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Thomas Ritters Model 
13. 
okt. 
14 
En forretningsmodel beskriver den måde, en virksomhed tjener sin penge på 
(AlignmentSQUARED –Ritter, 2014) 
What? 
(valuepropositions) 
How? 
(valuedemonstrations) 
Who? 
(customers) 
Which? 
(capabilities) 
Why? 
(objectives) 
Value demonstration 1 
Value demonstration 2 
… 
Capability1 
Capability2 
… 
… 
Customer segment 2 
Customer segment 1 
… 
Value proposition 2 
Value proposition 1 
Which-WhatSquare 
Aligningcapabilitieswith propositions 
Who-WhatSquare 
Aligningcustomerswith propositions 
Who-How Square 
Aligningcustomerswith demonstrations 
Which-How Square 
Aligningcapabilitieswith demonstrations

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Thomas ritters model

  • 1. Thomas Ritters Model 13. okt. 14 En forretningsmodel beskriver den måde, en virksomhed tjener sin penge på (AlignmentSQUARED –Ritter, 2014) What? (valuepropositions) How? (valuedemonstrations) Who? (customers) Which? (capabilities) Why? (objectives) Value demonstration 1 Value demonstration 2 … Capability1 Capability2 … … Customer segment 2 Customer segment 1 … Value proposition 2 Value proposition 1 Which-WhatSquare Aligningcapabilitieswith propositions Who-WhatSquare Aligningcustomerswith propositions Who-How Square Aligningcustomerswith demonstrations Which-How Square Aligningcapabilitieswith demonstrations