal respect for
and observance of
human rights and fundamental freedoms,
Whereas a common understanding of these rights and freedoms
is of the
greatest importance for the full realization of this pledge,
Now, therefore,
The General Assembly,
Proclaims this Universal Declaration of Human Rights as a
common standard of
achievement for all peoples and all nations, to the end that
every individual and
every organ of society, keeping this Declaration constantly in
7. mind, shall strive by
teaching and education to promote respect for these rights and
freedoms and by
progressive measures, national and international, to secure their
universal and
effective recognition and observance, both among the peoples of
Member States
themselves and among the peoples of territories under their
jurisdiction.
Article I
All human beings are born free and equal in dignity and rights.
They are
endowed with reason and conscience and should act towards one
another in a
spirit of brotherhood.
Article 2
Everyone is entitled to all the rights and freedoms set forth in
this Declaration,
without distinction of any kind, such as race, colour, sex,
language, religion,
8. political or other opinion, national or social origin, property,
birth or other status.
Furthermore, no distinction shall be made on the basis of the
political,
jurisdictional or international status of the country or territory
to which a person
belongs, whether it be independent, trust, non-self-governing or
under any other
limitation of sovereignty.
Article 3
Everyone has the right to life, liberty and security of person.
Article 4
No one shall be held in slavery or servitude; slavery and the
slave trade shall be
prohibited in all their forms.
Article 5
No one shall be subjected to torture or to cruel, inhuman or
degrading treatment
or punishment.
9. Article 6
Everyone has the right to recognition everywhere as a person
before the law.
Article 7
All are equal before the law and are entitled without any
discrimination to equal
protection of the law. All are entitled to equal protection
against any
discrimination in violation of this Declaration and against any
incitement to such
discrimination.
Article 8
Everyone has the right to an effective remedy by the competent
national tribunals
for acts violating the fundamental rights granted him by the
constitution or by law.
Article 9
No one shall be subjected to arbitrary arrest, detention or exile.
Article 10
Everyone is entitled in full equality to a fair and public hearing
by an independent
10. and impartial tribunal, in the determination of his rights and
obligations and of any
criminal charge against him.
Article 11
1. Everyone charged with a penal offence has the right to be
presumed
innocent until proved guilty according to law in a public trial at
which he
has had all the guarantees necessary for his defence.
2. No one shall be held guilty of any penal offence on account
of any act or
omission which did not constitute a penal offence, under
national or
international law, at the time when it was committed. Nor shall
a heavier
penalty be imposed than the one that was applicable at the time
the penal
offence was committed.
Article 12
11. No one shall be subjected to arbitrary interference with his
privacy, family, home
or correspondence, nor to attacks upon his honour and
reputation. Everyone has
the right to the protection of the law against such interference
or attacks.
Article 13
1. Everyone has the right to freedom of movement and residence
within the
borders of each State.
2. Everyone has the right to leave any country, including his
own, and to
return to his country.
Article 14
1. Everyone has the right to seek and to enjoy in other countries
asylum from
persecution.
2. This right may not be invoked in the case of prosecutions
genuinely
arising from non-political crimes or from acts contrary to the
purposes and
principles of the United Nations.
12. Article 15
1. Everyone has the right to a nationality.
2. No one shall be arbitrarily deprived of his nationality nor
denied the right to
change his nationality.
Article 16
1. Men and women of full age, without any limitation due to
race, nationality
or religion, have the right to marry and to found a family. They
are entitled
to equal rights as to marriage, during marriage and at its
dissolution.
2. Marriage shall be entered into only with the free and full
consent of the
intending spouses.
3. The family is the natural and fundamental group unit of
society and is
entitled to protection by society and the State.
13. Article 17
1. Everyone has the right to own property alone as well as in
association with
others.
2. No one shall be arbitrarily deprived of his property.
Article 18
Everyone has the right to freedom of thought, conscience and
religion; this right
includes freedom to change his religion or belief, and freedom,
either alone or in
community with others and in public or private, to manifest his
religion or belief in
teaching, practice, worship and observance.
Article 19
Everyone has the right to freedom of opinion and expression;
this right includes
freedom to hold opinions without interference and to seek,
receive and impart
information and ideas through any media and regardless of
frontiers.
Article 20
1. Everyone has the right to freedom of peaceful assembly and
14. association.
2. No one may be compelled to belong to an association.
Article 21
1. Everyone has the right to take part in the government of his
country,
directly or through freely chosen representatives.
2. Everyone has the right to equal access to public service in his
country.
3. The will of the people shall be the basis of the authority of
government;
this will shall be expressed in periodic and genuine elections
which shall
be by universal and equal suffrage and shall be held by secret
vote or by
equivalent free voting procedures.
Article 22
Everyone, as a member of society, has the right to social
security and is entitled
to realization, through national effort and international co-
15. operation and in
accordance with the organization and resources of each State, of
the economic,
social and cultural rights indispensable for his dignity and the
free development
of his personality.
Article 23
1. Everyone has the right to work, to free choice of
employment, to just and
favourable conditions of work and to protection against
unemployment.
2. Everyone, without any discrimination, has the right to equal
pay for equal
work.
3. Everyone who works has the right to just and favourable
remuneration
ensuring for himself and his family an existence worthy of
human dignity,
and supplemented, if necessary, by other means of social
protection.
4. Everyone has the right to form and to join trade unions for
the protection of
his interests.
16. Article 24
Everyone has the right to rest and leisure, including reasonable
limitation of
working hours and periodic holidays with pay.
Article 25
1. Everyone has the right to a standard of living adequate for
the health and
well-being of himself and of his family, including food,
clothing, housing
and medical care and necessary social services, and the right to
security
in the event of unemployment, sickness, disability, widowhood,
old age or
other lack of livelihood in circumstances beyond his control.
2. Motherhood and childhood are entitled to special care and
assistance. All
children, whether born in or out of wedlock, shall enjoy the
same social
protection.
17. Article 26
1. Everyone has the right to education. Education shall be free,
at least in the
elementary and fundamental stages. Elementary education shall
be
compulsory. Technical and professional education shall be made
generally available and higher education shall be equally
accessible to all
on the basis of merit.
2. Education shall be directed to the full development of the
human
personality and to the strengthening of respect for human rights
and
fundamental freedoms. It shall promote understanding, tolerance
and
friendship among all nations, racial or religious groups, and
shall further
the activities of the United Nations for the maintenance of
peace.
3. Parents have a prior right to choose the kind of education that
shall be
given to their children.
18. Article 27
1. Everyone has the right freely to participate in the cultural life
of the
community, to enjoy the arts and to share in scientific
advancement and
its benefits.
2. Everyone has the right to the protection of the moral and
material interests
resulting from any scientific, literary or artistic production of
which he is the
author.
Article 28
Everyone is entitled to a social and international order in which
the rights and
freedoms set forth in this Declaration can be fully realized.
Article 29
1. Everyone has duties to the community in which alone the free
and full
development of his personality is possible.
19. 2. In the exercise of his rights and freedoms, everyone shall be
subject only
to such limitations as are determined by law solely for the
purpose of
securing due recognition and respect for the rights and freedoms
of others
and of meeting the just requirements of morality, public order
and the
general welfare in a democratic society.
3. These rights and freedoms may in no case be exercised
contrary to the
purposes and principles of the United Nations.
Article 30
Nothing in this Declaration may be interpreted as implying for
any State, group or
person any right to engage in any activity or to perform any act
aimed at the
destruction of any of the rights and freedoms set forth herein.
Universal Declaration of Human RightsPreambleArticle IArticle
2Article 3Article 4Article 5Article 6Article 7Article 8Article
9Article 10Article 11Article 12Article 13Article 14Article
15Article 16Article 17Article 18Article 19Article 20Article