5. We pioneered the concept of the shared workspace in Britain. TOG launched in 2003,
when the global economy was beginning to be radically reshaped by new technology
and new ideas. Our aim was to reconfigure the modern British workplace to bring it
into line with a fast-changing world.
When we founded the company our vision was this: to create beautifully designed
buildings with a wide variety of spaces, and to offer tenants progressive membership
schemes and short-term leases to allow for growth and change. Each building has its
own unique identity, but all have an excellent range of facilities and vibrant communal
areas to foster an open, collaborative working culture.
CASE BRIEF
7. RESEARCH TOOLS
• Value Proposition
• Stakeholders Map
• Strategy Innovation Analysis
• Innovation Matrix
• Co-creation Framework
8.
9. OPPOTUNITIES
BUSINESS MODEL
• Shared Model
• Co-work
USER-CENTRED
• Service design apply to customer needs
• Privacy protection
• Affordable price
10. CHALLENGES
• How TOG promotes the sharing relationship between
the company and the company？
• How to better improve the service system？
• How to improve market competitiveness in the face of
more and more competitors?
13. Activity 2: Strategy Canvas
This second chart shows the company’s superiority by comparing the indicators of different companies.
We chose a service company with the same attributes and a service company with opposite attributes to
compare with the case company we chose.
14. Activity 3: SWOT Analysis
We use the tool SWOT to summarize the strengths and weaknesses of selected cases,
as well as environmental threats and environmental opportunities based on previous analysis
15.
16. SOCIAL INNOVATION
CO-CREATORS
• Create an open and collaborative office culture
• Provide entrepreneurs with entrepreneurial opportunities
and business opportunities
17.
18. COMMUNITY INNOVATION
PURPOSE
• Needs for marketing
• Reconfigure the modern British workplace to
bring it into line with a fast-changing world.
• Adapt to the consumption ability of consumers
19. The purpose of the persona is to create a reliable and realistic representation of our key segments. The goal of
the role does not represent all audiences or meet all the needs of the site, but instead focuses on the main needs
of the most important user groups. (Affairs, 2019) We help define the goals of the design in the actual user by
defining roles.
PERSONA
