Arsenal launched its official membership program in China in 2015. It now has over 10,000 members as of July 2017. There are three types of memberships - Red Card (full access) for 168 RMB, Red Card (basic) for 68 RMB, and a free Red Card (trial). Membership benefits include merchandise, tickets, discounts, and access to events. Arsenal also supports unofficial fan clubs in China and works with a sports marketing agency called HALLESPORTS to help expand its business in China.

1. ARSENAL
Membership Management in China

2. In 2015 summer, Arsenal launched its official membership policy for the first time in China.
Now, over 10,000 members have been recruited till July, 2017.
Any fan can register and pay in the membership system to become a member. Arsenal Red
Card is valid for a whole season (one year), and there are three types of red cards:
• Red Card (full access): 168RMB
• Red Card (basic): 68 RMB
• Red Card (trial): free
Membership displayed in official website Membership gift package

3. Membership Benefits
Red（full
access）
Red（basic） Red（trial）
hard membership card √ √
e-membership card √ √ √
game season brochure √ √
membership gift package √
applying home ticket √ √
Arsenal China official website discount √ √
Partnership coupon √ √
Game discount √ √
Online prize campaign √ √ √
Membership offline campaign √ √ Trial for once
Point redeem √ √ √
Newsletter √ √ √
Chinese fans expedition quota √ √
London home stadium tour discount √ √
Early bird tickets for 2018 China tour/legendary game
(TBC)
√ √
Fee（free delivery, except Hong Kong, Macau and
Taiwan）
168 68 Free

4. Apart from registering official membership, fans can join in local fan club as well, a spontaneously organized fans
club which has gradually received official recognition and support since Arsenal membership policy.
1. Official fans club & campaign
Currently, Arsenal has three officially recognized fans club in Hong Kong, Guangzhou and Shanghai. A fans club
should reach the standard of personnel system and financial management to get official approval. Once approved,
the fan club can obtain material support from the official club (e.g. souvenirs) and advanced rights in fans activities.
Arsenal China office organizes annual activities for fans, e.g. 2017 Arsenal
China tour, and Arsenal China office has organized:
• Wenger’s keynote speech in Shanghai Jiao tong University.
• Fans carnival campaign in Sanlitun, Beijing: replica changing room,
champion cup and robotic gate keeper challenge.

5. 2. Non-official fans club & campaign
More local fan club nationwide which have not yet been
recognized by the official will guide fans to register official
membership for more benefits. Meanwhile, they spontaneously
organize offline activities include game watching and fan party.
3. Fan clubs usually publish activities info via QQ group, WeChat
group and Weibo.

6. 1. Sports Sponsorship & Network Collaboration
2. Business Development and Digital Services
3. Event Management
4. Business Consulting and Investment
HALLESPORTS is a sports marketing and investment agency which helps sports
organizations build a successful business in China.

7. HALLESPORTS has a stable partnership with top clubs and players. We aim to integrate resources of
enterprises and sports industry to enhance corporate brand value.
1. Sports Sponsorship & Network Collaboration

8. 1. Sports Sponsorship & Network Collaboration
We help brands who need to enlarge market from establishing strategic relationships with well-known clubs and
players, as well as international events. We provide continuous integrated marketing suggestions for brands to amplify
the effects of sports marketing.
We also provide professional guidance on sponsorship for clubs and players. We have connections with a wide
range of top brands in China. We use scientific choosing processes and put a focus on your needs to guarantee a
good match between brands and clubs / players.

9. 2. Business Development and Digital Services
• Business Development
• Digital and Social Media Marketing
• Fans Management
• Media & PR
• Other customized Services
FOR CLUBS FOR PLAYERS
• General Business Administration
• Human Resources Management
• Business Development
• China Insights/ Market Research
• Digital and Social Marketing Strategy & Execution
• CRM/Membership Management
• Tech Support
• Media & PR
• Video/ Live Streaming Production
• Other customized Services

10. 3. Event Management
• Integrated Promotional Events
• Fan Party
• Sampling Programs
• Event Sponsorship and Advertising Sales
• Budget, Operations, and Logistics
• External Relations
• Volunteer Management
HALLESPORTS offer services around events operation in China. With abundant resources and partner relations in
the field, we provide a comprehensive range of services for clubs and brands that wants to play in China.

11. 3. Event Management
2017 Arsenal
China Tour

12. 4. Business Consulting and Investment
• Project Incubation and Investment
• Build and Monetise IP
• Brand Essence and Positioning
• Brand Communications
• Brand Experience Design/ Approach
• Network Collaboration and Sponsorship
HALLESPORTS also offer business consulting and network Collaboration for local sport brands /App Platforms/
Projects. We are also interested in investment of the sports area.

13. 4. Business Consulting and Investment
OneBall App & Basketball Association V+Fitness GYM University League Cup
JOY RUN App Xun Qiu App Super Sports Academy

14. Thank You!
Please Contact:
stephanie@hallesports.com