Digital Marketing Strategy for Business
•
2 likes•2,025 views
Introduces a simple 2-step method for businesses to create, setup and implement a successful digital marketing strategy.
Recommended
More Related Content
Viewers also liked
Viewers also liked (19)
Similar to Digital Marketing Strategy for Business
Similar to Digital Marketing Strategy for Business (20)
More from MintTwist
Recently uploaded
Recently uploaded (20)
Digital Marketing Strategy for Business
- 2. ELLIOTT@MINTTWIST.COM Elliott King is a Senior Director and founding partner at MintTwist. He works as the lead on-site consultant for key clients in international markets.
- 5. UNITED NATIONS DIGITALCOMMUNICATIONSCONSULTANCY • ConsultancyprojectfortheUNon‘thefutureofonline communicationsandPR’ • 1weekon-siteconsultancytogather objectivesandinternal resources • 3weeksoff-siteconsultancytoexternaldata,formulate recommendationsandassociatedbestpractices • 1-weekon-siteconsultancyMobileCommunicationsresearch, strategyandbestpractices • OnlineMarketingstudy,highlightingglobaltrends,threats andopportunitiesforfundraising • 6xOnlinemarketingtrainingsessions,deliveredtoUN employeesgatheredinstrategicregionallocations
- 6. INTRODUCING MINTTWIST 35FULL-TIMESTAFF DIGITALAGENCY SINCE2002 BONJOUR عليكم السالم ¡HOLA! 你好
- 7. WHO MINTTWIST WORK WITH Communications,MarketingandExecutiveteamsinover100largemulti-nationalorganisations
- 9. HOW MINTTWIST HELP Wehelpclientstoincreasetheresultsoftheircommunicationswithasimple‘2-step’method • Helpclientstosustainablyincrease effectivenessofcommunications • Helpclientstosignificantlyimprove performanceoftheirinternalteams Business Objectives More Sales and Marketing Results Improved IP, Tools and Processes Improved Teams
- 10. HOW MINTTWIST WORK Wehelpclientstosustainablygrowsalesandprofitswithasimple‘2-step’method •Step1:Designthesolution •Step2:Implementsystems,toolsand processesandtransferskills, knowledgeandresources Step 1 Strategy Step 2 Implement Transfer
- 11. STEP 1 - STRATEGY Wedesignthecompletesolution;aclearplanwithclearKPIs forachievingclearobjectives • OpportunityAssessment • Strategyandtaskcalendarcreation • Systems,toolsandprocesssetup Assessment of internal and external factors Digital strategy Systems, process and tools setup
- 12. STEP 2 - IMPLEMENT Weensureanimplementationthatdeliversresultsandleveragesinternalresources • Digitalmarketingservices • DesignandDevelopment • ProjectManagement Project Management Marketing Services Design and Development
- 13. STEP 2 - TRANSFER OnceanROIisproven,weassistanorderlytransfer ofskills,knowledgeandresources • Transferskillsandknowledge • Supportrecruitmentprocesses • Trainingandsupport Management Reporting Training and Support Recruitment
- 14. TYPICAL PROJECT
- 15. EXAMPLE OBJECTIVES CONTINUOUS AND SUSTAINABLE INCREASES IN COMMUNICATIONS RESULTS AND ACHIEVEMENT OF OBJECTIVESIMPLEMENT BEST PRACTICES, SUSTAINABLE INTERNAL PROCESSES AND INTERNAL TRAININGSUPPORT CREATE WORK PLAN TO ENABLE CONSISTENT GROWTH IN HIGH COMMUNICATIONS RESULTSSTRATEGY Step 1 Step 2
- 16. EXAMPLE DELIVERABLES DIGITAL MARKETING STRATEGY / ASSESSMENT 12-MONTH TASK CALENDAR WITH INTERNAL/EXTERNAL TASKS SYSTEM AND PROCESS UPDATES WITH TARGETED TRAINING STRATEGY SUPPORT CREATION / DISTRIBUTION OF QUALITY, SHAREABLE, MULTI- LINGUAL CONTENT SUPPORT MULTI-CHANNEL STRATEGIES (E.G. SOCIAL MEDIA) UPDATED CRM DATA PROCESSES MANAGEMENT REPORTING SUPPORT ASSESS, CONSOLIDATE AND MAKE THE COMPANY MARKETING DATA ACCESSIBLE / USABLE TECHNICAL SEO MOBILE APP REFRESHED WEBSITE IMPLEMENT Step 1 Step 2
- 17. EXAMPLE COSTS AND RESULTS STRATEGY DRIVEN BY BUSINESS OBJECTIVES + KPIS LINKED TO TARGET RESULTS AND OBJECTIVES = BUSINESS POSITIONED TO MAXIMISE ROI ALIGNED DIGITAL STRATEGY CLEAR WORK PLAN WITH VISIBILITY OF RESPONSIBILITIES AND RESULTS + EFFECTIVE SUPPORT AND TRAINING = ENGAGED , CHALLENGED AND HIGH PERFORMING WORKFORCE IMPROVED TEAM INCREASED NUMBER OF MEDIA ENQUIRIES + INCREASED NUMBER OF OBJECTIVES ACHIEVED = 2-3X INCREASE IN COMMUNICATIONS RESULTS MORE RESULTS USD 25,000 USD 150,000 – USD 300,000 PER YEAR
- 18. ELLIOTT@MINTTWIST.COM Elliott King is a Senior Director and founding partner at MintTwist. He works as the lead on-site consultant for key clients in international markets.
- 21. MASTERCHEFARABIA Responsive site Bespoke CMS which controls site and app content
- 22. MASTERCHEFARABIA iPhone and Android apps Users can vote for contestants Search recipes and add to shopping list or cook book Save calendar alerts for next episode
- 24. REGENT’S UNIVERSITY IMPLEMENTATION • Improveon-pageSEO • TechnicalSEOfactors • URLrestructuring • ManagePPC • Regularcontentupdates • Workwithinternalteams • ImprovewebsiteUXandcallstoaction
- 25. REGENT’S UNIVERSITY REVIEW • ImprovedonpageSEO • Drivemoretraffictosite • Delivered KPIs • Coursepageviews • Brochure downloads • Courseenquiries REPORTING • Analysecampaignsuccess • ReviewPPCspend (monthly)
- 27. EXCELIAN IMPLEMENTATION • Redesignwebsite • Focusoncross-sellopportunities • Drivequalitywebsitetraffic • Createandre-purposecontent MARKETINGRESULTS • Significantgrowthincross-sales resultingintotalsales fromdigitalup by3x • Improvedonlinevisibility • Quarterlyaudits
- 29. CREATIVE FORUMIMPLEMENTATION • Websiteaudit • Search,Content,SocialMediaMarketing • Linkbuildingandguestblogging RESULTS • Internationalsalesandwebsitetrafficupby100% • RankNo.1for“internationaleventmanagement companies” • Totalvisitsupby220% • Organicnon-brandtrafficupby50%