SlideShare a Scribd company logo
1 of 232
Reuters Institute
Digital News Report 2022
More information at
digitalnewsreport.org/2022 @risj_oxford | #DNR22
1
2
4
5
3
Continents
6
6
Representing half the world’s population
Markets
46
Respondents
93,000
2
Market Sample Size Population
Internet
Penetration
Europe
UK 2,410 67m 95%
Austria 2,004 9.0m 88%
Belgium 2,044 11.6m 94%
Bulgaria 2,003 7.0m 67%
Croatia 2,001 4.1m 92%
Czech Republic 2,009 10.6m 88%
Denmark 2,059 5.8m 98%
Finland 2,009 5.6m 94%
France 2,059 66m 92%
Germany 2,002 82m 96%
Greece 2,004 11.1m 73%
Hungary 2,013 9.7m 89%
Ireland 2,016 4.8m 92%
Italy 2,004 59m 93%
Netherlands 2,003 17.1m 96%
Norway 2,010 5.4m 98%
Market Sample Size Population
Internet
Penetration
Poland 2,009 38m 78%
Portugal 2,011 10.3m 78%
Romania 2,001 19.5m 74%
Slovakia 2,007 5.5m 85%
Spain 2,028 46m 93%
Sweden 2,064 10.1m 96%
Switzerland 2,004 8.6m 94%
Turkey 2,007 83m 83%
Americas
USA 2,036 331m 90%
Argentina 2,012 456 91%
Brazil 2,022 214m 75%
Canada 2,012 38m 94%
Chile 2,011 19m 75%
Colombia 2,027 51m 75%
Mexico 2,005 132m 67%
Peru 2,027 33m 82%
Market Sample Size Population
Internet
Penetration
Asia Pacific
Australia 2,038 26m 84%
Hong Kong 2,010 7.6m 89%
India 2,035 1393m 54%
Indonesia 2,068 276m 77%
Japan 2,015 126m 95%
Malaysia 2,004 33m 89%
Philippines 2,023 111m 82%
Singapore 2,017 5.9m 88%
South Korea 2,026 51m 96%
Taiwan 2,115 24m 92%
Thailand 2,036 70m 84%
Africa
Kenya 2,032 55m 85%
Nigeria 2,017 211m 73%
South Africa 2,008 60m 58%
Polling by Supported by
Online poll conducted between January to early February 2022
Spanish translation by
3
Additional survey – one month
after Russia invasion of Ukraine
Poland, Germany,
UK, USA & Brazil
Late March, early April,
1000 sample.
Five
Countries
4
Changes
over time
@risj_oxford
BIDEN SLUMP?
TRUMP BUMP
72%
48%
47%
15%
69% 67%
27%
42%
16%
3%
15%*
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
28%
Sources of news USA – TV, print, online and social media
Further drop inTV, other sources remain stable
Online flat
Further drop inTV
Print long decline
Social media flat
None of these options
Radio news down
6
Q3. Which, if any, of the following have you used in the last week as a source of news? Base: Total 2013–22 samples (n ≈ 2000). Note: No data for 2014 due to a scripting
error. *The figure for no news would have been 12% without a methodology change where we previously excluded those who said they consumed no news in last month.
82%
65%
63%
26%
60%
68%
18%
32%
51%
39%
1%
5%*
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Sources of news GERMANY – TV, print, online and social media
Online overtakesTV for the first time
Online flat
Further drop inTV
Print long decline
Social media flat
None of these options
Radio news down
7
Q3. Which, if any, of the following have you used in the last week as a source of news? Base: Total 2013–22 samples (most n ≈ 2000). Note: No data for 2014 due to a scripting error.
*The figure for no news would have been 4% without a methodology change where we previously excluded those who said they consumed no news in last month.
Interest in news is also falling in most countries …
Countries with some of the biggest declines
8
Q1c. How interested, if at all, would you say you are in news? Base: Total 2015–22 samples (n≈2000)
But some countries are less affected
Countries with more stable interest in news
9
Q1c. How interested, if at all, would you say you are in news? Base: Total 2015–22 samples (n≈2000)
27%
24%
38% 38%
30% 29%
26%
28%
24%
14%
18%
6%
34% 35%
41% 41%
29%
33% 33%
36%
25%
15%
17%
11%
54%
46%
42% 42% 41%
36% 35% 34%
29%
20% 20%
14%
0%
20%
40%
60%
Brazil UK United States Ireland Australia France Spain Italy Germany Denmark Finland Japan
2017 2019 2022
Selective news avoidance is growing over time ….
38% say they often or or sometimes avoid the news (up from 29% in 2019)
10
Q1di_2017. Do you find yourself actively trying to avoid news these days? Base: Total 2015–22 samples (n≈2000)
Selective news avoidance is growing over time…
24%
Up from in 2017
46%
say they often or or sometimes
avoid the news these days…
11
43% say there is too
much politics and COVID 19
36% say news has negative
effect on mood
What they say…
“I actively avoid news about politics.
It makes me feel small and no matter
what my views
it won’t make any difference”
Female, 22, UK
“I avoid things
that trigger my anxiety
and things that can have a
negative impact on my day”
Male, 27, UK
Q1di_2017. Do you find yourself actively trying to avoid news these days? Base: UK: 2410
43% say there is too
much politics and COVID 19
29% say the news is
untrustworthy or biased
29% say they are worn
out by amount of news
36% say news has negative
effect on mood
16% say there is nothing
I can do with the information
17% say it leads to
arguments I’d rather avoid
Top reasons for selective news avoidance
Across countries the reasons for avoidance are very similar…
12
16%
15% 15%
11% 11% 11% 11%
6%
7%
6%
4%
6%
5%
7%
6%
7%
3%
5%
4%
2%
Australia Brazil USA France Spain Germany Denmark Poland Slovakia UK
Under 35 Over 35
Are we making the news too hard to follow or understand?
% of avoiders who say news is hard to follow or understand – by age
SELECTED COUNTRIES
13
Q1di_2017ii. Why do you find yourself actively trying to avoid the news? Showing code for news is hard to follow understand
Base– those who avoid news sometimes/often/occasionally in each country
Trust in
the news
@risj_oxford
Trust down in 21 markets
up in only seven
-3
+4
34%
50%
52%
56%
58%
69%
UK
Ireland
Denmark
Northern
Europe
Western
Europe
29%
41%
46%
50%
51%
56%
France
Switzerland
Belgium
27%
32%
35%
36%
38%
61%
Greece
Italy
Croatia
Southern
Europe
Eastern
Europe
26%
27%
33%
34%
35%
42%
Slovakia
Romania
Bulgaria
27%
30%
36%
37%
39%
41%
41%
41%
44%
43%
53%
Taiwan
Malaysia
Indonesia
Hong Kong
Japan
Thailand
Asia Pacific
Africa
35%
37%
37%
38%
41%
48%
Argentina
Colombia
Peru
Latin
America
North
America
57%
58%
61%
Kenya
Nigeria
South Africa
Proportion that trusts most news most of the time
All markets
26%
42%
United States
15
Q6_2016_1. Thinking about news in general , do you agree or disagree with the following statements? - I think you can trust most news most of the time
Base: Total sample in each country(n≈2000)
How politics and polarization affect trust
TRUST OVERTIME USA 2015-22
35%
39%
25%
14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2015 2016 2017 2018 2019 2020 2021 2022
Left Right
65%
70%
64%
66%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2016 2017 2018 2019 2020 2021 2022
Left Right
Trump elected Biden elected
Parliamentary
elections
Sanna Mafin,
Prime Minister
TRUST OVERTIME FINLAND 2015-22
Fake news media narrative
lands with right
Consensus politics,
little fake news narrative
16
Q6_2016_1. Thinking about news in general , do you agree or disagree with the following statements? - I think you can trust most news most of the time
Base: All respondents 2015-2022 (n≈2000)
Elsewhere people worry about interference by politicians
Just 17% say news media is
free from undue influence
in Poland
And 15% in Hungary
17
Q6_2016_4. Thinking about news in general, do you agree or
disagree with the following statements? – The news media in my
country are independent from undue political or government
influence most of the time. Base: Total sample in each market (n
≈ 2000).
Paying for
online news
@risj_oxford
+5pp
+3pp
+5pp
41%
33%
19% 19% 19% 18% 18% 18% 17%
16%
15% 14% 14% 14%
12% 12% 12% 11%
10%
9%
NOR SWE FIN USA BEL AUS SUI DEN NLD IRE CAN GER POL AUT POR SPA ITA FRA JPN UK
Payment for online news may be levelling off? Selected 20 markets
Increases in Sweden, Australia, Germany and Austria but elsewhere growth limited or flat
pay of online news, average
of 20 markets
17%
19
Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year ? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app
or e-edition) Base = 2000 in each market
Winner takes most story persists
(largely)
53 %
43 %
27 %
39 %
20
2
2
5 %
3 %
Q7_SUBS_name_2022. You said you have
paid a subscription/membership to a digital
news service in the last year… Which of the
following did you subscribe to? Please select
all that apply. Base: All that paid for an
ongoing subscription/membership to a
digital news service in the last year: Range:
Germany = 143 to Sweden = 431.
Substack revolution still has some way to go
Highest levels in the US but even here 1% or less of the adult population are paying for a newsletter. Fewer still
for a podcast or video blog
7%
of news subscribers
currently pay for a
journalist email
in United States
1%
But just
In Germany
and Australia
21
Q7_SUBS_name_2022. You said you
have paid a subscription/membership to a
digital news service in the last year…
Which of the following did you subscribe
to? Base = All who have made a regular
payment to at least one digital news
service in last year. Base: USA=304,
Germany=183, Australia=270
Impact of
other media
subscriptions ….
@risj_oxford
75% 75%
21% 21%
2%
81%
61%
18% 19%
4%
78%
44%
13%
26%
4%
73%
38%
12%
21%
7%
49%
15%
5%
21%
8%
0%
20%
40%
60%
80%
TV streaming Music Audiobook/podcasts Sports News
18-24 25-34 35-44 45-54 55+
Media subscriptions and by age - UK
Skews older
Skews younger
23
Q_Sub_fatigue1 There are many different online media subscriptions you can pay for these days. How many of the following _online media subscriptions_ do you currently have, if any, that you
pay for with your own money? Q7_SUBS. You said you have paid a subscription or made an on-going donation to a digital news service in the last year. How many different news providers do you
regularly pay money to? Base: 2022; UK.
10%
13%
14%
21%
81%
70%
72%
71%
9%
17%
14%
8%
UK
Portugal
USA
Germany
More About the same Fewer
More or fewer subscriptions this year?
Q_Sub_fatigue2a. In the next year, do you expect the number of online media subscriptions you pay for with your own money to increase, decrease, or stay the same? Base: Total sample with don’t
knows removed, Germany =1727, USA=1692, Portugal= 1707, UK=2147
“Energy costs, along with petrol
and food prices are all rising.
Luxuries will need to be cut to
free up more money”
Female, 57, UK
“I feel that this time is the most
important time to know as much news
and information about our
surroundings as possible”
M, 33, USA
What they say…
24
Journalists
or brands?
@risj_oxford
91%
88%
83% 81% 80% 80% 80% 79% 78% 78% 77% 76% 75% 74% 74% 74% 73% 73% 72% 72% 71% 70% 70% 70% 69% 68% 68% 67% 67% 66% 65% 65% 64% 64% 64% 62% 61%
58% 57% 57%
54% 52%
48% 47%
42% 41%
9%
12%
17% 19% 20% 20% 20% 21% 22% 22% 23% 24% 25% 26% 26% 26% 27% 27% 28% 28% 29% 30% 30% 30% 31% 32% 32% 33% 33% 34% 35% 35% 36% 36% 36% 38% 39%
42% 43% 43%
46% 48%
52% 53%
58% 59%
FIN DEN HUN SWE NOR NTL GER UK CZE KEN SGN CHI AUT AUS ZA HK ARG NIG ESP IRE TAI ITA GRE SUI MLY PER POL BEL SVK IND JPN ROM CAN MEX USA BGR INDIA KOR POR CRO THA PHL COL TUR FRA BRA
Respondents still pay most attention to news brands
Named journalists matter less in Finland (9%) and Denmark (12%),
more in France (58%) and Brazil (59%) and the USA (36%)
News brands / Specific journalists or commentators
26
[Q_Journalists_1] When looking for news online, which of the following do you tend to pay most attention to? Base = 2000 in each market
Gateways for
accessing news
@risj_oxford
Changing gateways to news – all markets
MAINWAY OF GETTINGTO NEWS
0%
5%
10%
15%
20%
25%
30%
Direct Social media Search Mobile alerts Aggregators Email
23%
(-2)
9% 8% 5%
75% (+2)
side-door access
28%
(+2)
26%
(+1)
28
Q10a_new2017_rc.
Which of these was the
**MAIN** way in which
you came across news in
the last week?
Base: All= 85,969
Main gateways to news 2018-2022 All countries
In aggregate terms, social overtook direct traffic in 2021.Though there are huge differences between countries.
Nordics still have very strong direct traffic, Lat Am and some Asia countries less so.
32%
23%
23%
28%
0%
10%
20%
30%
40%
Direct access to websites apps Social media access
MOSTLY SOCIAL (2022)
Finland 65%
Norway 59%
UK 46%
MAINLY DIRECT (2022)
Thailand 59%
Philippines 51%
Kenya 51%
2019 2020 2021 2022
2018
29
Q10a_new2017_rc. Which of these was the **MAIN** way in which you came
across news in the last week?
Base: All= 85,969
% Starting news journey with news website or app
GenZ are losing direct connection with news websites and apps but GenY are not
(or not to same extent)
Gap opening
up between
18-24 & the rest
53%
28%
52%
45%
49%
20%
30%
40%
50%
60%
70%
80%
18-24 25-34 35+
2016 2017 2018 2022
2015 2019 2020 2021
30
Q10. Thinking about how you got news online
(via computer, mobile, or any device) in the last
week, which were the ways in which you came
across news stories? Base: 2018–22; 18–24 ≈
200, 25–34 ≈ 300, 35+ ≈ 1500.
Social networks for any purpose 18-24s (UK)
Todays under 24s (GenZ) are not as interested in FB as their predecessors.
They have substituted Facebook for Instagram andTikTok
32%
78%
51%
20%
68%
17%
62%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
TIKTOK FACEBOOK INSTAGRAM WHATSAPP 18-24 cliff edge started in 2018 which is
when Instagram started to take over
2014 2016 2017 2018 2022
2019 2020 2021
2015
31
Q12a. Which, if any, of the following have you used in
the last week for any purpose? Base: 2014–22: 18–24s
≈ 200.
Most important social networks for news Selected markets
Facebook remains important but has declined again by 2pp.
TikTok and Instagram are the only two networks to grow across 12 markets
36%
30%
9%
11%
6% 7%
2%
12%
1%
2%
7%
15%
16%
19%
1%
4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2014 2016 2017 2018 2022
2019 2020 2021
2015
32
Q12b. Which, if any, of the following have you used in the last week for news?
Base: Total 2014–22 sample in 12 selected markets (most n ≈ 2000).
Read or
watch
online?
@risj_oxford
90% 86%
69%
64%
58% 56% 55%
49%
7%
7%
19%
18%
25%
22% 23%
24%
7%
12%
18% 17%
22% 22%
27%
Finland UK Germany US Thailand Kenya Brazil Philippines
Mainly read Same Mainly watch
Prefer to watch or read Selected countries
Strong reading cultures in Northern Europe, but different story in Latin America,
Africa and parts of Asia where significant minority prefers to watch news online
34
OPTQ11D. In thinking about your
online news habits, which of the
following statements applies best to
you? Please select one. Showing net
of different option statements.
Base: Total sample in each market
(n ≈ 2000).
Big differences between countries
YouTube plays a much bigger news role in the Philippines andThailand than in Northern Europe.
35
LOW USERS
HIGH USERS
57%
55%
52%
Denm
UK
Finland
Philippines
Thailand
India
7%
9%
12%
Q12B. Which, if any, of the following have you used for news in the last week? Base: Total sample in each market (n ≈ 2000).
61%
65%
70%
73%
21%
20%
17%
16%
18%
15%
13%
11%
18-24
25-34
35+
55+
Mostly read Same Mostly watch
Preferences to read or watch online? All countries
Youngest group more likely to say they prefer to watch online rather than read
36
OPTQ11D. In thinking about your online news habits, which of the following
statements applies best to you? Please select one. Showing net of different option
statements. Base: Total sample, less DKs = 86162
OptQ11ai. You say you
prefer to read news in text
rather than watch online
video … What are the
main reasons for this?
Base: All who prefer to
read news. All markets =
59, 258
All countries
say it is a quicker
way to access
information
Says pre-roll adverts
tend to put me off
Says reading gives
more control than
playing videos
Speed Poor video experience Control
50% 35% 34%
“I prefer to read, because it is
quicker to open a website and
get to know what I need”
M, 24, Brazil
“I can jump around in an article and
go back and reread sentences,
whereas in Instagram andTikTok, I
can’t go back to hear a line I don’t get
or didn’t hear right”
M, 23, USA
Why people prefer to read rather than watch…
37
Audio and
podcasts
@risj_oxford
Podcast usage across markets Selected markets
Podcast usage continues to grow. 12% access a news podcast
46% 44% 42% 41% 37% 36% 35% 34% 33% 33% 32% 31% 30% 30% 29% 29% 29% 29% 27% 25%
IRE SWE NOR SPA USA CAN SUI ARG SGN AUS DEN AUT FIN NLD BEL ITA FRA GER JPN UK
accessed a podcast in
the last month, +2pp
compared with 2021
36%
+4pp +7pp
+5pp
+3pp
+3pp
+5pp +5pp
+2pp +2pp +4pp +3pp
+2pp
+3pp
+4pp
39
Q11F_2018. A podcast is an episodic series of digital audio files, which you can download, subscribe or listen to. Which of the following types of podcast have you listened to in the last month . Please select all that apply
. Base: Total sample in each market (n ≈ 2000).
Most important platforms for accessing platforms
Spotify has overtaken BBC Sounds in the UK as the No1 platform.YouTube leads in Spain
Platforms for finding & playing podcasts:
30%
27%
20%
14%
8%
8%
5%
Spotify*
BBC Sounds
Apple Podcasts
YouTube*
Audible
Google Podcasts
Website or app of a news
publisher/broadcaster
25%
19%
12%
11%
9%
8%
8%
Spotify*
YouTube*
ARD Audiothek
Apple Podcasts
Audible
Google Podcasts
Website or app of a news
publisher/broadcaster
30%
26%
19%
13%
12%
7%
7%
YouTube
Spotify
iVoox
Google Podcasts
Website or app of a news
publisher/broadcaster
Audible
Apple Podcasts
Spain
UK Germany
40
POD2. Which of the following
apps or websites do you mainly
use to find and play podcasts?
Base: All who listened to a
podcast in the last month: UK=
613; Germany = 578 Spain =
863
Climate
change
@risj_oxford
Interest in Climate Change across markets
33%
37%
38%
40%
42%
43%
Norway
Denmark
UK
Northern
Europe
Western
Europe
36%
37%
41%
42%
43%
43%
France
Belgium
Germany
39%
41%
46%
52%
53%
53%
Spain
Italy
Portugal
Southern
Europe
Eastern
Europe
36%
36%
37%
40%
46%
54%
Czech Republic
Slovakia
Hungary
33%
36%
39%
39%
39%
42%
43%
47%
48%
51%
52%
Hong Kong
Singapore
Taiwan
South Korea
Malaysia
Phillipines
Asia Pacific
Africa
42%
43%
46%
46%
47%
52%
Peru
Brazil
Mexico
Latin
America
North
America 30%
39%
United States
38%
45%
46%
Nigeria
Kenya
South Africa
42
Q1d_2022. Which of the following types of
news, if any, are you interested in? Base:
Total sample in each market (n ≈ 2,000).
23%
7%
7%
15%
9%
24%
24%
15%
5%
5%
8%
9%
28%
38%
10%
10%
11%
14%
13%
33%
39%
Don't pay attention to climate change
Politicians and political parties
Celebrities/social media personalities/activists
Smaller or alternative news sources
Ordinary people
Major news organisations
Television or film documentaries
ALL UK USA
People paying more attention to TV documentaries
than to journalists when it comes to climate change
Those in the US are more likely to turn to alternative news sources and less likely to pay any attention
Selected countries:
43
49% of those on the
right pay no attention
(4% on the left)
[C1_2022a] When it comes to climate change news, which of the following sources, if any, do you pay most attention to? Please select all
that apply. Base: UK: 2410, US:2036, All: 93432
9%
14%
20%
12%
10%
24%
31%
7%
4%
14%
8%
17%
24%
40%
Politicians and political parties
Celebrities/social media personalities/activists
Smaller or alternative news sources
Ordinary people
I don't pay attention to climate change
Major news organisations
Television or film documentaries
Over 35 U35
Younger groups more likely to listen to celebrities or social
media personalities and to smaller/alternative sources
Less likely to watchTV or film documentaries or listen to experts than older groups
United States:
44
[C1_2022a] When it comes to climate change news, which of the following sources, if any, do you pay most attention to?
Please select all that apply. Base: US:2036
43%
27%
14%
40%
29%
14%
37%
33%
13%
37%
35%
11%
34%
43%
9%
Take a clear position in favour of climate change action Reflect a range of views on climate change and leave it up to
people to decide
Take a clear position against climate change action
18-24 25-34 35-44 45-54 55+
Views on impartiality in climate change coverage by age
All markets
Younger groups more likely to want journalist and news organisations
to take a clear activist stance, older groups not so sure
45
QAdvocacy_2022. Thinking about the way news outlets cover climate change, which of the
following statements best describes your view? Base: All: 93432
Further Analysis
and International
Comparison
@risj_oxford
Perceptions of
Media Coverage of
the War in Ukraine
@risj_oxford
Q1_ukraine. How closely, if at all, are you following the current Russia-Ukraine conflict?
Base: Total sample: Brazil = 1002, Germany = 1015, Poland = 1003, UK = 1191, USA = 1356.
Proportion who are following the Russia-Ukraine conflict closely
Selected markets
Q2_ukraine. When it comes to the current Russia-Ukraine conflict, which ONE of the following sources of news, if any, are you paying most attention to?
Base: Total sample: Brazil = 1002, Germany = 1015, Poland = 1003, UK = 1191, USA = 1356.
Proportion who pay most attention to each source for news about the
Russia-Ukraine conflict
Selected markets
Q1di_2017. Do you find yourself actively trying to avoid news these days? Base: Total pre-/during conflict samples: Brazil = 2022/1002, Germany = 2002/1015, Poland = 2009/1003, UK = 2410/1191, USA = 2036/1356. Note: Pre-conflict
sample from the main 2022 DNR survey. During conflict sample from 29 March to 7 April.
Proportion who sometimes or often actively avoid the news
Selected markets
Q1c. How interested, if at all, would you say you are in news?
Base: Total 2015–22 samples (n ≈ 2000). Total during conflict samples (n ≈ 1000).
Proportion very or extremely interested in news (2015-2022)
Selected markets
Q3_Ukraine. Do you think the news media in your country have done a good job or a bad job...
Base: Total sample: Brazil = 1002, Germany = 1015, Poland = 1003, UK = 1191, USA = 1356.
Proportion who think the news media have done a good job of each
Selected markets
Have News
Audiences Become
More Polarised
over Time?
@risj_oxford
Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Q5A/B. Which of the following brands have you used to access
news offline/online in the last week? Base: 2410.
Cross-platform news audience polarisation
UK
Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Q5A/B. Which of the following brands have you used to access
news offline/online in the last week? Base: Germany = 2002, Norway = 2010, UK = 2410, USA = 2036.
Cross-platform news audience polarisation
Selected markets
Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Q5A/B. Which of the following brands have you used to access
news offline/online in the last week? Base: Germany = 2002, Norway = 2010, UK = 2410, USA = 2036.
Extent of cross-platform news audience polarisation
Selected markets
Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Q5A/B. Which of the following brands have you used to access
news offline/online in the last week? Base: 2016/2022: Germany = 2002/2035, Norway = 2019/2010, UK = 2024/2410, USA = 2197/2036.
Cross-platform news audience polarisation (2016 and 2022)
Selected markets
Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Q5A/B. Which of the following brands have you used to access
news offline/online in the last week? Base: Total 2015-22 samples (n ≈ 2000).
Cross-platform news audience slant for selected outlets (2015-2022)
UK
Q_Polarisation. In your view, how politicallyclose together or far apart are the main news organisations in your country?
Base: Total sample in each market (n ≈ 2000).
Proportion who think news organisations in their market are politically far apart
All markets
The Changing News
Habits and Attitudes
of Younger Audiences
@risj_oxford
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: 18-24s from 2015-22 in selected markets (n ≈ 200). Note: The 12 markets included are UK, USA, Germany,
France, Spain, Italy, Ireland, Denmark, Finland, Australia, Brazil, and Japan.
Proportion of 18–24s who say each is their main source of news
Average of 12 markets
Q12B. Which, if any, of the following have you used for news in the last week?
Base: 18-24s from 2015-22 (n ≈ 200).
Proportion of 18–24s who used each social network for news in the past
week
UK
Q1di_2017. Do you find yourself actively trying to avoid news these days? Base: 18-24/25-34/35+ in all markets from 2017-22: 2017 = 7991/12,711/51,103, 2019 = 8272/13,361/54116, 2022 = 11,304/16,862/65,266. Note: 36 markets in
2017, 38 markets in 2019, 46 markets in 2022.
Proportion who sometimes or often actively avoid news – by age (2017-22)
All markets
Q1d_2022. Which of the following types of news, if any, are you interested in?
Base: Under 35/35 and older: All markets = 28,166/65,266.
Proportion who say they are interested in each news topic – by age
All markets
QMotivations_2022a. Which, if any, are the most important reasons for you, personally, to keep up with the news? Please choose up to three options.
Base: Under 35/35 and older: All markets = 28,166/65,266.
Proportion who say each is why they keep up with the news – by age
All markets
Email News:
Its Contribution
to Engagement and
Monetisation
@risj_oxford
Q10. Thinking about how you got news online (via computer, mobile or any device) in the last week, which were the ways in which you came across news stories?
Base: Total sample in each market (n ≈ 2000).
Proportion who accessed news via email in the last week
Selected markets
Q10. Thinking about how you got news online (via computer, mobile or any device) in the last week, which were the ways in which you came across news stories?
Base: Total 2014-22 samples (n ≈ 2000).
Proportion who accessed news via each in the last week (2014-22)
USA
Q10a. Which of these was the **MAIN** way in which you came across news in the last week?
Base: All who accessed news online in the last week: 18-24 = 180, 25-34 = 332, 35-44 = 250, 45-54 = 54,55+ = 802.
Proportion who say email is their main way of accessing news online – by
age
USA
Email_SOURCES_2022. You say that you accessed news via an email newsletter or alert in the last week. Where do your emails come from? Base: All who accessed news via email in the last week: UK = 217, USA = 456, Germany =
377, Ten country average = 3347. Note: The countries included in the 10-country average are: Germany, Ireland, Norway, Belgium, Japan, South Korea, India, Australia, UK, USA.
Proportion accessing email newsletters from each source
Selected markets
QEmail_likes. What do you like about the email newsletter format? Base: All who accessed news via email in the last week: 3347. Note: The countries included in the 10-country average are: Germany, Ireland, Norway, Belgium, Japan,
South Korea, India, Australia, UK, USA.
Reasons for using email newsletters and alerts
Average of 10 markets
Examples of ‘convenience’ benefits of email
Will people pay for news emails?
Which Journalists do
People Pay Most
Attention to and Why?
@risj_oxford
Q_Journalists_1. When looking for news online, which of the following do you tend to pay most attention to?
Base: Total sample in each market (n ≈ 2000).
Proportion who pay most attention to news brands vs. journalists
Selected markets
Ten most-mentioned journalists and their roles
UK
Q_Journalists2. Please type in the names of _up to five_ journalists that you regularly pay attention to (e.g., news presenters, columnists, or reporters).
Base: 2410.
Ten most-mentioned journalists and their roles
USA
Q_Journalists2. Please type in the names of _up to five_ journalists that you regularly pay attention to (e.g., news presenters, columnists, or reporters).
Base: 2036.
Three most-mentioned journalists and their roles
Selected markets
Q_Journalists2. Please type in the names of _up to five_ journalists that you regularly pay attention to (e.g., news presenters, columnists, or reporters).
Base: Total sample in each market (n ≈ 2000).
Q_Journalists2. Please type in the names of _up to five_ journalists that you regularly pay attention to (e.g., news presenters, columnists, or reporters). Base: All who mentioned the name of a journalist: Brazil = 1008, Finland =
431, France = 723, Germany = 327, UK = 576, USA = 635.
Proportion of journalists mentioned from each media type
Selected markets
Q_Journalists2. Please type in the names of _up to five_ journalists that you regularly pay attention to (e.g., news presenters, columnists, or reporters). Base: All who mentioned the name of a journalist: Brazil = 1008, Finland =
431, France = 723, Germany = 327, UK = 576, USA = 635.
Proportion of journalists mentioned for each gender
Selected markets
How People Access
and Think about
Climate Change News
@risj_oxford
Q1d_2022. Which of the following types of news, if any, are you interested in?
Base: Total sample in each market (n ≈ 2000).
Proportion interested in climate change news
All markets
Q1d_2022. Which of the following types of news, if any, are you interested in? Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the
following scale? Base: Left/Centre/Right: Greece = 272/1137/189, Portugal = 513/832/257, Chile = 261/977/192, South Korea = 373/1277/260, Japan = 65/1249/140, Australia = 390/1035/298, Norway = 385/1082/296, USA = 459/778/498.
Proportion interested in climate change news – by political leaning
Selected markets
C1_2022a. When it comes to climate change news, which of the following sources, if any, do you pay most attention to? Please select all that apply. Base: U35/35+ in all markets = 28,001/65,431. Total sample in all markets = 93,432.
Note: Attention to ‘scientists/experts/academics’ as a source was asked but data excluded as they are mostly accessed via other sources.
Proportion who pay attention to each source for climate change
news – by age
All markets
C1_2022a. When it comes to climate change news, which of the following sources, if any, do you pay most attention to?
Base: Total sample in each market (n ≈ 2000).
Proportion who pay attention to each source for climate change news
Selected markets
C1_2022a. When it comes to climate change news, which of the following sources, if any, do you pay most attention to? Please select all that apply. Base: U35/35+: Greece = 468/1536, Portugal = 462/1549, USA= 668/1368, Norway
= 496/1514, Australia = 561/1477, Japan = 406/1609.
Proportion who pay attention to celebrities, social media personalities, or
activists for climate change news – by age
Selected markets
QAdvocacy_2022. Thinking about the way news outlets cover climate change, which of the following statements best describes your view? News outlets should…
Base: Total sample in each market (n ≈ 2000).
Proportion who think news outlets should take a stand when covering
climate change
Selected markets
QAdvocacy_2022. Thinking about the way news outlets cover climate change, which of the following statements best describes your view? News outlets should… Base: 18-24/25-34/35-44/ 45-54/55+:
11,304/16,862/17,205/15,074/32,987.
Proportion who think news outlets should take a stand when covering
climate change – by age
All markets
Country and
market data
@risj_oxford
Europe
@risj_oxford
UK – Changing Media
UK – Trust
Austria – Changing Media
Austria – Trust
Belgium – Changing Media
Belgium – Trust
Bulgaria – Changing Media
Bulgaria – Trust
Croatia – Changing Media
Croatia – Trust
Czech Republic – Changing Media
Czech Republic – Trust
Denmark – Changing Media
Denmark – Trust
Finland – Changing Media
Finland – Trust
France – Changing Media
France – Trust
Germany – Changing Media
Germany – Trust
Greece – Changing Media
Greece – Trust
Hungary – Changing Media
Hungary – Trust
Ireland – Changing Media
Ireland – Trust
Italy – Changing Media
Italy – Trust
Netherlands – Changing Media
Netherlands – Trust
Norway – Changing Media
Norway – Trust
Poland – Changing Media
Poland – Trust
Portugal – Changing Media
Portugal – Trust
Romania – Changing Media
Romania – Trust
Slovakia – Changing Media
Slovakia – Trust
Spain – Changing Media
Spain – Trust
Sweden – Changing Media
Sweden – Trust
Switzerland – Changing Media
Switzerland – Trust
Turkey – Changing Media
Turkey – Trust
Americas
@risj_oxford
USA – Changing Media
USA – Trust
Argentina – Changing Media
Argentina – Trust
Brazil – Changing Media
Brazil – Trust
Canada – Changing Media
Canada – Trust
Chile – Changing Media
Chile – Trust
Colombia – Changing Media
Colombia – Trust
Mexico – Changing Media
Mexico – Trust
Peru – Changing Media
Peru – Trust
Asia Pacific
@risj_oxford
Australia – Changing Media
Australia – Trust
Hong Kong – Changing Media
Hong Kong – Trust
India – Changing Media
India – Trust
Indonesia – Changing Media
Indonesia – Trust
Japan – Changing Media
Japan – Trust
Malaysia – Changing Media
Malaysia – Trust
Philippines – Changing Media
Philippines – Trust
Singapore – Changing Media
Singapore – Trust
South Korea – Changing Media
South Korea – Trust
Taiwan – Changing Media
Taiwan – Trust
Thailand – Changing Media
Thailand – Trust
Africa
@risj_oxford
Kenya – Changing Media
Kenya – Trust
Nigeria – Changing Media
Nigeria – Trust
South Africa – Changing Media
South Africa – Trust
Reuters Institute
Digital News Report 2022
@risj_oxford

More Related Content

What's hot

Hardbacon Pitch Deck
Hardbacon Pitch DeckHardbacon Pitch Deck
Hardbacon Pitch DeckJulien Brault
 
2019 Global Entertainment & Media Outlook: 2019-2023
2019 Global Entertainment & Media Outlook: 2019-20232019 Global Entertainment & Media Outlook: 2019-2023
2019 Global Entertainment & Media Outlook: 2019-2023Social Samosa
 
Global Digital 2022 Report
Global Digital 2022 ReportGlobal Digital 2022 Report
Global Digital 2022 ReportMarketingTrips
 
GroupM_TYNY_Adex_forecast
GroupM_TYNY_Adex_forecastGroupM_TYNY_Adex_forecast
GroupM_TYNY_Adex_forecastSocial Samosa
 
Falcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media TrendsFalcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media TrendsFalcon.io
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategyDavid Griner
 
Must Know Social Media Trends For 2022
Must Know Social Media Trends For 2022Must Know Social Media Trends For 2022
Must Know Social Media Trends For 2022Falcon.io
 
How to Prepare for a Successful Press Conference
How to Prepare for a Successful Press ConferenceHow to Prepare for a Successful Press Conference
How to Prepare for a Successful Press ConferenceDidit Communications
 
How to Succeed Across Channels with Omnichannel Marketing
How to Succeed Across Channels with  Omnichannel MarketingHow to Succeed Across Channels with  Omnichannel Marketing
How to Succeed Across Channels with Omnichannel MarketingTinuiti
 
Susa Ventures - Fund IV - VC Pitch Deck Examples
Susa Ventures - Fund IV - VC Pitch Deck ExamplesSusa Ventures - Fund IV - VC Pitch Deck Examples
Susa Ventures - Fund IV - VC Pitch Deck ExamplesPitch Decks
 
Social Media Marketing: What Successful Leaders Need To Be Thinking About in ...
Social Media Marketing: What Successful Leaders Need To Be Thinking About in ...Social Media Marketing: What Successful Leaders Need To Be Thinking About in ...
Social Media Marketing: What Successful Leaders Need To Be Thinking About in ...Tinuiti
 
Digital 2015 Philippines (January 2015)
Digital 2015 Philippines (January 2015)Digital 2015 Philippines (January 2015)
Digital 2015 Philippines (January 2015)DataReportal
 
Keeping Up With Social Media Algorithms 2022
Keeping Up With Social Media Algorithms 2022Keeping Up With Social Media Algorithms 2022
Keeping Up With Social Media Algorithms 2022Falcon.io
 
Agenda Setting Theory - Communication Theories
Agenda Setting Theory - Communication TheoriesAgenda Setting Theory - Communication Theories
Agenda Setting Theory - Communication TheoriesMaleeha Rizwan
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Electronic Media BS3 Lecture 7- News Channel Operation in Pakistan
Electronic Media BS3 Lecture 7- News Channel Operation in PakistanElectronic Media BS3 Lecture 7- News Channel Operation in Pakistan
Electronic Media BS3 Lecture 7- News Channel Operation in PakistanAli Haider Saeed
 

What's hot (20)

Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media Metrics
 
Hardbacon Pitch Deck
Hardbacon Pitch DeckHardbacon Pitch Deck
Hardbacon Pitch Deck
 
2019 Global Entertainment & Media Outlook: 2019-2023
2019 Global Entertainment & Media Outlook: 2019-20232019 Global Entertainment & Media Outlook: 2019-2023
2019 Global Entertainment & Media Outlook: 2019-2023
 
Agenda Setting Theory
Agenda Setting Theory Agenda Setting Theory
Agenda Setting Theory
 
Global Digital 2022 Report
Global Digital 2022 ReportGlobal Digital 2022 Report
Global Digital 2022 Report
 
GroupM_TYNY_Adex_forecast
GroupM_TYNY_Adex_forecastGroupM_TYNY_Adex_forecast
GroupM_TYNY_Adex_forecast
 
Falcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media TrendsFalcon.io 2022 Social Media Trends
Falcon.io 2022 Social Media Trends
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategy
 
Must Know Social Media Trends For 2022
Must Know Social Media Trends For 2022Must Know Social Media Trends For 2022
Must Know Social Media Trends For 2022
 
Beat reporting
Beat reportingBeat reporting
Beat reporting
 
Revolve Social Media Audit
Revolve Social Media AuditRevolve Social Media Audit
Revolve Social Media Audit
 
How to Prepare for a Successful Press Conference
How to Prepare for a Successful Press ConferenceHow to Prepare for a Successful Press Conference
How to Prepare for a Successful Press Conference
 
How to Succeed Across Channels with Omnichannel Marketing
How to Succeed Across Channels with  Omnichannel MarketingHow to Succeed Across Channels with  Omnichannel Marketing
How to Succeed Across Channels with Omnichannel Marketing
 
Susa Ventures - Fund IV - VC Pitch Deck Examples
Susa Ventures - Fund IV - VC Pitch Deck ExamplesSusa Ventures - Fund IV - VC Pitch Deck Examples
Susa Ventures - Fund IV - VC Pitch Deck Examples
 
Social Media Marketing: What Successful Leaders Need To Be Thinking About in ...
Social Media Marketing: What Successful Leaders Need To Be Thinking About in ...Social Media Marketing: What Successful Leaders Need To Be Thinking About in ...
Social Media Marketing: What Successful Leaders Need To Be Thinking About in ...
 
Digital 2015 Philippines (January 2015)
Digital 2015 Philippines (January 2015)Digital 2015 Philippines (January 2015)
Digital 2015 Philippines (January 2015)
 
Keeping Up With Social Media Algorithms 2022
Keeping Up With Social Media Algorithms 2022Keeping Up With Social Media Algorithms 2022
Keeping Up With Social Media Algorithms 2022
 
Agenda Setting Theory - Communication Theories
Agenda Setting Theory - Communication TheoriesAgenda Setting Theory - Communication Theories
Agenda Setting Theory - Communication Theories
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brand
 
Electronic Media BS3 Lecture 7- News Channel Operation in Pakistan
Electronic Media BS3 Lecture 7- News Channel Operation in PakistanElectronic Media BS3 Lecture 7- News Channel Operation in Pakistan
Electronic Media BS3 Lecture 7- News Channel Operation in Pakistan
 

Similar to Digital News Report 2022

Digital News Report - Key Findings - Asia-Pacific
Digital News Report - Key Findings - Asia-PacificDigital News Report - Key Findings - Asia-Pacific
Digital News Report - Key Findings - Asia-PacificRasmus Kleis Nielsen
 
Reuters institute Digital News Report 2014, Tracking the future of news
Reuters institute Digital News Report 2014, Tracking the future of newsReuters institute Digital News Report 2014, Tracking the future of news
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
 
People & News: Key themes from Reuters Institute Digital News Report 2013
People & News: Key themes from Reuters Institute Digital News Report 2013People & News: Key themes from Reuters Institute Digital News Report 2013
People & News: Key themes from Reuters Institute Digital News Report 2013Newsworks
 
2018 Fakten zur Entwicklung von Socialmedia
2018 Fakten zur Entwicklung von Socialmedia2018 Fakten zur Entwicklung von Socialmedia
2018 Fakten zur Entwicklung von SocialmediaAngelika Eckstein
 
Digital News Report 2018
Digital News Report 2018Digital News Report 2018
Digital News Report 2018mResearcher
 
Disinformation — Ppublic perceptions and practical responses
Disinformation — Ppublic perceptions and practical responsesDisinformation — Ppublic perceptions and practical responses
Disinformation — Ppublic perceptions and practical responsesRasmus Kleis Nielsen
 
The New Era for Video News
The New Era for Video NewsThe New Era for Video News
The New Era for Video NewsAssociated Press
 
Media trends Nordics BuzzadorINDEX 2016 (Sweden angle)
Media trends Nordics BuzzadorINDEX 2016 (Sweden angle) Media trends Nordics BuzzadorINDEX 2016 (Sweden angle)
Media trends Nordics BuzzadorINDEX 2016 (Sweden angle) Susanne Rooker
 
2022 GWI report - Social
2022 GWI report - Social2022 GWI report - Social
2022 GWI report - SocialLeticia Xavier
 
Media trends Nordics BuzzadorINDEX 2016 (Norway angle)
Media trends Nordics BuzzadorINDEX 2016 (Norway angle) Media trends Nordics BuzzadorINDEX 2016 (Norway angle)
Media trends Nordics BuzzadorINDEX 2016 (Norway angle) Susanne Rooker
 
Media trends Nordics BuzzadorINDEX 2016 (Finland angle)
Media trends Nordics BuzzadorINDEX 2016 (Finland angle) Media trends Nordics BuzzadorINDEX 2016 (Finland angle)
Media trends Nordics BuzzadorINDEX 2016 (Finland angle) Susanne Rooker
 
McKinsey Survey: German consumer sentiment during the coronavirus crisis
McKinsey Survey: German consumer sentiment during the coronavirus crisisMcKinsey Survey: German consumer sentiment during the coronavirus crisis
McKinsey Survey: German consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 

Similar to Digital News Report 2022 (20)

Reuters Institute Digital News Report 2021
Reuters Institute Digital News Report 2021Reuters Institute Digital News Report 2021
Reuters Institute Digital News Report 2021
 
Digital News Report - Key Findings - Asia-Pacific
Digital News Report - Key Findings - Asia-PacificDigital News Report - Key Findings - Asia-Pacific
Digital News Report - Key Findings - Asia-Pacific
 
Digital News Report 2017
Digital News Report 2017Digital News Report 2017
Digital News Report 2017
 
Digital News Report 2020
Digital News Report 2020Digital News Report 2020
Digital News Report 2020
 
Digital News Report 2019
Digital News Report 2019Digital News Report 2019
Digital News Report 2019
 
NISWAW Panel Debate 3 Nic Newman
NISWAW Panel Debate 3 Nic NewmanNISWAW Panel Debate 3 Nic Newman
NISWAW Panel Debate 3 Nic Newman
 
Reuters institute Digital News Report 2014, Tracking the future of news
Reuters institute Digital News Report 2014, Tracking the future of newsReuters institute Digital News Report 2014, Tracking the future of news
Reuters institute Digital News Report 2014, Tracking the future of news
 
Digital Media Strategies US
Digital Media Strategies USDigital Media Strategies US
Digital Media Strategies US
 
People & News: Key themes from Reuters Institute Digital News Report 2013
People & News: Key themes from Reuters Institute Digital News Report 2013People & News: Key themes from Reuters Institute Digital News Report 2013
People & News: Key themes from Reuters Institute Digital News Report 2013
 
Digital Media Strategies UK 2018
Digital Media Strategies UK 2018Digital Media Strategies UK 2018
Digital Media Strategies UK 2018
 
2018 Fakten zur Entwicklung von Socialmedia
2018 Fakten zur Entwicklung von Socialmedia2018 Fakten zur Entwicklung von Socialmedia
2018 Fakten zur Entwicklung von Socialmedia
 
Digital News Report 2018
Digital News Report 2018Digital News Report 2018
Digital News Report 2018
 
Digital News Report 2018
Digital News Report 2018Digital News Report 2018
Digital News Report 2018
 
Disinformation — Ppublic perceptions and practical responses
Disinformation — Ppublic perceptions and practical responsesDisinformation — Ppublic perceptions and practical responses
Disinformation — Ppublic perceptions and practical responses
 
The New Era for Video News
The New Era for Video NewsThe New Era for Video News
The New Era for Video News
 
Media trends Nordics BuzzadorINDEX 2016 (Sweden angle)
Media trends Nordics BuzzadorINDEX 2016 (Sweden angle) Media trends Nordics BuzzadorINDEX 2016 (Sweden angle)
Media trends Nordics BuzzadorINDEX 2016 (Sweden angle)
 
2022 GWI report - Social
2022 GWI report - Social2022 GWI report - Social
2022 GWI report - Social
 
Media trends Nordics BuzzadorINDEX 2016 (Norway angle)
Media trends Nordics BuzzadorINDEX 2016 (Norway angle) Media trends Nordics BuzzadorINDEX 2016 (Norway angle)
Media trends Nordics BuzzadorINDEX 2016 (Norway angle)
 
Media trends Nordics BuzzadorINDEX 2016 (Finland angle)
Media trends Nordics BuzzadorINDEX 2016 (Finland angle) Media trends Nordics BuzzadorINDEX 2016 (Finland angle)
Media trends Nordics BuzzadorINDEX 2016 (Finland angle)
 
McKinsey Survey: German consumer sentiment during the coronavirus crisis
McKinsey Survey: German consumer sentiment during the coronavirus crisisMcKinsey Survey: German consumer sentiment during the coronavirus crisis
McKinsey Survey: German consumer sentiment during the coronavirus crisis
 

More from Reuters Institute for the Study of Journalism, Oxford University

More from Reuters Institute for the Study of Journalism, Oxford University (9)

Reckoning for Relevance | Journalist Fellowship paper by Kathy English
Reckoning for Relevance | Journalist Fellowship paper by Kathy EnglishReckoning for Relevance | Journalist Fellowship paper by Kathy English
Reckoning for Relevance | Journalist Fellowship paper by Kathy English
 
India Digital News Report slides | Reuters Institute
India Digital News Report slides | Reuters Institute India Digital News Report slides | Reuters Institute
India Digital News Report slides | Reuters Institute
 
Hello Voice: The Implications for News
Hello Voice: The Implications for NewsHello Voice: The Implications for News
Hello Voice: The Implications for News
 
'I saw the news on Facebook': Noticing news brands in distributed environments
'I saw the news on Facebook': Noticing news brands in distributed environments'I saw the news on Facebook': Noticing news brands in distributed environments
'I saw the news on Facebook': Noticing news brands in distributed environments
 
Brand and trust in a fragmented news environment
Brand and trust in a fragmented news environmentBrand and trust in a fragmented news environment
Brand and trust in a fragmented news environment
 
Digital News Report 2016
Digital News Report 2016Digital News Report 2016
Digital News Report 2016
 
Editorial analytics – turning insights into action
Editorial analytics – turning insights into actionEditorial analytics – turning insights into action
Editorial analytics – turning insights into action
 
Re-shaping online news and media - Memorial Lecture 2015
Re-shaping online news and media - Memorial Lecture 2015Re-shaping online news and media - Memorial Lecture 2015
Re-shaping online news and media - Memorial Lecture 2015
 
Tracking the Future of News
Tracking the Future of NewsTracking the Future of News
Tracking the Future of News
 

Recently uploaded

Mitochondrial Fusion Vital for Adult Brain Function and Disease Understanding...
Mitochondrial Fusion Vital for Adult Brain Function and Disease Understanding...Mitochondrial Fusion Vital for Adult Brain Function and Disease Understanding...
Mitochondrial Fusion Vital for Adult Brain Function and Disease Understanding...The Lifesciences Magazine
 
14042024_First India Newspaper Jaipur.pdf
14042024_First India Newspaper Jaipur.pdf14042024_First India Newspaper Jaipur.pdf
14042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdf16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Emerging issues in migration policies.ppt
Emerging issues in migration policies.pptEmerging issues in migration policies.ppt
Emerging issues in migration policies.pptNandinituteja1
 
Transforming Andhra Pradesh: TDP's Legacy in Road Connectivity
Transforming Andhra Pradesh: TDP's Legacy in Road ConnectivityTransforming Andhra Pradesh: TDP's Legacy in Road Connectivity
Transforming Andhra Pradesh: TDP's Legacy in Road Connectivitynarsireddynannuri1
 
11042024_First India Newspaper Jaipur.pdf
11042024_First India Newspaper Jaipur.pdf11042024_First India Newspaper Jaipur.pdf
11042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
15042024_First India Newspaper Jaipur.pdf
15042024_First India Newspaper Jaipur.pdf15042024_First India Newspaper Jaipur.pdf
15042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Geostrategic significance of South Asian countries.ppt
Geostrategic significance of South Asian countries.pptGeostrategic significance of South Asian countries.ppt
Geostrategic significance of South Asian countries.pptUsmanKaran
 
Foreign Relation of Pakistan with Neighboring Countries.pptx
Foreign Relation of Pakistan with Neighboring Countries.pptxForeign Relation of Pakistan with Neighboring Countries.pptx
Foreign Relation of Pakistan with Neighboring Countries.pptxunark75
 
12042024_First India Newspaper Jaipur.pdf
12042024_First India Newspaper Jaipur.pdf12042024_First India Newspaper Jaipur.pdf
12042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
13042024_First India Newspaper Jaipur.pdf
13042024_First India Newspaper Jaipur.pdf13042024_First India Newspaper Jaipur.pdf
13042024_First India Newspaper Jaipur.pdfFIRST INDIA
 
lok sabha Elections in india- 2024 .pptx
lok sabha Elections in india- 2024 .pptxlok sabha Elections in india- 2024 .pptx
lok sabha Elections in india- 2024 .pptxdigiyvbmrkt
 
Governance - NSTP presentation .pptx
Governance - NSTP presentation     .pptxGovernance - NSTP presentation     .pptx
Governance - NSTP presentation .pptxDianneSablayan1
 
Political-Ideologies-and-The-Movements.pptx
Political-Ideologies-and-The-Movements.pptxPolitical-Ideologies-and-The-Movements.pptx
Political-Ideologies-and-The-Movements.pptxSasikiranMarri
 

Recently uploaded (14)

Mitochondrial Fusion Vital for Adult Brain Function and Disease Understanding...
Mitochondrial Fusion Vital for Adult Brain Function and Disease Understanding...Mitochondrial Fusion Vital for Adult Brain Function and Disease Understanding...
Mitochondrial Fusion Vital for Adult Brain Function and Disease Understanding...
 
14042024_First India Newspaper Jaipur.pdf
14042024_First India Newspaper Jaipur.pdf14042024_First India Newspaper Jaipur.pdf
14042024_First India Newspaper Jaipur.pdf
 
16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdf16042024_First India Newspaper Jaipur.pdf
16042024_First India Newspaper Jaipur.pdf
 
Emerging issues in migration policies.ppt
Emerging issues in migration policies.pptEmerging issues in migration policies.ppt
Emerging issues in migration policies.ppt
 
Transforming Andhra Pradesh: TDP's Legacy in Road Connectivity
Transforming Andhra Pradesh: TDP's Legacy in Road ConnectivityTransforming Andhra Pradesh: TDP's Legacy in Road Connectivity
Transforming Andhra Pradesh: TDP's Legacy in Road Connectivity
 
11042024_First India Newspaper Jaipur.pdf
11042024_First India Newspaper Jaipur.pdf11042024_First India Newspaper Jaipur.pdf
11042024_First India Newspaper Jaipur.pdf
 
15042024_First India Newspaper Jaipur.pdf
15042024_First India Newspaper Jaipur.pdf15042024_First India Newspaper Jaipur.pdf
15042024_First India Newspaper Jaipur.pdf
 
Geostrategic significance of South Asian countries.ppt
Geostrategic significance of South Asian countries.pptGeostrategic significance of South Asian countries.ppt
Geostrategic significance of South Asian countries.ppt
 
Foreign Relation of Pakistan with Neighboring Countries.pptx
Foreign Relation of Pakistan with Neighboring Countries.pptxForeign Relation of Pakistan with Neighboring Countries.pptx
Foreign Relation of Pakistan with Neighboring Countries.pptx
 
12042024_First India Newspaper Jaipur.pdf
12042024_First India Newspaper Jaipur.pdf12042024_First India Newspaper Jaipur.pdf
12042024_First India Newspaper Jaipur.pdf
 
13042024_First India Newspaper Jaipur.pdf
13042024_First India Newspaper Jaipur.pdf13042024_First India Newspaper Jaipur.pdf
13042024_First India Newspaper Jaipur.pdf
 
lok sabha Elections in india- 2024 .pptx
lok sabha Elections in india- 2024 .pptxlok sabha Elections in india- 2024 .pptx
lok sabha Elections in india- 2024 .pptx
 
Governance - NSTP presentation .pptx
Governance - NSTP presentation     .pptxGovernance - NSTP presentation     .pptx
Governance - NSTP presentation .pptx
 
Political-Ideologies-and-The-Movements.pptx
Political-Ideologies-and-The-Movements.pptxPolitical-Ideologies-and-The-Movements.pptx
Political-Ideologies-and-The-Movements.pptx
 

Digital News Report 2022

  • 1. Reuters Institute Digital News Report 2022 More information at digitalnewsreport.org/2022 @risj_oxford | #DNR22
  • 2. 1 2 4 5 3 Continents 6 6 Representing half the world’s population Markets 46 Respondents 93,000 2
  • 3. Market Sample Size Population Internet Penetration Europe UK 2,410 67m 95% Austria 2,004 9.0m 88% Belgium 2,044 11.6m 94% Bulgaria 2,003 7.0m 67% Croatia 2,001 4.1m 92% Czech Republic 2,009 10.6m 88% Denmark 2,059 5.8m 98% Finland 2,009 5.6m 94% France 2,059 66m 92% Germany 2,002 82m 96% Greece 2,004 11.1m 73% Hungary 2,013 9.7m 89% Ireland 2,016 4.8m 92% Italy 2,004 59m 93% Netherlands 2,003 17.1m 96% Norway 2,010 5.4m 98% Market Sample Size Population Internet Penetration Poland 2,009 38m 78% Portugal 2,011 10.3m 78% Romania 2,001 19.5m 74% Slovakia 2,007 5.5m 85% Spain 2,028 46m 93% Sweden 2,064 10.1m 96% Switzerland 2,004 8.6m 94% Turkey 2,007 83m 83% Americas USA 2,036 331m 90% Argentina 2,012 456 91% Brazil 2,022 214m 75% Canada 2,012 38m 94% Chile 2,011 19m 75% Colombia 2,027 51m 75% Mexico 2,005 132m 67% Peru 2,027 33m 82% Market Sample Size Population Internet Penetration Asia Pacific Australia 2,038 26m 84% Hong Kong 2,010 7.6m 89% India 2,035 1393m 54% Indonesia 2,068 276m 77% Japan 2,015 126m 95% Malaysia 2,004 33m 89% Philippines 2,023 111m 82% Singapore 2,017 5.9m 88% South Korea 2,026 51m 96% Taiwan 2,115 24m 92% Thailand 2,036 70m 84% Africa Kenya 2,032 55m 85% Nigeria 2,017 211m 73% South Africa 2,008 60m 58% Polling by Supported by Online poll conducted between January to early February 2022 Spanish translation by 3
  • 4. Additional survey – one month after Russia invasion of Ukraine Poland, Germany, UK, USA & Brazil Late March, early April, 1000 sample. Five Countries 4
  • 6. BIDEN SLUMP? TRUMP BUMP 72% 48% 47% 15% 69% 67% 27% 42% 16% 3% 15%* 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 28% Sources of news USA – TV, print, online and social media Further drop inTV, other sources remain stable Online flat Further drop inTV Print long decline Social media flat None of these options Radio news down 6 Q3. Which, if any, of the following have you used in the last week as a source of news? Base: Total 2013–22 samples (n ≈ 2000). Note: No data for 2014 due to a scripting error. *The figure for no news would have been 12% without a methodology change where we previously excluded those who said they consumed no news in last month.
  • 7. 82% 65% 63% 26% 60% 68% 18% 32% 51% 39% 1% 5%* 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Sources of news GERMANY – TV, print, online and social media Online overtakesTV for the first time Online flat Further drop inTV Print long decline Social media flat None of these options Radio news down 7 Q3. Which, if any, of the following have you used in the last week as a source of news? Base: Total 2013–22 samples (most n ≈ 2000). Note: No data for 2014 due to a scripting error. *The figure for no news would have been 4% without a methodology change where we previously excluded those who said they consumed no news in last month.
  • 8. Interest in news is also falling in most countries … Countries with some of the biggest declines 8 Q1c. How interested, if at all, would you say you are in news? Base: Total 2015–22 samples (n≈2000)
  • 9. But some countries are less affected Countries with more stable interest in news 9 Q1c. How interested, if at all, would you say you are in news? Base: Total 2015–22 samples (n≈2000)
  • 10. 27% 24% 38% 38% 30% 29% 26% 28% 24% 14% 18% 6% 34% 35% 41% 41% 29% 33% 33% 36% 25% 15% 17% 11% 54% 46% 42% 42% 41% 36% 35% 34% 29% 20% 20% 14% 0% 20% 40% 60% Brazil UK United States Ireland Australia France Spain Italy Germany Denmark Finland Japan 2017 2019 2022 Selective news avoidance is growing over time …. 38% say they often or or sometimes avoid the news (up from 29% in 2019) 10 Q1di_2017. Do you find yourself actively trying to avoid news these days? Base: Total 2015–22 samples (n≈2000)
  • 11. Selective news avoidance is growing over time… 24% Up from in 2017 46% say they often or or sometimes avoid the news these days… 11 43% say there is too much politics and COVID 19 36% say news has negative effect on mood What they say… “I actively avoid news about politics. It makes me feel small and no matter what my views it won’t make any difference” Female, 22, UK “I avoid things that trigger my anxiety and things that can have a negative impact on my day” Male, 27, UK Q1di_2017. Do you find yourself actively trying to avoid news these days? Base: UK: 2410
  • 12. 43% say there is too much politics and COVID 19 29% say the news is untrustworthy or biased 29% say they are worn out by amount of news 36% say news has negative effect on mood 16% say there is nothing I can do with the information 17% say it leads to arguments I’d rather avoid Top reasons for selective news avoidance Across countries the reasons for avoidance are very similar… 12
  • 13. 16% 15% 15% 11% 11% 11% 11% 6% 7% 6% 4% 6% 5% 7% 6% 7% 3% 5% 4% 2% Australia Brazil USA France Spain Germany Denmark Poland Slovakia UK Under 35 Over 35 Are we making the news too hard to follow or understand? % of avoiders who say news is hard to follow or understand – by age SELECTED COUNTRIES 13 Q1di_2017ii. Why do you find yourself actively trying to avoid the news? Showing code for news is hard to follow understand Base– those who avoid news sometimes/often/occasionally in each country
  • 14. Trust in the news @risj_oxford Trust down in 21 markets up in only seven
  • 16. How politics and polarization affect trust TRUST OVERTIME USA 2015-22 35% 39% 25% 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2015 2016 2017 2018 2019 2020 2021 2022 Left Right 65% 70% 64% 66% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2016 2017 2018 2019 2020 2021 2022 Left Right Trump elected Biden elected Parliamentary elections Sanna Mafin, Prime Minister TRUST OVERTIME FINLAND 2015-22 Fake news media narrative lands with right Consensus politics, little fake news narrative 16 Q6_2016_1. Thinking about news in general , do you agree or disagree with the following statements? - I think you can trust most news most of the time Base: All respondents 2015-2022 (n≈2000)
  • 17. Elsewhere people worry about interference by politicians Just 17% say news media is free from undue influence in Poland And 15% in Hungary 17 Q6_2016_4. Thinking about news in general, do you agree or disagree with the following statements? – The news media in my country are independent from undue political or government influence most of the time. Base: Total sample in each market (n ≈ 2000).
  • 19. +5pp +3pp +5pp 41% 33% 19% 19% 19% 18% 18% 18% 17% 16% 15% 14% 14% 14% 12% 12% 12% 11% 10% 9% NOR SWE FIN USA BEL AUS SUI DEN NLD IRE CAN GER POL AUT POR SPA ITA FRA JPN UK Payment for online news may be levelling off? Selected 20 markets Increases in Sweden, Australia, Germany and Austria but elsewhere growth limited or flat pay of online news, average of 20 markets 17% 19 Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year ? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app or e-edition) Base = 2000 in each market
  • 20. Winner takes most story persists (largely) 53 % 43 % 27 % 39 % 20 2 2 5 % 3 % Q7_SUBS_name_2022. You said you have paid a subscription/membership to a digital news service in the last year… Which of the following did you subscribe to? Please select all that apply. Base: All that paid for an ongoing subscription/membership to a digital news service in the last year: Range: Germany = 143 to Sweden = 431.
  • 21. Substack revolution still has some way to go Highest levels in the US but even here 1% or less of the adult population are paying for a newsletter. Fewer still for a podcast or video blog 7% of news subscribers currently pay for a journalist email in United States 1% But just In Germany and Australia 21 Q7_SUBS_name_2022. You said you have paid a subscription/membership to a digital news service in the last year… Which of the following did you subscribe to? Base = All who have made a regular payment to at least one digital news service in last year. Base: USA=304, Germany=183, Australia=270
  • 23. 75% 75% 21% 21% 2% 81% 61% 18% 19% 4% 78% 44% 13% 26% 4% 73% 38% 12% 21% 7% 49% 15% 5% 21% 8% 0% 20% 40% 60% 80% TV streaming Music Audiobook/podcasts Sports News 18-24 25-34 35-44 45-54 55+ Media subscriptions and by age - UK Skews older Skews younger 23 Q_Sub_fatigue1 There are many different online media subscriptions you can pay for these days. How many of the following _online media subscriptions_ do you currently have, if any, that you pay for with your own money? Q7_SUBS. You said you have paid a subscription or made an on-going donation to a digital news service in the last year. How many different news providers do you regularly pay money to? Base: 2022; UK.
  • 24. 10% 13% 14% 21% 81% 70% 72% 71% 9% 17% 14% 8% UK Portugal USA Germany More About the same Fewer More or fewer subscriptions this year? Q_Sub_fatigue2a. In the next year, do you expect the number of online media subscriptions you pay for with your own money to increase, decrease, or stay the same? Base: Total sample with don’t knows removed, Germany =1727, USA=1692, Portugal= 1707, UK=2147 “Energy costs, along with petrol and food prices are all rising. Luxuries will need to be cut to free up more money” Female, 57, UK “I feel that this time is the most important time to know as much news and information about our surroundings as possible” M, 33, USA What they say… 24
  • 26. 91% 88% 83% 81% 80% 80% 80% 79% 78% 78% 77% 76% 75% 74% 74% 74% 73% 73% 72% 72% 71% 70% 70% 70% 69% 68% 68% 67% 67% 66% 65% 65% 64% 64% 64% 62% 61% 58% 57% 57% 54% 52% 48% 47% 42% 41% 9% 12% 17% 19% 20% 20% 20% 21% 22% 22% 23% 24% 25% 26% 26% 26% 27% 27% 28% 28% 29% 30% 30% 30% 31% 32% 32% 33% 33% 34% 35% 35% 36% 36% 36% 38% 39% 42% 43% 43% 46% 48% 52% 53% 58% 59% FIN DEN HUN SWE NOR NTL GER UK CZE KEN SGN CHI AUT AUS ZA HK ARG NIG ESP IRE TAI ITA GRE SUI MLY PER POL BEL SVK IND JPN ROM CAN MEX USA BGR INDIA KOR POR CRO THA PHL COL TUR FRA BRA Respondents still pay most attention to news brands Named journalists matter less in Finland (9%) and Denmark (12%), more in France (58%) and Brazil (59%) and the USA (36%) News brands / Specific journalists or commentators 26 [Q_Journalists_1] When looking for news online, which of the following do you tend to pay most attention to? Base = 2000 in each market
  • 28. Changing gateways to news – all markets MAINWAY OF GETTINGTO NEWS 0% 5% 10% 15% 20% 25% 30% Direct Social media Search Mobile alerts Aggregators Email 23% (-2) 9% 8% 5% 75% (+2) side-door access 28% (+2) 26% (+1) 28 Q10a_new2017_rc. Which of these was the **MAIN** way in which you came across news in the last week? Base: All= 85,969
  • 29. Main gateways to news 2018-2022 All countries In aggregate terms, social overtook direct traffic in 2021.Though there are huge differences between countries. Nordics still have very strong direct traffic, Lat Am and some Asia countries less so. 32% 23% 23% 28% 0% 10% 20% 30% 40% Direct access to websites apps Social media access MOSTLY SOCIAL (2022) Finland 65% Norway 59% UK 46% MAINLY DIRECT (2022) Thailand 59% Philippines 51% Kenya 51% 2019 2020 2021 2022 2018 29 Q10a_new2017_rc. Which of these was the **MAIN** way in which you came across news in the last week? Base: All= 85,969
  • 30. % Starting news journey with news website or app GenZ are losing direct connection with news websites and apps but GenY are not (or not to same extent) Gap opening up between 18-24 & the rest 53% 28% 52% 45% 49% 20% 30% 40% 50% 60% 70% 80% 18-24 25-34 35+ 2016 2017 2018 2022 2015 2019 2020 2021 30 Q10. Thinking about how you got news online (via computer, mobile, or any device) in the last week, which were the ways in which you came across news stories? Base: 2018–22; 18–24 ≈ 200, 25–34 ≈ 300, 35+ ≈ 1500.
  • 31. Social networks for any purpose 18-24s (UK) Todays under 24s (GenZ) are not as interested in FB as their predecessors. They have substituted Facebook for Instagram andTikTok 32% 78% 51% 20% 68% 17% 62% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% TIKTOK FACEBOOK INSTAGRAM WHATSAPP 18-24 cliff edge started in 2018 which is when Instagram started to take over 2014 2016 2017 2018 2022 2019 2020 2021 2015 31 Q12a. Which, if any, of the following have you used in the last week for any purpose? Base: 2014–22: 18–24s ≈ 200.
  • 32. Most important social networks for news Selected markets Facebook remains important but has declined again by 2pp. TikTok and Instagram are the only two networks to grow across 12 markets 36% 30% 9% 11% 6% 7% 2% 12% 1% 2% 7% 15% 16% 19% 1% 4% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 2014 2016 2017 2018 2022 2019 2020 2021 2015 32 Q12b. Which, if any, of the following have you used in the last week for news? Base: Total 2014–22 sample in 12 selected markets (most n ≈ 2000).
  • 34. 90% 86% 69% 64% 58% 56% 55% 49% 7% 7% 19% 18% 25% 22% 23% 24% 7% 12% 18% 17% 22% 22% 27% Finland UK Germany US Thailand Kenya Brazil Philippines Mainly read Same Mainly watch Prefer to watch or read Selected countries Strong reading cultures in Northern Europe, but different story in Latin America, Africa and parts of Asia where significant minority prefers to watch news online 34 OPTQ11D. In thinking about your online news habits, which of the following statements applies best to you? Please select one. Showing net of different option statements. Base: Total sample in each market (n ≈ 2000).
  • 35. Big differences between countries YouTube plays a much bigger news role in the Philippines andThailand than in Northern Europe. 35 LOW USERS HIGH USERS 57% 55% 52% Denm UK Finland Philippines Thailand India 7% 9% 12% Q12B. Which, if any, of the following have you used for news in the last week? Base: Total sample in each market (n ≈ 2000).
  • 36. 61% 65% 70% 73% 21% 20% 17% 16% 18% 15% 13% 11% 18-24 25-34 35+ 55+ Mostly read Same Mostly watch Preferences to read or watch online? All countries Youngest group more likely to say they prefer to watch online rather than read 36 OPTQ11D. In thinking about your online news habits, which of the following statements applies best to you? Please select one. Showing net of different option statements. Base: Total sample, less DKs = 86162
  • 37. OptQ11ai. You say you prefer to read news in text rather than watch online video … What are the main reasons for this? Base: All who prefer to read news. All markets = 59, 258 All countries say it is a quicker way to access information Says pre-roll adverts tend to put me off Says reading gives more control than playing videos Speed Poor video experience Control 50% 35% 34% “I prefer to read, because it is quicker to open a website and get to know what I need” M, 24, Brazil “I can jump around in an article and go back and reread sentences, whereas in Instagram andTikTok, I can’t go back to hear a line I don’t get or didn’t hear right” M, 23, USA Why people prefer to read rather than watch… 37
  • 39. Podcast usage across markets Selected markets Podcast usage continues to grow. 12% access a news podcast 46% 44% 42% 41% 37% 36% 35% 34% 33% 33% 32% 31% 30% 30% 29% 29% 29% 29% 27% 25% IRE SWE NOR SPA USA CAN SUI ARG SGN AUS DEN AUT FIN NLD BEL ITA FRA GER JPN UK accessed a podcast in the last month, +2pp compared with 2021 36% +4pp +7pp +5pp +3pp +3pp +5pp +5pp +2pp +2pp +4pp +3pp +2pp +3pp +4pp 39 Q11F_2018. A podcast is an episodic series of digital audio files, which you can download, subscribe or listen to. Which of the following types of podcast have you listened to in the last month . Please select all that apply . Base: Total sample in each market (n ≈ 2000).
  • 40. Most important platforms for accessing platforms Spotify has overtaken BBC Sounds in the UK as the No1 platform.YouTube leads in Spain Platforms for finding & playing podcasts: 30% 27% 20% 14% 8% 8% 5% Spotify* BBC Sounds Apple Podcasts YouTube* Audible Google Podcasts Website or app of a news publisher/broadcaster 25% 19% 12% 11% 9% 8% 8% Spotify* YouTube* ARD Audiothek Apple Podcasts Audible Google Podcasts Website or app of a news publisher/broadcaster 30% 26% 19% 13% 12% 7% 7% YouTube Spotify iVoox Google Podcasts Website or app of a news publisher/broadcaster Audible Apple Podcasts Spain UK Germany 40 POD2. Which of the following apps or websites do you mainly use to find and play podcasts? Base: All who listened to a podcast in the last month: UK= 613; Germany = 578 Spain = 863
  • 42. Interest in Climate Change across markets 33% 37% 38% 40% 42% 43% Norway Denmark UK Northern Europe Western Europe 36% 37% 41% 42% 43% 43% France Belgium Germany 39% 41% 46% 52% 53% 53% Spain Italy Portugal Southern Europe Eastern Europe 36% 36% 37% 40% 46% 54% Czech Republic Slovakia Hungary 33% 36% 39% 39% 39% 42% 43% 47% 48% 51% 52% Hong Kong Singapore Taiwan South Korea Malaysia Phillipines Asia Pacific Africa 42% 43% 46% 46% 47% 52% Peru Brazil Mexico Latin America North America 30% 39% United States 38% 45% 46% Nigeria Kenya South Africa 42 Q1d_2022. Which of the following types of news, if any, are you interested in? Base: Total sample in each market (n ≈ 2,000).
  • 43. 23% 7% 7% 15% 9% 24% 24% 15% 5% 5% 8% 9% 28% 38% 10% 10% 11% 14% 13% 33% 39% Don't pay attention to climate change Politicians and political parties Celebrities/social media personalities/activists Smaller or alternative news sources Ordinary people Major news organisations Television or film documentaries ALL UK USA People paying more attention to TV documentaries than to journalists when it comes to climate change Those in the US are more likely to turn to alternative news sources and less likely to pay any attention Selected countries: 43 49% of those on the right pay no attention (4% on the left) [C1_2022a] When it comes to climate change news, which of the following sources, if any, do you pay most attention to? Please select all that apply. Base: UK: 2410, US:2036, All: 93432
  • 44. 9% 14% 20% 12% 10% 24% 31% 7% 4% 14% 8% 17% 24% 40% Politicians and political parties Celebrities/social media personalities/activists Smaller or alternative news sources Ordinary people I don't pay attention to climate change Major news organisations Television or film documentaries Over 35 U35 Younger groups more likely to listen to celebrities or social media personalities and to smaller/alternative sources Less likely to watchTV or film documentaries or listen to experts than older groups United States: 44 [C1_2022a] When it comes to climate change news, which of the following sources, if any, do you pay most attention to? Please select all that apply. Base: US:2036
  • 45. 43% 27% 14% 40% 29% 14% 37% 33% 13% 37% 35% 11% 34% 43% 9% Take a clear position in favour of climate change action Reflect a range of views on climate change and leave it up to people to decide Take a clear position against climate change action 18-24 25-34 35-44 45-54 55+ Views on impartiality in climate change coverage by age All markets Younger groups more likely to want journalist and news organisations to take a clear activist stance, older groups not so sure 45 QAdvocacy_2022. Thinking about the way news outlets cover climate change, which of the following statements best describes your view? Base: All: 93432
  • 47. Perceptions of Media Coverage of the War in Ukraine @risj_oxford
  • 48. Q1_ukraine. How closely, if at all, are you following the current Russia-Ukraine conflict? Base: Total sample: Brazil = 1002, Germany = 1015, Poland = 1003, UK = 1191, USA = 1356. Proportion who are following the Russia-Ukraine conflict closely Selected markets
  • 49. Q2_ukraine. When it comes to the current Russia-Ukraine conflict, which ONE of the following sources of news, if any, are you paying most attention to? Base: Total sample: Brazil = 1002, Germany = 1015, Poland = 1003, UK = 1191, USA = 1356. Proportion who pay most attention to each source for news about the Russia-Ukraine conflict Selected markets
  • 50. Q1di_2017. Do you find yourself actively trying to avoid news these days? Base: Total pre-/during conflict samples: Brazil = 2022/1002, Germany = 2002/1015, Poland = 2009/1003, UK = 2410/1191, USA = 2036/1356. Note: Pre-conflict sample from the main 2022 DNR survey. During conflict sample from 29 March to 7 April. Proportion who sometimes or often actively avoid the news Selected markets
  • 51. Q1c. How interested, if at all, would you say you are in news? Base: Total 2015–22 samples (n ≈ 2000). Total during conflict samples (n ≈ 1000). Proportion very or extremely interested in news (2015-2022) Selected markets
  • 52. Q3_Ukraine. Do you think the news media in your country have done a good job or a bad job... Base: Total sample: Brazil = 1002, Germany = 1015, Poland = 1003, UK = 1191, USA = 1356. Proportion who think the news media have done a good job of each Selected markets
  • 53. Have News Audiences Become More Polarised over Time? @risj_oxford
  • 54. Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Q5A/B. Which of the following brands have you used to access news offline/online in the last week? Base: 2410. Cross-platform news audience polarisation UK
  • 55. Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Q5A/B. Which of the following brands have you used to access news offline/online in the last week? Base: Germany = 2002, Norway = 2010, UK = 2410, USA = 2036. Cross-platform news audience polarisation Selected markets
  • 56. Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Q5A/B. Which of the following brands have you used to access news offline/online in the last week? Base: Germany = 2002, Norway = 2010, UK = 2410, USA = 2036. Extent of cross-platform news audience polarisation Selected markets
  • 57. Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Q5A/B. Which of the following brands have you used to access news offline/online in the last week? Base: 2016/2022: Germany = 2002/2035, Norway = 2019/2010, UK = 2024/2410, USA = 2197/2036. Cross-platform news audience polarisation (2016 and 2022) Selected markets
  • 58. Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Q5A/B. Which of the following brands have you used to access news offline/online in the last week? Base: Total 2015-22 samples (n ≈ 2000). Cross-platform news audience slant for selected outlets (2015-2022) UK
  • 59. Q_Polarisation. In your view, how politicallyclose together or far apart are the main news organisations in your country? Base: Total sample in each market (n ≈ 2000). Proportion who think news organisations in their market are politically far apart All markets
  • 60. The Changing News Habits and Attitudes of Younger Audiences @risj_oxford
  • 61. Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: 18-24s from 2015-22 in selected markets (n ≈ 200). Note: The 12 markets included are UK, USA, Germany, France, Spain, Italy, Ireland, Denmark, Finland, Australia, Brazil, and Japan. Proportion of 18–24s who say each is their main source of news Average of 12 markets
  • 62. Q12B. Which, if any, of the following have you used for news in the last week? Base: 18-24s from 2015-22 (n ≈ 200). Proportion of 18–24s who used each social network for news in the past week UK
  • 63. Q1di_2017. Do you find yourself actively trying to avoid news these days? Base: 18-24/25-34/35+ in all markets from 2017-22: 2017 = 7991/12,711/51,103, 2019 = 8272/13,361/54116, 2022 = 11,304/16,862/65,266. Note: 36 markets in 2017, 38 markets in 2019, 46 markets in 2022. Proportion who sometimes or often actively avoid news – by age (2017-22) All markets
  • 64. Q1d_2022. Which of the following types of news, if any, are you interested in? Base: Under 35/35 and older: All markets = 28,166/65,266. Proportion who say they are interested in each news topic – by age All markets
  • 65. QMotivations_2022a. Which, if any, are the most important reasons for you, personally, to keep up with the news? Please choose up to three options. Base: Under 35/35 and older: All markets = 28,166/65,266. Proportion who say each is why they keep up with the news – by age All markets
  • 66. Email News: Its Contribution to Engagement and Monetisation @risj_oxford
  • 67. Q10. Thinking about how you got news online (via computer, mobile or any device) in the last week, which were the ways in which you came across news stories? Base: Total sample in each market (n ≈ 2000). Proportion who accessed news via email in the last week Selected markets
  • 68. Q10. Thinking about how you got news online (via computer, mobile or any device) in the last week, which were the ways in which you came across news stories? Base: Total 2014-22 samples (n ≈ 2000). Proportion who accessed news via each in the last week (2014-22) USA
  • 69. Q10a. Which of these was the **MAIN** way in which you came across news in the last week? Base: All who accessed news online in the last week: 18-24 = 180, 25-34 = 332, 35-44 = 250, 45-54 = 54,55+ = 802. Proportion who say email is their main way of accessing news online – by age USA
  • 70. Email_SOURCES_2022. You say that you accessed news via an email newsletter or alert in the last week. Where do your emails come from? Base: All who accessed news via email in the last week: UK = 217, USA = 456, Germany = 377, Ten country average = 3347. Note: The countries included in the 10-country average are: Germany, Ireland, Norway, Belgium, Japan, South Korea, India, Australia, UK, USA. Proportion accessing email newsletters from each source Selected markets
  • 71. QEmail_likes. What do you like about the email newsletter format? Base: All who accessed news via email in the last week: 3347. Note: The countries included in the 10-country average are: Germany, Ireland, Norway, Belgium, Japan, South Korea, India, Australia, UK, USA. Reasons for using email newsletters and alerts Average of 10 markets
  • 72. Examples of ‘convenience’ benefits of email
  • 73. Will people pay for news emails?
  • 74. Which Journalists do People Pay Most Attention to and Why? @risj_oxford
  • 75. Q_Journalists_1. When looking for news online, which of the following do you tend to pay most attention to? Base: Total sample in each market (n ≈ 2000). Proportion who pay most attention to news brands vs. journalists Selected markets
  • 76. Ten most-mentioned journalists and their roles UK Q_Journalists2. Please type in the names of _up to five_ journalists that you regularly pay attention to (e.g., news presenters, columnists, or reporters). Base: 2410.
  • 77. Ten most-mentioned journalists and their roles USA Q_Journalists2. Please type in the names of _up to five_ journalists that you regularly pay attention to (e.g., news presenters, columnists, or reporters). Base: 2036.
  • 78. Three most-mentioned journalists and their roles Selected markets Q_Journalists2. Please type in the names of _up to five_ journalists that you regularly pay attention to (e.g., news presenters, columnists, or reporters). Base: Total sample in each market (n ≈ 2000).
  • 79. Q_Journalists2. Please type in the names of _up to five_ journalists that you regularly pay attention to (e.g., news presenters, columnists, or reporters). Base: All who mentioned the name of a journalist: Brazil = 1008, Finland = 431, France = 723, Germany = 327, UK = 576, USA = 635. Proportion of journalists mentioned from each media type Selected markets
  • 80. Q_Journalists2. Please type in the names of _up to five_ journalists that you regularly pay attention to (e.g., news presenters, columnists, or reporters). Base: All who mentioned the name of a journalist: Brazil = 1008, Finland = 431, France = 723, Germany = 327, UK = 576, USA = 635. Proportion of journalists mentioned for each gender Selected markets
  • 81. How People Access and Think about Climate Change News @risj_oxford
  • 82. Q1d_2022. Which of the following types of news, if any, are you interested in? Base: Total sample in each market (n ≈ 2000). Proportion interested in climate change news All markets
  • 83. Q1d_2022. Which of the following types of news, if any, are you interested in? Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Base: Left/Centre/Right: Greece = 272/1137/189, Portugal = 513/832/257, Chile = 261/977/192, South Korea = 373/1277/260, Japan = 65/1249/140, Australia = 390/1035/298, Norway = 385/1082/296, USA = 459/778/498. Proportion interested in climate change news – by political leaning Selected markets
  • 84. C1_2022a. When it comes to climate change news, which of the following sources, if any, do you pay most attention to? Please select all that apply. Base: U35/35+ in all markets = 28,001/65,431. Total sample in all markets = 93,432. Note: Attention to ‘scientists/experts/academics’ as a source was asked but data excluded as they are mostly accessed via other sources. Proportion who pay attention to each source for climate change news – by age All markets
  • 85. C1_2022a. When it comes to climate change news, which of the following sources, if any, do you pay most attention to? Base: Total sample in each market (n ≈ 2000). Proportion who pay attention to each source for climate change news Selected markets
  • 86. C1_2022a. When it comes to climate change news, which of the following sources, if any, do you pay most attention to? Please select all that apply. Base: U35/35+: Greece = 468/1536, Portugal = 462/1549, USA= 668/1368, Norway = 496/1514, Australia = 561/1477, Japan = 406/1609. Proportion who pay attention to celebrities, social media personalities, or activists for climate change news – by age Selected markets
  • 87. QAdvocacy_2022. Thinking about the way news outlets cover climate change, which of the following statements best describes your view? News outlets should… Base: Total sample in each market (n ≈ 2000). Proportion who think news outlets should take a stand when covering climate change Selected markets
  • 88. QAdvocacy_2022. Thinking about the way news outlets cover climate change, which of the following statements best describes your view? News outlets should… Base: 18-24/25-34/35-44/ 45-54/55+: 11,304/16,862/17,205/15,074/32,987. Proportion who think news outlets should take a stand when covering climate change – by age All markets
  • 91.
  • 94.
  • 97.
  • 100.
  • 103.
  • 106.
  • 107. Czech Republic – Changing Media
  • 109.
  • 112.
  • 115.
  • 118.
  • 121.
  • 124.
  • 127.
  • 130.
  • 133.
  • 136.
  • 139.
  • 142.
  • 145.
  • 148.
  • 151.
  • 154.
  • 157.
  • 160.
  • 164.
  • 167.
  • 170.
  • 173.
  • 176.
  • 179.
  • 182.
  • 185.
  • 189.
  • 192.
  • 193. Hong Kong – Changing Media
  • 194. Hong Kong – Trust
  • 195.
  • 198.
  • 201.
  • 204.
  • 207.
  • 210.
  • 213.
  • 214. South Korea – Changing Media
  • 215. South Korea – Trust
  • 216.
  • 219.
  • 223.
  • 226.
  • 229.
  • 230. South Africa – Changing Media
  • 232. Reuters Institute Digital News Report 2022 @risj_oxford

Editor's Notes

  1. So here are some takeaways
  2. So here are some takeaways
  3. So here are some takeaways
  4. So here are some takeaways
  5. So here are some takeaways
  6. So here are some takeaways
  7. So here are some takeaways
  8. So here are some takeaways
  9. So here are some takeaways
  10. So here are some takeaways
  11. So here are some takeaways
  12. So here are some takeaways
  13. So here are some takeaways
  14. So here are some takeaways
  15. So here are some takeaways
  16. So here are some takeaways
  17. So here are some takeaways
  18. So here are some takeaways
  19. So here are some takeaways
  20. So here are some takeaways
  21. So here are some takeaways
  22. So here are some takeaways
  23. So here are some takeaways
  24. So here are some takeaways
  25. So here are some takeaways
  26. So here are some takeaways
  27. So here are some takeaways
  28. So here are some takeaways
  29. So here are some takeaways
  30. So here are some takeaways
  31. So here are some takeaways
  32. So here are some takeaways
  33. So here are some takeaways
  34. So here are some takeaways
  35. So here are some takeaways
  36. So here are some takeaways
  37. So here are some takeaways
  38. So here are some takeaways
  39. So here are some takeaways
  40. So here are some takeaways
  41. So here are some takeaways
  42. So here are some takeaways
  43. So here are some takeaways
  44. So here are some takeaways
  45. So here are some takeaways
  46. So here are some takeaways
  47. So here are some takeaways
  48. So here are some takeaways
  49. So here are some takeaways
  50. So here are some takeaways
  51. So here are some takeaways
  52. So here are some takeaways
  53. So here are some takeaways
  54. So here are some takeaways
  55. So here are some takeaways
  56. So here are some takeaways
  57. So here are some takeaways
  58. So here are some takeaways
  59. So here are some takeaways
  60. So here are some takeaways
  61. So here are some takeaways
  62. So here are some takeaways
  63. So here are some takeaways
  64. So here are some takeaways
  65. So here are some takeaways
  66. So here are some takeaways
  67. So here are some takeaways
  68. So here are some takeaways
  69. So here are some takeaways
  70. So here are some takeaways
  71. So here are some takeaways
  72. So here are some takeaways
  73. So here are some takeaways
  74. So here are some takeaways
  75. So here are some takeaways
  76. So here are some takeaways
  77. So here are some takeaways
  78. So here are some takeaways
  79. So here are some takeaways
  80. So here are some takeaways
  81. So here are some takeaways
  82. So here are some takeaways
  83. So here are some takeaways
  84. So here are some takeaways
  85. So here are some takeaways
  86. So here are some takeaways
  87. So here are some takeaways
  88. So here are some takeaways
  89. So here are some takeaways
  90. So here are some takeaways
  91. So here are some takeaways
  92. So here are some takeaways
  93. So here are some takeaways
  94. So here are some takeaways
  95. So here are some takeaways
  96. So here are some takeaways
  97. So here are some takeaways
  98. So here are some takeaways
  99. So here are some takeaways
  100. So here are some takeaways
  101. So here are some takeaways
  102. So here are some takeaways
  103. So here are some takeaways
  104. So here are some takeaways
  105. So here are some takeaways
  106. So here are some takeaways
  107. So here are some takeaways
  108. So here are some takeaways
  109. So here are some takeaways
  110. So here are some takeaways
  111. So here are some takeaways
  112. So here are some takeaways
  113. So here are some takeaways
  114. So here are some takeaways
  115. So here are some takeaways
  116. So here are some takeaways
  117. So here are some takeaways
  118. So here are some takeaways
  119. So here are some takeaways
  120. So here are some takeaways
  121. So here are some takeaways
  122. So here are some takeaways
  123. So here are some takeaways
  124. So here are some takeaways
  125. So here are some takeaways
  126. So here are some takeaways
  127. So here are some takeaways
  128. So here are some takeaways
  129. So here are some takeaways
  130. So here are some takeaways
  131. So here are some takeaways
  132. So here are some takeaways
  133. So here are some takeaways
  134. So here are some takeaways
  135. So here are some takeaways
  136. So here are some takeaways
  137. So here are some takeaways
  138. So here are some takeaways