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Pedigree Final
This document outlines a marketing campaign for the Pedigree brand, including targeting their market, addressing competitors and recent issues, and detailing requirements for the campaign. The campaign proposes a big idea event, supported by a website, social media, point of sale materials, direct mail, billboards, an interactive bus stop experience, celebrity involvement, TV coverage, and follow up direct mail, website, and social media activities as well as continued TV coverage.
Pedigree Final
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- 18. Direct Mail &Vouchers
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