Useful tools in Tripleplay Signage, use to promote your menu and share important allergen Information.

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Maximising Impact & Increasing Revenues
Consultancy Services for Digital Menu Boards in Stadia & Venue

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About Tripleplay

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Our focus is to be the World’s Leading Single Platform,
AV/IT Solution for IP Digital Media in Stadia & Venue
• Tripleplay is a leading provider of IPTV, Video Streaming & Digital Signage
solutions
• Our scalable single platform solution can deliver all the Digital Media
requirements of a stadia or venue
• We are deployed 60+ venues worldwide across 20 sports and entertainment
disciplines.
• Endpoint agnostic, integrating in to Set Top Boxes & System on Chip displays
• Our global teams deliver the highest level of service and support ensuring
successful and profitable deployments
Why Tripleplay?

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“Post digital investment and we have noticed a
considerable lift in food and beverage sales making a
return on our investment” SSE Arena, Belfast
What our clients say?
“Since Twickenham Stadium implemented its
‘connected’ stadium solution, of which Digital Signage
and IPTV was part, it has seen like-for-like improvements
in sales” Twickenham, London
“Introducing Digital Menu Boards has seen a double
digit increase is sales of F&B” The City Football
Group, Manchester

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What the market says?
On average, 89% of Digital Menu Board solutions achieve return on investment
within 2 years of implementation, with over 41% seeing return within 12 months.
Over 60% of buying decisions are made at the Point of Sale.
Digital signage gives customers the chance to compare products. Retailers can
embrace rather than fear the growing retail trend of ‘showrooming’, increasing their
chance of keeping buyers in-location to make their purchase with content that
creates experience and emotion.
Source: Digital Signage Today

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Advantages of Digital Menu Boards

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Ad Hoc Changes & Quick ROI V’s Print
• Digital menu boards offer the ability to not only change the offering quickly but the content can be
bespoke to the audience
• Content (images and videos) can easily be changed depending on the demographic of the show. For
example beer for a rock and roll show, wine and spirits for a theatre performance or soft drinks and
sweets for a more child/family centric show. Sporting clubs can sell local beer/pies from the away team
for visiting fans
• The use of video backgrounds
complementing pricing information adheres
to the ‘fight or flight’ reaction of the human
eye , prompting users to look at the full
offering in more detail
• Once screens are in place the need for
printing static boards goes away resulting in
a cost saving over time

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Promotion of ‘meal deals’ & ‘drinks offers’
• Upsell and shorten queue times by using
screens for ‘4 for £30.00’ drinks offers or
‘Family Snack Packs’
• Screen technology and good use of video
allows these offers to be prominent and
visible quickening decision making
EPOS Integration & Queue Busting
• Through integrating into EPOS systems we
can enable the power to display live pricing
and stock availability information
• The platform can integrate into intelligent
queue management systems for queue
management

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Targeted Content & MOE, Moments of
Exclusivity
• Targeted content can be sent to different areas of the
venue allowing kiosks to be easily rebranded depending on
the offering/ event
• With MOE, Premium brands/0ffers can be displayed across
all screens from triggers or at the touch of a button,
providing excellent exposure and commercial opportunities
e.g This Goal is Sponsored by Tims Craft Beer
Scheduling & ‘On the Fly’ Changes
• Content can be scheduled to enable organisations to run targeted messages and campaigns at
specific points in an event
• It is also possible to make ad hoc content changes allowing quick reaction on event day

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Best Practice & Design Guide

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Design Guide for Concessions
• In our experience a good number of screens per concession is between 3 to 5 depending on the size
• It is usual to have at least one screen dedicated to showing the full offer with pricing, normally in the
middle
• ‘Book End’ screens provide a great opportunity to promote special offers and meal deal, this can upsell
product and quicken decision making
• A live feed entertains and and builds excitement
• For smaller concessions a single larger screen with well designed content can be used to display the full
offer and promote meal deal (see next page)
Screens used for promo offers and meal deals
Live feed can be displayed to show the game
whilst fans are queuing
Screens used to display for full offer

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Design Guide for Screen Layouts
• For single screen concessions the below is a good example of how both the full offering and
promotions can be delivered
This area can be used
to display the full
offer and pricing
schedule
Image slideshows and
videos can be displayed
here to promote special
offers and meal deals.
Using video and
movement will draw
attention to the screen
Countdown clocks and
timers can be used for
special offers
Scrolling text fields provide extra opportunity to inform and sell

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Design Guide for Screen Layouts... continued
• For larger concessions with multiple screens more of the screen real estate can be used for promotions
whilst prominent screens in the middle can be used for the full menu
• Again, the use of video and movement is essential for maximum impact

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Further Examples
• Screens can either be in landscape or portrait, the aspect ratio of a screen
lends itself well to getting multiple messages across by using screen real
estate well
• The examples below show how pricing, offers and enticing visual
imagery/video can all be displayed simultaneously

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Timed and Scheduled Content
• Busy venues need to cater for a number of different events and visitors over the course of a week
• The creation of default playlists ensures content is always playing on menu boards however using a
digital platform give the ability to change this easily
• Screens can be changed depending on the event allowing more flexibility and branding opportunities
• Scheduling can distribute timely and relevant content to concessions at exactly the right time, allowing
events to be pre planned and managed