1. DIRECT

3. DIRECT
=
You know me

4. 4

5. DIRECT
=
You know me
better

6. 6

7. DIRECT
=
You know me
better than I
know myself

8. 8

9. But pay attention to the
uncanny valley!
9

10. 10

11. The keyword of Cannes 2009?

12. Not “Direct”.

13. Not “what a big crowd!”.

14. And certainly not “mailings”.
(sorry)

15. The keyword:
INTERACTION.

19. Cannes 2009,
waar waren de mailings?

20. “the mail pieces were just not
good enough this year”.
(a jury member from an undisclosed
country lost 5-0 to Spain)

25. Thank you Fre,
did you just say:
“DM is dead”
?

27. Quite a bold statement

28. Are we at the
DM Discovery Day ?

29. Uh oh …

30. Luckily
some letters keep strong

32. While others try it their way

34. I remember my last letter

36. No letters?
What’s next?

38. So people want everything …
now!

39. Now!

41. Now … and unbranded
Un-Brand-euuuuhd ?!

43. So
who needs brands?
Or letters?

44. Just kidding,
we love letters

46. Thank you.
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