Brandonama Creatives provides branding and design services including logo design, graphic design, illustrations, and website design. They have experience working with clients in various industries including food and beverage, luxury, and technology. Some of their clients include Moksha, Pernod Ricard India, Mettl, WWF India, and Pizza Hut India. The founding team includes Vasundhara who has over 5 years of design experience and Sandeep who has over 6 years of experience in client services and business development.
Though COVID19 is a huge medical and human pandemic, it also seems to have large economic ramifications. Just to help business leaders plan their future, steer their business, employees & customers, we thought we would bring out an impact analysis of business / industries which would get affected in the long term. We will also try to suggest ways of risk mitigation and steering in these uncertain times.
Please reach out via e-mail: ashutosh@thinkasconsumer.com
#covid19 #managingbusiness #longtermeffects #SME #SMB #startups #tacconsulting #thinkasconsumer
A Consulting firm offering Solutions in Business Strategy, Brand Development and Organizational Capability Enhancement
With specialised practices impacting key drivers of Internal & External Customer Value.
Only company with Unique Outsourced CXO concept.
This document outlines tips for creating great global brands. It discusses how great global brands have a powerful purpose that inspires people. They focus on innovation through understanding customer needs and desires. Great global brands also maintain dynamism while balancing local relevance. They keep their messaging and products simply yet meaningful. The document provides examples of how brands like McDonald's, Mattel, Coke, and Oreo have adapted locally while maintaining a consistent global image. Personal experiences from developing brands like Ariel, Whisper, Dettol, and Hutch emphasize product differentiation, sampling, school programs, brand extensions, and premium positioning. The key is delivering activities, programs, communications, products, and services that people genuinely care about.
This document lists various locations and their sizes for advertising spaces across multiple cities in India, including Rajkot, Allahabad, Jalandhar, Karnal, Udaipur, Mysore, Guntur, and Meerut. Locations include areas near bus stands, railway stations, circles, roads, bridges, markets, and malls. Advertising spaces noted include billboards, wall hoardings, unipoles, and front lit/back lit spaces in sizes ranging from 6x4 feet to 80x20 feet.
- Infiniti Retail operates 25 Croma stores in India selling consumer electronics and plans to expand to 35 stores by March 2009 and 100 stores by March 2011. It has launched several private label products under the Croma brand across categories like wine coolers, ACs, and vacuum cleaners that offer quality comparable to leading brands but at 20-30% lower prices.
- Next Retail operates over 370 stores across India selling various consumer durable brands and products like ACs, TVs, home theaters. It has doubled its turnover in the current financial year and plans to reach a turnover of Rs. 1,250 crore with 500+ stores. LCD TVs and home theaters are fast growing categories.
This document lists newspaper articles from various cities in India that covered housing topics between April 2003-2009. It provides the name of the newspaper, date of publication, and page number for over 100 articles from 11 cities in India. The cities included are Allahabad, Udaipur, Rajkot, Mysore, Karnal, Jalandhar, and Meerut.
Brandonama Creatives provides branding and design services including logo design, graphic design, illustrations, and website design. They have experience working with clients in various industries including food and beverage, luxury, and technology. Some of their clients include Moksha, Pernod Ricard India, Mettl, WWF India, and Pizza Hut India. The founding team includes Vasundhara who has over 5 years of design experience and Sandeep who has over 6 years of experience in client services and business development.
Though COVID19 is a huge medical and human pandemic, it also seems to have large economic ramifications. Just to help business leaders plan their future, steer their business, employees & customers, we thought we would bring out an impact analysis of business / industries which would get affected in the long term. We will also try to suggest ways of risk mitigation and steering in these uncertain times.
Please reach out via e-mail: ashutosh@thinkasconsumer.com
#covid19 #managingbusiness #longtermeffects #SME #SMB #startups #tacconsulting #thinkasconsumer
A Consulting firm offering Solutions in Business Strategy, Brand Development and Organizational Capability Enhancement
With specialised practices impacting key drivers of Internal & External Customer Value.
Only company with Unique Outsourced CXO concept.
This document outlines tips for creating great global brands. It discusses how great global brands have a powerful purpose that inspires people. They focus on innovation through understanding customer needs and desires. Great global brands also maintain dynamism while balancing local relevance. They keep their messaging and products simply yet meaningful. The document provides examples of how brands like McDonald's, Mattel, Coke, and Oreo have adapted locally while maintaining a consistent global image. Personal experiences from developing brands like Ariel, Whisper, Dettol, and Hutch emphasize product differentiation, sampling, school programs, brand extensions, and premium positioning. The key is delivering activities, programs, communications, products, and services that people genuinely care about.
This document lists various locations and their sizes for advertising spaces across multiple cities in India, including Rajkot, Allahabad, Jalandhar, Karnal, Udaipur, Mysore, Guntur, and Meerut. Locations include areas near bus stands, railway stations, circles, roads, bridges, markets, and malls. Advertising spaces noted include billboards, wall hoardings, unipoles, and front lit/back lit spaces in sizes ranging from 6x4 feet to 80x20 feet.
- Infiniti Retail operates 25 Croma stores in India selling consumer electronics and plans to expand to 35 stores by March 2009 and 100 stores by March 2011. It has launched several private label products under the Croma brand across categories like wine coolers, ACs, and vacuum cleaners that offer quality comparable to leading brands but at 20-30% lower prices.
- Next Retail operates over 370 stores across India selling various consumer durable brands and products like ACs, TVs, home theaters. It has doubled its turnover in the current financial year and plans to reach a turnover of Rs. 1,250 crore with 500+ stores. LCD TVs and home theaters are fast growing categories.
This document lists newspaper articles from various cities in India that covered housing topics between April 2003-2009. It provides the name of the newspaper, date of publication, and page number for over 100 articles from 11 cities in India. The cities included are Allahabad, Udaipur, Rajkot, Mysore, Karnal, Jalandhar, and Meerut.
This document discusses packaging for Peshwa Acharya products. It notes that the current packaging is simple, easy to display on shelves, and cost effective. However, SLP compliance is a concern due to the small pack design, so care needs to be taken to address that issue. The packaging is seen as good, cost effective, replicable, and suitable for display.
In store Events & Activations : Frugal Marketing ... Think As Consumer
Meow FM radio channel hosted a host hunt activity at the Reliance Digital store in Vashi from January 15th to 23rd. Various promotional activities were conducted across Mumbai to generate excitement for the event, including billboards in several locations and in-store promotions. On January 23rd, participants auditioned on stage at the Vashi store, with judges evaluating their performances. The goal of the event was to drive excitement in the store, attract young customers, and increase awareness of Reliance Digital's digital offerings across Mumbai at no cost to the company.
THIS IS A CASE STUDY OF FRUGAL MARKETING ...HOW YOU CAN BUILD BRANDS ALSO WITH LIMITED BUDGETS , AND IN A SMART MANNER ..CHECK OUT WHAT TODAY IS THE CONSUMER TECHNOLOGY BRAND APPS DAILY ( APPSDAILYWORLD.COM )
This document outlines Reliance's branding and activation plans for the 2011 ICC Cricket World Cup held in India, Sri Lanka, and Bangladesh. It details various in-stadium branding opportunities like cheer items, charging stations, and facts displayed on screens. It also discusses roadshows held before the tournament to showcase the trophy. Reliance planned activities to engage employees and leverage their World Cup association in media releases and online.
India's online user base has grown significantly to 100 million users by 2012, though this represents only a small percentage of the total population. However, these 100 million online users have substantial purchasing power and influence. The average time Indians spend online each week has increased to 20 hours, on par with television viewing time. Younger Indians aged 15-34 make up the majority of online users, though female participation is growing. Social networking, particularly Facebook, accounts for the largest share of time spent online. E-commerce is also growing significantly. While search advertising continues to dominate online spending, display advertising is growing rapidly across industries such as banking, finance, travel and telecom.
RETAIL IN STORE COMMUNICATION / VISUAL MERCHANDIZING Think As Consumer
The document discusses various visual merchandising initiatives undertaken by Reliance Value Format over the past 12-24 months. It describes campaigns like Cost-to-Cost during the Republic Day weekend in 2009 and Ghar Sajao Ghar Basao during Diwali period from September to December 2008. It provides details of the marketing strategies, visual elements used like banners, standees, and outcomes of these campaigns. The document emphasizes using visual merchandising to effectively communicate offers and enhance customer shopping experience.
Reliance is one of India's largest business conglomerates with interests in telecommunications, financial services, and power. Reliance Communications is India's largest private telecom company with over 100 million subscribers. The document discusses opportunities to become a Reliance Mobile Store franchisee, including selling prepaid and postpaid mobile plans, phones, accessories, and providing customer service. It provides details on the store design, products, services, pricing, promotions, and training offered to franchisees.
Bose is an American privately held company known for high-quality audio equipment. It was founded in 1964 and is headquartered in Massachusetts. Bose pioneered technologies like noise-canceling headphones and Acoustic Waveguide speaker systems. While known for home audio products, it also provides commercial audio-visual solutions. Bose has a strong brand image but also receives some criticism for its premium pricing. It aims to provide superior sound quality and performance through extensive research and development efforts.
Indian jewelry market is one of the largest in the world valued at Rs. 80,000 crore in 2005 and growing at an annual rate of 15%. While the unorganized sector dominates 96% of the market, the organized sector is growing and expected to increase its market share to 10% by 2015. Major players are expanding through both new stores and backward integration to capture market share in the changing Indian jewelry industry.
Thank you for the feedback. We will
work on making our products more affordable
while maintaining the quality standards.
Customer 2: I really like the designs and
patterns available here. Staff is also very
helpful in guiding about fit and comfort.
Though price is on higher side but its worth it.
Reliance Digital expanded its iStore chain with two new stores opening at Palladium Mumbai mall. The iStore at Palladium is 1022 square feet and showcases Apple's latest products including MacBooks, iMacs, iPads, iPhones, iPods, and various accessories. iStores offer well-trained staff, a wide selection of Apple products and accessories, workshops and seminars, and authorized service centers. The Palladium location aims to provide an accessible experience for customers aged 14 to 55 near popular hangout destinations where they can learn about and trial Apple's products.
Reliance World is a nationwide chain of retail stores offering products and services from Reliance Communications. The stores leverage Reliance's optic fiber broadband network to provide innovative digital services. With over 200 stores across India, Reliance World aims to be accessible to customers nationwide. The stores offer services like mobile phones, internet access, video and audio conferencing, online learning, and e-recruitment and training.
- Sahakari Bhandar was a government-owned cooperative store that faced financial difficulties until partnering with Reliance Retail in 2006.
- The partnership helped restructure Sahakari Bhandar's supply chain and store operations, leading to increased sales, customers, and product offerings.
- Today, Sahakari Bhandar has 17 stores in Mumbai and focuses on providing quality products at affordable prices, especially to middle-income customers.
This document provides an overview of Big Bazaar, a chain of shopping malls in India owned by Future Group. It discusses Big Bazaar's history, operations, and growth over time. Key points include that there are now 148 Big Bazaar stores across 80 cities in India, with store sizes ranging from 30,000-160,000 square feet. The stores offer over 200,000 products across various categories like fashion, food, electronics, and furniture. Big Bazaar aims to be affordable and accessible to all customer segments in India through its value-focused retail approach.
Jumbo Electronics was founded in 1974 in Dubai by Mr. Chhabria and has grown into a $1.5 billion empire. It sells a wide range of consumer electronics products across eight categories in over 15 standalone stores and locations in malls across the United Arab Emirates. Jumbo aims to provide the best products at the best prices with excellent customer service and periodic deals. It plans to continue expanding its store network and warehouse capacity to serve more customers.
Croma is a national retail chain operated by Infiniti Retail Ltd, a subsidiary of Tata Sons, that sells consumer electronics and home appliances. It aims to provide customers a wide selection of over 6,000 products from 180 brands in a large-format store environment combined with expert advice from well-trained staff. Croma differentiates itself by offering competitive prices, various promotional schemes, and trusted service and installation support through its growing number of stores across India's major cities.
This document provides an overview of the retail industry and Max, a value fashion and footwear retailer in India. It discusses that retailing creates economic value through employment and sales. Major retailers like Walmart and Sears employ over 1.6 million people globally. The document then describes Max's target market of value fashion, their expansion plans across India, and their goal of becoming the top value retailer in India and the Middle East. It provides details on Max's product segments and store formats.
Sony World is a retail chain that exclusively sells Sony products. It aims to provide a delightful shopping experience for discerning customers seeking style, quality, variety and convenience. Sony World stocks the widest range of Sony products and accessories in India. All products come with a warranty and repair services. There are currently 50 Sony World stores across India, with 19 located in Mumbai. The stores aim to cater to customers between the ages of 14 to 55 years.
Reliance is one of India's largest private business groups with interests in telecommunications, financial services, and power generation. Reliance Communications is India's largest private telecom company with over 100 million subscribers. The document discusses opportunities to become a Reliance Mobile Store franchisee, including selling prepaid and postpaid mobile plans, phones, accessories, and providing customer service. It provides details on store design, products, services, promotions, and training offered to franchisees.
The document discusses the retail industry in India, focusing on the mobile retail store The Mobile Store. It provides details on the company's history, business strategy, target markets, store formats, product offerings, pricing, promotions, and strengths and weaknesses. The Mobile Store is India's first nationwide chain of telecom retail stores, with over 1300 outlets, but it faces challenges in providing consistent customer service and competing with local retailers.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
This document discusses packaging for Peshwa Acharya products. It notes that the current packaging is simple, easy to display on shelves, and cost effective. However, SLP compliance is a concern due to the small pack design, so care needs to be taken to address that issue. The packaging is seen as good, cost effective, replicable, and suitable for display.
In store Events & Activations : Frugal Marketing ... Think As Consumer
Meow FM radio channel hosted a host hunt activity at the Reliance Digital store in Vashi from January 15th to 23rd. Various promotional activities were conducted across Mumbai to generate excitement for the event, including billboards in several locations and in-store promotions. On January 23rd, participants auditioned on stage at the Vashi store, with judges evaluating their performances. The goal of the event was to drive excitement in the store, attract young customers, and increase awareness of Reliance Digital's digital offerings across Mumbai at no cost to the company.
THIS IS A CASE STUDY OF FRUGAL MARKETING ...HOW YOU CAN BUILD BRANDS ALSO WITH LIMITED BUDGETS , AND IN A SMART MANNER ..CHECK OUT WHAT TODAY IS THE CONSUMER TECHNOLOGY BRAND APPS DAILY ( APPSDAILYWORLD.COM )
This document outlines Reliance's branding and activation plans for the 2011 ICC Cricket World Cup held in India, Sri Lanka, and Bangladesh. It details various in-stadium branding opportunities like cheer items, charging stations, and facts displayed on screens. It also discusses roadshows held before the tournament to showcase the trophy. Reliance planned activities to engage employees and leverage their World Cup association in media releases and online.
India's online user base has grown significantly to 100 million users by 2012, though this represents only a small percentage of the total population. However, these 100 million online users have substantial purchasing power and influence. The average time Indians spend online each week has increased to 20 hours, on par with television viewing time. Younger Indians aged 15-34 make up the majority of online users, though female participation is growing. Social networking, particularly Facebook, accounts for the largest share of time spent online. E-commerce is also growing significantly. While search advertising continues to dominate online spending, display advertising is growing rapidly across industries such as banking, finance, travel and telecom.
RETAIL IN STORE COMMUNICATION / VISUAL MERCHANDIZING Think As Consumer
The document discusses various visual merchandising initiatives undertaken by Reliance Value Format over the past 12-24 months. It describes campaigns like Cost-to-Cost during the Republic Day weekend in 2009 and Ghar Sajao Ghar Basao during Diwali period from September to December 2008. It provides details of the marketing strategies, visual elements used like banners, standees, and outcomes of these campaigns. The document emphasizes using visual merchandising to effectively communicate offers and enhance customer shopping experience.
Reliance is one of India's largest business conglomerates with interests in telecommunications, financial services, and power. Reliance Communications is India's largest private telecom company with over 100 million subscribers. The document discusses opportunities to become a Reliance Mobile Store franchisee, including selling prepaid and postpaid mobile plans, phones, accessories, and providing customer service. It provides details on the store design, products, services, pricing, promotions, and training offered to franchisees.
Bose is an American privately held company known for high-quality audio equipment. It was founded in 1964 and is headquartered in Massachusetts. Bose pioneered technologies like noise-canceling headphones and Acoustic Waveguide speaker systems. While known for home audio products, it also provides commercial audio-visual solutions. Bose has a strong brand image but also receives some criticism for its premium pricing. It aims to provide superior sound quality and performance through extensive research and development efforts.
Indian jewelry market is one of the largest in the world valued at Rs. 80,000 crore in 2005 and growing at an annual rate of 15%. While the unorganized sector dominates 96% of the market, the organized sector is growing and expected to increase its market share to 10% by 2015. Major players are expanding through both new stores and backward integration to capture market share in the changing Indian jewelry industry.
Thank you for the feedback. We will
work on making our products more affordable
while maintaining the quality standards.
Customer 2: I really like the designs and
patterns available here. Staff is also very
helpful in guiding about fit and comfort.
Though price is on higher side but its worth it.
Reliance Digital expanded its iStore chain with two new stores opening at Palladium Mumbai mall. The iStore at Palladium is 1022 square feet and showcases Apple's latest products including MacBooks, iMacs, iPads, iPhones, iPods, and various accessories. iStores offer well-trained staff, a wide selection of Apple products and accessories, workshops and seminars, and authorized service centers. The Palladium location aims to provide an accessible experience for customers aged 14 to 55 near popular hangout destinations where they can learn about and trial Apple's products.
Reliance World is a nationwide chain of retail stores offering products and services from Reliance Communications. The stores leverage Reliance's optic fiber broadband network to provide innovative digital services. With over 200 stores across India, Reliance World aims to be accessible to customers nationwide. The stores offer services like mobile phones, internet access, video and audio conferencing, online learning, and e-recruitment and training.
- Sahakari Bhandar was a government-owned cooperative store that faced financial difficulties until partnering with Reliance Retail in 2006.
- The partnership helped restructure Sahakari Bhandar's supply chain and store operations, leading to increased sales, customers, and product offerings.
- Today, Sahakari Bhandar has 17 stores in Mumbai and focuses on providing quality products at affordable prices, especially to middle-income customers.
This document provides an overview of Big Bazaar, a chain of shopping malls in India owned by Future Group. It discusses Big Bazaar's history, operations, and growth over time. Key points include that there are now 148 Big Bazaar stores across 80 cities in India, with store sizes ranging from 30,000-160,000 square feet. The stores offer over 200,000 products across various categories like fashion, food, electronics, and furniture. Big Bazaar aims to be affordable and accessible to all customer segments in India through its value-focused retail approach.
Jumbo Electronics was founded in 1974 in Dubai by Mr. Chhabria and has grown into a $1.5 billion empire. It sells a wide range of consumer electronics products across eight categories in over 15 standalone stores and locations in malls across the United Arab Emirates. Jumbo aims to provide the best products at the best prices with excellent customer service and periodic deals. It plans to continue expanding its store network and warehouse capacity to serve more customers.
Croma is a national retail chain operated by Infiniti Retail Ltd, a subsidiary of Tata Sons, that sells consumer electronics and home appliances. It aims to provide customers a wide selection of over 6,000 products from 180 brands in a large-format store environment combined with expert advice from well-trained staff. Croma differentiates itself by offering competitive prices, various promotional schemes, and trusted service and installation support through its growing number of stores across India's major cities.
This document provides an overview of the retail industry and Max, a value fashion and footwear retailer in India. It discusses that retailing creates economic value through employment and sales. Major retailers like Walmart and Sears employ over 1.6 million people globally. The document then describes Max's target market of value fashion, their expansion plans across India, and their goal of becoming the top value retailer in India and the Middle East. It provides details on Max's product segments and store formats.
Sony World is a retail chain that exclusively sells Sony products. It aims to provide a delightful shopping experience for discerning customers seeking style, quality, variety and convenience. Sony World stocks the widest range of Sony products and accessories in India. All products come with a warranty and repair services. There are currently 50 Sony World stores across India, with 19 located in Mumbai. The stores aim to cater to customers between the ages of 14 to 55 years.
Reliance is one of India's largest private business groups with interests in telecommunications, financial services, and power generation. Reliance Communications is India's largest private telecom company with over 100 million subscribers. The document discusses opportunities to become a Reliance Mobile Store franchisee, including selling prepaid and postpaid mobile plans, phones, accessories, and providing customer service. It provides details on store design, products, services, promotions, and training offered to franchisees.
The document discusses the retail industry in India, focusing on the mobile retail store The Mobile Store. It provides details on the company's history, business strategy, target markets, store formats, product offerings, pricing, promotions, and strengths and weaknesses. The Mobile Store is India's first nationwide chain of telecom retail stores, with over 1300 outlets, but it faces challenges in providing consistent customer service and competing with local retailers.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
6. Confidential Slide
Site & competitor analysis – PR, domain age & content
Page Rank: 7 | Domain Age: 3 Yrs 9 Mths | Content-Code%: 8.21%
Page Rank: 6 | Domain Age: Unknown | Content-Code%: 9.09%
Page Rank: 6 | Domain Age: 8 Yrs 10 Mths | Content-Code%: 2.59%
Rcom has a home page rank of (7) higher then Airtel (6), Vodafone (6) & Idea (6). Comparable to Tata Indicom (7)
Rcom has a low domain age as compared to all major competitors.
Rcom has a average content to code ratio (8.21%). This causes the page to load slower
Page Rank: 7 | Domain Age: 7 Yrs 10 Mths | Content-Code%: 7.1%
Rcom
Airtel
Vodafone
Idea
Cellular
Tata
Indicom
Page Rank: 6 | Domain Age: 6 Yrs 0 Mnths | Content-Code%: 2.14%
Competitor
Analysis
7. Confidential Slide
Site & competitor analysis – pages indexed in GYB
Rcom has good number of pages indexed in Google.co.in (29,100) as compared to all major competitors
Rcom has good number of pages indexed in Yahoo (19,095) as compared to all major competitors
Rcom has less number of pages indexed in Bing (2,690) as compared to Vodafone(5,941)
Google: 27,100 | Yahoo: 19,095 | Bing: 2,690
Google: 9,390 | Yahoo: 5,941 | Bing: 4,420
Google: 1,460 | Yahoo: 1,321 | Bing: 572
Google: 1,360 | Yahoo: 883 | Bing: 813
Google: 7,200 | Yahoo: 2,658 | Bing: 3,010
INDEXE
D
PAGES
Rcom
Airtel
VodafoneIdea
Cellular
Tata
Indicom
8. Confidential Slide
Site & competitor analysis – back-links on G & Y
Rcom has less number of domain back-links in Google (245) as compared to Airtel (278)
Rcom has less number of backlinks in Yahoo as compared to Tata Indicom (15,758)
Google: 245 | Yahoo: 11,400
Google: 158 | Yahoo: 15,758
Google: 116 | Yahoo: 7,333
Google: 176 | Yahoo: 11,581
BACK
LINKS
Rcom
Airtel
VodafoneIdea
Cellular
Tata
Indicom
Google: 278 | Yahoo: 19,842
9. Confidential Slide
Site & competitor analysis – SEO best practices
In terms of optimization, Rcom is doing well in comparison to other competitors. Focus on
improving meta tags, header tags, internal links, off page factors will help in improving
keyword ranks and earning quality online traffic to http://www.rcom.co.in
Parameter Rcom Airtel Vodafone Idea Cellular Tata Indicom
DMOZ Listing Present Present Present Present Present
Anchor Text Brand Specific Brand + KW Brand + KW Brand + KW Brand + KW
URL Naming Average Average Fair Poor Good
Image Naming Poor Fair Fair Average Average
Header Tags Missing Present Present Missing Present
404 Error Present Not Present Not Present Not Present Not Present
XML Sitemap
Not Present at
Sitemap.xml
Not Present at
Sitemap.xml
Present at
Sitemap.xml
Not Present at
Sitemap.xml
Not Present at
Sitemap.xml
HTML Sitemap Present Not Present Present Present Present
10. Confidential Slide
SEO best practice - URL canonicalization
URL Canonicalization Issue
Google considers http://www.rcom.co.in & http://rcom.co.in, as different URL. This affects
the page rank and brand reputation of the website
URL Canonicalization also reduces the page rank distributed on other website pages, hence
losing on search engine popularity
Redirect should be applied at http://rcom.co.in
http://www.rcom.co.in http://rcom.co.in
11. Confidential Slide
SEO best practice - content duplication
Content Duplication Issue
Google considers content duplication as a deliberate attempt to manipulate search
engine rankings or win more traffic
Each URL must have unique content to improve keyword SERP and enhance user
experience
http://www.rcom.co.in/index.html http://www.rcom.co.in
12. Confidential Slide
SEO best practice – no follow / no index
No Follow / No Index Issue
Non SEO friendly links are being crawled by search engines
Solution: Set no follow / no Index to all non SEO friendly links / pages
http://www.rcom.co.in
14. Confidential Slide
Competitive keyword ranking analysis
Proposed 100 keywords for optimization have
a search potential of over 700k
Sample Keywords
Local
searche
s
Rcom Vodafone
mobile caller tunes 9,900 13 1
international roaming 9,900 23 2
postpaid connection 5,400 13 1
calling cards in india 5,400 Nil 3
prepaid international roaming 1,600 11 1
mobile roaming 1,600 18 2
international roaming charges 1,000 11 1
national roaming 1,000 22 5
blackberry for business 1,000 Nil 6
prepaid calling cards 880 30 3
international calling card in india 880 27 3
pre paid calling cards 880 20 4
international calling cards in
india 880 29 4
mobile recharge voucher 590 13 5
mobile internet charges 590 Nil 6
international roaming rates 390 12 1
activate international roaming 320 31 1
global mobile roaming 260 Nil 5
international roaming tariff 210 18 1
mobile roaming charges 140 22 1
international roaming services 73 42 2
global calling cards in india 73 13 5
buy international calling card 46 14 3
mobile roaming rates 22 Nil 2
best international calling card 22 Nil 2
• A detailed analysis will be done
by keeping the various
business in mind
• Shortlist 100 keywords for 6
months, with high local
searches, business relevance
and currently not present in the
top 10 ranks
• SERP targets to be decided
within top 3, 5, and 10 SERPs
• Analysis of the current organic
& referral traffic as the base,
set targets for 6, 9 & 12
months
16. Confidential Slide
The need for STRONG ORM
ORM Issue
Online reputation management is the practice of monitoring the internet reputation of a brand,
with the goal of suppressing negative entries
Solution: Pushing the negative entries lower on search engine results pages to decrease their visibility
18. Confidential Slide 18
+ Lacks emotional quotient (connect)
+ A space to ‘ Register Complaint ’
+ Presently, user initiated…
+ Need to leverage as an SN tool
20. Confidential Slide
Large consumer base that’s off digital space / world
Digital medium low on priority
Tactical adoption of medium till date
Lack consistency: Medium touch-point & messaging
20
22. Confidential Slide
Top 3 TELCO brands in the digital
space
Create affinity towards youth &
technology
Create sustained opportunities of
engagement with the brand
Adopt the medium to drive leads
22
Measureable
-SNS: Max fan pages (6mths)
- Max registered youth
- 2 activities per quarter
- 5 active blogs per quarter
- 3G :
- Netconnect :
- VAS :
- Handset :
24. Confidential Slide
Targeted objectives:
What do we want to achieve in the digital space ?
Brand perspective
Business objective (3G / Netconnect / VAS / CSD)
Imagery POV
Technology sheen
Youth oriented
Customer friendly
Online transaction
Sell products (Life Insurance)
Couponing + Specific (McD/Hotels)
Lead generation
24
31. Confidential Slide
Airtel
Airtel & twitter- “Airtel joined hands with twitter” (October 2009) and jumped into the twitter pond. In order to
continue with its commitment in serving its customers, brand stratified itself into three categories –
- Airtel_in (1512 followers)
- Airtel_Presence (5,416 followers)
- Airtelnews (3,765 followers)
Each of these forums as per their names are conveying as well as listening to consumers actively. The policy of
pacifying the angry customers and also appreciating the loyalists has revived the Airtel’s good customer care
services times.
Airtel & Facebook- Biggest problem for Airtel is that facebook search for AIRTEL shows more than fifteen
pages; therefore it becomes really tedious to choose the relevant one. Moreover pages which are not active
and the ones which are not heeding to consumers voices are adding to Airtel pain. Loyalists and consumers of
Airtel are biggest sufferers as they have no clue whom to contact and how to choose the right one.
Other Social Media-
youtube - Discover, watch and share the latest videos and TVC’s
Airtel Communities- Whether you are a cricket follower or a soccer fan, catch all the action here,
participate in discussions, speak your mind out and much more!
Linkedin Followers- 14790
33. Confidential Slide
Tata Docomo
Tata Docomo & twitter- Twitter typically has a more evolved and techie audience that other Social Media
platforms. Tata DOCOMO acknowledged the importance of these thought leaders and made sure they got their
worth by following the brand.
o All products, offers and schemes were first announced to their Twitter followers before they were
allowed on any other media.
o On many occasions Twitter followers were given teasers and prelaunch feelers much before the
product was even in a state of launch readiness.
o Today Tata DOCOMO has more than 7500 followers. Docomo have solved their telecom
problems, passed on their messages to relevant people in the company and brought about
resolutions or simply just said a hello when someone was missing in action for an extended period
of time.
Tata Docomo & Facebook- Facebook clearly has a large influential community that was identified right at the
start as being a major influencer of brand advocacy. Tata DOCOMO set about creating conversations among its
fans on Facebook.
o one-on-one communication was maintained with all its fans helping resolve problems,
providing information and escalating issues.
oThe community was kept engaged through a variety of status updated including discussions
on TV commercials, jingles, product service launches and fun and games.
34. Confidential Slide
Tata Docomo
Tata Docomo & Orkut- Orkut has a mass user base and was identified as an important element in managing
mass sentiment around the brand. The forum has been used both as a community feedback tool as well as a
platform where free discussions were enabled on specific topics (either product-service related or band
related). The platform has also extensively been used for contests to keep community members engaged.
Tata Docomo & Youtube- Youtube has been a central repository for all brand commercials and videos. Tata
DOCOMO has made a departure from the traditional way of only uploading videos created by the brand to also
showcasing user generated content, specifically animation videos submitted by users at the
create.tatadocomo.com platform.
Tata Docomo myspace, Bharat student, HI5, Rediffmypages- In continuation of its strategy to be
omnipresent in Social Media, Tata DOCOMO is perhaps one of the few Indian brands to have reached out to
less popular social networking and community portals in India. It carries through the same brand promise of
being everywhere that out potential consumers could be however small the reach of the portal might be.
Tata Docomo & Third Party blogs & forums- Orkut has a mass user base and was identified as an important
element in managing mass sentiment around the brand. The forum has been used both as a community
feedback tool as well as a platform where free discussions were enabled on specific topics (either product-
service related or band related). The platform has also extensively been used for contests to keep community
members engaged.
36. Confidential Slide
Vodafone
Super Zoozoo and 3G
Week long teaser ad in digital medium
Final commercial made available first to more than 12.5 lakh fans of ZooZoos on Facebook and 5.5
lakh fans on Youtube before the telecast during the match.
Website- 3G World
Digital forms a large part of the communication, because they are talking to the early adopters of 3G.
The website is an interesting site that allows one to navigate using the Super Zoozoo character.
Vodafone & Facebook- MoreThan 600,000 People have liked the Vodafone’s Zoozoo page in facebook
(subject to change). Vodafone has actively involved in promoting different Plans and Stuff with their amazing
zoozoo ads, wallpapers, widgets through their official fan page in Facebook.
Vodafone & Twitter- Vodafone has recently even entered the twitter buzz with @VodafoneIN.Serves its
users listening to customers complaints and suggestions. Vodafone has around 3400 followers almost nearing
the 2000th tweet.
38. Confidential Slide
Tata Docomo Social Media Strategy
Why Social Media ?
o Social Media became the first opportunity which had not been picked up by most Indian brands in
June 2009 leave alone the telecom operators.
o It was unchartered waters but we knew that Social Media connects us with the exact TG that the
brand wanted to associate with. It further had the wow element and was clearly doing the New.
o The perfect reason for Tata DOCOMO to draw up an extensive strategy to harness the power of
Social Media and build the brand with its consumers.
Tata Docomo’s Social Media Strategy
o Humanizing a telecom brand and make it warm, friendly and conversational.
o Reach out to every corner of the web and to every possible TG not as a corporate brand but as a
friend willing to engage the consumer in a one-on-one dialogue on anything and everything
pertaining to the brand, its offers, its deficiencies as well as anything to do with telecom per se.
o To build the most loyal set of beta customers who will champion the brand in their micro-
communities at every moment.
39. Confidential Slide
Tata Docomo Social Media Strategy
Docomo’s Social Media Strategy execution
o A dedicated Social Media team at Interface was built to execute the plan. Twitter, Facebook,
Orkut, Youtube accounts were opened up and optimized even before the brand launch took place.
o The website itself actively solicited visitors to signup to the Tata DOCOMO communities months
before it became a fad for others. The Social Media team set about targeting each of the Social
Media platforms differently.
40. Confidential Slide
Tata Docomo Social Media Strategy
Demystifying the strategy
The Tata DOCOMO social media strategy has been carefully built on five pillars.
Pillar 1: Build consumer engagement
Beyond the day to day and one-on-one interactions with our fans and followers, Tata DOCOMO has constantly
launched consumer engagement programs with a heavy social media angle. This has helped us build repeat
engagement points with a large number of our fans. Be it dietsms which was rolled out exclusively through
social media, ageekthing which involved Orkut, gadgets , Facebook applications and automated Twitter tools or
happy DOYear which could be played through Facebook, Twitter and Orkut.
Pillar 2: Address and resolve complaints
Even before the launch of social media engagements, a dedicated customer response mechanism was laid out
for priority resolution of all social media grievances / enquiries. Top management at Tata DOCOMO has taken
great pains to make sure that literally the buck stops when an issue is raised through social media channels.
From activation problems, network issues, handset settings or billing related matters, every single issue has
been promptly addressed and resolved. Comes as no wonder therefore that initially the Tata DOCOMO Twitter
account was nicknamed the “unofficial helpline”.
41. Confidential Slide
Tata Docomo Social Media Strategy
Pillar 3: Crowd sourcing
Very early in the social lifecycle of the brand Tata DOCOMO realized it had hundreds of well wishers who were
all brimming with ideas on new product-service offerings that could be a real differentiator for the company. The
social team has repeatedly engaged with its beta consumers, collecting feedback about usage, preferences,
bounced off product ideas and pretested concepts to help the product team develop compelling product service
offerings. The icing on the cake was when we involved our techy Twitter followers to hack into a social game
launched by Tata DOCOMO as part of the ageekthing contest and suggest ways to prevent others from doing
so. Many of the recent product service launches like gprs packs and parts of the buddyNet program have been
built on crowd sourcing inputs.
Pillar4: Build brand advocacy
Continuous engagement and proactive problem resolution has helped Tata DOCOMO build extremely loyal
fans on social media. Innovative ways of recognizing such efforts through fan of the week on Facebook and
Twitter has further enhanced the cause.
Pillar5: Micro communication
With close to 100,000 direct followers and over 6 million secondary reach, all communication from Tata
DOCOMO enjoys a sizeable instant audience. However the social team remembers the names, occupations
and past communications with thousands and thousands of the fans. This helps them micro communicate with
each individual building a personal touch and therefore a high impact to their messaging.
42. Confidential Slide
Tata Docomo Social Media Strategy
The Outcome
Each media of the social media strategy has helped Tata DOCOMO build a strong and loyal fanbase amongst
the youth and has unmistakably taken ownership of the innovator platform this firmly establishing the brand
essence of do the New. The brand values of honesty, transparency and sincerity have been well established in
the minds of consumers. Tata DOCOMO social presence is not seen to be a marketing gimmick but a genuine
effort to connect and engage with every fan and follower with sincerity and with the authority to solve their
problems. Perhaps the apt summary of the success of Tata DOCOMO’s social media has been a comment
posted on Twitter.