The document discusses a design innovation project for TOG, a company that pioneered shared workspaces in Britain. TOG was founded in 2003 to reconfigure the modern British workplace in response to new technology and ideas radically reshaping the global economy. The company's vision was to create beautifully designed buildings with a variety of spaces and flexible leases to allow for growth and change. Each TOG building has its own identity but provides excellent facilities and communal areas to foster collaboration. The case brief examines opportunities and challenges for TOG's business model and service design to meet customer needs affordably while protecting privacy and improving competitiveness against growing competitors.

1. Design Innovation Project
—Thomas House

2. TEAM MEMBERS
Lead
Idea Creator
Analyser
Blog Content Manger
Lead
Graphic Designer
Analyser
Blog Content Manger
Lead
Idea Creator
Researcher
Analyser

3. Lead
Meeting Recorder
Lecture Content Manager
Lead
Researcher
Meeting Recorder
Lead
Graphic Designer
Lecture Content Manager
TEAM MEMBERS

4. We pioneered the concept of the shared workspace in Britain. TOG launched in 2003,
when the global economy was beginning to be radically reshaped by new technology
and new ideas. Our aim was to reconfigure the modern British workplace to bring it
into line with a fast-changing world.
When we founded the company our vision was this: to create beautifully designed
buildings with a wide variety of spaces, and to offer tenants progressive membership
schemes and short-term leases to allow for growth and change. Each building has its
own unique identity, but all have an excellent range of facilities and vibrant communal
areas to foster an open, collaborative working culture.
CASE BRIEF

5. TOG CEO: OLLY OLSEN & CHARLE GREEN

6. RESEARCH TOOLS
• Value Proposition
• Stakeholders Map
• Innovation Matrix
• Co-creation Framework

8. OPPOTUNITIES
BUSINESS MODEL
• Shared Model
• Co-work
USER-CENTRED
• Service design apply to customer needs
• Privacy protection
• Affordable price

9. CHALLENGES:
• How TOG promotes the sharing relationship between
the company and the company？
• How to better improve the service system？
• How to improve market competitiveness in the face of
more and more competitors?

12. SOCIAL INNOVATION
CO-CREATORS
• Create an open and collaborative office culture
• Provide entrepreneurs with entrepreneurial opportunities
and business opportunities

14. COMMUNITY INNOVATION
PURPOSE
• Needs for marketing
• Reconfigure the modern British workplace to
bring it into line with a fast-changing world.
• Adapt to the consumption ability of consumers

15. Reflection on Teamwork

16. THANK YOU
Q&A