Reporting refers to the presentation of organized customer data in textual or graphical formats to help managers make informed decisions. Raw customer data collected from various sources is not useful unless cleaned up and structured. Modak Analytics provides a customizable reporting solution that integrates with CRM tools. It features over 200 report templates, graphical representations of data, and the ability to view real-time and historical reports. The solution benefits users by allowing them to quickly configure their own reports, dig up information through tight CRM integration, use multimedia features to share reports, and securely access reports.