SlideShare a Scribd company logo
Werk aan je
relatie met
behulp van
mobiel
Mobile
Relationship
Therapy
2 6 - 0 5 - 2 0 1 6
D I M I T RY VA N H U LT E N
& D A N i Ë L S Y T S M A
Heb jij een relatie
met een merk?
23%C O N S U M E N T E N G E E F T A A N E E N
R E L AT I E M E T E E N M E R K T E H E B B E N
Source: Harvard Business Review
INITIATING
BONDING
EXPERIMENTING
INTENSIFYING
INTEGRATING
TERMINATING
DIFFERENTIATING
AVOIDING
STAGNATING
CIRCUMSCRIBING
Coming
together
Coming
apart
Relational
maintenance
Hoe kunnen
we onze
relaties
menselijker
maken?
Bron: Braun Research Inc. 2014
13% zou seks
inleveren voor
mobiel
Vertrouwder
Persoonlijker
Socialer
0 1
0 2
0 3
Merken
worden
vertrouwder
0 1
Een gezonde relatie
is gebaseerd op
wederzijds
vertrouwen
Big data
Consumer
Lease

companies
Fleet-owner
D
ea
ler
Dealer
Lease portal
and services
Fleet portal
and services
Application
functionalities
Dealer portal
and services
Merken
worden
persoonlijker
0 2
Merken
worden
socialer
0 3
Een sociale relatie
is een open relatie
Live reply Lost & Found
Meet & Seat
24/7 social service
#happytohelp Must see map
The social airline
70% of KLM
travellers have
a transfer in
Amsterdam
(on their way to somewhere else)
14 minute
train ride
Airport
Amsterdam
Recruitment
“The Netherlands has been rated among
the most unfriendliest countries in the
world for expatriates.”
Forbes Magazine
Expats
90.000 in Amsterdam
Language students
1.873 in Amsterdam
KLM facebook
10.372.664 fans
KLM staff
32.000 employees
Social
match making
Languages Interests Availability
Local Traveller
All-inclusive
experience
Airport Security
Meeting point
Bar
Train stationAirport
Train station
Personal
layover guide
Personal
layover guide
Personal
layover guide
Personal
layover guide
Personal
layover guide
Personal
layover guide
Personal
layover guide
Turn your transfer into a trip
www.klm.com/layover
Vertrouwder
Persoonlijker
Socialer
0 1
0 2
0 3
Therapy
is over.

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Mobile relationship therapy | Vizeum_ACHTUNG!mcgarrybowen @DML!