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UNDERSTANDING THE
APPLICATION OF DIGITAL
PHOTOGRAPHY
Victoria Elungu
ADVERTISING
• Advertisement - a notice or announcement in a public medium promoting a
product, service, or event or publicizing a job vacancy.
• The main purpose to persuade the audience to buy their products or make use of
the services offered.
ADVERTISING (PURPOSE & USES)
• Photography in advertising is an art form
that serves businesses and people in a
similar way as a great source for marketing.
It allows the audience to have a visual
encounter of the product or subject being
discussed.
• Advertisement using digital photography
can be found in a number of sources being;
magazines, newspapers, billboards, e-
magazines, pack shots.
Example of advert
inside “OK” magazine
Example of
billboard advert
in Atlanta
FASHION
• Fashion - a popular or the latest style of clothing, hair, decoration, or
behaviour or furniture.
• Fashion is a distinctive and often constant trend in the style in which a
person dresses
FASHION (PURPOSE & USES)
• Photography plays a major role in global
fashion culture and its industry and is
commanding an increasing share of public
consciousness.
• Fashion photography can be displayed on
websites, magazine and e-magazines.
Some companies only own websites so
they can only feature their mages online.
Vogue website
DOCUMENTARY
Documentary – using pictures or interviews with people
involved in real events to provide a factual report on a
particular subject.
Documentaries are consisting of or based on official
documents.
DOCUMENTARY (PURPOSE & USES)
• The purpose of photography in
documentary is to capture and reproduce a
moment, as it is perceived. This is what
makes photography one of the most
important methods of documentation of
people, events, and feelings, both
historically and in the present day.
• Documentary photography has made waves
of impact as a method of truth-telling in
difficult times, a way of exposing disturbing
scenes to raise awareness of things like
poverty and famine.
• Photography supports the realism, context,
and timing are key roles that documentary.
“History of slavery in
North America”
book
“The
uncommitted”
book

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Digital photography 4

  • 1. UNDERSTANDING THE APPLICATION OF DIGITAL PHOTOGRAPHY Victoria Elungu
  • 2. ADVERTISING • Advertisement - a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy. • The main purpose to persuade the audience to buy their products or make use of the services offered.
  • 3. ADVERTISING (PURPOSE & USES) • Photography in advertising is an art form that serves businesses and people in a similar way as a great source for marketing. It allows the audience to have a visual encounter of the product or subject being discussed. • Advertisement using digital photography can be found in a number of sources being; magazines, newspapers, billboards, e- magazines, pack shots. Example of advert inside “OK” magazine Example of billboard advert in Atlanta
  • 4. FASHION • Fashion - a popular or the latest style of clothing, hair, decoration, or behaviour or furniture. • Fashion is a distinctive and often constant trend in the style in which a person dresses
  • 5. FASHION (PURPOSE & USES) • Photography plays a major role in global fashion culture and its industry and is commanding an increasing share of public consciousness. • Fashion photography can be displayed on websites, magazine and e-magazines. Some companies only own websites so they can only feature their mages online. Vogue website
  • 6. DOCUMENTARY Documentary – using pictures or interviews with people involved in real events to provide a factual report on a particular subject. Documentaries are consisting of or based on official documents.
  • 7. DOCUMENTARY (PURPOSE & USES) • The purpose of photography in documentary is to capture and reproduce a moment, as it is perceived. This is what makes photography one of the most important methods of documentation of people, events, and feelings, both historically and in the present day. • Documentary photography has made waves of impact as a method of truth-telling in difficult times, a way of exposing disturbing scenes to raise awareness of things like poverty and famine. • Photography supports the realism, context, and timing are key roles that documentary. “History of slavery in North America” book “The uncommitted” book