Dette slideshow er fra vores Morgenbooster om digitale services og lean start up metoden. Oplægget blev afholdt d. 26. februar 2014 af Strategichef René Bach Lundgaard.
Slides fra oplægget kan downloades her: www.1508.dk/morgenbooster
Kom videre på:
http://1508.dk/services/digitale-services
http://1508.dk/services/digital-strategi
Voor veel creatieve ondernemers lijkt een online shop de ideale tool om hun creaties aan de man te brengen. Het runnen van een eigen webwinkel komt echter met een eigen operationele, juridische en financiële realiteit. Wat is een goede webshop? Wat gebeurt er behind the scenes? Hoe combineer je e-commerce met fysieke verkooppunten? Om een antwoord op deze vragen te geven organiseerde Flanders DC op 19 mei een e-commerce lab voor creatieven te Gent. Naast theorie, advies en tips en tricks werden ook een aantal cases uit de praktijk gebracht.
Voor veel creatieve ondernemers lijkt een online shop de ideale tool om hun creaties aan de man te brengen. Het runnen van een eigen webwinkel komt echter met een eigen operationele, juridische en financiële realiteit. Wat is een goede webshop? Wat gebeurt er behind the scenes? Hoe combineer je e-commerce met fysieke verkooppunten? Om een antwoord op deze vragen te geven organiseerde Flanders DC op 23 mei een e-commerce lab voor creatieven te Brussel. Naast theorie, advies en tips en tricks werden ook een aantal cases uit de praktijk gebracht.
Hovedtanke: Kun at lave det kunderne vil betale for! Alt andet betragtes som spild og bør minimeres!
Lean indeholder en række værktøjer, som man anvender til at maksimere værdi og minimere spild.
Resultater:
Fælles forståelse for situationen og hvorfor der er behov for forandring.
Reduceret spild, bedre kvalitet, forbedret flow og kortere gennemløbstid.
Bedre arbejdsmiljø. Færre frustrationer og mindre stress.
Forbedret kundeservice!
Designing for What If (instead of as if) - Morgenbooster1508 A/S
Design, as a craft, has evolved. It has shifted from focusing solely on shapes and colors to encompassing a mindset and methodology that we can leverage to create anything – from meaningful digital solutions to societal change.
Voor veel creatieve ondernemers lijkt een online shop de ideale tool om hun creaties aan de man te brengen. Het runnen van een eigen webwinkel komt echter met een eigen operationele, juridische en financiële realiteit. Wat is een goede webshop? Wat gebeurt er behind the scenes? Hoe combineer je e-commerce met fysieke verkooppunten? Om een antwoord op deze vragen te geven organiseerde Flanders DC op 19 mei een e-commerce lab voor creatieven te Gent. Naast theorie, advies en tips en tricks werden ook een aantal cases uit de praktijk gebracht.
Voor veel creatieve ondernemers lijkt een online shop de ideale tool om hun creaties aan de man te brengen. Het runnen van een eigen webwinkel komt echter met een eigen operationele, juridische en financiële realiteit. Wat is een goede webshop? Wat gebeurt er behind the scenes? Hoe combineer je e-commerce met fysieke verkooppunten? Om een antwoord op deze vragen te geven organiseerde Flanders DC op 23 mei een e-commerce lab voor creatieven te Brussel. Naast theorie, advies en tips en tricks werden ook een aantal cases uit de praktijk gebracht.
Hovedtanke: Kun at lave det kunderne vil betale for! Alt andet betragtes som spild og bør minimeres!
Lean indeholder en række værktøjer, som man anvender til at maksimere værdi og minimere spild.
Resultater:
Fælles forståelse for situationen og hvorfor der er behov for forandring.
Reduceret spild, bedre kvalitet, forbedret flow og kortere gennemløbstid.
Bedre arbejdsmiljø. Færre frustrationer og mindre stress.
Forbedret kundeservice!
Designing for What If (instead of as if) - Morgenbooster1508 A/S
Design, as a craft, has evolved. It has shifted from focusing solely on shapes and colors to encompassing a mindset and methodology that we can leverage to create anything – from meaningful digital solutions to societal change.
Morgenbooster: Storytelling in Identity Design1508 A/S
Since the dawn of day, stories have been shared and passed along between people to create a sense of meaning and belonging. People remember great stories. Branding is both an idea and an image that people have of a product, service, or company.
Design Storytelling affects your audience by tying the idea and image together—in a visceral way. In this morning booster, we share our views on how to create a visual concept where everything blends together and share cases where the identity design is telling a unique story about the brand it is a visual representation of.
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster1508 A/S
Join us for the eagerly anticipated Volume 2 of our Morgenbooster, where we delve deeper into the rapidly evolving landscape of AI in design. This session promises to be an exploratory journey through the latest advancements within AI.
Uncertainty as a Business and Design Tool - Morgenbooster1508 A/S
In today's rapidly evolving world, the relevance of future-proofing your business cannot be overstated. But how do you make change an integral part of your strategy?
Lowww: How to design for a low carbon world wide web - Morgenbooster1508 A/S
Browsing the internet for inspiration for your next vacation is as bad for the environment as actually traveling there by plane. Well, at least on a large scale. That is because accumulated, the internet emits the same amount of CO2 as the airline industry.
Ai and Design: When, Why and How? - Morgenbooster1508 A/S
This year, A and I became the probably most used letters in the alphabet. Time to reflect upon the role we play as designers in an increasingly AI-driven landscape.
The internet emits the same amount of CO2 as aviation. Find out why and get actionable insight into how we might reduce our digital products’ carbon footprint.
The Power of Words: Why Writing is Designing too Morgenbooster1508 A/S
Do you have a digital service, website or app? Then you probably need a UX writer. Find out how UX writing can tie together value proposition and user experience.
User centricity, hypothesising and prototyping. These are some of the core principles of Design Thinking. By empathising with a group of people, these principles promise to reduce uncertainty about what problems to solve for whom and how.
How do you turn pension, a difficult and perhaps a bit boring subject, into simple and relevant messages for 350,000 members? That is what this Morgenbooster will answer.
During this Morgenbooster, we will dive into the understanding of digital design systems, and why they have become increasingly popular.
What are they? How do they work? What will you gain from building one? And last, but not least we will take you through a couple of tangible experiences and journeys of building such a system.
Throughout the talk we will be sharing experiences from both a design and development perspective.
And hopefully we will all have the feeling of getting one step closer to a design system, which meets all the requirements in modern digital design. A system where all services, assets and communications are designed from one central place to evoke both emotions in a coherent brand experience and support the functional necessities of today’s dynamic business strategies.
Morgenbooster 1508 - Think like a Futurist Act Like a Designer1508 A/S
Our Morgenbooster: Think Like a Futurist, Act Like a Designer
Get a sneak-peek into how to apply futures thinking to your design processes to help create reactive and proactive brands, businesses, and products.
Our Morgenbooster: The Game of Accessibility
Exploring the digital realm of video gaming and embracing the hypothesis of whether we can learn from it.
Particular focus on the approach video games take to accessibility, and user customization in general, when designing experiences.
No-Code Tools: Website Design of the Future?1508 A/S
Our Morgenbooster: No-Code Tools: Website Design of the Future?
No-code tools such as Webflow has made it possible for everyone to easily build a customisable website. But is it smart to venture into website design without a frontend, UX or design background?
Our Morgenbooster: Place Branding by Nordic Talks
How do we create a place brand for the Nordics without compromising the national place branding efforts?
Our Morgenbooster: Designing for Possible Futures.
Get a sneak-peak into how to apply futures thinking to your design processes to help create reactive and proactive brands, businesses, and products.
Morgenbooster: Storytelling in Identity Design1508 A/S
Since the dawn of day, stories have been shared and passed along between people to create a sense of meaning and belonging. People remember great stories. Branding is both an idea and an image that people have of a product, service, or company.
Design Storytelling affects your audience by tying the idea and image together—in a visceral way. In this morning booster, we share our views on how to create a visual concept where everything blends together and share cases where the identity design is telling a unique story about the brand it is a visual representation of.
AI and Design Vol. 2: Navigating the New Frontier - Morgenbooster1508 A/S
Join us for the eagerly anticipated Volume 2 of our Morgenbooster, where we delve deeper into the rapidly evolving landscape of AI in design. This session promises to be an exploratory journey through the latest advancements within AI.
Uncertainty as a Business and Design Tool - Morgenbooster1508 A/S
In today's rapidly evolving world, the relevance of future-proofing your business cannot be overstated. But how do you make change an integral part of your strategy?
Lowww: How to design for a low carbon world wide web - Morgenbooster1508 A/S
Browsing the internet for inspiration for your next vacation is as bad for the environment as actually traveling there by plane. Well, at least on a large scale. That is because accumulated, the internet emits the same amount of CO2 as the airline industry.
Ai and Design: When, Why and How? - Morgenbooster1508 A/S
This year, A and I became the probably most used letters in the alphabet. Time to reflect upon the role we play as designers in an increasingly AI-driven landscape.
The internet emits the same amount of CO2 as aviation. Find out why and get actionable insight into how we might reduce our digital products’ carbon footprint.
The Power of Words: Why Writing is Designing too Morgenbooster1508 A/S
Do you have a digital service, website or app? Then you probably need a UX writer. Find out how UX writing can tie together value proposition and user experience.
User centricity, hypothesising and prototyping. These are some of the core principles of Design Thinking. By empathising with a group of people, these principles promise to reduce uncertainty about what problems to solve for whom and how.
How do you turn pension, a difficult and perhaps a bit boring subject, into simple and relevant messages for 350,000 members? That is what this Morgenbooster will answer.
During this Morgenbooster, we will dive into the understanding of digital design systems, and why they have become increasingly popular.
What are they? How do they work? What will you gain from building one? And last, but not least we will take you through a couple of tangible experiences and journeys of building such a system.
Throughout the talk we will be sharing experiences from both a design and development perspective.
And hopefully we will all have the feeling of getting one step closer to a design system, which meets all the requirements in modern digital design. A system where all services, assets and communications are designed from one central place to evoke both emotions in a coherent brand experience and support the functional necessities of today’s dynamic business strategies.
Morgenbooster 1508 - Think like a Futurist Act Like a Designer1508 A/S
Our Morgenbooster: Think Like a Futurist, Act Like a Designer
Get a sneak-peek into how to apply futures thinking to your design processes to help create reactive and proactive brands, businesses, and products.
Our Morgenbooster: The Game of Accessibility
Exploring the digital realm of video gaming and embracing the hypothesis of whether we can learn from it.
Particular focus on the approach video games take to accessibility, and user customization in general, when designing experiences.
No-Code Tools: Website Design of the Future?1508 A/S
Our Morgenbooster: No-Code Tools: Website Design of the Future?
No-code tools such as Webflow has made it possible for everyone to easily build a customisable website. But is it smart to venture into website design without a frontend, UX or design background?
Our Morgenbooster: Place Branding by Nordic Talks
How do we create a place brand for the Nordics without compromising the national place branding efforts?
Our Morgenbooster: Designing for Possible Futures.
Get a sneak-peak into how to apply futures thinking to your design processes to help create reactive and proactive brands, businesses, and products.
15. FORSKELLEN PÅ START UPS OG VIRKSOMHEDER
START UP VIRKSOMHED
MORGENBOOSTER
STRATEGI
19-03-2014 SLIDE 15
ForretningsplanForretningshypoteser
PROCES
ProduktudviklingKundeudvikling
21. HYPOTESETEST FOREGÅR UDE AF BYGNINGEN
MORGENBOOSTER
DESIGNEKSPERIMENT
INDSIGT
19-03-2014 SLIDE 21
VORES
HYPOTESE ER …
SPÆNDENDE OM
KUNDER, PARTNERE
ETC. ER ENIGE …
HVORDAN KAN VI HURTIGT
TESTE FORSTÅELSEN AF
PROBLEMSTILLINGEN?
HVAD BETYDER RESULTATET
FOR FORSTÅELSEN AF
PROBLEMSTILLINGEN?
24. FEJL = LÆRING = VÆRDI
19-03-2014 SLIDE 24MORGENBOOSTER
ValideringSøgning
HVAD NU, HVIS
HYPOTESEN IKKE
MATCHER
VIRKELIGHEDEN?
HER ER EN NY
HYPOTESE
HYPOTESE, DU ER
FYRET
26. DEN GENNEMSNITLIGE KUNDE
> Går til rådgivningsmøde hvert 5. år.
> Ringer til sin bank 2 gange om året.
> Logger på sin netbank 64 gange om året.
> Logger på sin mobilbank 161 gange om året.
KILDE: DANSKE BANK
MORGENBOOSTER 19-03-2014 SLIDE 26
28. 9/10 BESØG I NETBANK
RESULTERER I, AT
BRUGERNE ÅBNER EN
KONTOOVERSIGT.
MORGENBOOSTER 19-03-2014 SLIDE 28
29. STILLER VI DE RIGTIGE SPØRGSMÅL?
19-03-2014 SLIDE 29MORGENBOOSTER
HVORDAN GØR VI DET
LETTERE FOR KUNDER AT
BRUGE VORES eBANK?
HVORDAN GØR VI VORES
eBANK PÆNERE?
30. 19-03-2014 SLIDE 30MORGENBOOSTER
HVAD HAR BANKKUNDER
BRUG FOR FOR AT SPARE
PENGE? OG SPARE OP?
HVAD FÅR BANKKUNDER TIL
AT INTERESSERE SIG FOR
ØKONOMI?
31. I HAR IKKE KUN BEHOV
FOR ET GRAFISK SKIFT. I
HAR BEHOV FOR eBANK
2.0.
HYPOTESE
MORGENBOOSTER 19-03-2014 SLIDE 31
34. VI ÆNDREDE FORRETNINGSMODELLEN PBA. FEEDBACK FRA BANKERNE
EFFEKTIVISERING
eBank 2.0 minimerer omkostninger til mindre
kundeserviceopgaver og ekspeditionsdialoger ved at
digitalisere arbejdsgange for kunder og pengeinstitutter.
+
LOYALITET
eBank 2.0 bidrager til at reducere churn raten ved at
forbedre kundetilfredsheden.
19-03-2014 SLIDE 34MORGENBOOSTER
36. 19-24 år 25-34 år 35-44 år 45-55 år 60+ år
ANONYM
MEN ER DET ET BEHOV HOS KUNDERNE?
19-03-2014MORGENBOOSTER SLIDE 36
37. • …
DET SPURGTE VI DEM OM GENNEM EN RÆKKE SCENARIER
19-03-2014MORGENBOOSTER SLIDE 37
38. BIP,BIP! Du plejeratkøbe
indherpådennetid…
baseretpådesidste12
mdrsforbrug… kan det
bedrebetalesigfordigat
bestillemadenien
netbutik og fådenbragt!
Godappetit
Kom,drenge.Vi tager
hjem og hygger i
stedet for at handle
ind.Det er billigere,
siger eBank
19-03-2014MORGENBOOSTER SLIDE 38
DET SPURGTE VI DEM OM GENNEM EN RÆKKE SCENARIER
39. VI ÆNDREDE KONCEPTET PBA. FEEDBACK FRA BANKKUNDERNE
19-03-2014 SLIDE 39MORGENBOOSTER
“DET VILLE VÆRE EN RIGTIG GOD
SERVICE. DET KRÆVER DOG AT
BANKEN KAN OVERBEVISE MIG OM, AT
DET ER TIL MIT BEDSTE”
Anders
“DA FØLER JEG AT DET ER ‘1984’, AT
DER ER NOEN SOM SER PÅ DEG. AT
eBANKEN BLIVER ALT FOR PERSONLIG.
UFF!”
Eirik
42. “DET VI HAR NÅ HAR
GÅTT UT PÅ DATO,
DETTE ER FLOTT. OM VI
IKKE FÅR NOE NYTT
SNART BYTTER JEG
BANK."
MORGENBOOSTER
EN KUNDE I KUNDEPANELET
19-03-2014 SLIDE 42
44. VI ER I GANG MED EN NY UDVIKLINGSPROCES PBA. FEEDBACK FRA BANKERNE
MORGENBOOSTER
DESIGNLØFT NY eBANK 2.0NY BASISFUNKTIONALITET GAME CHANGERS
POC POC POC
19-03-2014 SLIDE 44
45. HVAD SKAL I GØRE,
NÅR I GÅR HERFRA?
MORGENBOOSTER 19-03-2014 SLIDE 45
47. FORSØG JER MED DISSE PRINCIPPER
GET OUT OF THE BUILDING! (GOOB)
HYPOTESER FREMFOR KRAVSPECIFIKATION
DESIGNEKSPERIMENTER FREMFOR SLUTPRODUKT
MINDRE LANCERINGER = MINDRE RISIKO
19-03-2014 SLIDE 47MORGENBOOSTER
48. FORDI DET HJÆLPER JER MED AT
STYRE OG MINIMERE KUNDERISIKOEN
POSITIONERE ET PRODUKT INDEN LANCERING
19-03-2014 SLIDE 48MORGENBOOSTER
50. RENÉ BACH LUNDGAARD
HEAD OF DIGITAL STRATEGY
RBL@1508.DK
VIMEO: VIMEO.COM/DESIGN1508
SLIDESHARE: SLIDESHARE.NET/1508AS
NÆSTE MORGENBOOSTER:
BYG EN EFFEKTIV DIGITAL ORGANISATION, D. 26. MARTS
TAK