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Design Innovation Project
—Thomas House
TEAM MEMBERS
Lead
Idea Creator
Analyser
Blog Content Manger
Lead
Graphic Designer
Analyser
Blog Content Manger
Lead
Idea Creator
Researcher
Analyser
Lead
Meeting Recorder
Lecture Content Manager
Lead
Researcher
Meeting Recorder
Lead
Graphic Designer
Lecture Content Manager
TEAM MEMBERS
DESIGN PROCESS
They pioneered the concept of the shared workspace in Britain. TOG launched in 2003,
when the global economy was beginning to be radically reshaped by new technology
and new ideas. Their aim was to reconfigure the modern British workplace to bring it
into line with a fast-changing world.
When They founded the company Their vision was this: to create beautifully designed
buildings with a wide variety of spaces, and to offer tenants progressive membership
schemes and short-term leases to allow for growth and change. Each building has its
own unique identity, but all have an excellent range of facilities and vibrant communal
areas to foster an open, collaborative working culture.
CASE BRIEF
TOG CEO: OLLY OLSEN & CHARLE GREEN
RESEARCH TOOLS
• Value Proposition
• Stakeholders Map
• Strategy Innovation Analysis
• Innovation Matrix
• Co-creation Framework
OPPOTUNITIES
BUSINESS MODEL
• Shared Model
• Co-work
USER-CENTRED
• Service design apply to customer needs
• Privacy protection
• Affordable price
CHALLENGES
• How TOG promotes the sharing relationship between
the company and the company?
• How to better improve the service system?
• How to improve market competitiveness in the face of
more and more competitors?
Activity 1: Five-forces Analysis
Activity 2: Strategy Canvas
This second chart shows the company’s superiority by comparing the indicators of different companies.
We chose a service company with the same attributes and a service company with opposite attributes to
compare with the case company we chose.
Activity 3: SWOT Analysis
We use the tool SWOT to summarize the strengths and weaknesses of selected cases,
as well as environmental threats and environmental opportunities based on previous analysis
SOCIAL INNOVATION
CO-CREATORS
• Create an open and collaborative office culture
• Provide entrepreneurs with entrepreneurial opportunities
and business opportunities
COMMUNITY INNOVATION
PURPOSE
• Needs for marketing
• Reconfigure the modern British workplace to
bring it into line with a fast-changing world.
• Adapt to the consumption ability of consumers
The purpose of the persona is to create a reliable and realistic representation of our key segments. The goal of
the role does not represent all audiences or meet all the needs of the site, but instead focuses on the main needs
of the most important user groups. We help define the goals of the design in the actual user by
defining roles.
PERSONA
TEAM IN LECTURE
USER JOURNEY
Reflection on Teamwork
THANK YOU
Q&A

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Team14-Design Innovation Project

  • 2. TEAM MEMBERS Lead Idea Creator Analyser Blog Content Manger Lead Graphic Designer Analyser Blog Content Manger Lead Idea Creator Researcher Analyser
  • 3. Lead Meeting Recorder Lecture Content Manager Lead Researcher Meeting Recorder Lead Graphic Designer Lecture Content Manager TEAM MEMBERS
  • 5. They pioneered the concept of the shared workspace in Britain. TOG launched in 2003, when the global economy was beginning to be radically reshaped by new technology and new ideas. Their aim was to reconfigure the modern British workplace to bring it into line with a fast-changing world. When They founded the company Their vision was this: to create beautifully designed buildings with a wide variety of spaces, and to offer tenants progressive membership schemes and short-term leases to allow for growth and change. Each building has its own unique identity, but all have an excellent range of facilities and vibrant communal areas to foster an open, collaborative working culture. CASE BRIEF
  • 6. TOG CEO: OLLY OLSEN & CHARLE GREEN
  • 7. RESEARCH TOOLS • Value Proposition • Stakeholders Map • Strategy Innovation Analysis • Innovation Matrix • Co-creation Framework
  • 8.
  • 9. OPPOTUNITIES BUSINESS MODEL • Shared Model • Co-work USER-CENTRED • Service design apply to customer needs • Privacy protection • Affordable price
  • 10. CHALLENGES • How TOG promotes the sharing relationship between the company and the company? • How to better improve the service system? • How to improve market competitiveness in the face of more and more competitors?
  • 11.
  • 13. Activity 2: Strategy Canvas This second chart shows the company’s superiority by comparing the indicators of different companies. We chose a service company with the same attributes and a service company with opposite attributes to compare with the case company we chose.
  • 14. Activity 3: SWOT Analysis We use the tool SWOT to summarize the strengths and weaknesses of selected cases, as well as environmental threats and environmental opportunities based on previous analysis
  • 15.
  • 16. SOCIAL INNOVATION CO-CREATORS • Create an open and collaborative office culture • Provide entrepreneurs with entrepreneurial opportunities and business opportunities
  • 17.
  • 18. COMMUNITY INNOVATION PURPOSE • Needs for marketing • Reconfigure the modern British workplace to bring it into line with a fast-changing world. • Adapt to the consumption ability of consumers
  • 19. The purpose of the persona is to create a reliable and realistic representation of our key segments. The goal of the role does not represent all audiences or meet all the needs of the site, but instead focuses on the main needs of the most important user groups. We help define the goals of the design in the actual user by defining roles. PERSONA