Certainly one of the most talked about technologies in 2011, QR codes or 2D barcodes, are popping up everywhere...from billboards to beer...but how do you use them effectively in your tourism marketing efforts? What is the difference between a QR Code and a Microsoft Tag? How do I track scans or clicks? Should I give away a reward?
Presented by Senior Tourism Consultant Troy Thompson, this QR Reference Guide will cover the basics, show you what not to do and share best practices from tourism marketers who have implemented a QR code.