The document discusses various marketing posters and DVD covers used in the advertising campaign for the documentary film "Super Size Me". The posters and covers all feature the film's director Morgan Spurlock in a medium close-up shot with food spilling from his mouth. They use similar layouts and color schemes centered around red and yellow to maintain branding consistency across the campaign. Reviews and awards are also featured on some materials to highlight the critical acclaim and importance of seeing the film.

1. COHESIVE MARKETING SUPER SIZE
ME
CAMPAIGN

2. SUPER SIZE ME POSTER
• The poster to the left is part of the Super Size
Me campaign to gain an audience to the
documentary.
• As you can see Morgan Spurlock, is in
Medium Close Up center of the page which
immediately catches attention. He has a bulk
of chips coming out of his mouth, this
connotes that he cannot handle the amount
of fast food he is putting into his body.
• The colours within this poster link in with
McDonalds Golden Arches with the Ronald
McDonald red.
• The title is in bold and also centre of the
poster, the ‘me’ is in a larger font and
emphasizes the importance of Morgan
Spurlock within the documentary.

3. SUPER SIZE ME CINEMATICS
This poster The awards in
contains the which the
same image documentary
used on the have gained
initial poster. are placed
Spurlock along the top
medium close of the poster,
up centre showing
image. importance of
The layout of seeing it.
this poster is Seeing how
the same as well it has
the majority of done in
advertisements critical
the campaign acclamation.
used.

4. SUPER SIZE ME DVD
• Although this DVD cover is in
another language, the same
layout as the other
advertisements.
• Morgan Spurlock is centre
image, and therefore central
focusing point.
• The colours on this page
stick to the flare colours of
red, orange and yellow but
emphasize this more.

5. SPECIAL EDITION
• This edition contains the same image
as the other advertising posters
however Spurlock is no longer central.
• Instead of chips, it looks like sweets
are filling his mouth. This shows that it
is celebratory.
• The left hand third of the DVD contains
reviews from film review magazines
which should add to the advertisement
for the DVD as it has lost its longevity
and it tries to regenerate an audience.