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Reuters Institute
Digital News Report 2022
More information at
digitalnewsreport.org/2022 @risj_oxford | #DNR22

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1
2
4
5
3
Continents
6
6
Representing half the world’s population
Markets
46
Respondents
93,000
2

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Market Sample Size Population
Internet
Penetration
Europe
UK 2,410 67m 95%
Austria 2,004 9.0m 88%
Belgium 2,044 11.6m 94%
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Digital News Report 2022

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Over 200 slides with charts and findings from our Digital News Report 2022, the world's leading report on news consumption worldwide based on a survey of 93,000 people in 46 markets.

Over 200 slides with charts and findings from our Digital News Report 2022, the world's leading report on news consumption worldwide based on a survey of 93,000 people in 46 markets.

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Digital News Report 2022

  1. 1. Reuters Institute Digital News Report 2022 More information at digitalnewsreport.org/2022 @risj_oxford | #DNR22
  2. 2. 1 2 4 5 3 Continents 6 6 Representing half the world’s population Markets 46 Respondents 93,000 2
  3. 3. Market Sample Size Population Internet Penetration Europe UK 2,410 67m 95% Austria 2,004 9.0m 88% Belgium 2,044 11.6m 94% Bulgaria 2,003 7.0m 67% Croatia 2,001 4.1m 92% Czech Republic 2,009 10.6m 88% Denmark 2,059 5.8m 98% Finland 2,009 5.6m 94% France 2,059 66m 92% Germany 2,002 82m 96% Greece 2,004 11.1m 73% Hungary 2,013 9.7m 89% Ireland 2,016 4.8m 92% Italy 2,004 59m 93% Netherlands 2,003 17.1m 96% Norway 2,010 5.4m 98% Market Sample Size Population Internet Penetration Poland 2,009 38m 78% Portugal 2,011 10.3m 78% Romania 2,001 19.5m 74% Slovakia 2,007 5.5m 85% Spain 2,028 46m 93% Sweden 2,064 10.1m 96% Switzerland 2,004 8.6m 94% Turkey 2,007 83m 83% Americas USA 2,036 331m 90% Argentina 2,012 456 91% Brazil 2,022 214m 75% Canada 2,012 38m 94% Chile 2,011 19m 75% Colombia 2,027 51m 75% Mexico 2,005 132m 67% Peru 2,027 33m 82% Market Sample Size Population Internet Penetration Asia Pacific Australia 2,038 26m 84% Hong Kong 2,010 7.6m 89% India 2,035 1393m 54% Indonesia 2,068 276m 77% Japan 2,015 126m 95% Malaysia 2,004 33m 89% Philippines 2,023 111m 82% Singapore 2,017 5.9m 88% South Korea 2,026 51m 96% Taiwan 2,115 24m 92% Thailand 2,036 70m 84% Africa Kenya 2,032 55m 85% Nigeria 2,017 211m 73% South Africa 2,008 60m 58% Polling by Supported by Online poll conducted between January to early February 2022 Spanish translation by 3
  4. 4. Additional survey – one month after Russia invasion of Ukraine Poland, Germany, UK, USA & Brazil Late March, early April, 1000 sample. Five Countries 4
  5. 5. Changes over time @risj_oxford
  6. 6. BIDEN SLUMP? TRUMP BUMP 72% 48% 47% 15% 69% 67% 27% 42% 16% 3% 15%* 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 28% Sources of news USA – TV, print, online and social media Further drop inTV, other sources remain stable Online flat Further drop inTV Print long decline Social media flat None of these options Radio news down 6 Q3. Which, if any, of the following have you used in the last week as a source of news? Base: Total 2013–22 samples (n ≈ 2000). Note: No data for 2014 due to a scripting error. *The figure for no news would have been 12% without a methodology change where we previously excluded those who said they consumed no news in last month.
  7. 7. 82% 65% 63% 26% 60% 68% 18% 32% 51% 39% 1% 5%* 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Sources of news GERMANY – TV, print, online and social media Online overtakesTV for the first time Online flat Further drop inTV Print long decline Social media flat None of these options Radio news down 7 Q3. Which, if any, of the following have you used in the last week as a source of news? Base: Total 2013–22 samples (most n ≈ 2000). Note: No data for 2014 due to a scripting error. *The figure for no news would have been 4% without a methodology change where we previously excluded those who said they consumed no news in last month.
  8. 8. Interest in news is also falling in most countries … Countries with some of the biggest declines 8 Q1c. How interested, if at all, would you say you are in news? Base: Total 2015–22 samples (n≈2000)
  9. 9. But some countries are less affected Countries with more stable interest in news 9 Q1c. How interested, if at all, would you say you are in news? Base: Total 2015–22 samples (n≈2000)
  10. 10. 27% 24% 38% 38% 30% 29% 26% 28% 24% 14% 18% 6% 34% 35% 41% 41% 29% 33% 33% 36% 25% 15% 17% 11% 54% 46% 42% 42% 41% 36% 35% 34% 29% 20% 20% 14% 0% 20% 40% 60% Brazil UK United States Ireland Australia France Spain Italy Germany Denmark Finland Japan 2017 2019 2022 Selective news avoidance is growing over time …. 38% say they often or or sometimes avoid the news (up from 29% in 2019) 10 Q1di_2017. Do you find yourself actively trying to avoid news these days? Base: Total 2015–22 samples (n≈2000)
  11. 11. Selective news avoidance is growing over time… 24% Up from in 2017 46% say they often or or sometimes avoid the news these days… 11 43% say there is too much politics and COVID 19 36% say news has negative effect on mood What they say… “I actively avoid news about politics. It makes me feel small and no matter what my views it won’t make any difference” Female, 22, UK “I avoid things that trigger my anxiety and things that can have a negative impact on my day” Male, 27, UK Q1di_2017. Do you find yourself actively trying to avoid news these days? Base: UK: 2410
  12. 12. 43% say there is too much politics and COVID 19 29% say the news is untrustworthy or biased 29% say they are worn out by amount of news 36% say news has negative effect on mood 16% say there is nothing I can do with the information 17% say it leads to arguments I’d rather avoid Top reasons for selective news avoidance Across countries the reasons for avoidance are very similar… 12
  13. 13. 16% 15% 15% 11% 11% 11% 11% 6% 7% 6% 4% 6% 5% 7% 6% 7% 3% 5% 4% 2% Australia Brazil USA France Spain Germany Denmark Poland Slovakia UK Under 35 Over 35 Are we making the news too hard to follow or understand? % of avoiders who say news is hard to follow or understand – by age SELECTED COUNTRIES 13 Q1di_2017ii. Why do you find yourself actively trying to avoid the news? Showing code for news is hard to follow understand Base– those who avoid news sometimes/often/occasionally in each country
  14. 14. Trust in the news @risj_oxford Trust down in 21 markets up in only seven
  15. 15. -3 +4 34% 50% 52% 56% 58% 69% UK Ireland Denmark Northern Europe Western Europe 29% 41% 46% 50% 51% 56% France Switzerland Belgium 27% 32% 35% 36% 38% 61% Greece Italy Croatia Southern Europe Eastern Europe 26% 27% 33% 34% 35% 42% Slovakia Romania Bulgaria 27% 30% 36% 37% 39% 41% 41% 41% 44% 43% 53% Taiwan Malaysia Indonesia Hong Kong Japan Thailand Asia Pacific Africa 35% 37% 37% 38% 41% 48% Argentina Colombia Peru Latin America North America 57% 58% 61% Kenya Nigeria South Africa Proportion that trusts most news most of the time All markets 26% 42% United States 15 Q6_2016_1. Thinking about news in general , do you agree or disagree with the following statements? - I think you can trust most news most of the time Base: Total sample in each country(n≈2000)
  16. 16. How politics and polarization affect trust TRUST OVERTIME USA 2015-22 35% 39% 25% 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2015 2016 2017 2018 2019 2020 2021 2022 Left Right 65% 70% 64% 66% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2016 2017 2018 2019 2020 2021 2022 Left Right Trump elected Biden elected Parliamentary elections Sanna Mafin, Prime Minister TRUST OVERTIME FINLAND 2015-22 Fake news media narrative lands with right Consensus politics, little fake news narrative 16 Q6_2016_1. Thinking about news in general , do you agree or disagree with the following statements? - I think you can trust most news most of the time Base: All respondents 2015-2022 (n≈2000)
  17. 17. Elsewhere people worry about interference by politicians Just 17% say news media is free from undue influence in Poland And 15% in Hungary 17 Q6_2016_4. Thinking about news in general, do you agree or disagree with the following statements? – The news media in my country are independent from undue political or government influence most of the time. Base: Total sample in each market (n ≈ 2000).
  18. 18. Paying for online news @risj_oxford
  19. 19. +5pp +3pp +5pp 41% 33% 19% 19% 19% 18% 18% 18% 17% 16% 15% 14% 14% 14% 12% 12% 12% 11% 10% 9% NOR SWE FIN USA BEL AUS SUI DEN NLD IRE CAN GER POL AUT POR SPA ITA FRA JPN UK Payment for online news may be levelling off? Selected 20 markets Increases in Sweden, Australia, Germany and Austria but elsewhere growth limited or flat pay of online news, average of 20 markets 17% 19 Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year ? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app or e-edition) Base = 2000 in each market
  20. 20. Winner takes most story persists (largely) 53 % 43 % 27 % 39 % 20 2 2 5 % 3 % Q7_SUBS_name_2022. You said you have paid a subscription/membership to a digital news service in the last year… Which of the following did you subscribe to? Please select all that apply. Base: All that paid for an ongoing subscription/membership to a digital news service in the last year: Range: Germany = 143 to Sweden = 431.
  21. 21. Substack revolution still has some way to go Highest levels in the US but even here 1% or less of the adult population are paying for a newsletter. Fewer still for a podcast or video blog 7% of news subscribers currently pay for a journalist email in United States 1% But just In Germany and Australia 21 Q7_SUBS_name_2022. You said you have paid a subscription/membership to a digital news service in the last year… Which of the following did you subscribe to? Base = All who have made a regular payment to at least one digital news service in last year. Base: USA=304, Germany=183, Australia=270
  22. 22. Impact of other media subscriptions …. @risj_oxford
  23. 23. 75% 75% 21% 21% 2% 81% 61% 18% 19% 4% 78% 44% 13% 26% 4% 73% 38% 12% 21% 7% 49% 15% 5% 21% 8% 0% 20% 40% 60% 80% TV streaming Music Audiobook/podcasts Sports News 18-24 25-34 35-44 45-54 55+ Media subscriptions and by age - UK Skews older Skews younger 23 Q_Sub_fatigue1 There are many different online media subscriptions you can pay for these days. How many of the following _online media subscriptions_ do you currently have, if any, that you pay for with your own money? Q7_SUBS. You said you have paid a subscription or made an on-going donation to a digital news service in the last year. How many different news providers do you regularly pay money to? Base: 2022; UK.
  24. 24. 10% 13% 14% 21% 81% 70% 72% 71% 9% 17% 14% 8% UK Portugal USA Germany More About the same Fewer More or fewer subscriptions this year? Q_Sub_fatigue2a. In the next year, do you expect the number of online media subscriptions you pay for with your own money to increase, decrease, or stay the same? Base: Total sample with don’t knows removed, Germany =1727, USA=1692, Portugal= 1707, UK=2147 “Energy costs, along with petrol and food prices are all rising. Luxuries will need to be cut to free up more money” Female, 57, UK “I feel that this time is the most important time to know as much news and information about our surroundings as possible” M, 33, USA What they say… 24
  25. 25. Journalists or brands? @risj_oxford
  26. 26. 91% 88% 83% 81% 80% 80% 80% 79% 78% 78% 77% 76% 75% 74% 74% 74% 73% 73% 72% 72% 71% 70% 70% 70% 69% 68% 68% 67% 67% 66% 65% 65% 64% 64% 64% 62% 61% 58% 57% 57% 54% 52% 48% 47% 42% 41% 9% 12% 17% 19% 20% 20% 20% 21% 22% 22% 23% 24% 25% 26% 26% 26% 27% 27% 28% 28% 29% 30% 30% 30% 31% 32% 32% 33% 33% 34% 35% 35% 36% 36% 36% 38% 39% 42% 43% 43% 46% 48% 52% 53% 58% 59% FIN DEN HUN SWE NOR NTL GER UK CZE KEN SGN CHI AUT AUS ZA HK ARG NIG ESP IRE TAI ITA GRE SUI MLY PER POL BEL SVK IND JPN ROM CAN MEX USA BGR INDIA KOR POR CRO THA PHL COL TUR FRA BRA Respondents still pay most attention to news brands Named journalists matter less in Finland (9%) and Denmark (12%), more in France (58%) and Brazil (59%) and the USA (36%) News brands / Specific journalists or commentators 26 [Q_Journalists_1] When looking for news online, which of the following do you tend to pay most attention to? Base = 2000 in each market
  27. 27. Gateways for accessing news @risj_oxford
  28. 28. Changing gateways to news – all markets MAINWAY OF GETTINGTO NEWS 0% 5% 10% 15% 20% 25% 30% Direct Social media Search Mobile alerts Aggregators Email 23% (-2) 9% 8% 5% 75% (+2) side-door access 28% (+2) 26% (+1) 28 Q10a_new2017_rc. Which of these was the **MAIN** way in which you came across news in the last week? Base: All= 85,969
  29. 29. Main gateways to news 2018-2022 All countries In aggregate terms, social overtook direct traffic in 2021.Though there are huge differences between countries. Nordics still have very strong direct traffic, Lat Am and some Asia countries less so. 32% 23% 23% 28% 0% 10% 20% 30% 40% Direct access to websites apps Social media access MOSTLY SOCIAL (2022) Finland 65% Norway 59% UK 46% MAINLY DIRECT (2022) Thailand 59% Philippines 51% Kenya 51% 2019 2020 2021 2022 2018 29 Q10a_new2017_rc. Which of these was the **MAIN** way in which you came across news in the last week? Base: All= 85,969
  30. 30. % Starting news journey with news website or app GenZ are losing direct connection with news websites and apps but GenY are not (or not to same extent) Gap opening up between 18-24 & the rest 53% 28% 52% 45% 49% 20% 30% 40% 50% 60% 70% 80% 18-24 25-34 35+ 2016 2017 2018 2022 2015 2019 2020 2021 30 Q10. Thinking about how you got news online (via computer, mobile, or any device) in the last week, which were the ways in which you came across news stories? Base: 2018–22; 18–24 ≈ 200, 25–34 ≈ 300, 35+ ≈ 1500.
  31. 31. Social networks for any purpose 18-24s (UK) Todays under 24s (GenZ) are not as interested in FB as their predecessors. They have substituted Facebook for Instagram andTikTok 32% 78% 51% 20% 68% 17% 62% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% TIKTOK FACEBOOK INSTAGRAM WHATSAPP 18-24 cliff edge started in 2018 which is when Instagram started to take over 2014 2016 2017 2018 2022 2019 2020 2021 2015 31 Q12a. Which, if any, of the following have you used in the last week for any purpose? Base: 2014–22: 18–24s ≈ 200.
  32. 32. Most important social networks for news Selected markets Facebook remains important but has declined again by 2pp. TikTok and Instagram are the only two networks to grow across 12 markets 36% 30% 9% 11% 6% 7% 2% 12% 1% 2% 7% 15% 16% 19% 1% 4% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 2014 2016 2017 2018 2022 2019 2020 2021 2015 32 Q12b. Which, if any, of the following have you used in the last week for news? Base: Total 2014–22 sample in 12 selected markets (most n ≈ 2000).
  33. 33. Read or watch online? @risj_oxford
  34. 34. 90% 86% 69% 64% 58% 56% 55% 49% 7% 7% 19% 18% 25% 22% 23% 24% 7% 12% 18% 17% 22% 22% 27% Finland UK Germany US Thailand Kenya Brazil Philippines Mainly read Same Mainly watch Prefer to watch or read Selected countries Strong reading cultures in Northern Europe, but different story in Latin America, Africa and parts of Asia where significant minority prefers to watch news online 34 OPTQ11D. In thinking about your online news habits, which of the following statements applies best to you? Please select one. Showing net of different option statements. Base: Total sample in each market (n ≈ 2000).
  35. 35. Big differences between countries YouTube plays a much bigger news role in the Philippines andThailand than in Northern Europe. 35 LOW USERS HIGH USERS 57% 55% 52% Denm UK Finland Philippines Thailand India 7% 9% 12% Q12B. Which, if any, of the following have you used for news in the last week? Base: Total sample in each market (n ≈ 2000).
  36. 36. 61% 65% 70% 73% 21% 20% 17% 16% 18% 15% 13% 11% 18-24 25-34 35+ 55+ Mostly read Same Mostly watch Preferences to read or watch online? All countries Youngest group more likely to say they prefer to watch online rather than read 36 OPTQ11D. In thinking about your online news habits, which of the following statements applies best to you? Please select one. Showing net of different option statements. Base: Total sample, less DKs = 86162
  37. 37. OptQ11ai. You say you prefer to read news in text rather than watch online video … What are the main reasons for this? Base: All who prefer to read news. All markets = 59, 258 All countries say it is a quicker way to access information Says pre-roll adverts tend to put me off Says reading gives more control than playing videos Speed Poor video experience Control 50% 35% 34% “I prefer to read, because it is quicker to open a website and get to know what I need” M, 24, Brazil “I can jump around in an article and go back and reread sentences, whereas in Instagram andTikTok, I can’t go back to hear a line I don’t get or didn’t hear right” M, 23, USA Why people prefer to read rather than watch… 37
  38. 38. Audio and podcasts @risj_oxford
  39. 39. Podcast usage across markets Selected markets Podcast usage continues to grow. 12% access a news podcast 46% 44% 42% 41% 37% 36% 35% 34% 33% 33% 32% 31% 30% 30% 29% 29% 29% 29% 27% 25% IRE SWE NOR SPA USA CAN SUI ARG SGN AUS DEN AUT FIN NLD BEL ITA FRA GER JPN UK accessed a podcast in the last month, +2pp compared with 2021 36% +4pp +7pp +5pp +3pp +3pp +5pp +5pp +2pp +2pp +4pp +3pp +2pp +3pp +4pp 39 Q11F_2018. A podcast is an episodic series of digital audio files, which you can download, subscribe or listen to. Which of the following types of podcast have you listened to in the last month . Please select all that apply . Base: Total sample in each market (n ≈ 2000).
  40. 40. Most important platforms for accessing platforms Spotify has overtaken BBC Sounds in the UK as the No1 platform.YouTube leads in Spain Platforms for finding & playing podcasts: 30% 27% 20% 14% 8% 8% 5% Spotify* BBC Sounds Apple Podcasts YouTube* Audible Google Podcasts Website or app of a news publisher/broadcaster 25% 19% 12% 11% 9% 8% 8% Spotify* YouTube* ARD Audiothek Apple Podcasts Audible Google Podcasts Website or app of a news publisher/broadcaster 30% 26% 19% 13% 12% 7% 7% YouTube Spotify iVoox Google Podcasts Website or app of a news publisher/broadcaster Audible Apple Podcasts Spain UK Germany 40 POD2. Which of the following apps or websites do you mainly use to find and play podcasts? Base: All who listened to a podcast in the last month: UK= 613; Germany = 578 Spain = 863
  41. 41. Climate change @risj_oxford
  42. 42. Interest in Climate Change across markets 33% 37% 38% 40% 42% 43% Norway Denmark UK Northern Europe Western Europe 36% 37% 41% 42% 43% 43% France Belgium Germany 39% 41% 46% 52% 53% 53% Spain Italy Portugal Southern Europe Eastern Europe 36% 36% 37% 40% 46% 54% Czech Republic Slovakia Hungary 33% 36% 39% 39% 39% 42% 43% 47% 48% 51% 52% Hong Kong Singapore Taiwan South Korea Malaysia Phillipines Asia Pacific Africa 42% 43% 46% 46% 47% 52% Peru Brazil Mexico Latin America North America 30% 39% United States 38% 45% 46% Nigeria Kenya South Africa 42 Q1d_2022. Which of the following types of news, if any, are you interested in? Base: Total sample in each market (n ≈ 2,000).
  43. 43. 23% 7% 7% 15% 9% 24% 24% 15% 5% 5% 8% 9% 28% 38% 10% 10% 11% 14% 13% 33% 39% Don't pay attention to climate change Politicians and political parties Celebrities/social media personalities/activists Smaller or alternative news sources Ordinary people Major news organisations Television or film documentaries ALL UK USA People paying more attention to TV documentaries than to journalists when it comes to climate change Those in the US are more likely to turn to alternative news sources and less likely to pay any attention Selected countries: 43 49% of those on the right pay no attention (4% on the left) [C1_2022a] When it comes to climate change news, which of the following sources, if any, do you pay most attention to? Please select all that apply. Base: UK: 2410, US:2036, All: 93432
  44. 44. 9% 14% 20% 12% 10% 24% 31% 7% 4% 14% 8% 17% 24% 40% Politicians and political parties Celebrities/social media personalities/activists Smaller or alternative news sources Ordinary people I don't pay attention to climate change Major news organisations Television or film documentaries Over 35 U35 Younger groups more likely to listen to celebrities or social media personalities and to smaller/alternative sources Less likely to watchTV or film documentaries or listen to experts than older groups United States: 44 [C1_2022a] When it comes to climate change news, which of the following sources, if any, do you pay most attention to? Please select all that apply. Base: US:2036
  45. 45. 43% 27% 14% 40% 29% 14% 37% 33% 13% 37% 35% 11% 34% 43% 9% Take a clear position in favour of climate change action Reflect a range of views on climate change and leave it up to people to decide Take a clear position against climate change action 18-24 25-34 35-44 45-54 55+ Views on impartiality in climate change coverage by age All markets Younger groups more likely to want journalist and news organisations to take a clear activist stance, older groups not so sure 45 QAdvocacy_2022. Thinking about the way news outlets cover climate change, which of the following statements best describes your view? Base: All: 93432
  46. 46. Further Analysis and International Comparison @risj_oxford
  47. 47. Perceptions of Media Coverage of the War in Ukraine @risj_oxford
  48. 48. Q1_ukraine. How closely, if at all, are you following the current Russia-Ukraine conflict? Base: Total sample: Brazil = 1002, Germany = 1015, Poland = 1003, UK = 1191, USA = 1356. Proportion who are following the Russia-Ukraine conflict closely Selected markets
  49. 49. Q2_ukraine. When it comes to the current Russia-Ukraine conflict, which ONE of the following sources of news, if any, are you paying most attention to? Base: Total sample: Brazil = 1002, Germany = 1015, Poland = 1003, UK = 1191, USA = 1356. Proportion who pay most attention to each source for news about the Russia-Ukraine conflict Selected markets
  50. 50. Q1di_2017. Do you find yourself actively trying to avoid news these days? Base: Total pre-/during conflict samples: Brazil = 2022/1002, Germany = 2002/1015, Poland = 2009/1003, UK = 2410/1191, USA = 2036/1356. Note: Pre-conflict sample from the main 2022 DNR survey. During conflict sample from 29 March to 7 April. Proportion who sometimes or often actively avoid the news Selected markets
  51. 51. Q1c. How interested, if at all, would you say you are in news? Base: Total 2015–22 samples (n ≈ 2000). Total during conflict samples (n ≈ 1000). Proportion very or extremely interested in news (2015-2022) Selected markets
  52. 52. Q3_Ukraine. Do you think the news media in your country have done a good job or a bad job... Base: Total sample: Brazil = 1002, Germany = 1015, Poland = 1003, UK = 1191, USA = 1356. Proportion who think the news media have done a good job of each Selected markets
  53. 53. Have News Audiences Become More Polarised over Time? @risj_oxford
  54. 54. Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Q5A/B. Which of the following brands have you used to access news offline/online in the last week? Base: 2410. Cross-platform news audience polarisation UK
  55. 55. Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Q5A/B. Which of the following brands have you used to access news offline/online in the last week? Base: Germany = 2002, Norway = 2010, UK = 2410, USA = 2036. Cross-platform news audience polarisation Selected markets
  56. 56. Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Q5A/B. Which of the following brands have you used to access news offline/online in the last week? Base: Germany = 2002, Norway = 2010, UK = 2410, USA = 2036. Extent of cross-platform news audience polarisation Selected markets
  57. 57. Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Q5A/B. Which of the following brands have you used to access news offline/online in the last week? Base: 2016/2022: Germany = 2002/2035, Norway = 2019/2010, UK = 2024/2410, USA = 2197/2036. Cross-platform news audience polarisation (2016 and 2022) Selected markets
  58. 58. Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Q5A/B. Which of the following brands have you used to access news offline/online in the last week? Base: Total 2015-22 samples (n ≈ 2000). Cross-platform news audience slant for selected outlets (2015-2022) UK
  59. 59. Q_Polarisation. In your view, how politicallyclose together or far apart are the main news organisations in your country? Base: Total sample in each market (n ≈ 2000). Proportion who think news organisations in their market are politically far apart All markets
  60. 60. The Changing News Habits and Attitudes of Younger Audiences @risj_oxford
  61. 61. Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: 18-24s from 2015-22 in selected markets (n ≈ 200). Note: The 12 markets included are UK, USA, Germany, France, Spain, Italy, Ireland, Denmark, Finland, Australia, Brazil, and Japan. Proportion of 18–24s who say each is their main source of news Average of 12 markets
  62. 62. Q12B. Which, if any, of the following have you used for news in the last week? Base: 18-24s from 2015-22 (n ≈ 200). Proportion of 18–24s who used each social network for news in the past week UK
  63. 63. Q1di_2017. Do you find yourself actively trying to avoid news these days? Base: 18-24/25-34/35+ in all markets from 2017-22: 2017 = 7991/12,711/51,103, 2019 = 8272/13,361/54116, 2022 = 11,304/16,862/65,266. Note: 36 markets in 2017, 38 markets in 2019, 46 markets in 2022. Proportion who sometimes or often actively avoid news – by age (2017-22) All markets
  64. 64. Q1d_2022. Which of the following types of news, if any, are you interested in? Base: Under 35/35 and older: All markets = 28,166/65,266. Proportion who say they are interested in each news topic – by age All markets
  65. 65. QMotivations_2022a. Which, if any, are the most important reasons for you, personally, to keep up with the news? Please choose up to three options. Base: Under 35/35 and older: All markets = 28,166/65,266. Proportion who say each is why they keep up with the news – by age All markets
  66. 66. Email News: Its Contribution to Engagement and Monetisation @risj_oxford
  67. 67. Q10. Thinking about how you got news online (via computer, mobile or any device) in the last week, which were the ways in which you came across news stories? Base: Total sample in each market (n ≈ 2000). Proportion who accessed news via email in the last week Selected markets
  68. 68. Q10. Thinking about how you got news online (via computer, mobile or any device) in the last week, which were the ways in which you came across news stories? Base: Total 2014-22 samples (n ≈ 2000). Proportion who accessed news via each in the last week (2014-22) USA
  69. 69. Q10a. Which of these was the **MAIN** way in which you came across news in the last week? Base: All who accessed news online in the last week: 18-24 = 180, 25-34 = 332, 35-44 = 250, 45-54 = 54,55+ = 802. Proportion who say email is their main way of accessing news online – by age USA
  70. 70. Email_SOURCES_2022. You say that you accessed news via an email newsletter or alert in the last week. Where do your emails come from? Base: All who accessed news via email in the last week: UK = 217, USA = 456, Germany = 377, Ten country average = 3347. Note: The countries included in the 10-country average are: Germany, Ireland, Norway, Belgium, Japan, South Korea, India, Australia, UK, USA. Proportion accessing email newsletters from each source Selected markets
  71. 71. QEmail_likes. What do you like about the email newsletter format? Base: All who accessed news via email in the last week: 3347. Note: The countries included in the 10-country average are: Germany, Ireland, Norway, Belgium, Japan, South Korea, India, Australia, UK, USA. Reasons for using email newsletters and alerts Average of 10 markets
  72. 72. Examples of ‘convenience’ benefits of email
  73. 73. Will people pay for news emails?
  74. 74. Which Journalists do People Pay Most Attention to and Why? @risj_oxford
  75. 75. Q_Journalists_1. When looking for news online, which of the following do you tend to pay most attention to? Base: Total sample in each market (n ≈ 2000). Proportion who pay most attention to news brands vs. journalists Selected markets
  76. 76. Ten most-mentioned journalists and their roles UK Q_Journalists2. Please type in the names of _up to five_ journalists that you regularly pay attention to (e.g., news presenters, columnists, or reporters). Base: 2410.
  77. 77. Ten most-mentioned journalists and their roles USA Q_Journalists2. Please type in the names of _up to five_ journalists that you regularly pay attention to (e.g., news presenters, columnists, or reporters). Base: 2036.
  78. 78. Three most-mentioned journalists and their roles Selected markets Q_Journalists2. Please type in the names of _up to five_ journalists that you regularly pay attention to (e.g., news presenters, columnists, or reporters). Base: Total sample in each market (n ≈ 2000).
  79. 79. Q_Journalists2. Please type in the names of _up to five_ journalists that you regularly pay attention to (e.g., news presenters, columnists, or reporters). Base: All who mentioned the name of a journalist: Brazil = 1008, Finland = 431, France = 723, Germany = 327, UK = 576, USA = 635. Proportion of journalists mentioned from each media type Selected markets
  80. 80. Q_Journalists2. Please type in the names of _up to five_ journalists that you regularly pay attention to (e.g., news presenters, columnists, or reporters). Base: All who mentioned the name of a journalist: Brazil = 1008, Finland = 431, France = 723, Germany = 327, UK = 576, USA = 635. Proportion of journalists mentioned for each gender Selected markets
  81. 81. How People Access and Think about Climate Change News @risj_oxford
  82. 82. Q1d_2022. Which of the following types of news, if any, are you interested in? Base: Total sample in each market (n ≈ 2000). Proportion interested in climate change news All markets
  83. 83. Q1d_2022. Which of the following types of news, if any, are you interested in? Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Base: Left/Centre/Right: Greece = 272/1137/189, Portugal = 513/832/257, Chile = 261/977/192, South Korea = 373/1277/260, Japan = 65/1249/140, Australia = 390/1035/298, Norway = 385/1082/296, USA = 459/778/498. Proportion interested in climate change news – by political leaning Selected markets
  84. 84. C1_2022a. When it comes to climate change news, which of the following sources, if any, do you pay most attention to? Please select all that apply. Base: U35/35+ in all markets = 28,001/65,431. Total sample in all markets = 93,432. Note: Attention to ‘scientists/experts/academics’ as a source was asked but data excluded as they are mostly accessed via other sources. Proportion who pay attention to each source for climate change news – by age All markets
  85. 85. C1_2022a. When it comes to climate change news, which of the following sources, if any, do you pay most attention to? Base: Total sample in each market (n ≈ 2000). Proportion who pay attention to each source for climate change news Selected markets
  86. 86. C1_2022a. When it comes to climate change news, which of the following sources, if any, do you pay most attention to? Please select all that apply. Base: U35/35+: Greece = 468/1536, Portugal = 462/1549, USA= 668/1368, Norway = 496/1514, Australia = 561/1477, Japan = 406/1609. Proportion who pay attention to celebrities, social media personalities, or activists for climate change news – by age Selected markets
  87. 87. QAdvocacy_2022. Thinking about the way news outlets cover climate change, which of the following statements best describes your view? News outlets should… Base: Total sample in each market (n ≈ 2000). Proportion who think news outlets should take a stand when covering climate change Selected markets
  88. 88. QAdvocacy_2022. Thinking about the way news outlets cover climate change, which of the following statements best describes your view? News outlets should… Base: 18-24/25-34/35-44/ 45-54/55+: 11,304/16,862/17,205/15,074/32,987. Proportion who think news outlets should take a stand when covering climate change – by age All markets
  89. 89. Country and market data @risj_oxford
  90. 90. Europe @risj_oxford
  91. 91. UK – Changing Media
  92. 92. UK – Trust
  93. 93. Austria – Changing Media
  94. 94. Austria – Trust
  95. 95. Belgium – Changing Media
  96. 96. Belgium – Trust
  97. 97. Bulgaria – Changing Media
  98. 98. Bulgaria – Trust
  99. 99. Croatia – Changing Media
  100. 100. Croatia – Trust
  101. 101. Czech Republic – Changing Media
  102. 102. Czech Republic – Trust
  103. 103. Denmark – Changing Media
  104. 104. Denmark – Trust
  105. 105. Finland – Changing Media
  106. 106. Finland – Trust
  107. 107. France – Changing Media
  108. 108. France – Trust
  109. 109. Germany – Changing Media
  110. 110. Germany – Trust
  111. 111. Greece – Changing Media
  112. 112. Greece – Trust
  113. 113. Hungary – Changing Media
  114. 114. Hungary – Trust
  115. 115. Ireland – Changing Media
  116. 116. Ireland – Trust
  117. 117. Italy – Changing Media
  118. 118. Italy – Trust
  119. 119. Netherlands – Changing Media
  120. 120. Netherlands – Trust
  121. 121. Norway – Changing Media
  122. 122. Norway – Trust
  123. 123. Poland – Changing Media
  124. 124. Poland – Trust
  125. 125. Portugal – Changing Media
  126. 126. Portugal – Trust
  127. 127. Romania – Changing Media
  128. 128. Romania – Trust
  129. 129. Slovakia – Changing Media
  130. 130. Slovakia – Trust
  131. 131. Spain – Changing Media
  132. 132. Spain – Trust
  133. 133. Sweden – Changing Media
  134. 134. Sweden – Trust
  135. 135. Switzerland – Changing Media
  136. 136. Switzerland – Trust
  137. 137. Turkey – Changing Media
  138. 138. Turkey – Trust
  139. 139. Americas @risj_oxford
  140. 140. USA – Changing Media
  141. 141. USA – Trust
  142. 142. Argentina – Changing Media
  143. 143. Argentina – Trust
  144. 144. Brazil – Changing Media
  145. 145. Brazil – Trust
  146. 146. Canada – Changing Media
  147. 147. Canada – Trust
  148. 148. Chile – Changing Media
  149. 149. Chile – Trust
  150. 150. Colombia – Changing Media
  151. 151. Colombia – Trust
  152. 152. Mexico – Changing Media
  153. 153. Mexico – Trust
  154. 154. Peru – Changing Media
  155. 155. Peru – Trust
  156. 156. Asia Pacific @risj_oxford
  157. 157. Australia – Changing Media
  158. 158. Australia – Trust
  159. 159. Hong Kong – Changing Media
  160. 160. Hong Kong – Trust
  161. 161. India – Changing Media
  162. 162. India – Trust
  163. 163. Indonesia – Changing Media
  164. 164. Indonesia – Trust
  165. 165. Japan – Changing Media
  166. 166. Japan – Trust
  167. 167. Malaysia – Changing Media
  168. 168. Malaysia – Trust
  169. 169. Philippines – Changing Media
  170. 170. Philippines – Trust
  171. 171. Singapore – Changing Media
  172. 172. Singapore – Trust
  173. 173. South Korea – Changing Media
  174. 174. South Korea – Trust
  175. 175. Taiwan – Changing Media
  176. 176. Taiwan – Trust
  177. 177. Thailand – Changing Media
  178. 178. Thailand – Trust
  179. 179. Africa @risj_oxford
  180. 180. Kenya – Changing Media
  181. 181. Kenya – Trust
  182. 182. Nigeria – Changing Media
  183. 183. Nigeria – Trust
  184. 184. South Africa – Changing Media
  185. 185. South Africa – Trust
  186. 186. Reuters Institute Digital News Report 2022 @risj_oxford

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