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Digital Relationship Therapy
The document discusses insights from digital relationship therapy aimed at improving user experience in branding, emphasizing the importance of maintaining freshness, thoughtfulness, and simplicity in user interactions. It highlights how loyalty can be built through personalized services, community engagement, and intrinsic motivation rather than mere rewards. Additionally, it outlines strategies for enhancing the travel experience for KLM passengers during layovers in Amsterdam.
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Digital Relationship Therapy
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- 2. 23/02/2016 @danielsytsma Creative Director Achtung!& Kraftwerk Daniël Sytsma
- 3. Agency for the digitalage Who we are
- 4. Communication agency for brandedstories Design agency for engaging services
- 5. 40 curious minds from aroundthe globe The team
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- 7. What digital designers canlearn from relationship counselors. Today Disclaimer:Not based on personal relationship experience or expertise
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- 13. There’s always a youngerand more attractive option
- 19. Built loyalty Personal service, community, experience Boughtloyalty Discount, perks, rewards, product benefits
- 20. Built loyalty Personal service, community, experience Boughtloyalty Discount, perks, rewards, product benefits
- 21. 3 tips for agreat relationship (through better user experience)
- 22. 1. Keep itfresh 2. Be thoughtful 3. Don’t be so f*cking complicated 3 tips for a great relationship
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- 25. Live reply Lost& Found Meet & Seat 24/7 social service #happytohelp Must see map The social airline
- 27. 70% of KLM travellershave a transfer in Amsterdam (on their way to somewhere else)
- 28. 9% of them havea transfer time of more than 6 hours (boooooooooooooooring)
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- 31. “The Netherlands hasbeen rated among the most unfriendliest countries in the world for expatriates.” Forbes Magazine
- 32. Extrinsic motivation Badges, Competition, Fear offailure, Money, Airmiles, Rewards… Intrinsic motivation Autonomy, Belonging, Curiosity, Love, Learning, Mastery, Meaning…
- 33. Expats 90.000 in Amsterdam Connectionwith country of origin Language students 1.873 in Amsterdam Practice a language with a native speaker General 800.000 in Amsterdam Meet someone new without leaving the city
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- 40. Airport Security Meeting point Bar TrainstationAirport Train station
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- 69. Turn your transferinto a trip www.klm.com/layover
- 70. 1. Keep itfresh 2. Be thoughtful 3. Don’t be so f*cking complicated 3 tips for a great relationship
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