What does the tourism website of the future look like? How do DMOs communicate effectively with visitors through a variety of channels? What content should they focus on? Do destinations need mobile applications?
Presented at the eTourism Summit, Troy Thompson of Travel 2.0 Consulting Group (www.travel2dot0.com), takes a serious look at the digital issues facing DMOs, NTOs and CVBs and explains how destinations can move forward through a blend of focus, speed and relevancy.