Tech Trends and the Tourist

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Tech Trends and the Tourist

  1. 1. Tech Trends and the Tourist Sonoma County Tourism Spring Tourism Forum ---------------------------------------------------------------------------------------------------------------- Troy Thompson  |  Travel 2.0 Consulting Group   |    @travel2dot0
  2. 2. 1. Focus on Social, not the Media. Rules for Today ---------------------------------------------------------------------------------------------------------------- 2. Mobile means more than just apps. 3. Flash Sale sites will affect your business.
  3. 3. Fact: After viewing a social site, 40% of travelers change an element of their trip. Source: World Travel Market
  4. 4. Relationship > Relevancy
  5. 5. Fact: 51% of Facebook users rarely or never return to a brand page after following it. Source: ExactTarget
  6. 6. Relationship > Relevancy Seed, don’t Sell.
  7. 7. Fact: From 2006 to 2009, blogging among children ages 12 to 17 fell by half. Source: The Internet and American Life Project at the Pew Research Center
  8. 8. Relationship > Relevancy Seed, don’t Sell. 140 Character Attention Span
  9. 9. Fact: 81% of smartphone users access the internet. Source: Google Think Insights
  10. 10. Relationship > Relevancy Seed, don’t Sell. 140 Character Attention Span All content, any screen.
  11. 11. Fact: 12 flash sale travel sites have launched during the past 6 months alone. Source: eMarketer
  12. 12. Relationship > Relevancy Seed, don’t Sell. 140 Character Attention Span All content, any screen. Flash sales are flashy.
  13. 13. travel2dot0.com / stf Email     /     [email_address] Phone    /    720-515-6010 Twitter  /    @travel2dot0 ----------------------------------------------------------------------------------------------------------------
  14. 14. ---------------------------------------------------------------------------------------------------------------- Thanks

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