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The Emergence of Cinema as an
         Institution

                     Chapter 1
  John Belton, American Cinema, American Culture
     Clip: [Brief] History of the Motion Picture
• From 1929 to 1949: 80 to 90 million Americans viewed movies weekly
• Movies resembled a religious institution, but primarily a social institution



“THE CATHEDRAL OF THE MOTION
PICTURE”
Developing Systems: Society & Technology

•   Film as an institution
     •   Q: What is an institution?
     •   A: An established, custom, practice, or relationship in society (American Heritage
         Dictionary) Examples: government, military, church, school
•   Economic: Purpose = make money (e.g., Edison's Kinetoscope only one
    voyeur at a time, pun intended), but developed into a product marketed
    and sold the audiences. Star system and genre system are commodities
•   Social: Promoted social interaction among Americans; Leisurely activity;
    Examples: church, clubs, bars
•   Technological: marvel attracted crowds, dependence on products of the
    Industrial Revolution (celluloid, sound, etc.)
•   Psychological: Appeals to emotions, makes us want to go to the movies;
    escapism, enjoyment, contemporary times vary greatly from the past
    when movie-going was akin to our TV habits today.
Edison & the Kinetoscope
Edison & the Kinetoscope (cont’d)


•   Capturing Time: an age of
    many new inventions, which
    impacted cultural shifts. First
    motion picture camera
•   Introduced new concept of time
    (along with the photograph &
    phonograph)
     •   A commodity - reproduced and
         sold
     •   Objectified, infinitely re-
         experienced
•   Viewed by one person at a time
•   Designed to maximize profit
Kinetoscope Parlor
• Invention of projection (1895-1896)
• Changed viewer's relationship to the image was no longer private, but a
  public experience



MASS PRODUCTION, MASS CONSUMPTION
The Nickelodeon: A Collective Experience

• Working class attraction
• 5¢ movies
• “For the first time in American
  history all races, genders, social
  and ethnic groups shared a
  collective experience”
• A step toward the creation of a
  homogeneous middle-class
  American culture
Cleaning Up: The Benefits of Respectability

• Motion Picture Patents Company (MPPC)
    •   Result of mass consumption and need for stabilization
    •   Interested in profit and market expansion

• Goal: attract upper class viewers
• Objectives
    •   Eliminate ethnic films
    •   Increase price of admission
    •   Produce films based on literary, historical, or biblical sources (Poe, Dickens,
        Tolstoy, Shakespeare)
• The Camera as Recorder
• The Camera as Narrator
• The Feature Film



SPECTACLE AND STORYTELLING: FROM
PORTER TO GRIFFITH
The Camera as Recorder

• „bourgeoisification of the movies‟
• Post-1908, exhibitionist in nature,
  theatrical
• Middle-class demand for more
  advanced/complex narratives
• Focus on perfection of narrative skills
• Edwin S. Porter's use of showing same
  action from different perspectives
  successively
    •   Two versions of The Life of an American
        Fireman (1903)
    •   http://youtube.com/watch?v=p4C0gJ7BnLc
The Camera as Narrator

• Active narration used to shape audience's perception
• Griffith's use of parallel editing or cross-cutting
    •   Creates suspense
    •   Psychological development of characters
The “Feature” Film

• More complex narratives
• Multiple-reel
• Financial success
• D.W. Griffith's historical epic, The
  Birth of a Nation (1915)
    •   12 reels, 3 hours long
    •   Extreme racism overtly presented and
        exposes the power of the motion picture as
        a medium to communicate ideological
        arguments
    •   http://youtube.com/watch?v=32hMZP0K
        2wM
“Garden of Dreams” & The Great Showmen
•   Change from uncomfortable, modest theaters to spacious, luxurious movie palaces
•   From theater attendants to concierge service
•   Middle class experience the luxuries of the rich

PRESENTING…THE MOVIE PALACE
AN EVOLVING INSTITUTION

• What began as a technological marvel at the turn of the century has
  changed in countless ways
    •   Stylistic and technological developments
    •   A shifting in American consciousness

• Continues to be an efficient system of storytelling
• “The cinematic institution of Hollywood past has
  disappeared…transformed into a new institution designed to
  serve…contemporary audiences” (19).
• Goal: “to recover a sense of the experience that previous generations
  had when they went to the movies” (20).

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Fall 2011 the emergence of cinema as an institution

  • 1. The Emergence of Cinema as an Institution Chapter 1 John Belton, American Cinema, American Culture Clip: [Brief] History of the Motion Picture
  • 2. • From 1929 to 1949: 80 to 90 million Americans viewed movies weekly • Movies resembled a religious institution, but primarily a social institution “THE CATHEDRAL OF THE MOTION PICTURE”
  • 3. Developing Systems: Society & Technology • Film as an institution • Q: What is an institution? • A: An established, custom, practice, or relationship in society (American Heritage Dictionary) Examples: government, military, church, school • Economic: Purpose = make money (e.g., Edison's Kinetoscope only one voyeur at a time, pun intended), but developed into a product marketed and sold the audiences. Star system and genre system are commodities • Social: Promoted social interaction among Americans; Leisurely activity; Examples: church, clubs, bars • Technological: marvel attracted crowds, dependence on products of the Industrial Revolution (celluloid, sound, etc.) • Psychological: Appeals to emotions, makes us want to go to the movies; escapism, enjoyment, contemporary times vary greatly from the past when movie-going was akin to our TV habits today.
  • 4. Edison & the Kinetoscope
  • 5. Edison & the Kinetoscope (cont’d) • Capturing Time: an age of many new inventions, which impacted cultural shifts. First motion picture camera • Introduced new concept of time (along with the photograph & phonograph) • A commodity - reproduced and sold • Objectified, infinitely re- experienced • Viewed by one person at a time • Designed to maximize profit
  • 7. • Invention of projection (1895-1896) • Changed viewer's relationship to the image was no longer private, but a public experience MASS PRODUCTION, MASS CONSUMPTION
  • 8. The Nickelodeon: A Collective Experience • Working class attraction • 5¢ movies • “For the first time in American history all races, genders, social and ethnic groups shared a collective experience” • A step toward the creation of a homogeneous middle-class American culture
  • 9. Cleaning Up: The Benefits of Respectability • Motion Picture Patents Company (MPPC) • Result of mass consumption and need for stabilization • Interested in profit and market expansion • Goal: attract upper class viewers • Objectives • Eliminate ethnic films • Increase price of admission • Produce films based on literary, historical, or biblical sources (Poe, Dickens, Tolstoy, Shakespeare)
  • 10. • The Camera as Recorder • The Camera as Narrator • The Feature Film SPECTACLE AND STORYTELLING: FROM PORTER TO GRIFFITH
  • 11. The Camera as Recorder • „bourgeoisification of the movies‟ • Post-1908, exhibitionist in nature, theatrical • Middle-class demand for more advanced/complex narratives • Focus on perfection of narrative skills • Edwin S. Porter's use of showing same action from different perspectives successively • Two versions of The Life of an American Fireman (1903) • http://youtube.com/watch?v=p4C0gJ7BnLc
  • 12. The Camera as Narrator • Active narration used to shape audience's perception • Griffith's use of parallel editing or cross-cutting • Creates suspense • Psychological development of characters
  • 13. The “Feature” Film • More complex narratives • Multiple-reel • Financial success • D.W. Griffith's historical epic, The Birth of a Nation (1915) • 12 reels, 3 hours long • Extreme racism overtly presented and exposes the power of the motion picture as a medium to communicate ideological arguments • http://youtube.com/watch?v=32hMZP0K 2wM
  • 14. “Garden of Dreams” & The Great Showmen • Change from uncomfortable, modest theaters to spacious, luxurious movie palaces • From theater attendants to concierge service • Middle class experience the luxuries of the rich PRESENTING…THE MOVIE PALACE
  • 15. AN EVOLVING INSTITUTION • What began as a technological marvel at the turn of the century has changed in countless ways • Stylistic and technological developments • A shifting in American consciousness • Continues to be an efficient system of storytelling • “The cinematic institution of Hollywood past has disappeared…transformed into a new institution designed to serve…contemporary audiences” (19). • Goal: “to recover a sense of the experience that previous generations had when they went to the movies” (20).

Editor's Notes

  1. Created by Professor Lauren Martilli