This document discusses strategies for digital transformation and rapid execution. It introduces the concept of "Stratecution" which combines strategy and rapid execution. It emphasizes focusing on outcomes over outputs and using strategic feedback loops to continuously learn and adapt. It also discusses how technology is fueling innovation and how processes should prioritize core competencies over non-essential functions.
The document discusses strategies for rapid digital transformation, known as "Stratecution". It emphasizes focusing on outcomes over outputs, using strategic feedback loops to accelerate execution, and prioritizing core competencies over processes. Rapid experimentation and incremental innovation are enabled by treating technology as fuel for innovation through an "Engagement Architecture" that integrates customer data and engagement across channels, systems, and organizations.
The document discusses the importance of having a core story or "why" for a business. It states that a core story should drive the long-term purpose of the business and be connected to strategic goals, priorities, messaging and campaigns. It also emphasizes using customer data and predictive analytics to develop personalized, relevant communications that are delivered through an ecosystem of touchpoints aligned with the core story.
Vi ser på den udvikling, som har ført til, at dialogmarkedsføring fremover vil være et af de punkter, som kan give en afgørende konkurrenceværdi og stærkere customer experience
This document discusses strategies for digital transformation and rapid execution. It introduces the concept of "Stratecution" which combines strategy and rapid execution. It emphasizes focusing on outcomes over outputs and using strategic feedback loops to continuously learn and adapt. It also discusses how technology is fueling innovation and how processes should prioritize core competencies over non-essential functions.
The document discusses strategies for rapid digital transformation, known as "Stratecution". It emphasizes focusing on outcomes over outputs, using strategic feedback loops to accelerate execution, and prioritizing core competencies over processes. Rapid experimentation and incremental innovation are enabled by treating technology as fuel for innovation through an "Engagement Architecture" that integrates customer data and engagement across channels, systems, and organizations.
The document discusses the importance of having a core story or "why" for a business. It states that a core story should drive the long-term purpose of the business and be connected to strategic goals, priorities, messaging and campaigns. It also emphasizes using customer data and predictive analytics to develop personalized, relevant communications that are delivered through an ecosystem of touchpoints aligned with the core story.
Vi ser på den udvikling, som har ført til, at dialogmarkedsføring fremover vil være et af de punkter, som kan give en afgørende konkurrenceværdi og stærkere customer experience
24. .
Hvem vandt?
Solo AI Solo menneskeVINDER OVER
Menneske + AI (Centaur) Solo AIVINDER OVER
”Svagt” menneske
+ AI
+ ”Stærk” proces
”Stærkt” menneske
+ AI
+ ”Svag” proces
VINDER OVER
25. .
AI sænker behovet for dybt specialiserede kompetencer,
men trives bedst med mennesker som horisontale tænkere
26. .
De rette kompetencer
Hvad skal du kunne?
Flere processoptimerende kompetencer,
færre funktionelle kompetencer
Evnen til at tilpasse sig ny teknologi
Tværfaglighed
47. .
Digital Strategy
Process
#1 #2
Grand Challenges
#3
Principles
EXPERIENCE
TECHNOLOGY
GOVERNANCE
NOW
NEXT
LATER
Roll out
1. Initiation
Onboarding
Planning
Scope and outputs defined
2. Defining Grand Challenges
Stakeholder interviews
Strategic alignment
Define Grand Challenges
3. Defining principles
Define high level processes
Define responsibilites
Define experience, technology and governance principles
4. Documentation
Align with stakeholders
Document digital strategy
Create artefacts
5. Implementation
Communicate
Establish processes
Delegate