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3. STATUS QUO
• Sport merchandise will have emotional aspect
and will be connected to digital world.
• Fans want to be involved in the club affairs
and express active support and contribution.
• Is there a way for better interaction between
Fans, Teams and Sportswear producers?
4.
5. FAN-ORIENTED SPORTS CLUB
SUPPORT
• Fans get tokens for buying licensed
merchandise.
• Tokens can be spent by fans on favourite teams
as a way to support and “sponsor” clubs.
• Athletes can put digital autograph and
personalized messages on sportswear.
6.
7. GAMIFICATION (optional)
• Real-time tables and dashboard will present
the clubs with most tokens donated by fans.
• Most active fans can compete to win exclusive
benefits provided by the clubs.
• Clubs and fans can define targets and projects
to be implemented with the tokens collected.
8.
9. ADDED VALUE
• Scan a product, see the tokens charged and take
purchase decision with your club in mind.
• Increasing the perceived value and giving emotional
aspect of the sport merchandise.
• Fan-driven club sport with transparent mechanism and
efficient engagement.
• New way to digitize sportswear, distinguish products
and boost sales.
