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Media A2: Auteur Theory
                  Ross Nagy
Julien Christian Lutz
                             AKA
                          Director X


A protégé of Hype Williams, X has been noted for his high-
budget, visually distinctive music videos for popular music
singles, including videos for R. Kelly, Usher, Kanye West, Jay-
Z, Korn, Nelly Furtado, Sean Paul, Justin Bieber, Drake, Nicki
Minaj and The Wanted. He is currently represented by DNA -
David Naylor and Associates, Hollywood, CA.
The majority of Director X‟s work features
artists from rap, and R‟N‟B. His trademark
is tweaking the letterbox format; instead of
just using black bars on the top and bottom
of the frame to frame the image, many
videos by X actually feature the bars
opening vertically to reveal the video and
closing vertically at the end, like a letter
box.




                                               Typical Example of
                                               standard „letterbox
                                                    format‟.




Specific Genres & Visual Motifs
Storytelling:
“Regardless of time constraints or medium, be it
commercial, music video, or feature film, the rules of
storytelling always apply. The stories are intelligent, detailed
and well structured. First act: establish the world, second
act: conflict, third act: resolution. Developing characters that
the audience connects with and care about. Creating a piece
that leaves the audience feeling satisfied and entertained.”




Director X’s Personal View
Who‟s that girl?:
“In 2004, XXL magazine called me the „Hugh Hefner of music
visuals‟. I have put a lot of beautiful women in a lot of music
videos and discovered a lot of new faces, some of them going on
to be celebrities in their own right.”

Who‟s the man?:
“I‟ve done a lot of videos for male artists. Cleaning up dirty
ones, hardening up soft ones. Surrounding a man with
expensive cars, clothes, jewellery and beautiful women will
make him look better. A real man exudes manly power with or
without these things. As a director, I push these men to be the
greatest versions of themselves they can be…..and then
surround them with cars, clothes, jewellery and beautiful
women.”




Director X’s Personal View
2012
R. Kelly - "Share My Love"
Drake - "HYFR"
Shanell featuring Lil Wayne & Drake - "So Good/6 AM"
Nelly Furtado - "Big Hoops (Bigger the Better)"
The Wanted - "Chasing The Sun"
Justin Bieber - "Boyfriend"
2 Chainz featuring Drake - "No Lie"
French Montana featuring Rick Ross Lil Wayne & Drake- "Pop That"
2011
Karl Wolf ft. Kardinal Offishall - "Ghetto Love"
Mohombi ft. Nicole Scherzinger - "Coconut Tree"
The Wanted - "Glad You Came"
The Wanted - "Warzone"
The Wanted - "Lightning"
2010
Street Pharmacy - "Stone Bricks And Mortar"
Sean Kingston - "Letting Go (Dutty Love)"
Nicki Minaj - "Your Love"
The-Dream - "Love King"



Filmography: 2010-Present

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Director x

  • 1. Media A2: Auteur Theory Ross Nagy
  • 2. Julien Christian Lutz AKA Director X A protégé of Hype Williams, X has been noted for his high- budget, visually distinctive music videos for popular music singles, including videos for R. Kelly, Usher, Kanye West, Jay- Z, Korn, Nelly Furtado, Sean Paul, Justin Bieber, Drake, Nicki Minaj and The Wanted. He is currently represented by DNA - David Naylor and Associates, Hollywood, CA.
  • 3. The majority of Director X‟s work features artists from rap, and R‟N‟B. His trademark is tweaking the letterbox format; instead of just using black bars on the top and bottom of the frame to frame the image, many videos by X actually feature the bars opening vertically to reveal the video and closing vertically at the end, like a letter box. Typical Example of standard „letterbox format‟. Specific Genres & Visual Motifs
  • 4. Storytelling: “Regardless of time constraints or medium, be it commercial, music video, or feature film, the rules of storytelling always apply. The stories are intelligent, detailed and well structured. First act: establish the world, second act: conflict, third act: resolution. Developing characters that the audience connects with and care about. Creating a piece that leaves the audience feeling satisfied and entertained.” Director X’s Personal View
  • 5. Who‟s that girl?: “In 2004, XXL magazine called me the „Hugh Hefner of music visuals‟. I have put a lot of beautiful women in a lot of music videos and discovered a lot of new faces, some of them going on to be celebrities in their own right.” Who‟s the man?: “I‟ve done a lot of videos for male artists. Cleaning up dirty ones, hardening up soft ones. Surrounding a man with expensive cars, clothes, jewellery and beautiful women will make him look better. A real man exudes manly power with or without these things. As a director, I push these men to be the greatest versions of themselves they can be…..and then surround them with cars, clothes, jewellery and beautiful women.” Director X’s Personal View
  • 6. 2012 R. Kelly - "Share My Love" Drake - "HYFR" Shanell featuring Lil Wayne & Drake - "So Good/6 AM" Nelly Furtado - "Big Hoops (Bigger the Better)" The Wanted - "Chasing The Sun" Justin Bieber - "Boyfriend" 2 Chainz featuring Drake - "No Lie" French Montana featuring Rick Ross Lil Wayne & Drake- "Pop That" 2011 Karl Wolf ft. Kardinal Offishall - "Ghetto Love" Mohombi ft. Nicole Scherzinger - "Coconut Tree" The Wanted - "Glad You Came" The Wanted - "Warzone" The Wanted - "Lightning" 2010 Street Pharmacy - "Stone Bricks And Mortar" Sean Kingston - "Letting Go (Dutty Love)" Nicki Minaj - "Your Love" The-Dream - "Love King" Filmography: 2010-Present