Digital media companies face challenges managing infrastructure, rapidly scaling for new formats or devices, and reducing costs. The AWS cloud provides tools to help with media management including ingest, storage, encoding and packaging. It also offers media publishing services such as analytics, websites, streaming, databases and search. AWS provides security, high availability, and flexibility to help digital media companies focus on content instead of infrastructure.

1. Digital Media in the AWS Cloud
Hugo Lerias
Business Development Digital Media

2. Managing IT is hard : Digital Media
Managing physical growth Large Capital Expenditures
Disaster Recovery
Patching Software Slow IT Deployments
Scaling up quickly Underutilized IT Assets Data Backup
Budgetary Pressures Out of Datacenter Space
“IT spends 80% of its time and resources keeping the lights on”
Gartner (*)
(*) Gartner Press Release, 2006

3. Producing adaptive bitrate streaming to every device
is really hard
Support Rapid Product Development Log Analysis
High Availability
On-Demand Streaming
Managing Workflows Encoding Live Streaming
Multiple DRM Technologies
Managing physical growth
Disaster Recovery Large Capital Expenditures
Patching Software Slow IT Deployments
Scaling up quickly Underutilized IT Assets Data Backup
Budgetary Pressures Out of Datacenter Space

4. And what happens if you have to support another
device or deal with a shift in how consumers want to
view media?
New Format or Shift in Viewing Habits
Support Rapid Product Development Log Analysis
High Availability
On-Demand Streaming
Managing Workflows Encoding Live Streaming
Multiple DRM Technologies
Managing physical growth
Disaster Recovery Large Capital Expenditures
Patching Software Slow IT Deployments
Scaling up quickly Underutilized IT Assets Data Backup
Budgetary Pressures Out of Datacenter Space

5. Cloud Computing Benefits for Media
Improve Agility & Easily Scale Up Low Cost Reliable
Time-to-Market and Down

6. Global Infrastructure for Global Enterprises : Customer focused expansion
GovCloud US West US West US East South EU Asia Asia
(US ITAR (Northern (Oregon) (Northern America (Ireland) Pacific Pacific
Region) California) Virginia) (Sao Paulo) (Singapore) (Tokyo)
AWS Regions
CloudFront Edge Locations
6

7. Hundreds of Thousands of Customers in 190
Countries

8. Samsung runs its Smart Hub application on AWS,
saving $34M
Problem:
Needed to reduce IT costs for new application
Solution:
AWS’s low, pay-as-you-go prices and reliable
services.
With every user’s request, the Smart Hub
application authenticates devices, delivers
apps and content, and pushes notifications
across multiple devices.
Business Benefits:
Saved $34M in hardware and maintenance
expenses, 85% less than running on-premises
Reliability of AWS cloud has enabled Samsung
to be highly available to meet their SLA
targets.

9. Supported the PS3 launch on time by
using 1200 servers
Problem: Timeline overruns to support
PS3 launch
Solution: AWS’s Scale,1200 virtual
machines on-demand
Benefits:17,000 titles (80TB of data)
transcoded in days, able to support
launch

10. AWS has the resources that make it easier to deal with these demands
Digital Media on the AWS Cloud
Media Management Media Publishing
 Ingest and  Analytics
Storage
 Website Data
 Storage  Customer Usage Data
Management  Customer Generated data
Workflow  DRM License Server
Management  Search
 Recommendation Engine
 Encoding
 Encryption
Packaging
 On-Demand and Live Streaming
 Web Servers
 DNS

11. First, we will talk about our Media Management Solution
Media Management
 Ingest and
Storage
 Storage
Management
Workflow
Management
 Encoding
 Encryption
Packaging

12. Ingest and storage products and partners
Amazon S3 Media Storage
1Gb and 10Gb
Amazon Direct Connect
Dedicated Connections
Amazon Import/Export Physical drive
transport
File transfer to S3 at
Direct-to-S3
700 Mb/s

13. Content Management, Encoding, and Encryption Packaging
Amazon EC2 with Content
CMS
Management Software
Amazon EC2 with Encoding
Encoding Software
Amazon EC2 with DRM Software
or Media Server

14. Focusing now on the Media Publishing Solution
Media Publishing
 Analytics
 Website Data
 Customer Usage Data
 Customer Generated data
 DRM License Server
 Search
 Recommendation Engine
 On-Demand and Live Streaming
 Web Servers
 DNS

15. Front end services for your web application
Amazon Route53 DNS Service
Amazon EC2 Web Servers
Elastic Load Balancer Load Balancers
Amazon CloudFront Global Content Delivery
Network
Amazon EC2 with Media Rich Media Streaming
Server Software
Amazon S3 Storage for Media and
Static Web Content

16. Application services for your Web application
Amazon CloudSearch Website Search
Amazon EC2 with Content
CMS
Management Software
Amazon EC2 with Rec. Engine Recommendation
Software Engine

17. Database services for your Web application
Amazon RDS MySQL, MS SQL, and
Oracle Relational DBs
Amazon ElastiCache Cache Service
Amazon DynamoDB NoSQL DB

18. Amazon Elastic MapReduce for Analytics
– Open source, scalable, fault‐tolerant, distributed system
– Affordable, proven at scale, and flexible
– Hadoop lowers the cost of developing distributed
systems
– Amazon EMR manages Hadoop clusters for companies
– Integrates with S3, DynamoDB, and other AWS datastores
– Unmatched Hadoop operational expertise, team managed
over a million clusters in the last year
Amazon Elastic MapReduce – EMR lowers the cost of operating distributed systems

19. AWS: Built for Enterprise Security
Certifications and Accreditations Physical
• Published a Service Organization • Datacenters in nondescript facilities
Controls 1 (SOC 1) report • Physical access strictly controlled
• ISO 27001 • Must pass two-factor authentication at
• Payment Card Industry (PCI) Data least twice for floor access
Security Standard (DSS) • Physical access logged and audited
• FISMA Moderate Compliant Controls
• HIPAA and ITAR Controls
Hardware, Software & Network
• Systematic change management
• Phased updates deployment
• Safe storage decommission
• Automated monitoring and self-
audit
• Advanced network protection

20. AWS also offers encryption at REST, networking options, and request logging
Amazon S3 Server Amazon Virtual Private Request Logging
Side Encryption Cloud (VPC)
Encryption of data while You can configure your
at Rest in Amazon S3 Amazon S3 bucket to
create access log
records for the requests
made against it.
Encrypt data on upload, Private VPN Use the logs to audit
automatic decryption on connection to your use and access
retrieval AWS resources

21. Get started or learn more on our website
http://aws.amazon.com/digital-media

22. Thank You
Hugo Lerias
Business Development Digital Media