Digital marketing resource guide

Available as a Searchable Online Marketing Directory at:
digitalmarketingresources.com/resources/tools

Digital Marketing Resources Guide

Listing of Resources, Tools,
Agencies & Influencers for:
Research
Display Advertsing
Audience Targeting
Search Engine Optimization
Paid Search Advertisng
Social Media
Mobile Marketing
Email Marketing
Content Management
Web Analytics
Author: Marty Terbrack
Optimization
eCommerce & Lead Generation
CRM

Online Behavior, Internet Demographics and Site Rankings ......................................................... 6
 Who is the audience I want to target? ............................................................................. 6
 Where is my target audience spending time online? ......................................................... 6
 What activities are they engaged in online? ..................................................................... 6
 How can I interact with my target audience, provide them value and drive desired action? . 6
 Who can tell me which web properties are the most popular by category? ......................... 6
 What trends provide the most opportunities and risks? ..................................................... 6
 How do I interact with these web properties and my target audience who uses them? ....... 6
Research Companies ................................................................................................................. 7
 Where can I find online marketing research? ................................................................... 7
Segmentation and Primary Research Tools ................................................................................. 8
 Who are my target consumer groups? ............................................................................. 8
 What characteristics define my target audience? .............................................................. 8
 What motivates them and what is their purchase behavior? .............................................. 8
 How would I describe their lifestyle, likes and dislikes? ..................................................... 8
Digital Marketing Industry News & Associations .......................................................................... 9
 What are good sources of information to stay help me stay abreast of online marketing? ... 9
Social Media Industry News ....................................................................................................... 9
eCommerce Industry News & Associations ................................................................................ 10
 What sources of information are available for eCommerce? ............................................ 10
Search Industry News & Associations ....................................................................................... 10
 What sources of information are available for Search? .................................................... 10
Web Analytics Industry News & Associations ............................................................................. 11
 What sources of information are available for Web Analytics? ......................................... 11
Award Winning Websites and Showcases .................................................................................. 14
 Where can I find really well designed websites? ............................................................. 14
Stock Photography and Studios ................................................................................................ 14
 Where can I purchase stock photography for my website? .............................................. 14
Award Winning Rich Media Campaigns ..................................................................................... 14
 Where can I find showcases of well designed rich media ads and widgets? ...................... 14
Flash / Film Production ............................................................................................................ 15
 Where can I find showcases well defined video advertising? ........................................... 15
Ad Networks, Exchanges, DSP’S ............................................................................................... 16
 How can ensure my Ads are reaching my intended audience? ......................................... 16
Personalization ........................................................................................................................ 34
Paid and Organic Search .......................................................................................................... 35
 What traffic generation tools are offered by the top search engines? ............................... 35
 What are the current market share for each search engine? ........................................... 35
Search Platform Tools.............................................................................................................. 36
 What tools and resources are available to improve my search efforts? ............................. 36
 How do I find out how my site ranks versus competitors? ............................................... 36
 What are the most popular social marketing websites? ................................................... 39
Social Community Platforms ..................................................................................................... 43
 If I want to build my own social network what platforms are available? ........................... 43
Social Media Listening Command Center Software ..................................................................... 43
 Are their any enterprise level platforms for listening to responding to Social Media? ......... 43
Social Promotion Platform ........................................................................................................ 43
Send Feedback to: Marty Terbrack 2 of 92 Version 2.7
mterbrack@digitalmarketingresources.com 2/7/2012
© Copyright 2012 Digital Marketing, Inc. All Rights Reserved

 What tools allow me to create promotions for social networks? ....................................... 43
Social Games .......................................................................................................................... 43
 Can you recommend any social gaming companies? ....................................................... 43
Affiliate Networks .................................................................................................................... 45
 Is it possible for me to only pay when someone actually buys something instead of paying
each time someone clicks an ad or link? ............................................................................... 45
 Which Affiliate Network will help me to reach my target audience?.................................. 45
 Which Affiliate provides the best value for my business? ................................................. 45
Comparison Shopping Engines ................................................................................................. 46
 How can get my products correctly into multiple comparison shopping engines? .............. 46
 Which comparison shopping engines would be best for my product? ............................... 46
 How can I ensure my products are properly categorized? ............................................... 46
Traffic Generation / Channel Management ................................................................................ 50
 How can a manufacture ensure consumers who visit his brand web properties are properly
channeled to his retailers? ................................................................................................... 50
 How can a manufacture ensure his products are properly merchandised on comparison
shopping engines and then channeled to his retailer network? ............................................... 50
 How can a manufacture ensure the current product information and creative assets are
provided to consumers wherever they are online? ................................................................. 50
 How can a retailer properly integrate manufacture data into his web properties and online
marketing activates? ........................................................................................................... 50
 How does a manufacture only pay for desired purchase activity? .................................... 50
 How does a manufacture ingest his data into the web properties the consumers are visting?
50
Vertical Search / Virtual Tradeshows ........................................................................................ 51
 Do any search engines focus entirely on B2B traffic? ...................................................... 51
Syndicated Content ................................................................................................................. 51
 How can I get relevant authoritative content? ................................................................ 51
Contextual Advertising ............................................................................................................. 51
 How can I reach people who are actively reading about topics relevant to my brand,
product or service? .............................................................................................................. 51
RSS Feeds .............................................................................................................................. 52
 How can I get my feed processed? ................................................................................ 52
Freelance Networks ................................................................................................................. 52
 Where is a good place to get freelance writers? ............................................................. 52
Public Relations and Press Release Websites ............................................................................. 53
 Where is a good place to post press releases? ............................................................... 53
User Generated Content / Reviews ........................................................................................... 53
 How do I increase conversion with ratings, reviews, and stories? .................................... 53
Contests and Incentives........................................................................................................... 54
 What are some good contests and Incentives? ............................................................... 54
eCatelogs ............................................................................................................................... 54
 How can I put my print catalog online?.......................................................................... 54
Localization ............................................................................................................................. 54
 How can I get my content translated and published into other languages? ...................... 54
Enterprise Search .................................................................................................................... 54
 How can I improve search of my corporations information? ............................................ 54
Video Spokesperson ................................................................................................................ 55
 How can I improve how I present my products online? ................................................... 55
Product Merchandising ............................................................................................................ 55
 How can I improve how I present my products online? ................................................... 55
Content Management Systems ................................................................................................. 55

 What is a CMS? ............................................................................................................ 55
eCommerce Platforms for Larger Size Businesses ...................................................................... 57
 How can I develop a best in class eCommerce site quickly without heavy IT investment? . 57
eCommerce Platforms / Carts for Small to Medium Size Businesses ............................................ 57
 How can I develop a best in class eCommerce site quickly without heavy IT investment? . 57
 Who can help me with order management and fulliment for my eCommerce site?............ 59
On Demand ROI Calculators/ Dashboard Reporting Tools .......................................................... 59
 What is a good Lead process? ....................................................................................... 59
Lead Data Append, Enrichment, Scoring and Trading ................................................................ 60
 What is a good Lead process? ....................................................................................... 60
Online Engagement Solutions / Chat Providers .......................................................................... 61
 What is the next generation of call Center? .................................................................... 61
 How can we improve the connection with my customers online? ..................................... 61
Web Analytics and Multivariate Testing ..................................................................................... 62
 How do improve conversion? ........................................................................................ 62
Website Analytics .................................................................................................................... 62
 How do I determine the success of my marketing efforts? .............................................. 62
Website Survey Tools .............................................................................................................. 64
 What are good web based survey tools? ........................................................................ 64
Usability Experts ..................................................................................................................... 64
 How can I test usability?............................................................................................... 64
 How can I see how my target audience interacts with my communication? ...................... 64
Email Campaign Tools ............................................................................................................. 65
 What are best the best tools for managing and measuring email campaigns /
communications? ................................................................................................................ 65
CRM for Large Companies........................................................................................................ 65
 What are considered to be the best Customer Relationship Management (CRM) Systems? 65
CRM for Small Companies ........................................................................................................ 66
 What are considered to be good inexpensive Customer Relationship Management (CRM)
Systems? ............................................................................................................................ 66
Content Distribution Networks.................................................................................................. 66
 How can I deliver my consumers the fastest online experience? ...................................... 66
Performance Monitoring........................................................................................................... 67
 How do I measure the end user performance outside my company’s network? ................ 67
 How do I ensure I know about issues as early as possible? ............................................. 67
Click Fraud.............................................................................................................................. 67
 How do reduce click fraud? ........................................................................................... 67
Rich experience Interactive Technologies.................................................................................. 67
Widget Companies .................................................................................................................. 67
 Where can I find social website widget development companies? .................................... 67
Animation Companies .............................................................................................................. 68
 Where can I find social website widget development companies? .................................... 68
Agencies – Parent Companies .................................................................................................. 69
Full Service Agencies ............................................................................................................... 70
Local Marketing Companies...................................................................................................... 71
Smaller local agencies, interactive, marketing services companies .............................................. 73
Agencies that specialize in Search and SEO ............................................................................... 73
 Which agencies specialize in Search? ............................................................................. 73
 Where can I find search related whitepapers, case studies and feeds? ............................ 73
B2B Agencies .......................................................................................................................... 75
 What do companies who specialize in B2B Lead Generation? .......................................... 75
eCommerce Agencies & Marketing Services Providers for Small to Medium Size Businesses ......... 75

 Who can help me with an eCommerce site and Online Marketing Strategy / Services? ...... 75
Local eCommerce Agencies Providers for Larger Businesses ....................................................... 75
 Who can help me with an eCommerce site and Online Marketing Strategy / Services? ...... 75
Small Web 2.0 Agencies .......................................................................................................... 75
Training .................................................................................................................................. 77
 What sources of information are available for online marketing training? ......................... 77
Marketing Books ..................................................................................................................... 77
Industry Blogs......................................................................................................................... 80
Browsers ................................................................................................................................ 82
Collaboration and Project Management ..................................................................................... 82
Misc. Tools ............................................................................................................................. 82
Cloud Computing..................................................................................................................... 82
Automotive Research & Data ................................................................................................... 83
Automotive Dealer CRM Tools & Lead Providers ........................................................................ 83
Tech Companies to Watch ....................................................................................................... 86


Online Behavior, Internet Demographics and Site Rankings
 Who is the audience I want to target?
 Where is my target audience spending time online?
 What activities are they engaged in online?
 How can I interact with my target audience, provide them value and drive desired action?
 Who can tell me which web properties are the most popular by category?
 What trends provide the most opportunities and risks?
 How do I interact with these web properties and my target audience who uses them?
http://www.comscore.com
ComScore maintains massive proprietary databases that provide a
continuous, real-time measurement ways in which the Internet is used
and activities that are occurring online. Flagship Service Media Metrix 2.0
delivers highly accurate and comprehensive audience ratings and
estimates reports on people, not machines providing accurate
demographic view of Internet users, allowing clients to analyze their
online efforts and compare them to competitors.
http://www.hitwise.com/us
Leading online competitive intelligence service; Hitwise provides insights
on how 10 million US Internet users interact with more than 1 million
websites, across 165+ industries. Provides insights to online branding,
search marketing, content strategies and online partnerships
http://en-us.nielsen.com
Nielsen Online's innovative suite of Internet media and market research
products help publishers and brands understand, measure and respond to
online consumers. Proprietary tools, syndicated services and custom
analytics provide actionable insights to help you differentiate your
product, site or brand, target your audience, define your business
objectives and power your online strategy.
Nielsen Online’s BuzzMetrics services deliver trusted brand metrics,
meaningful consumer insights and real-time market intelligence to help
clients apply the power of consumer-generated media (CGM) to their
businesses.
http://www.quantcast.com
―Quantcast is the world’s only open Internet ratings solution. The free
service enables anyone to view Internet ratings as well as audience
demographics and lifestyle information for millions of websites and
services. Quantcast was founded in 2005 by a team of engineers and
mathematicians committed to making accurate and insightful Internet
audience information as widely available as possible. Unlike panel
measurement services which report a standardized traffic metric for all
sites by extrapolating from their sample, Quantcast directly measures
traffic for quantified publishers and provides rough estimates for the rest
of the web (non-quantified publishers).
http://www.quantcast.com/top-sites-1
http://www.quantcast.com/docs/display/info/Glossary
http://www.alexa.com
Provides Web site traffic rankings by category and country

http://marketshare.hitslink.com
Net Applications Market share tool provides share for browsers, search
engines, operating systems and ISPs by country, region and city, helps to

spot early trends

Behavior Targeting http://www.btstandards.org/advisory.html
Organization

Research Companies
 Where can I find online marketing research?
It can be difficult to obtain approval to purchase Research studies but often the free
content provides value and can be obtained by subscribing to eNewsletters, feeds, web
searches etc.
http://www.forrester.com
Forrester is an independent technology and market research company
that provides pragmatic and forward-thinking advice about technology's
impact on business and consumers. Great source for Free and paid
research for:
Business-To-Consumer eCommerce, Consumer Portals & Search,
Consumer Retail & CPG, Consumer Technology Adoption,
eBusiness/eCommerce, eBusiness/eCommerce Adoption,
eBusiness/eCommerce Strategy, Retail, Retail Marketing
http://www.marketingsherpa.com
MarketingSherpa is a research firm specializing in tracking what works in
all aspects of marketing (and what does not.) Our goal -- to give
marketers of the world the stats, inspiration, and instructions to improve
their results.
http://www.marketingsherpa.com/freestuff.html
http://www.emarketer.com
Market Research on E-Business and Online Marketing
Research and Analysis on Digital Marketing and Media
Objective Analysis of Internet Market Trends
Data from Over 3,000 Worldwide Sources
http://www.mobilemarketer.com/

http://www.idc.com
Research - IDC is the premier global provider of market intelligence,
advisory services, and events for the information technology,
telecommunications, and consumer technology markets. IDC helps IT
professionals, business executives, and the investment community make
fact-based decisions on technology purchases and business strategy.
More than 1000 IDC analysts provide global, regional, and local expertise
on technology and industry opportunities and trends in over 110
countries worldwide.
http://www.idc.com/about/rss.jsp#web
http://www.outsellinc.com
Research - Market Research for content companies
Outsell is the only research and advisory firm focused on the publishing,
information, and education industries. Our international team provides
independent, fact-based analysis and actionable advice about

competitors, markets, operational benchmarks, and best practices, so our
clients thrive and grow in today's fast-changing digital and global
environment.
http://people-press.org
The PEW Research Center is an Independent opinion research group that
studies attitudes toward the press, politics and public policy issues

http://www.gongos.com/default.aspx
Research company headquartered in Michigan

http://tns-us.com
Research - TNS Media Intelligence is a leading provider of strategic
advertising intelligence to advertising agencies, advertisers and media
properties

Segmentation and Primary Research Tools
 Who are my target consumer groups?
 What characteristics define my target audience?
 What motivates them and what is their purchase behavior?
 How would I describe their lifestyle, likes and dislikes?
http://www.claritas.com/claritas/Default.jsp?ci=3&si=4&pn=prizmne
Nielsen / Claritas PRIZM NE combines the demographic and consumer
behavior segmentation data you need to easily identify, understand and
target your customers and prospects. PRIZM NE defines every household
in terms of 66 demographically and behaviorally distinct types, or
"segments," to help you learn about their likes, dislikes, lifestyles and
purchase behavior.
http://www.insightexpress.com
Provides research survey’s

http://www.dynamiclogic.com
Provides traditional branding measurements with to internet advertising

http://www.freedemographics.com
Free demographics Provides reports based on census data


Digital Marketing Industry News & Associations
 What are good sources of information to stay help me stay abreast of online marketing?
http://www.iab.net
The Interactive Advertising Bureau (IAB) is comprised of more than 400
leading media and technology companies who are responsible for selling
86% of online advertising in the United States. Association is dedicated
to helping online, interactive broadcasting, email, wireless and Interactive
television media companies increase their revenues
Standards and Guidelines:
http://www.iab.net/iab_products_and_industry_services
Research and Insights:
http://www.iab.net/insights_research
Glossary:
http://www.iab.net/insights_research/530422/1494
http://adage.com/index.php
Leading print and online publication covering the interactive industry

http://www.adweek.com
Weekly trade magazine about the advertising industry. AdWeek's Q
Interactive section features daily coverage on the Interactive industry
Good source of news, ideas and information for advertising, media
http://www.the-dma.org
Direct Marketing Association
DMNews : The online newspaper of record for Direct Marketers
http://www.btobonline.com

http://www.mediabuyerplanner.com

http://www.revenews.com
Reviews online marketing, SEM, affiliate marketing, retail (e-commerce),
analytics, spyware, blogging and much more
http://feeds2.feedburner.com/ReveNewsOnlineRevenueBlogs
http://networkadvertising.org
http://networkadvertising.org/managing/learn_more.asp
http://www.networkadvertising.org

Social Media Industry News
http://mashable.com/social-media


http://www.techcrunch.com
Weblog dedicated to obsessively profiling and reviewing new Internet
products and companies

http://twitter.com/tlists/advertising-marketing
http://mashable.com/twitterlists/
plus
http://twitter.com/latenitecoder/marketing
Twitter Lists
One of the best ways to stay up with digital marketing is to follow the
leaders and use tweekdeck to manage your social communication

eCommerce Industry News & Associations
 What sources of information are available for eCommerce?
http://www.ecommercetimes.com/

http://www.shop.org

http://www.retailtechnologyreview.com/internet_retailing/

http://www.internetretailer.com

Search Industry News & Associations
 What sources of information are available for Search?
http://searchenginewatch.com
http://feeds.searchenginewatch.com/sew

http://www.sempo.org/home

keyword research BLOG http://tonyadam.com/blog/an-understanding-of-seo-keyword-research
An understanding of SEO Keyword Research

http://www.seobook.com/
http://training.seobook.com/internet-marketing-tools

Hub Finder 3.0 - Hub Finder is an open source link analysis tool which
looks for co occurring backlinks.
http://www.linkhounds.com/hub-finder/hubfinder.php


More Search Sites Search Engine Journal : Fair and balanced search engine news
Search Engine Land : Blog of search engine industry thought leaders
Danny Sullivan and Barry Schwartz
Search Engine Lowdown : Search industry coverage of new media,
sponsored by Ask.com
Search Engine Roundtable : The pulse of the search marketing
community
Live Search’s Weblog : Official blog of the MSN Search team
Yahoo Search Blog : A look inside the world of search from the people of
Yahoo!
Ask.com Blog : Official Ask Jeeves blog
John Battelle's SearchBlog : Thoughts on the intersection of search,
media, technology and more
http://www.mobilesearchmarketing.com/resources.php

https://didit.com/articles_archive.html

more Market Leap
SEO Chat Tools
Google Co-Op
Webconfs.com Tools
http://www.esearchvision.com, eSearchvisionBlogs
Web Analytics Books:
―Ultimate Guide to Pay Per Click Advertising‖ by Richard Stokes

―Winning Results with Google AdWords‖ by Andrew Goodman

―Advanced Google Analytics‖ by Brad Geddes

Web Analytics Industry News & Associations
 What sources of information are available for Web Analytics?
http://www.webanalyticsassoication.com
Web Analytics Professionals Association – resources, networking,
certification and events
http://www.webanalyticsdemystified.com
Eric T. Peterson, Aurelie Pols, and John Lovett are frequent and popular
speakers on web analytics. They provide consulting and resources that
support the web analytics community
http://www.emetrics.org
eMetrics is a web analytics tradeshow

Guru / Analyst http://www.kaushik.net/avinash/
Resources: http://www.kaushik.net/avinash/media-mentions-
podcasts
http://www.semphonic.com
web analytics consultancy
The Omniture Implementation Toolkit


http://www.marketmotive.com
Online marketing training

Web Analytics Books:
―Actionable Web Analytics‖ by Jason Burby & Shane Atchison

―Cult of Analytics‖ by Steve Jackson

―Web Analytics an Hour a Day by Avinah Kaushik

―Web Site Measurement Hacks‖, By Eric T. Peterson
http://www.lotame.com
http://www.lotame.com/blog/

http://www.underscoremarketing.com

More Business 2.0 : The playbook for a new generation of leaders
Industry Publications & BusinessWeek : Weekly business-focused print magazine, w/ online
News component
CNet News : Technology news and business reports
MediaPost : Print and online publication focused on the interactive
industry
Marketing Vox : The Voice of Online Marketing
MarketWatch : Leading provider of business news, financial information
and analytical tools
PaidContent.org : Independent information on the digital sectors where
media and entertainment companies operate
The Register : Biting the hand that feeds IT
Reuters Internet News : Global news site providing indispensable
information tailored for professionals in the financial services, media and
corporate markets
WebProNews : Source for investigative ebusiness reporting and search
engine related news
ZDNet : Network of blogs on the intersection of technology and business
Ars Technica : Detailed coverage of the best multi-OS, PC hardware, and
tech news
http://www.e-consultancy.com/
http://www.bnet.com/
http://www.knowledgestorm.com/
http://www.cmo.com
http://www.entrepreneur.com
http://acnielsen.com/site/index.shtml
http://www.sendtraffic.com/internet-marketing-solutions.php
http://www.weblogsinc.com/
http://www.techinsights.com/
http://www.marketingpower.com
http://clickz.com
http://www.thestandard.com
http://www.marketingtrends.com

Google Blog : Insight into the news, technology, and culture of Google
ClickZ News Blog : Coverage of interactive marketing and advertising
issues from the editors of ClickZ
Google Blogoscoped : Google, the World, and the World Wide Web,
Weblogged
Online Marketing Blog : A marketing blog about the intersection of social
media, search marketing and online public relations
Read/Write Web : Popular tech weblog by Richard MacManus, focused on
Next Generation Web Technology
SeekingAlpha : Leading provider of stock market opinion and analysis
from blogs, money managers and investment newsletters
VentureBeat
Discussion Boards
Cre8aSite Forum : Building better websites together
Digital Point : Discussion board dealing with all aspects of Search Engine
Marketing
SitePoint Forums : Community site that deals with all aspects of building
and managing a website
Slashdot : News for nerds, stuff that matters
ThreadWatch : Community website focused on Internet marketing and
related technologies
Webmaster World : News & discussion for the independent web
professional
http://www.marketingpower.com/_layouts/Dictionary.aspx
http://econsultancy.com
http://www.marketing-insights.co.uk/

Misc. Marketing
AllthingsDigital http://allthingsd.com

Scoopler http://www.scoopler.com
This beta-version search engine mashes up four hot trends in search:
Real-time results from live posts on Twitter, Flickr, Digg and Delicious
Concierge-level search categories that automatically filter out irrelevant
results and sort results into links, videos and images
One-click sharing that lets you spread the word about your results to
your key social networks
Trending topics that show what's resonating with other searchers.

oneforty http://oneforty.com
oneforty categorizes its application reviews by use (sorting out the must-
have URL shorteners, for example), by platform (iPhone, BlackBerry,
Android, etc.), or by category, such as advertising, multimedia, music
and networking.

Which Test Won? http://whichtestwon.com
A/B Testing Site


Award Winning Websites and Showcases
 Where can I find really well designed websites?
http://www.webbyawards.com
Awards website with showcase by category

http://www.thefwa.com
Awards website with showcase by category

http://www.adobe.com/cfusion/showcase/index.cfm
Showcase by category – Adobe Flash focus

http://silverlight.net/showcase
Showcase by category – Microsoft Silverlight focus

Stock Photography and Studios
 Where can I purchase stock photography for my website?
http://www.gettyimages.com

http://www.istockphoto.com

more … http://www.iacadvertising.com
http://www.jupiterimages.com/
http://www.graphics.com/
http://www.latcha.com
Photography & Retouching Studio
Produces Ford vehicle photography

Award Winning Rich Media Campaigns
 Where can I find showcases of well designed rich media ads and widgets?
http://creativezone.eyeblaster.com
rich media ad showcase
http://feeds.eyeblaster.com/CreativeZone
http://www.eyeblaster.com
Eyeblaster’s Ad Campaign Manager (ACM)
http://www.eyeblaster.com/content.aspx?page=Ad_Formats
http://unicast.com/#/showcase
Showcase of rich media ads


http://www.eyewonder.com/showcase.php
Showcase of rich media ads

http://www.vendaria.com
Expertise in telling stories in web video

http://www.pointroll.com/showcase.html
Rich media ad showcase

Cheap banners http://www.pointbanner.com/

Flash / Film Production
 Where can I find showcases well defined video advertising?
http://www.d-kitchen.com
Film production. Digital Kitchen is a creative agency that focuses on film
production, experiential design, motion graphics, brand identity, and
interactive work for marketing and entertainment.


Ad Networks, Exchanges, DSP’S
 How can ensure my Ads are reaching my intended audience?
http://www.platform-a.com
Platform-A**
Platform-A integrates AOL's leading media properties, TACODA's
behavioral technology and Advertising.com's mass reach into a unified
solution for advertisers and publishers. Our mission is to operate the
world's most effective, efficient marketplace for the buying and selling of
digital advertising.
http://www.adtechus.com/
http://www.thirdscreenmedia.com/ - mobile
http://www.doubleclick.com/
Purchased By Google – Ad network, Widgets
DoubleClick Inc, a premier provider of digital marketing technology and
services, today announced the support of widget advertising within the
core DART for Advertisers (DFA) ad serving platform through the creation
of the new Widget Ad rich media format.
http://www.doubleclick.com/products/richmedia/formats.aspx
http://www.dotomi.com
Dotomi is a leading provider of targeted internet advertising solutions,
multi-network with access to over 20,000 web sites with 1 point of
integration. Provides full service solutions provide media, creative
strategy, creative design, analytics and technical support
http://www.eyeblaster.com
Eyeblaster’s Ad Campaign Manager (ACM)
http://www.eyeblaster.com/content.aspx?page=Ad_Formats
http://www.eyeblaster.com/Content.aspx?page=resource
http://www.atlasrichmedia.com/
is an online advertising product operated by Microsoft Corporation. Via
Atlas, Microsoft provides digital marketing technologies that are designed
by marketers, for marketers. This buy-side focus enables Atlas to develop
effective tools and services that meet the real-world needs of agencies
and advertisers.
Features and Formats:
http://atlasrichmedia.com/index.php?page=formats
Showcase: http://atlasrichmedia.com/index.php?page=showcase
Bluekai is the creator of the first and largest online data exchange that
is designed with consumer transparency and participation in mind. Unlike
ad networks, BlueKai does not sell ads or impressions. By aggregating
valuable shopping and research data across the Internet, BlueKai enables
marketers and ad networks to drive effective and scalable targeting and
prospecting campaigns. Publishers can participate as intent data
providers to earn revenue in a privacy friendly way. Our goal is to create
the next-generation approach to effective online marketing that is driven
by intent data and advocacy for consumer participation.
AudienceScience provides relevant advertisements to consumers
based on your interests. In order to provide advertisements that may be
of interest to you, AudienceScience uses general information about the
types of Web sites you visit and other non-personally identifiable
information about you.
http://www.audiencescience.com/press_room/videos.asp


Ad Networks - Local Ad Focus
http://itn-digital.com
With a measured potential reach of more than 105 million unique
monthly viewers in the U.S., ITN Digital reaches 49.6 percent of all
Internet users nationwide, the highest reach in comScore's ad-focus local
category. In addition, ITN Digital achieved exceptionally strong
engagement scores, with audiences spending an average of 4.2 minutes
per visit, and viewing 4.34 billion pages in July 2010. ITN Digital is
comprised of more than 3,300 local television, newspaper, radio and
community-based websites across all 210 DMA's, enabling advertisers to
connect more deeply with consumers at the local level, in premium,
professionally produced content

Ad Networks / Exchanges / Rich Media Providers
http://www.tribalfusion.com
Tribal Fusion® is the leading site representation company, serving 20
billion monthly impressions and reaching over 230 million users
worldwide per month. We partner with top quality web publishers to
provide advertisers with targeted ad placements. Offering site-specific,
channel-wide and run-of-network placements, we deliver results through
expert advice and intelligent technology.
http://www.bluestreak.com
Bluestreak's ion Ad Manager makes the most of your advertising budget.
It's the only ad platform that lets you watch and respond to ad
performance in real time. IonAd is a hosted online advertising suite to
help you execute advertising campaigns across all internet media
http://www.xplusone.com
media+1 screens and segments web traffic into audiences, allowing an
advertiser to purchase only those audiences most likely to convert into
customers. media+1 is certified to operate on inventory totaling more
than 50B+ impressions per month, representing more than 90% of the
US population
http://www.checkm8.com
AdVantage was designed with a "fresh start" approach to the challenges
of managing and delivering online advertising based on input from
customers, as opposed to the "legacy and patch" approach of other
technology providers.
http://www.eyereturnmarketing.com
eyeReturn Marketing is the leading Ad-server and Internet solution
provider for the online marketing and advertising industry in Canada.
eyeReturn Marketing delivers top tier rich media advertising campaigns,
reporting and auditing tools, bilingual websites/microsites, databases,
email deployment and promotions for blue chip clients
http://www.interpolls.com/interactivemedia.html
Interpolls provides full-service rich media advertising, widgets,
sweepstakes and promotions, and emerging media solutions through its
patent-pending (two-way) interactive platform.
http://www.pointroll.com
With PointRoll technology, consumers can interact with an ad just as rich
and full-featured as a complete web site, without leaving the site and


content they were already browsing. The result: improved ad
effectiveness including increased branding and conversion opportunity,
without the negative experience associated with other intrusive
technologies
http://www.pointroll.com/showcase.html
http://www.adgregate.com
Adgregate Markets is changing the dynamic of traditional banner
advertising by aggregating micro-markets through fully transactional
banners. Our proprietary ShopAdsTM widgets provide advertisers and
publishers with fully contained micro-stores where consumers can
discover, browse, and purchase products within the confines of their
trusted sites
http://www.mediaplex.com
http://www.mojorichmedia.com

MOJO Adserver is the most advanced third-party ad serving technology
available for managing online advertising, measuring campaign
effectiveness and maximizing return on investment. MOJO Adserver was
developed for maximum usability, enabling users to manage all
interactive marketing programs in one streamlined interface.
Advertising.com, Inc. is a leading provider of interactive marketing
services to advertisers, agencies and publishers. We conduct strategic
direct-response and brand marketing campaigns that guarantee bottom-
line results for our clients. From web ads to search listings, we offer
diverse tactical tools, innovative thinking and the most expansive reach in
the industry. Advertising.com is a wholly owned subsidiary of America
Online, Inc.
http://casalemedia.com/Network/
Ad Network

http://www.adecn.com/
Ad Network

Acerno Acerno is the predictive targeting network that drives consideration for
brands, incremental transactions for retailers, and relevance in
advertising for consumers. No personal information of any kind is ever
collected: We use analytics and completely anonymous shopping data to
accurately describe audiences and predict what they are interested in
buying.
AlmondNet AlmondNet is a New York-based media and advertising technology
company that revolutionizes search and makes the Internet advertising
market efficient by distributing relevant paid search ads to people
wherever they go, based on recent searches they made.
BlueLithium www.bluelithium.com is a Yahoo company. Yahoo! Inc. is a leading
global Internet brand and one of the most trafficked Internet destinations
worldwide. Yahoo! is focused on powering its communities of users,
advertisers, publishers, and developers by creating indispensable
experiences built on trust.


Collective Media www.collective.com is a leading online advertising media and technology
company specializing in audience targeting, optimization and reporting
solutions to serve online publishers, agencies and advertisers. Collective's
product suite includes the Collective Network(TM), the largest premium
display advertising network, the Directive Network(TM), the only
transparent performance advertising network, AMP(TM), its proprietary
ad network management platform and Personifi(TM), the leading
semantic content classification and audience targeting solution.
Dedicated Networks www.dedicatednetworks.com is an online advertising platform allowing
advertisers to effectively reach their target audience, while maintaining
brand response and direct response goals. Dedicated Networks
incorporates custom channel targeting within its list of 2,000+ publishers,
reaching more than 90MM unique users.
eXelate www.exelate.com is the first and largest marketplace for privacy friendly
targeting data. eXelate connects leading online publishers with
advertisers, ad agenicies and ad networks who seek to create a more
interest-tailored online advertising experience. Via the eXelate eXchange,
publishers contribute non-personally identifiable consumer interest
information which is leveraged by leading national advertisers in order to
increase the efficiency and effectiveness of their campaigns. The eXelate
targeting eXchange stresses transactional transparancy, performance
accountability and consumer respect.
FetchBack www.fetchback.com is the Retargeting Company that converts more lost
prospects than any other Retargeting solution in the marketplace today.
We are dedicated to protecting consumer privacy online.
The Fox Audience www.foxaudiencenetwork.com enables marketers of all sizes to find and
Network connect with customized audiences across the Internet. With its massive
reach and the industryâ€™s leading customization and reporting
platform, FAN is able to maximize return on investment for marketers
and revenues for publishers while creating an altogether more relevant
experience for users across the web.
Google www.google.com operates the DoubleClick online ad serving product,
providing advertisers, web publishers and direct marketers with the tools
needed to plan, execute and analyze marketing programs with greater
ease and efficiency. Our comprehensive set of integrated solutions have
become leading tools for campaign management, online advertising,
email delivery, offline database marketing, data management and
marketing analytics. As consumers embrace new forms of media and
business scales to meet the demands of multi-channel marketing, Google
will remain at the forefront, helping marketers effectively target, reach
and measure the results of their marketing programs.
Interclick www.interclick.com is the leading transparent ad network, committed to
providing full end-to-end transparency to advertisers, publisher and
consumers. In 2007, comScore named interCLICK the fast growing ad
network and currently reaches over 65% of the U.S. internet audience
and growing. interCLICK provides advertisers solutions for the entire
marketing lifecycle, employing the latest advanced targeting
methodologies to meet and exceed campaign goals. With a network of
comScore top 1000 sites, top brand advertisers and consumer choice,
interCLICK strives to be a trusted partner for all of its clients. For more
information, please visit www.interCLICK.com.


Lotame www.lotame.com provides a platform for easily building and addressing
customizable consumer audiences based on social activity in addition to
implied or stated interests. Lotame has specifically designed its patented
Crowd Control platform to take full advantage of the unique attributes of
social data, using participation and user generated content as a
foundation for improved campaign performance. Please visit
http://www.lotame.com for more information
Media6º www.media6degrees.com provides marketing analytics to help leading
marketers meet their online customer acquisition goals. Our proprietary
targeting technology delivers behaviorally targeted banner ads across the
web. For more information about our privacy practice, please visit our
privacy policy http://www.media6degrees.com/privacy.php.
NextAction www.nextaction.net is committed to improving consumer's online ad
experience, increasing transparency, creating meaningful user controls,
and enforcing robust data security.NextAction's mission is to enhance
your browsing experience by increasing the relevance of the products
and services that advertise to you on the Web. We do this through the
anonymous aggregation of a number of online and offline data sources
which help us to determine which marketing offers are most likely to be
relevant. For more detailed information, please read our online
advertising Privacy/Security Q&A
Safecount www.safecount.net provides a simple, straightforward digital platform
that enables advertisers, researchers and media companies to
understand the effectiveness of online advertising and marketing
programs. The platform also gives consumers far more information about
their role in these programs more plainly than ever before through a
unique "cookie viewer," the first of its kind. Safecount's guiding principle
is that consumers have a right to control and choose what information
they share while online. We believe in being clear and transparent
regarding our privacy practices, and we consider all Web visitors'
opinions to be very important. Safecount is committed to promoting
respect for consumer privacy and consumer control in collaboration with
online researchers, advertisers and publishers. For more information,
please visit: www.safecount.net.
SpecificMEDIA, Inc. www.specificmedia.com the advertising industry's fastest-growing
interactive media company, enables advertisers to target consumers
through advanced demographic, behavioral, contextual, geographic and
retargeting technologies. The company's Premium Network is wholly
comprised of over 450 name brand publisher that reach more than 118
million U.S. consumers monthly. Specific Media's Data Network provides
anonymous consumer tracking information from more than 2 million
websites and 20 million web pages. The combined size of its Premium
Network and Data Network enables the company to identify and target a
larger number of consumers than other networks. Specific Media works
with leading Fortune 500 brand advertisers, including seven of the top 10
companies. No other media company gives advertisers the ability to
reach their target audience online with scale and nearly 100% accuracy.
Traffic Marketplace www.trafficmarketplace.com As the premiere Business-to-Audience
online ad network, Traffic Marketplace delivers relevance in online
advertising by connecting advertisers with their target audience. Traffic
Marketplace delivers billions of advertising impressions each month to
over 120 million unique USusers, generating millions of leads and

customers from its network of top tier branded websites.

www.turn.com is an innovative technology company that provides
advertisers and publishers with an advanced marketplace for buying and
selling online advertising. Turn's technology utilizes information about the
publisher, web page, advertiser and anonymous audience to improve the
relevance of the advertising shown to you.
Undertone Networks www.undertone.com is a premier online advertising network comprised
of today's top media properties..

http://rubiconproject.com
We don't work directly with advertisers or agencies - but we can make
your media spend more effective. the Rubicon Project allows for hyper-
targeting across the best inventory on the Web so your campaigns reach
the right audience, every time.
http://www.admeld.com

http://www.pubmatic.com

http://triggit.com

http://www.widgetbucks.com
WidgetBucks features pay-per-click shopping widgets that help our
customers make money fast. They instantly display the most popular
products based on buying trends of 100 million shoppers..
http://www.rightmedia.com/
Ad Network

More … 24/7 Real Media, AdDynamix, AdFusion, AdShuffle, Ad Tech Helios IQ
(Aktiv Digital), Atlas a.k.a. Aquantive, Blackfoot, Bluestreak, Bridgetrack,
Brightroll, Broadband Enterprises, Clearspring, Cossette, Dynamic Logic,
Exponential/Full Tango, Eyereturn, Facilitate Digital, Factor TG, Falk,
Flashtalking, IB, Klipmart, Linkstorm, Mediaplex, Metrixlab, Quigo,
Rovion, Shoshkele/United Virtualities, Specific Media, Tango Zebra,
TruEffect, Visible World, Zedo

Acerno (www.acerno.com) is the predictive targeting network that drives consideration for
brands, incremental transactions for retailers, and relevance in advertising for consumers. No
personal information of any kind is ever collected: We use analytics and completely anonymous
shopping data to accurately describe audiences and predict what they are interested in buying.

AdBrite (www.adbrite.com) is a real-time ad exchange serving over one billion impressions a day
on over 100,000 sites. We are focused on maximizing advertiser ROI and publisher yield through
best-in-class-targeting and optimization technology. We do not exist to sell ads. We exist to give

advertisers easy access to gobs of inventory through auction-driven pricing. When the market sets
the price and the exchange is completely transparent, advertisers know exactly what they are
paying for, and it is less than they pay now.

Adchemy (www.adchemy.com) is a digital marketing technology company with roots in algorithm-
based performance marketing. Using our audience data management platform (DMP) and search
engine marketing solutions, our customers can deliver highly relevant advertising experiences to
online audiences across channels at an unprecedented scale. To learn about Adchemy's
commitment to privacy please visit our Technology Platform Privacy Policy.

Adconion Media Group (www.adconion.com) is the world's largest content distribution and
monetisation platform, reaching more than 350 million unique users every month around the
globe. Adconion is dedicated to providing advertisers and publishers with the best products,
technology and data analysis to create successful online campaigns. Combining the power of global
reach with local presence, Adconion helps advertisers reach customers with a variety of solutions
from video and display advertising to search retargeting. Adconion has 16 offices in 7 countries
and sits on the board of the Interactive Advertising Bureau (IAB), is a member of IASH Europe.

Adara Media (www.adaramedia.com) is an online media services company that provides brand
advertisers and marketers the ability to connect with customers of other brands through our
proprietary audience platform. The platform allows advertisers and marketers to leverage
proprietary demographic and transaction data from recognizable consumer brands and trusted
data providers, to create "the right message to the right people at the right time" at the right price.
Adara Media does not collect personally identifable information for use on our advertising platform.
Please see our privacy policy for more information about our services and privacy practices.

Adify provides technology, services, and expertise so advertisers, entrepreneurs, media
companies, and publishers can build and participate in thriving vertical ad networks. Adify Media is
a premium mid-tail ad network powered by Adify's ad-serving platform, which connects advertisers
to top-transacting audiences with 100% transparency. Adify and Adify Media take information
privacy very seriously. To learn more about our practices, please read our full privacy policy or visit
www.adify.com and www.adifymedia.com.

AdMeld (www.admeld.com) provides web publishers with technology and expertise to maximize
their revenues and make smarter decisions about how they sell their advertising. Through our
platform, our clients can connect to a variety of major buyers, analyze the composition and value
of their audience, and see which advertisers are bidding on it. AdMeld takes consumers' privacy
seriously and thinks it should be protected. For more information about our privacy practices, click
here.

Advertising.com, Inc. (www.advertising.com) is a leading provider of interactive marketing
services to advertisers, agencies and publishers. We conduct strategic direct-response and brand
marketing campaigns that guarantee bottom-line results for our clients. From web ads to search
listings, we offer diverse tactical tools, innovative thinking and the most expansive reach in the
industry. Advertising.com is a wholly owned subsidiary of America Online, Inc.

Aggregate Knowledge (www.aggregateknowledge.com) is the leading provider of buy-side
optimization technology allowing agencies and advertisers to reach their desired audiences and
maximize consumer interactions for any brand or direct response campaign. On every ad
impression, the Aggregate Knowledge Discovery™ Platform first validates the audience reached,
then selects the best creative, and dynamically personalizes its content for maximum impact. The

result: zero waste, self-optimizing campaigns, and personalized content displayed over any display
inventory.

Akamai Technologies, Inc. (www.akamai.com) provides market-leading managed services for
powering rich media, dynamic transactions, and enterprise applications online. Some of these
services help publishers and advertisers from across Akamai's customer base to better understand
their consumer end users and to provide more personalized on-line experiences, including by
better targeting advertising. To learn more about Akamai's commitment to privacy, please click
here.

AlmondNet (www.almondnet.com) Founded in 1998, AlmondNet is a New York-based media and
advertising technology company that revolutionizes search and makes the Internet advertising
market efficient by distributing relevant paid search ads to people wherever they go, based on
recent searches they made.

Atlas (www.AtlasSolutions.com) is an online advertising product operated by Microsoft
Corporation. Via Atlas, Microsoft provides digital marketing technologies that are designed by
marketers, for marketers. This buy-side focus enables Atlas to develop effective tools and services
that meet the real-world needs of agencies and advertisers. Microsoft, along with its family of
companies, considers Internet user privacy to be of paramount importance. We are committed to
protecting users' online privacy and have implemented a progressive privacy policy.

AudienceScience, Inc. (www.AudienceScience.com) provides relevant advertisements to
consumers based on your interests. In order to provide advertisements that may be of interest to
you, AudienceScience uses general information about the types of Web sites you visit and other
non-personally identifiable information about you. AudienceScience, along with its affiliated
publishers and advertisers, holds the privacy of its users in the strictest confidence. At no time is
personally identifiable information associated with any behavioral data in the AudienceScience
Audience Search Network. All information gathered by AudienceScience remains the sole property
of our customers. Please see our privacy policy for additional information on our product and
privacy practices.

Batanga, Inc. (www.batanganetwork.com) is the leading U.S. Hispanic-focused online media
company. The Batanga Network reaches the most U.S. Hispanics online, across all categories and
all demographics. Utilizing market exclusive targeting technologies, the network effectively
aggregates and delivers online audiences within culturally relevant online environments.
Batanga.com, one of its premier online destinations, has consistently been one of the top online
destinations for U.S. Hispanics over the past ten years. Batanga, Inc. maintains offices in Miami,
New York and Mexico City. For more information visit www.batanganetwork.com.

Note: Batanga Network utilizes third-party ad serving technology provided by DoubleClick and
Collective. As such, all cookies placed by Batanga Network, including their opt-out cookies, will
appear as DoubleClick and/or Collective cookies.

Bizo (www.bizo.com) is a business audience targeting platform and advertising network that
represents a new approach to online B2B marketing with precise ad targeting that's based on a
prospect's anonymous bizographics or business demographics - industry, functional area, seniority,
size of company, and more. This unique understanding of a person's bizographics allows Bizo to
deliver powerful ad targeting based on these non-personally identifiable attributes and behaviors.
For more information about your Bizo cookie and our approach to privacy please visit
http://www.bizo.com/business_audience.

BlueKai (www.bluekai.com) is the creator of the first and largest online data exchange that is
designed with consumer transparency and participation in mind. Unlike ad networks, BlueKai does
not sell ads or impressions. By aggregating valuable shopping and research data across the
Internet, BlueKai enables marketers and ad networks to drive effective and scalable targeting and
prospecting campaigns. Publishers can participate as intent data providers to earn revenue in a
privacy friendly way. Our goal is to create the next-generation approach to effective online
marketing that is driven by intent data and advocacy for consumer participation.

Brilig (www.brilig.com) Brilig is an open marketplace where recipes for unique advertising
audiences are created, analyzed, bought and sold under the governance of Brilig's audience
commerce platform. The Brilig system removes any limitation to the listing, combination and
segmentation of audience data, enabling truly novel forms of targeting to be devised and
deployed. As a free market, Brilig does not set the prices, act as a gatekeeper to the market, or
limit what data combinations or segments are available. Because of this singular neutral position,
Brilig can provide data to anyone, including firms that might be thought of as competitors.

Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services
and technology to independent Web Publishers. Burst Media enables advertisers to reach finely
segmented audiences through its Burst Network and Burst Direct units. Burst also markets its ad
management platform, adConductor™ (www.adconductor.com), which provides full technical and
professional support to manage the complex process of ad sales and service for vertical ad
networks. Burst Media firmly believes the privacy of web users must be protected. For more
information, please visit Burst Media's privacy policy.

Buysight (www.buysight.com) offers acquisition, remarketing, and brand programs that deliver
relevant, real-time advertising to consumers resulting in increased visits and conversions for our
advertising clients. Buysight's unique Co-Op provides data to help us understand people's purchase
intent, transform it into actionable knowledge, and use that knowledge to predict what tens of
millions of individual shoppers want to buy. We connect them to companies that best meet their
needs with instantly personalized, relevant offers for products we know they're interested in.

Headquartered in Palo Alto, CA, Buysight was founded in 2008 by pioneers in display and search
advertising. Please visit our Consumer Protection page for more info and to read our Privacy Policy.

Casale Media (www.casalemedia.com) Casale Media is a premium short-tail ad network and
technology company. We work the world's most trusted brands and their agencies to place online
display campaigns in audience-optimized, brand safe environments that deliver consistently high
media value. Casale Media respects all Internet users' rights to privacy. For detailed information
about our practices and privacy policy, please click here.

Collective (www.collective.com) is a leading media and technology solutions provider for display
advertising. Founded in 2005, the company delivers targeted audiences to advertising agencies,
brand advertisers and publishers. Collective's industry expertise provides a strategic advantage to
its clients by leveraging insights to reach audiences. Its flagship solutions are the Collective
Network®, the original transparent network for brands; Collective Video(TM), the world's first
audience-driven video network; Collective Direct(TM), the high quality network for direct
marketers.; and AMP®, the leading ad network administration, audience targeting and reach
extension platform. The company is headquartered in New York with offices in Atlanta, Boston,
Chicago, Dallas, Detroit, Los Angeles, and San Francisco. For more information, visit
www.collective.com.


Criteo (www.criteo.com/us) is a company specialized in personalized retargeting. Criteo's clients
are typically transactional e-Commerce sites of all sizes across many verticals. Criteo's technology
enables the retargeting of users who have left a retailer's site with dynamic banners containing
product specific information generated automatically in real time for each individual user. The
content of each banner will depend on the behaviors exhibited by a user on his previous visits to
an e-Commerce site. Criteo takes privacy of web users very seriously. You can check our privacy
policy by clicking on the following link : Privacy policy

Dapper (www.dapper.net) is leading a movement to fix display advertising by transforming ads
from generic, broadcast messages to intelligent, content-rich, and highly relevant ad units.
Dapperâ€™s IntentMatch™ technology automatically indexes an advertiser's entire product
catalog, buys impressions based on user intent, and matches users to the right products in a
dynamic ad unit, driving profitability in display. The company is headquartered in San Francisco,
CA with offices in New York and Tel Aviv. For more information, visit www.dapper.net.

DataLogix's (formerly NextAction) (www.datalogix.com) mission is to enhance your browsing
experience by increasing the relevance of the products and services that advertise to you on the
Web. We do this through the anonymous aggregation of a number of online and offline data
sources which help us to determine which marketing offers are most likely to be relevant. For more
detailed information, please read our online advertising Privacy/Security Q&A.

DataLogix Online Ad Solution is purpose-built on four simple principles that deliver benefits for
advertisers, publishers and consumers. A win-win-win.

Principle 1: DataLogix is committed to improving consumer's online ad experience
Principle 2: DataLogix is committed to consumer transparency
Principle 3: DataLogix is committed to meaningful user control
Principle 4: DataLogix is committed to robust data security

DataXu (www.dataxu.com) media platform offers brands and their agencies a transformative
approach to media management, with powerful technology that improves audience targeting,
produces higher return on media investments, and generates unique insights. We work with the
world's leading brands and agencies, creating campaign-specific data models and algorithms that
value, buy and optimize each ad impression in real time across major ad exchanges and inventory
sources. DataXu is committed to protecting consumer privacy. For more information, please refer
to our privacy policy.

Dedicated Networks (www.dedicatednetworks.com) is an online advertising platform allowing
advertisers to effectively reach their target audience, while maintaining brand response and direct
response goals. Dedicated Networks incorporates custom channel targeting within its list of 2,000+
publishers, reaching more than 90MM unique users.

Note: Dedicated Networks utilizes third-party ad serving technology provided by DoubleClick, Inc
(DFP). As such, all cookies placed by Dedicated Networks, including the opt-out cookie, will appear
as DoubleClick cookies.

Dotomi (www.dotomi.com) is reinventing display advertising with a new approach called
Personalized Media that makes advertising more relevant for consumers and more effective for
marketers. Consumers know they will receive ads - Dotomi just makes them better by making sure
they appeal to what consumers care about. Dotomi does this without storing any personally
identifiable information. Plus Dotomi offers consumers control over their ad experience

(www.dotomi.com/privacy.html). Many of the largest online retailers and marketers have selected
Dotomi technology and services to make their ads more appealing to each consumer.

eXelate (www.exelate.com) is the first and largest marketplace for privacy friendly targeting data.
eXelate connects leading online publishers with advertisers, ad agenicies and ad networks who
seek to create a more interest-tailored online advertising experience. Via the eXelate eXchange,
publishers contribute non-personally identifiable consumer interest information which is leveraged
by leading national advertisers in order to increase the efficiency and effectiveness of their
campaigns. The eXelate targeting eXchange stresses transactional transparancy, performance
accountability and consumer respect.

FetchBack (www.fetchback.com) is the Retargeting Company that converts more lost prospects
than any other Retargeting solution in the marketplace today. We are dedicated to protecting
consumer privacy online.

The Fox Audience Network (www.foxaudiencenetwork.com) enables marketers of all sizes to
find and connect with customized audiences across the Internet. With its massive reach and the
industryâ€™s leading customization and reporting platform, FAN is able to maximize return on
investment for marketers and revenues for publishers while creating an altogether more relevant
experience for users across the web.

Glam Media (www.glammedia.com) is the pioneer of vertical media that connects the world's top
brand advertisers with targeted vertical audiences online. In 2005, Glam Media invented the first
commercial Blog Network to harness the power of Social Media for Brands. Glam Media's
revolutionary vertical media model combines flagship properties with curated publisher sites and
their passionate, engaged audiences and enables premium brands to connect with these
passionate audiences online. To learn about Glam Media's commitment to privacy please visit our
Privacy Policy.

Google (www.google.com) operates the DoubleClick online ad serving product, providing
advertisers, web publishers and direct marketers with the tools needed to plan, execute and
analyze marketing programs with greater ease and efficiency. Our comprehensive set of integrated
solutions have become leading tools for campaign management, online advertising, email delivery,
offline database marketing, data management and marketing analytics. As consumers embrace
new forms of media and business scales to meet the demands of multi-channel marketing, Google
will remain at the forefront, helping marketers effectively target, reach and measure the results of
their marketing programs.

Note: Because Google uses DoubleClick ad serving technology, cookies placed by Google for
behavioral advertising, including the opt out cookie, will appear as DoubleClick cookies

I-Behavior (www.i-behavior.com) helps companies invest their marketing dollars more effectively
by providing the data intelligence necessary to present consumers with relevant products and
services. I-Behavior does this by aggregating anonymous offline data insights to determine which
offers will be the most relevant to display to the browsing consumer. For more information about
I-Behavior's privacy practices, please visit our privacy policy.

interCLICK (www.interclick.com) is a software company focused on digital advertising technology
and services. Powered by Open Segment Manager (OSM), digital advertising's most effective
targeting engine, interCLICK executes marketer segmentation strategies, connecting agencies and
brands with their most valuable audiences in brand-safe environments, at unprecedented scale.

interCLICK is headquartered in New York City and has offices in Chicago, Los Angeles, San
Francisco, Dallas and Miami. For more information, please visit www.interCLICK.com.

Invite Media (www.invitemedia.com) is an advertising technology company headquartered in
New York City. Invite Media operates Bid Manager©, the first universal buying platform for display
media. Integrated across every ad exchange and publisher aggregator, Bid Manager© is a fully
self-service and automated buying platform used by dozens of ad agencies, networks and media
buyers to execute and optimize online display campaigns in real-time.

Lotame (www.lotame.com) provides a platform for easily building and addressing customizable
consumer audiences based on social activity in addition to implied or stated interests. Lotame has
specifically designed its patented Crowd Control platform to take full advantage of the unique
attributes of social data, using participation and user generated content as a foundation for
improved campaign performance. Please visit http://www.lotame.com for more information.

MAGNETIC™ (www.magnetic.is) makes search re-targeting easy. The Magnetic data marketplace
empowers advertisers and publishers to use search data as the key indicator of intent and re-
target campaigns to the most relevant audience online. With more than 300 million search profiles,
Magnetic significantly lifts the value of media and improves campaign performance. Magnetic's
advanced technology provides the largest payment to search data providers. It is the search data
partner of choice for more than 100 leading agencies, ad networks and DSPs. For more
information visit: www.magnetic.is.

MediaMath (www.mediamath.com) is the leading online media trading company, offering
agencies and their advertisers unprecedented reach and performance through one relationship.
Through a powerful combination of proprietary supply relationships, algorithmic bidding, unique
data access, elegant workflow tools, insightful reporting, and decades of experience, we deliver
exactly what a forward-thinking agency needs in a dynamic landscape -- the efficiency of search
with the branding impact of display advertising.

Mediaplex (www.mediaplex.com) provides cross-channel advertising technology solutions and
services that enable marketers to achieve one-to-one messaging, greater efficiencies and a
competitive edge through insightful reporting and analytics. Our team of industry experts focuses
on putting the customer first, providing advanced technology solutions alongside consulting
services for the greatest return on their marketing spend. As the most experienced independent ad
server through our MOJO Adserver technology, we understand the importance of data privacy,
which is why keeping our clients' data secure and uncompromised is a top priority. Our ability to
blend technology, campaign experience and customized expert analysis gives our clients more than
just a product or service but a true partnership.

Media6º (www.media6degrees.com) provides marketing analytics to help leading marketers meet
their online customer acquisition goals. Our proprietary targeting technology delivers behaviorally
targeted banner ads across the web. For more information about our privacy practice, please visit
our privacy policy http://www.media6degrees.com/privacy.php.

Microsoft (www.microsoft.com) along with its affiliates, considers Internet user privacy to be of
paramount importance. Microsoft helps advertisers bring their online marketing strategy to life with
our complete range of solutions for advertising online. We are committed to protecting users'
online privacy and commit significant resources towards embedding privacy in our culture and
products to help you protect and manage your information confidently and safely. To view our


privacy policy, click here. For more information about your choices regarding Microsoft online
advertising products, click here.

Mindset Media (www.mindset-media.com) is the internet ad network for brands. Using its
proprietary psychographic standard, Mindset Media lets brand advertisers target millions of people
with the personality traits that fit their brands in simple online media buys.

Netmining (www.netmining.com) is a global provider of audience targeting solutions that are
proven to increase conversion rates across websites, online advertising and email programs. With a
real-time profiling engine that understands each individual's interests and buying propensity,
Netmining enables companies to deliver highly relevant and personalized interactions across the
entire customer lifecycle. Netmining is dually-headquartered in New York City and Brussels with
offices across Europe, Asia and North America. More information can be found at
http://www.netmining.com/.

OwnerIQ (www.owneriq.com) has pioneered the concept of Ownership Targeting, and in the
process has taken the knowledge of what people own or are interested in owning and turned it
into one of the most compelling and actionable behavioral targeting solutions available to
advertisers today. OwnerIQ combines its unique and proprietary database of ownership
information with its MostIQ real-time, cross exchange demand-side platform ("DSP") to uniquely
enable advertisers to target specific anonymous users with their messaging, on an impression-by-
impression basis, across 90% of the web and with proven and dramatically better results than
alternative solutions. Along with its wholly owned product support site, ManualsOnline.com, one of
the web's most visited online support sites, OwnerIQ provides an end to end solution for online
publishers looking for additional methods of monetizing their existing web site traffic.

OwnerIQ was founded in 2006 by a group of seasoned online internet advertising entrepreneurs
and is backed by a consortium of leading venture capitalists. For more information, please visit:
www.owneriq.com.

Quantcast (www.quantcast.com) provides services to online marketers and media companies that
helps them better understand general web audience characteristics and deliver advertising to
groups of people based on broad demographic, geographic or interest-based insights. The
company's innovative direct-measurement approach generates publically available traffic and
audience profiles for millions of Web destinations. Quantcast also provides solutions that help
manage the delivery of advertising in real-time so that advertisers can reach relevant audiences
with a projected set of characteristics across the Web. Participants in the Quantcast measurement
and/or ad delivery service are required to include appropriate notification in their privacy policies.

Red Aril (www.redaril.com) is an online technology and media company focused on providing
real-time audience and media optimization solutions to the digital advertising market. The Red Aril
solutions offer audience discovery, smart planning and delivery, as well as actionable analytics for
publishers, advertisers, and agencies. Red Aril "nextgen" audience management and optimization
platform provides unique capabilities of collecting, integrating, modeling, activating, optimizing and
measuring audience data. Red Aril holds the privacy of consumers at the highest regard. At no
time is personally identifiable information associated with any Red Aril data. To learn more about
Red Aril commitment to privacy, please click here.

richrelevance (www.richrelevance.com) is the leading provider of next-generation personalization
and product recommendation tools for enterprise-class eCommerce sites. Designed by the former
head of Amazon's Personalization R&D team, richrelevance's enRICH platform offers merchandisers

and marketers a robust product suite with innovative controls to drive conversion, increase
revenue and build brand loyalty-while providing online consumers with an enhanced shopping
experience. As part of the enRICH™ product suite, richrelevance's advertising product, richreach™,
allows retailers to reach lost prospects and top customers throughout their online experience by
leveraging onsite shopping behavior to deliver personalized ads.

Rocket Fuel (www.rocketfuelinc.com) is a company full of rocket scientists building technology
that delivers more relevant ads to consumers, which results in more effective advertising
campaigns for advertisers and better income for web content and application providers. Rocket
Fuel primarily runs campaigns for major national (US) or global brands, in partnership with these
brands' advertising agencies, across a number of industries like automotive, technology, retail,
education, and more. The company typically runs ads across a wide variety of websites that it
works with directly or through online ad-space exchanges like Google's ADX exchange and Yahoo's
RightMedia exchange. For more information visit Rocket Fuel Inc.'s website at
www.rocketfuelinc.com.

Safecount (www.safecount.net), a former NAI member, has withdrawn its membership from the
NAI. To find out more and to opt out of Safecount, please go here http://safecount.net/nai.php.

SpecificMEDIA, Inc. (www.specificmedia.com), the advertising industry's fastest-growing
interactive media company, enables advertisers to target consumers through advanced
demographic, behavioral, contextual, geographic and retargeting technologies. The company's
Premium Network is wholly comprised of over 450 name brand publisher that reach more than 118
million U.S. consumers monthly. In addition, Specific Media's Data Network provides anonymous
consumer tracking information from more than 2 million websites and 20 million web pages. The
combined size of its Premium Network and Data Network enables the company to identify and
target a larger number of consumers than other networks. Specific Media works with leading
Fortune 500 brand advertisers, including seven of the top 10 companies. No other media company
gives advertisers the ability to reach their target audience online with scale and nearly 100%
accuracy.

TACODA, Inc. (www.tacoda.com) is the pioneer and leading provider of behaviorally targeted
online advertising solutions to websites and marketers. TACODA-enabled sites reach over 75% of
the U.S. internet audience on a monthly basis. The Company operates two distinct services:
TACODA Audience Management Services™, an advertising targeting service for websites and
TACODA Audience Networks™, an advertising network service for marketers and TACODA-affiliated
websites. Audience Management Services provides technology to websites to better target
advertising to consumers. Audience Networks helps marketers display the most relevant
advertising to consumers. TACODA considers the protection of your privacy to be of paramount
importance. TACODA only uses anonymous, non-personal identifiable information (non-PII) data,
rolled up into segments. No data is shared between or among websites. TACODA is TRUSTe
certified.

TARGUSinfo (www.targusinfo.com) AdAdvisor — a privacy-focused data service powered by
TARGUSinfo ® — provides rich demographics-based data to online marketers and websites to help
them improve their ability to deliver more relevant and interesting content and advertising to
consumers. At the same time, we empower consumers with extremely robust protection through
the core concepts of Anonymity, Transparency and Choice. (www.adadvisor.net)

33Across (www.33Across.com) provides segmentation and analytics that help advertisers improve
ad relevance and return on ad spend. Our SocialDNA(tm) platform delivers targeted

advertisements across the web. 33Across is committed to ensuring the privacy of web users, more
information about our privacy practices can be found at http://33across.com/privacy.php.

TidalTV (www.tidaltv.com) is a video advertising technology company that focuses on putting the
most relevant advertising in front of the right consumer. By leveraging non-personally identifiable
audience data (such as age and gender), TidalTV (1) helps online advertisers more effectively
connect their brands with their core consumers, (2) allows website owners earn more from the
video advertising on their website(s), and (3) provides consumers with an improved experience on
the web as a result of receiving advertising that is more closely tailored to their interests. To learn
about TidalTV's commitment to consumer privacy, please click here.

Traffic Marketplace (www.trafficmarketplace.com) As the premiere Business-to-Audience online
ad network, Traffic Marketplace delivers relevance in online advertising by connecting advertisers
with their target audience.

Traffic Marketplace delivers billions of advertising impressions each month to over 120 million
unique USusers, generating millions of leads and customers from its network of top tier branded
websites.

Tribal Fusion (www.tribalfusion.com), a leading site representation company, partners with top
quality web publishers to provide both brand and direct advertisers with targeted ad placements.
Offering site-specific, channel-wide, run-of-network ads as well as behavioral and contextual
placements, Tribal Fusion delivers results through expert advice and intelligent technology.

Tribal Fusion is part of the Exponential Interactive Inc. group of online marketing businesses.
Tribal Fusion, along with its sister companies, is committed to protecting users' online privacy. For
additional information, please see our privacy policy.

Tumri (www.tumri.com) is the leading provider of dynamic display advertising solutions. Based in
Mountain View, CA, Tumri has developed an innovative advertising platform that creates a highly
dynamic and interactive advertising experience. The Tumri solution - the AdPod - enables
advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri
platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers
to adjust each sub-component by targeting parameters or optimize by performance metrics. As a
result, the Tumri platform delivers highly relevant advertising messages to consumers while
lowering creative production costs and timelines. Additionally, Tumri's patent-pending platform
optimizes performance at a sub-ad component level and delivers unparalleled consumer insights
through its proprietary reporting. Tumri was named a 2009 American Business Awards winner, an
AlwaysOn 2009 OnMedia 100 winner, a winner of two Internet Advertising Competition awards,
and a "One to Watch" company for Dealmaker Media's 2007 Momentum Growth Conference.

At Tumri, we are committed to maintaining the privacy of consumers. For more information, please
see our privacy policy.

Turn Inc. (www.turn.com) was founded to bring the efficiencies of search advertising to online
display and empower the world's premier advertising agencies and brands to reach custom
audiences at scale. We are a software and services company with the industry's only end-to-end
platform for delivering the most effective data-driven digital advertising in the world. Our self-
service interface, optimization algorithms, real-time analytics, interoperability, and scalable
infrastructure represent the future of media and data management. The company is based in


Silicon Valley with locations in New York City, Chicago, San Francisco, Los Angeles and Charlotte.
For more information, visit www.turn.com.

24/7 Real Media Inc. (www.247realmedia.com) is a leading global digital marketing company,
empowering advertisers and publishers to engage their target audiences with greater precision,
transparency, and ROI. Using its award winning ad serving, targeting, tracking, and analytics
platform, powerful search marketing capabilities and global network of specialized Web sites, the
company has turned the art of reaching audiences across virtually any digital medium into a
measurable science.

Undertone Networks (www.undertone.com) is a premier online advertising network comprised
of today's top media properties. Undertone executes and manages online advertising campaigns
for leading digital and traditional advertising agencies along with the marketers they serve. We
provide online solutions that help advertisers achieve their brand and performance-based initiatives
via a comprehensive selection of ad formats, rich media, and targeting capabilities, combined with
expert, personalized service and an unwavering dedication to reliability and accountability.

ValueClick Media (www.valueclickmedia.com) is one of the largest and most experienced display
advertising networks, helping advertisers reach their brand and direct response objectives and
publishers earn the most for their available inventory since 1998. Advanced targeting and
optimization technology, extensive account management and network quality controls and 80
percent reach of the U.S. Internet audience combine to make ValueClick Media the premier
network partner for marketers focused on performance. ValueClick Media's display advertising
network respects consumers' privacy choices and it collects no personally identifiable information.
For more information, please review our privacy policy. ValueClick Media is a division of ValueClick,
Inc. (NASDAQ: VCLK).

Vibrant In-Text Solutions (ww.vibrantmedia.com) highlight words in web content, gaining
mindshare by aligning relevant information with the words that define brands and products. These
solutions are user-initiated, allowing the user to control his or her experience by delivering
information only when users move their mouse over a relevant word or phrase of interest. Vibrant
In-Text Solutions uses the IntelliTXT ™ technology to ensure that all information is precisely
targeted and contextually relevant.

Wall Street on Demand (www.wallst.com/business.asp) Wall Street on Demand's Adhesion is
the only online marketing solution exclusively designed for the financial services industry. Combine
contextually relevant delivery of information with real time web analytics to maximize user
engagement and conversions on your site. For over fifteen years, Wall Street on Demand has
delivered innovative, high quality information products to help our clients visualize, manipulate,
and understand complex financial data.

XGraph (www.xgraph.com) provides buyers and sellers of online advertising with Connected
Audience™ solutions that improve ad targeting. XGraph's innovative social targeting approach is
based on the simple premise that people who share similar lifestyles, values and purchasing habits
with an advertiser's core customers are an optimal audience for targeted display advertising. Social
network analysis applied to privacy-friendly data sources is the core of XGraph's unique "multi-
graph" methodology, enabling high-value targeting at scale. Please visit
http://www.xgraph.com/privacy.php to learn more about XGraph's privacy policy.

[x+1] (formerly Poindexter Systems, Inc.) (www.xplusone.com) is the new standard in behavioral
targeting. The company's performance optimization technologies enable marketers to maximize the

performance and profitability of their online marketing efforts. The company's Progressive
Optimization EngineÂ™ (POE) is the industry's first real-time statistical modeling platform that uses
clustering and predictive modeling to identify audience viewing behavior and automatically deliver
the right message to maximize response through any digital channel.

Yahoo! Inc. (www.yahoo.com) is a leading global Internet brand and one of the most trafficked
Internet destinations worldwide. Yahoo! is focused on powering its communities of users,
advertisers, publishers, and developers by creating indispensable experiences built on trust. Please
visit the Yahoo! Privacy Center to learn more about Yahoo!'s commitment to privacy across its
diverse products and services.

YuMe Inc. (www.yume.com) is a video advertising technology company that is making
professional video profitable for publishers and impactful for advertisers. With 500+ publishers,
more than 1 billion video streams and 70 million unique viewers per month, YuMe gives publishers
and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication,
and consistent delivery across all digital media platforms, from the Web to downloads, mobile, and
IPTV. YuMe is committed to privacy practices that inform and give choice to consumers. For more
information please visit the YuMe privacy policy page.

MOBILE ADVERTISING

Networks URL’s
Ad Knowledge Super Rewards www.srpoints.com
Adenyo www.adenyo.com
AdFonic www.adfonic.com
AdKnowledge www.adknowledge.com
AdMarvel www.admarvel.com
AdMob www.admob.com
AdSense www.google.com
BrightRoll www.brightroll.com
Burstly www.burstly.com
Flurry www.flurry.com
GetJar www.getjar.com
Greystripe www.greystripe.com
iAd www.apple.com
InMobi www.inmobi.com
Inneractive www.inner-active.com
JumpTap www.jumptap.com
Loop www.loopinsight.com
MadHouse www.madhouse.com
MdotM www.mdotm.com
Medialets www.medialets.com


MillenialMedia www.millennialmedia.com
MMAD+ www.mmadplus.com
Mobclix www.mobclix.com
MobileFuse www.mobilefuse.com
Mojiva www.mojiva.com
MoPub www.mopub.com
RingLeader Digital www.ringleaderdigital.com
Say Media (formerly Video Egg) www.saymedia.com
Smaato www.smaato.com
SupersonicAds www.supersonicads.com
TapAd www.tapad.com
Tapjoy www.tapjoy.com
Traffic Marketplace www.trafficmarketplace.com
Transpera www.transpera.com
Tremor Media www.tremormedia.com
ValueClick www.valueclickmedia.com
Vdopia www.mobile.vdopia.com
Velti www.velti.com
Where.com www.site.where.com
Wild Tangent www.wildtangent.com
Yume www.yume.com
ZestAdz www.zestadz.com


Personalization
http://www.certona.com
Resonance® is an automated Web 2.0 optimization and personalization
platform that automates your ability to provide highly relevant,
personalized content and experience to each individual visitor and
customer, in real-time.
http://www.richrelevance.com
personalization


Paid and Organic Search
 What traffic generation tools are offered by the top search engines?
 What are the current market share for each search engine?
http://www.google.com
https://adwords.google.com
Advertise to people searching on Google and thier advertising network
with paid search, you bid on relevant keywords and pay when people
click on your ad; Pay Per Click (PPC)
https://www.google.com/adsense
http://www.google.com/analytics
http://www.google.com/trends
https://adwords.google.com/select/KeywordToolExternal
https://adwords.google.com/select/KeywordTool
https://adwords.google.com/select/Tools (placement targeted)
http://www.google.com/sktool
http://www.google.com/support/webmasters
http://www.google.com/addurl/
http://www.google.com/webmasters/
https://www.google.com/websiteoptimizer
http://www.yahoo.com
47 million people use Yahoo! every day
2.4 billion searches conducted every month
http://marketingsolutions.yahoo.com
http://siteexplorer.search.yahoo.com
http://solutions.yahoo.com/adspecs/richmedia/rm_formats.html
http://adspecs.yahoo.com/index.php
http://www.live.com
http://www.msn.com
http://advertising.microsoft.com
http://advertising.microsoft.com/advertising-case-studies
http://advertising.microsoft.com/advertising-case-studies
http://advertising.microsoft.com/search-advertising/adcenter_addin
http://www.bing.com/xrank

Microsoft's adCenter Add-in is a keyword research and optimization tool
http://www.aol.com
http://www.platform-a.com/advertiser-solutions
http://www.platform-a.com/advertiser-solutions/audience-targeting
Search market share U.S. 4/08, AOL LCC 4.8% source: comscore
http://sponsoredlistings.ask.com/
http://sponsoredlistings.ask.com/optimization.php
Search market share U.S. 4/08, Ask Network 4.7% source: comscore
New search engines http://www.kosmix.com/
http://www.scoopler.com/
http://www.wolframalpha.com
http://www.searchme.com/
http://www.twine.com
http://hakia.com
http://www.tyloon.com


Search Platform Tools
 What tools and resources are available to improve my search efforts?
 How do I find out how my site ranks versus competitors?
http://www.adapt.com
Web-based application compares reported data to your goals and
systematically improves your campaigns - providing you with better
return on your advertising investment
http://www.adgooroo.com
Search Management and Competitive Analysis
AdGooroo is the leading provider of competitive intelligence keyword
research, and suggestion tools. Our proprietary keyword tracking
technology monitors search engine keyword activity around the world,
allowing us to provide our subscribers with unique keyword insights
required to compete successfully in search engine marketing.

AdGooroo Express not only finds out who your top competitors are, it
finds their keywords. Servers (hosted all over the world) aggressively
search for your competitors' ads. Also, provides tracking of organic and
paid search rankings
ispionage
http://www.ispionage.com
competitive intelligence keyword

http://raventools.com
SEO

http://www.covario.com
Covario™ Organic Search Insight is an Interactive Marketing Analytics
(IMA) solution that helps large advertisers increase natural search engine
rankings by incorporating Search Engine Optimization (SEO) best
practices in a cost-effective, repeatable and extensible process.
http://www.keywordmax.com
KeywordMax™ offers advertisers, agencies and local search publishers
the most comprehensive tools and services to fit their evolving PPC
marketing needs. Flexible API suite and powerful keyword generation
functionality manage their PPC keyword initiatives and ROI from all major
search engines while supplying advanced real-time analytics and fraud
detection. Private-labeled solution
http://www.nichebot.com/?nb_version=3
Keyword Research gives you access to over 295 billion keywords in 41
languages spanning 243 countries using multiple keyword sources
http://www.roboform.com
Roboform is an excellent tool to auto-fill forms when submitting to
directories


http://www.omniutre.com
Omniture SearchCenter
Omniture SearchCenter® simplifies search marketing by providing a
common interface to manage search campaigns, campaign metrics
integrated with web analytics and optimization across marketing
programs. Search marketing is among the most popular and effective
online marketing channels available, but it is also one of the most
complex. By tying search marketing to the broader marketing plan and to
the web site as a whole, online marketers can improve brand
engagement and online conversions
http://searchignite.com/default.aspx
Search program management tool

http://doubleclicksearch.blogspot.com

http://www.seomoz.org
http://getlisted.org/index.aspx
http://www.seomoz.org/directories


http://www.soloseo.com/tools/linkSearch.html
Link Search Tool - SoloSEO's keyword based link search tool

http://soovle.com
Soovle is keyword research tool that compares the amount of queries
between 7 major websites in an appealing visual manner
http://www.keyworddiscovery.com
KeywordDiscovery gathers keyword statistics from more than 180 search
engines and reveals what search phrases that are used.
Competitive Intelligence - Trellian compiles and analyzes internet usage
statistics to create a powerful Competitive Intelligence tools which
Identify search terms your competitors are advertising on.
Link Intelligence- find out which sites send the most traffic to your
competitors. Affiliate Partners - Identify the top Affiliate partners sending
traffic to your competitors.
http://www.webposition.com
SEO tool that reports trend graphs, link popularity, off-site metrics and
more. All essential tools to get higher rankings in the search engines
http://www.webposition.com/resources/default.asp
http://www.wordtracker.com
Wordtracker's leading-edge research tool gives you the keywords you
need to rise above your competitors in search engine rankings. Even
better, we also show you how keyword research can help you discover
untapped market niches, get inspiration for new products, & create
compelling content that distinguishes your site from the pack.
http://www.wordze.com
Wordze provides multiple keyword research tools based on real search
queries

http://www.seobook.com/glossary/
Link Building guidelines

http://www.google.com/support/webmasters/bin/answer.py?answer=66356
http://www.theregister.co.uk/2010/03/03/google_research_head_norvig_on_page
rank/


Social Networking Sites
 What are the most popular social marketing websites?
http://www.myspace.com

http://www.facebook.com
Tend to be younger than Facebook

http://www.facebook.com/marketing
http://www.facebook.com/advertising/?pages
http://developers.facebook.com/connect.php

http://facebook.grader.com/

http://www.youtube.com
Video hosting/sharing site. YouTube is a resource site where you can host,
tag and share videos. If you want to use a video, you can either link to it
on the YouTube site or embed it into a web page or blog.
http://m.youtube.com YouTube Moblie

http://twitter.com
Microblogging and social network
http://search.twitter.com/
http://tweetdeck.com

Power Tools for Twitter:
http://tweetscan.com/index.php
http://hootsuite.com
http://retweetist.com
http://twitter.grader.com
http://twittercounter.com

Twiter Lists http://twitter.com/tlists/advertising-marketing
http://mashable.com/twitterlists/

http://www.awarenessnetworks.com
The Social Marketing Hub takes the pain out of publishing and lets marketers
unlock the power of social media.
http://www.linkedin.com
Business Contact Social network


http://www.blogger.com
Blogger is a simple and quick way to get a blog up and running
Blogger is owned by Google.
http://www.flickr.com
Photo storage/sharing site. Flickr is a place where you can store your
photos, tag them and share them with others either through a link to the
site or by embedding them in your blog or web page.
http://www.hulu.com
Video hosting/sharing site and social network

http://www.netvibes.com
Popular Free Blog Micro site Creation tool

Add This
A great bookmarking and sharing button for blogs

http://sharethis.com

http://www.ning.com

Ning enables you to create and discover social networks for the most
important people and interests in your life. As soon as you sign in to
Ning.com, you can track the activity on your social networks, keep up
with all of your friends, and discover new social networks — all in one
place. Search social networks base on interest http://help.ning.com/cgi-
bin/ning.cfg/php/enduser/std_adp.php?p_faqid=3576

http://www.gigya.com/site/Content/Advertisers.aspx
Gigya provides an end to end solution for implementing a successful social
media marketing campaign using widgets as your ad unit.
http://tinyurl.com

Digg Digg - http://digg.com
Del.icio.us Del.icio.us - http://del.icio.us
Dzone Dzone - http://www.dzone.com
Google marks Google Bookmarks - http://www.google.com/bookmarks
Technorati Technorati - http://technorati.com/faves
Sphinn Sphinn - http://sphinn.com
Mixx Mixx - http://www.mixx.com

Blinkbits Blinkbits - http://www.blinkbits.com/bookmarklets
Blogmarks Blogmarks - http://blogmarks.net
Blogsvine Blogsvine - http://blogsvine.com
Bluedot Bluedot - http://bluedot.us
Fark Fark - http://fark.com
Furl Furl - http://www.furl.net
Linkter Linkter - http://www.linkter.hu
Ma.gnolia Ma.gnolia - http://ma.gnolia.com/bookmarklet
Netvouz Netvouz - http://www.netvouz.com
Spurl Spurl - http://www.spurl.net
Stumbeupon Stumbeupon - http://www.stumbleupon.com
Twitter Twitter - http://twitthis.com
Myweb2 Myweb2 - http://myweb2.search.yahoo.com
Bumzee Bumzee - http://www.bumpzee.com
Healthranker Healthranker - http://healthranker.com
Mister-Wrong Mister-Wrong - http://www.mister-wong.com
Reddit Reddit - http://reddit.com
Fleck Fleck - http://extension.fleck.com
Gwar Gwar - http://www.gwar.pl
Kiertsy Kiertsy - http://www.kirtsy.com
Linkedin Linkedin - http://www.linkedin.com
Newsvine Newsvine - http://www.newsvine.com
Orkut, Friendster, Bebo, Hi5, Freewebs, Xanga, LiveJournal, BlackPlanet,
MyYearBook, Piczo, Wordpress, Typepad, Multiply, iGoogle, PageFlakes
Tagged Bloglines, Pageflakes, Itunes, PodNova, BUZmob, NETime Channel,
Sofomo, FeedBucket, BlogRovR, RSS 2 PDF, FeedLounge , i metaRSS, Xian
Guo, AideRSS, Miro, Newgie, Yourminis, Rasasa, Xanga, Hi5, Symbalo
Bookmarks, GoogleRSS Feed, Excite MIX, The Free, Dictionary, Zune,
WINKsite, NewsIsFree, Feed Mailer, Flurry, Netomat HUB, The Free Library,
Webwag, Google Toolbar, LiteFeeds, FeedReader, SimplyHeadlines,
Mobilerss, Fwicki, Shyftr, NewsAlloy, Eskobo, AvantGo, FeedBlitz,
Agregator, Windows LiveE-mail, My AOL, My MSN, Protopage News, Feeds,
FeedM8, Hubdog, KlipFolio, Rocket RSS Reader, FireAnt, FeedMarker,
Wikio, Daily Rotation, Bitty Browser, Preview, Gritwire, FeedOnSite, Zhua
Xia, Odeo, RapidFeeds, ZapTXT, Plusmo, Alesti, FeedShow, RssFwd
http://www.blogpulse.com/index.html
A BlogPulse blog summarizing recent activity, trends, personalities and
issues in the blog universe.
http://www.scribd.com
social document sharing

location based mobile social network / mobile rewards
http://gowalla.com


location based mobile social network / mobile rewards
http://www.loopt.com

location based mobile social network/ mobile rewards
http://foursquare.com
http://www.meetup.com/foursquare/


Social Community Platforms
 If I want to build my own social network what platforms are available?
http://www.jivesoftware.com

http://www.kickapps.com

http://www.lithium.com

http://knowem.com/
Registration site

Social Media Listening Command Center Software
 Are their any enterprise level platforms for listening to responding to Social Media?
http://www.radian6.com
Listening suite

Social Promotion Platform
 What tools allow me to create promotions for social networks?
http://wildfireapp.com

Social Games
 Can you recommend any social gaming companies?
http://www.zynga.com

Zynga has created some of the most successful social networking games,
including Farmville, Mafia Wars, Texas Hold Em, Petville, Cafe World and
Scramble. Zynga has something for everyone: casino games, word games, board
games, role playing games and party games which can be found on Facebook,
MySpace, Bebo, Friendster, and Hi5. Zynga games have 235 million monthly

active users across social network and mobile platforms.The primary
monetization stream for Zynga is by selling virtual goods for use in a game, like
chips in poker. An April 2009 article from TechCrunch reported that Zynga’s
revenues for 2009 may ―be well above‖ $100 million.Zynga has reportedly raised
$39 million from Avalon Ventures, Foundry Group, Individual Investors, Union
Square Ventures, Institutional Venture Partners, and Kleiner Perkins Caufield &
Byers.
http://www.playfish.com

http://tapulous.com

http://www.playdom.com

http://secondlife.com
http://lindenlab.com/
social 3d worlds


Affiliate Networks
 Is it possible for me to only pay when someone actually buys something instead of paying each
time someone clicks an ad or link?
 Which Affiliate Network will help me to reach my target audience?
 Which Affiliate provides the best value for my business?
http://www.google.com/ads/affiliatenetwork
Google Affiliate Network
Promote brands like Adidas, get all the support you need and customized
marketing solutions!
$1,000 one-time Implementation Fee, $1,000 Deposit
25% of publisher fees; $500 monthly minimum
The monthly minimum requires that if an advertiser generates less than
$500 in network fees/$2,000 in publisher fees during a particular month, the
advertiser will be invoiced for $500 plus the related publisher commissions
Six-month minimum commitment
http://shareasale.com
With over 2000 merchants you won’t have any problems finding a company
that you want to promote.
$2500 sign-up
4500 Deposit
20% of transaction
This network has less communication options (e.g, can’t view network)
http://www.pepperjam.com
Pepperjam is an industry leading full-service internet marketing agency
recognized by Inc. Magazine for two consecutive years as one of the fastest
growing privately-held businesses in the United States
$2500 sign-up
12 month contract with a 30 day out clause
30% transaction fee commission (e.g. for every $1 to publisher / you pay an
additional .30 to pepperjam
http://www.linkshare.com
LinkShare provides SEM, Lead Generation and Affiliate Marketing. With the
LinkShare affiliate program you have the choice of more than 600 merchants
to promote.
Lead generation - uses affiliate network with CPA (cost-per-action) model
drive traffic through a variety of online channels including email, search,
media buys, and pay per call
http://www.linkconnector.com
LinkConnector pricing: http://www.linkconnector.com/merchantfaqs.htm#3
Featured Merchants
http://www.linkconnector.com/featuredmerchants.htm?section=merchants
Promotions:
http://www.linkconnector.com/merchantpromotions.htm?section=merchants
http://marketleverage.com
Top affiliate network representing clients in as good as all segments
available.

http://www.clixgalore.com
clixGalore offer lucrative commissions, USP and profitable 2nd tier affiliate
program
http://www.clixgalore.com/showcase.aspx

http://www.markethealth.com
Leading affiliate health and beauty network, a lucrative industry. Initial 50
% per sale commission.
Offers: http://www.markethealth.com/offers/overview
http://copeac.com/
With clients like Google, Copeac Affiliate Network is a division of Intermark
Media!
Offers: http://copeac.com/offers/index.asp
Commission Junction http://www.cj.com
One of the best affiliate program promoting strong international brands in
five different countries. Also, offers Paid search bid management (SEM),
Organic search engine optimization (SEO), Paid inclusion, Comparison
shopping feed optimization
CJ university: http://cju.cj.com
https://www.advaliant.com/The award-winning Advaliant Platform
empowers marketers to implement and measure pay-for-performance digital
campaigns using search, email, and display advertising. With Advaliant,
you'll increase traffic, leads, and sales using the Cost-Per-Action (CPA)
Part of the MediaTrust online media and advertising concern
http://www.mediatrust.com
http://www.incentreward.com
Affiliate network with many great and trusted brands in several different
segments.
http://www.leadvisionnetwork.com
Also, has lead gen network
http://pantheranetwork.com
Glossary http://pantheranetwork.com/aff-marketing.htm

http://www.affiliatebot.com
+100 unique, funny,cool and rare affiliate programs. AffiliateBot.com inludes
an affiliate forum
http://programs.affiliatebot.com/
http://www.partnercentric.com/
Affiliate / marketing services
Case studies http://www.partnercentric.com/info.php
CostPerNews http://www.costpernews.com
Affiliate news

http://www.abestweb.com
Affiliate news

http://www.affiliatetips.com
Reviews and compare all top affiliate programs and rank the best ones

Comparison Shopping Engines
 How can get my products correctly into multiple comparison shopping engines?
 Which comparison shopping engines would be best for my product?
 How can I ensure my products are properly categorized?

http://www.google.com/products
Google Product Search is Google's online shopping search engine.
http://base.google.com
Google Base is a free Google service that allows you to publish your
information for inclusion in Google search results. To include your
products in Product Search, you must submit your information to Google
Base.
https://checkout.google.com
For merchants, Google Checkout is a new way to process sales. It works
with Google AdWords to make it easy for shoppers to find you and buy
from you. With Google Checkout, you can:
Shoppers who see the Google Checkout badges on your AdWords ads
http://www.google.com/base/help/ps_submit.html
http://www.shopzilla.com
Shopzilla also operates the BizRate consumer feedback network that
collects millions of consumer reviews of stores and products each year.E.
W. Scripps Company (NYSE: SSP) Shopzilla operates websites serving
consumers and retailers in the U.S., U.K., French and German markets.
http://merchant.shopzilla.com
http://www.shopping.com
Shopping.com, an eBay® company, pioneered online comparison
shopping and today is consistently the leading online comparison site
because of its comprehensive set of products from thousands of trusted
stores from across the Web.
With an average of 20 million1 unique visitors each month,
Shopping.com offers shoppers easy-to-use search tools, engaging
content, and time saving navigation, along with millions of unbiased
product and merchant reviews from Epinions.com community, all in one
place
http://www.pricegrabber.com
PriceGrabber attracts over 26 million unique visitors each month, and
provides the easiest and most comprehensive environment for them to
find and select the right products and shop. Merchants can sign-up using
any of the following methods
http://www.pricegrabber.com/sell_here.php
http://shopping.yahoo.com
http://shopping.yahoo.com/t-all-categories
http://searchmarketing.yahoo.com/shopsb/index.php
http://smallbusiness.yahoo.com/ecommerce/
http://shopping.yahoo.com/syndication
https://sam.smarter.com/register/sign_up_step_1.php
http://www.smarter.com/sitemap/top_products.html

http://shopper.cnet.com
http://shopper.cnet.com/4002-5_9-1008724.html

http://www.nextag.com

http://merchants.nextag.com/serv/main/buyer/CPCCatMinsPopup.jsp?nxt
g=17b50a1c05e4


http://search.live.com/products/
http://search.live.com/productupload/Default.aspx
Pay Model: Free
http://search.live.com/cashback/howToUse
Pay Model: Pay Per Action
http://www.pronto.com
https://merchant.pronto.com/enrollment/enrollhome.do
https://merchant.pronto.com/
http://www.thefind.com/
Type: Comparison Shopping Engine
Pay Model: FREE
Become.com
Pay Model: Pay Per Click
Like.com
Shop.com
MyCoupons
PriceForSure
PriceComparison
PriceWatch
MShopper
Amazon

StreetPrices.com
BuyersEdge.com

Underbid
Oodle
Pay Model: FREE
Gifts.com
SortPrice.com
Pay Model: Flat Rate
PriceRunner
FindGift
Ciao
Amazon Product Ads

ShopMania
NewEggMall
Buy.com
GrabCart
PriceFish
HGTV


PriceScan
Ebates.com
Dealio
http://www.mercent.com
Mercent’s on-demand platform, Mercent Retail, helps retailers market
and sell through multiple ecommerce channels.
ClassifiedFlyerAds
Type: Classified Ads Syndication
Pay Model: FREE
http://www.godatafeed.com
Feed processing

CSN News http://www.ecommerceoptimization.com/
Provides directory

Traffic Generation / Channel Management
 How can a manufacture ensure consumers who visit his brand web properties are properly
channeled to his retailers?
 How can a manufacture ensure his products are properly merchandised on comparison
shopping engines and then channeled to his retailer network?
 How can a manufacture ensure the current product information and creative assets are
provided to consumers wherever they are online?
 How can a retailer properly integrate manufacture data into his web properties and online
marketing activates?
 How does a manufacture only pay for desired purchase activity?
 How does a manufacture ingest his data into the web properties the consumers are visting?
http://channelintelligence.com

Helping consumers easily find and buy products is our primary goal. We
accomplish this through innovative suites of marketing services for
manufacturers, retailers and publishers. We understand how important
the Internet is in facilitating commerce transactions and have designed
our products to meet the needs of each online channel that influences
the consumer’s buying process on the Web and in brick and mortar
stores. Our products help our customers strengthen and protect their
brands online while also increasing sales and maximizing the return-on-
investment from online advertising programs
With product data as the core foundation of our marketing services, we
have created a database capable of storing, managing and optimizing
hundreds of millions of products. Through our patented and patent-
pending technologies, we automatically find and group like products
together in our database by understanding and interpreting various

naming conventions, categorizing each and every product into our
Universal Type-based categories and harvesting essential search
variables such as attributes and keywords. This optimized product data
can be sent and received in all the commonly used formats, integrating
seamlessly with existing channels and offering greater possibilities to
marketers and publishers. Most importantly, the tools we provide
facilitate more effective, accurate management of online and off line
influenced local marketing programs.
Omniture Insights http://www.omniture.com/en/products/multichannel_analytic
Retail s/insight_retail
Retail Store Analytics

Vertical Search / Virtual Tradeshows
 Do any search engines focus entirely on B2B traffic?
http://www.business.com
B2B search engine
http://www.globalspec.com
Engineering search engine
http://www.directindustry.com/about.html
Virtual Tradeshows for B2B

Syndicated Content
 How can I get relevant authoritative content?
http://www.mochila.com
http://marketplace.mochila.com
Syndicated content
http://www.yellowbrix.com
Paid Syndicated content

http://www.newsgator.com
Content feeds / syndication

http://www.topix.net
Content feeds / Syndication based on category and location

ARALifestyle.com
Life Style

http://w.moreover.com
News feed ststem used by BBC World news Service

Contextual Advertising
 How can I reach people who are actively reading about topics relevant to my brand, product or
service?


http://vibrantmedia.com/
In Text Advertising

http://www.contextweb.com
Connects content, ads, and users. Our system assigns a definition to each
web page in our exchange in real time. Then, it matches that definition to a
keyword selected by one of our advertisers.

RSS Feeds
 How can I get my feed processed?
http://Feedburner.com
Process RSS Feeds, Recently acquired by Google

Bloglines http://www.bloglines.com/

Feedroll http://www.feedroll.com/

AllRSS http://allrss.com/rssresources.html

NewzPile http://newzpile.com/tickers/

ShareRSS http://www.sharedrss.com/index.htm

Feedweaver http://feedweaver.net
Process RSS Feeds

Google News Feed http://code.google.com/apis/ajaxsearch/documentation/new
sshow/wizard.html

Freelance Networks
 Where is a good place to get freelance writers?
Elance http://www.elance.com

http://www.guru.com


Public Relations and Press Release Websites
 Where is a good place to post press releases?
http://www.prweb.com
News and press releases distributed via PRWeb raise your online visibility
where millions of people are searching for information. When you submit
your news releases to PRWeb, they will be indexed by search engines like
Google, sent to top news sites like Yahoo! News and placed into RSS
feeds with more than 250,000 subscribers which include bloggers,
journalists and consumers.
http://www.prnewswire.com/

http://prtoolkit.prnewswire.com/index.php?s=26

http://www.multivu.com/
MultiVu is a full-service source for production, distribution and
measurement of: VNRs, ANRs, SMTs, PSAs, Inflight Video, Webcasts and
Multimedia News Releases. By adapting your message for multiple
audiences on a variety of platforms, our goal is to help you maximize
your multimedia ROI.
http://www.businesswire.com
http://www.businesswire.com/portal/site/home/tips/seo/
Business Wire is the leading source for press releases, photos,
multimedia and regulatory filings from companies and groups throughout
the world.
http://www.pr.com
PR.com is a unique business community where you have a Full Company Profile
with which to promote your business, post products and services with full
descriptions and images, distribute press releases, post job opportunities, and
more.
http://www.marketwire.com
Our complete range of services allows direct access throughout the
world, as well as comprehensive media databases, up-to-the-minute
video and web options and more.
http://www.24-7pressrelease.com

http://www.ereleases.com
http://www.ereleases.com/submit.html

User Generated Content / Reviews
 How do I increase conversion with ratings, reviews, and stories?
http://www.bazaarvoice.com
Gather the reviews, spread the word.
Your customer-generated content to the world’s top portals and online
networks. Once you have Ratings & Reviews, Ask & Answer or Stories on
your site, that content will automatically start to drive more natural
search traffic to your site.


http://www.powerreviews.com
PowerReviews was founded on the principle that customer reviews can
have a much greater impact on shoppers and the retailers that serve
them — customer reviews can be the ―engine‖ for a complete, trusted
shopping research experience.

Contests and Incentives
 What are some good contests and Incentives?
http://www.eprize.com/Solutions/Solve.aspx?sec=1
One ePrize Drive, Pleasant Ridge, Michigan 48069
248.543.2699

http://www.prizelogic.com
25200 Telegraph Road, Suite 405, Southfield, Michigan 48033
248.936.2640
http://www.e-centives.com
Internet Coupons and promotions - Sweepstakes & Instant Wins,
Incentivized Viral Promotions, Consumer-Generated Content Enhanced
Promotions, Rewards & Loyalty Certificates, Registrations & Surveys,
Contests, Rating & Voting, Code-based entries and Points-based
programs
http://www.giftcards.com

eCatelogs
 How can I put my print catalog online?
http://www.nxtbook.com/
eCatalog

Localization
 How can I get my content translated and published into other languages?
http://www.lionbridge.com

http://www.welocalize.com

Enterprise Search
 How can I improve search of my corporations information?


http://vivisimo.com
Vivísimo provides Enterprise Search services, it serves it’s global client
base through headquarters in Pittsburgh, PA, and Paris, France, and
partners throughout the world.

Forrester Wave™: Enterprise Search Q2 2008
Google Search Google provides ability to leverage their search technology on a specific
set of web properties with or without advertising

http://www.fastsearch.com/
Site Search

Video Spokesperson
 How can I improve how I present my products online?
http://www.innovateads.com
Video Spokesperson, Online Streaming Video Ads, Short Presentations

http://www.ispeakvideo.com

http://www.eggheadproductions.com

http://www.livefaceonweb.com

http://www.laserstreamvideo.com
http://laserstreamvideo.com/our-talent.html
Video Spokesperson, Online Streaming Video Ads, Short Presentations

Product Merchandising
 How can I improve how I present my products online?
http://www.richfx.com/
Provides online merchandisers even more tools to improve their online
conversion and provides them with a solution to automate and simplify
their internal processes when managing their product images.

http://www.idealaunch.com
http://www.contentwidgets.com

Content Management Systems
 What is a CMS?
http://www.interwoven.com
CMS, DAM, MAM

Marketing Associates Partner Program for DAM


http://www.vignette.com
CMS

http://www.clickability.com
http://www.clickability.com/customers/success

Joomla Joomla!
Content management system

http://drupal.org/
Drupal/DrupalEd Content management system
Easy content creation & editing even for the least technically saavy
content contributors. Structured workflow processes for content
approvals. Archival, history & versioning of content. Templates and
content reuse functionality for consistent output

Template Monster http://www.templatemonster.com

More CMS http://cmsreport.com/
PHP-Nuke, PHBB, MAMBO


eCommerce Platforms for Larger Size Businesses
 How can I develop a best in class eCommerce site quickly without heavy IT investment?
http://www.atg.com/en/products
Top ranked e-commerce platform and application suite

http://www.fry.com
650 Avis Drive, Ann Arbor, MI 48108
734.741.0640

http://www.demandware.com
Saas ecommerce site
We'll work with you to implement ecommerce best-practices in site
design, merchandising, analytics, interactive marketing, and more to
optimally manage your site.

*Great Cross Sell / Up Sell & Promotion Segmentation
http://www.hybris.de/Produkte/Commerce_Suite/Mehr_Profit_im_Interne
t%3F_Mit_hybris_Software_schon_heute_Realit%C3%A4t/hybris_Comme
rce.html

Microsoft http://www.microsoft.com/commerceserver/en/us/default.aspx

IBM http://www-01.ibm.com/software/genservers/commerceproductline

http://digitalriver.com
Used by large software companies

http://www.icongo.com

http://www.escalate.com/products.asp?cid=48581039064
Escalate Retail’s comprehensive, front-to-back commerce solution, built
upon an integrated Java platform, is designed to help overcome the
many obstacles to loyalty-building online experiences faced by so many
retailers today

eCommerce Platforms / Carts for Small to Medium Size Businesses
 How can I develop a best in class eCommerce site quickly without heavy IT investment?
http://www.volusion.com
Complete eCommerce package, competes with Yahoo eCommerce
solution.


http://www.searchfit.com
rates well for SEO

http://www.vcommerce.com
eCommerce Software as a Service (SaaS)

http://www.marketlive.com
The MarketLive® E-Commerce Platform is a complete end-to-end e-
commerce solution designed to maximize customer acquisition,
conversion, and retention through an e-commerce site that is uniquely
your own. It provides the flexible and powerful tools you need to
consistently give your customers a world-class shopping experience.
http://www.magentocommerce.com
http://www.magentocommerce.com/partners/find?type=1

http://www.oscommerce.com

http://www.oscommerce.com/partners
http://www.goecart.com

http://www.3dcart.com

http://ecommerce.networksolutions.com

http://www.x-cart.com

ZenCart http://www.zen-cart.com

Template Monster http://www.templatemonster.com

CRE Loaded http://www.creloaded.com


Sendori https://sendori.com/

eCommerce Order Processing and Fulfillment for Small Business
 Who can help me with order management and fulliment for my eCommerce site?
http://www.ordermotion.com
ecommerce order management platform from OrderMotion, is engineered
to give online merchants new insight into their daily operations
https://www.dydacomp.com

http://www.efulfillmentservice.com
Storage and Fulfillment
http://www.budco.com

http://www.helm.com
http://www.mercuryfs.com/home.asp
http://www.sampletize.com

http://www.jga.com
Retail Store Design

On Demand ROI Calculators/ Dashboard Reporting Tools
 What is a good Lead process?
http://www.alinean.com
Alinean Demand Gen Tools help you Connect better
with Economic Buyers throughout the Buying Lifecycle
ROI calculators
http://www.youcalc.com
Free
Cool Reporting Dashboard for OnDemand Applications


Lead Data Append, Enrichment, Scoring and Trading
 What is a good Lead process?
http://www.wambatech.com/
WambaTech provides industry leading software products and services
designed to streamline and accelerate your internet marketing efforts.
Our enterprise grade, turn-key solutions empower you with the tools
needed to evolve your business quickly, easily and affordably.

http://www.startwithalead.com
http://blog.startwithalead.com
InTouch stays ―in touch‖ with your leads on your behalf. Our lead
nurturing process delivers consistent and meaningful communication to
all of your viable prospects, regardless of their timing to buy.
http://www.urbanscience.com
To give you the edge in the three most important customer relationship
management strategies, customer acquisition, development and
retention, we apply our proprietary, award-winning GainSmarts® data-
mining tool with our unequaled expertise.
http://acxiom.com
Selecting the right partner for data integration and business intelligence
initiatives means finding a company that truly understands a company’s
business. That’s where Acxiom can help.
Our job is to help clients better understand their customers, prospects
and the markets in which they operate. We have worked with many of
the world’s largest and most profitable companies for decades, giving us
critical insights and deep expertise in the specific business challenges
faced by companies across a wide range of industries
http://www.melissa.com/
Data

http://targusinfo.com
TARGUSinfo dynamically delivers relevant, actionable information. In a
split second, you can access our rich data and analytics to identify, verify,
qualify and locate the people who are interacting with your organization
http://www.equifax.com
Going far beyond self reported data, we integrate trade credit history,
financial payment history, business demographics and organizational
insight. Access to better information sheds new light on credit
worthiness, business viability, potential prospects and more.
http://dnb.com/us/
D&B products and services can help you turn information into insight to
develop conclusive, fact-based strategies that will help you gain a
competitive edge and transform your enterprise into a nimble, customer-
focused, more profitable business. As the leading provider of business
information for credit, marketing and purchasing decisions worldwide,
D&B can help you perform a wide range of business analyses.


http://www.experian.com
In local markets and around the world, Experian Marketing Solutions
delivers insight into the customers and prospects most receptive to your
messages: where to find them, how best to reach them, and how they
are shaped by their environments.

Online Engagement Solutions / Chat Providers
 What is the next generation of call Center?
 How can we improve the connection with my customers online?
http://solutions.liveperson.com
LivePerson is a provider of online engagement solutions that facilitate
real-time assistance and expert advice. Connecting businesses and
experts with consumers seeking help on the Web, out hosted software
platform creates more relevant, compelling and personalized online
experiences. Live Chat, Live Call, Email Management, FAQ
Knowledgebase
Chat with agent counsel, ticket management, workflow routing, co-
browsing, analytics
Improves conversion of ―intenders‖
http://www.safeharbor.com/index.html
SafeHarbor Technology provides web self-help services integrated with
other support channels. By combining web, chat, email and phone calls,
complex customer support challenges are solved for companies with
large or internally diverse organizations and extensive product lines
resulting in both lowered support costs and higher user satisfaction
levels.
http://www.upsellit.com
Upsellit has the ability to launch a SMARTagent chat window to engage
the customer when they abandon your shopping cart or order form. The
SMARTagent can answer any questions or concerns the customer has
while also offering that customer a new incentive to buy – a discount,
free shipping, etc. When the customer is reengaged and agrees to make
a purchase, the SMARTagent will provide him/her with a link back to your
order page. Historically, our clients have seen an increase in sales
between 5-20%.
http://www.instantservice.com
InstantService is an ASP providing proactive chat and email management
solutions to increase sales, reduce costs, and improve customer service
and loyalty.
http://www.talisma.com


Web Analytics and Multivariate Testing
 How do improve conversion?
http://www.omniture.com/products/conversion/testandtarget
Omniture Test and Target (formerly offermatica)
Multivariate Testing
http://www.coremetrics.com

Google Web Optimizer http://www.google.com/websiteoptimizer
Website Optimizer, Google's free website testing and optimization tool

http://www.optimost.com
Multivariate Testing

Website Analytics
 How do I determine the success of my marketing efforts?
http://www.omniture.com/
Web analytics platform – enterprise level

http://www.webtrends.com/
Web analytics

http://www.coremetrics.com
Web analytics

http://www.google.com/analytics
Free web analytics solution (better for small business)
If you have content behind a security firewall or on an intranet or internal
network that prevents you from using the Google Analytics service,
Urchin Software from Google is available.
http://www.tealeaf.com
Tealeaf enables you to see your customers' actual online experiences,
analyze their motivations and ultimately, gain insight as to why
abandonment or other site actions occur.
http://www.tealeaf.com/resources/asset-library/default.asp
http://www.stratigent.com
http://www.stratigent.com/web-analytics-glossary/default.html
Stratigent is the leader in web analytics and digital marketing consulting.

https://www.kissmetrics.com/
https://www.kissinsights.com/

http://www.uinica.com
Unica provides innovative marketing solutions that turn your passion for
marketing into business success. Our unique interactive marketing
approach incorporates customer and web analytics, centralized
decisioning, cross channel execution, and integrated marketing
operations.
http://www.coremetrics.com/solutions/digital-marketing-optimization.php

http://www.nedstat.com
Nedstat provides innovative solutions for online business optimization
and delivers this through its main product Sitestat. Based on rich
behavioral insights Sitestat empowers marketers to optimize customer
interactions and improve conversion by making online experiences more
personalized and relevant.
http://netapplications.com
Our collection of website applications gives you the power to track your
visitors, measure the effectiveness of your campaigns, and optimize your
site for search engines
http://www.calmseainc.com
Predicative Ecommerce Merchandising

http://www.kaushik.net/avinash/

MOBILE ANALYTICS
Service Providers Links
Flurry www.flurry.com
Google Analytics www.google.com/analytics

ANALYTICS
Service Providers
Collective www.collective.com
ComScore www.comscore.com
Dynamic Logic www.dynamiclogic.com
Google Analytics www.google.com/analytics
Kontagent www.kontagent.com
Mixpanel www.mixpanel.com
Neilsen www.nielsen.com
Omniture www.omniture.com


Website Survey Tools
 What are good web based survey tools?
http://www.foreseeresults.com
Provides website Customer Satisfaction Survey and reporting based on
American Customer Satisfaction Index (ACSI) methodology

http://www.opinionlab.com
At OpinionLab, we’ve defined best practices for gathering, analyzing and
leveraging continuous streams of unstructured feedback collected from
brand touch points. Our patented and proven Dynamic Comment Card
process is employed by the leading brands on the web.

http://www.iperceptions.com
Site Survey’s / Insights

Survey Monkey Survey Monkey
Survey and questionnaire tool

Usability Experts
 How can I test usability?
 How can I see how my target audience interacts with my communication?
http://www.usabilitysciences.com

http://www.tobii.com
eyetracking

http://www.sensorylogic.com
eye tracking and sensory tracking

http://www.eyetools.com

http://www.techsmith.com/morae.asp
Usability Software

http://www.useit.com
Usability Expert Nielsen


http://www.clicktale.com
Customer Optimization

Email Campaign Tools
 What are best the best tools for managing and measuring email campaigns / communications?
http://email.exacttarget.com

http://www.responsys.com

http://www.cheetahmail.com

http://www.feedblitz.com/
FeedBlitz automates turning publisher blogs and feeds into customized
marketing communications using our integrated RSS feed management,
Email marketing and Social Media services.
http://www.constantcontact.com/index.jsp
email newsletter, promotion, an email event invitation, an online survey,
or build your email list
http://www.constantcontact.com/learning-center/index.jsp
http://search.constantcontact.com/learning-center/tutorials-
guides/index.jsp

http://www.whatcounts.com
WhatCounts provides e-communications solutions that leverage targeted
email marketing, personalized RSS, interactive and viral marketing, and
strategic coaching services for e-marketers across the spectrum,
including online retailers, content publishers, agencies, universities, and
non profit organizations
SpamLaws http://www.spamlaws.com

CRM for Large Companies
 What are considered to be the best Customer Relationship Management (CRM) Systems?
http://www.oracle.com/ondemand/on-demand-siebel-crm.html
On Demand CRM

http://www.salesforce.com
CRM


http://www.sap.com
Headquartered in Walldorf, Germany, SAP is the world's largest business
software company – with more than 51,500 employees at sales and
development locations in more than 50 countries worldwide.

http://www.infor.com
http://www.infor.com/crm/resources

Micorsoft Dynamics
http://www.microsoft.com/dynamics/crm/default.mspx
http://crm.dynamics.com/customers/allcasestudies.aspx

CRM for Small Companies
 What are considered to be good inexpensive Customer Relationship Management (CRM)
Systems?
http://www.zoho.com/
On-demand suite of services

http://www.highrisehq.com is a low cost CRM
Basecamp is great for project tracking
http://basecamphq.com

Content Distribution Networks
 How can I deliver my consumers the fastest online experience?
http://www.akamai.com/

http://www.level3.com

http://www.netdna.com

http://www.edgecast.com



Performance Monitoring
 How do I measure the end user performance outside my company’s network?
 How do I ensure I know about issues as early as possible?
http://www.keynote.com

http://www.gomez.com

Click Fraud
 How do reduce click fraud?
http://www.clickforensics.com

http://www.adwatcher.com
All-in-one tool that monitors your ad campaigns for fraudulent activity.
AdWatcher is a revolutionary, all-in-one tool that helps you track your
Return on Investment (ROI), monitor your ad campaigns for fraudulent
activity, and manage your online...
Who is clicking who http://www.whosclickingwho.com

Rich experience Interactive Technologies
http://www.adobe.com/products/flash/

http://script.aculo.us/

Widget Companies
 Where can I find social website widget development companies?
RockYou http://www.rockyou.com
RockYou is the leading innovator, creator and distributor of widgets and
applications on the social web. The company offers customized branding
and advertising opportunities on Facebook and can deploy applications
across any social network, including hi5, MySpace, Bebo and Friendster.
RockYou's advertising platform is the most dynamic way for brands and
advertisers to reach application users.
Widgetbox http://www.widgetbox.com/

Slide http://www.slide.com


Animation Companies
 Where can I find social website widget development companies?
Aniboom http://www.aniboom.com
Aniboom is the first virtual animation studio in the world, bridging the
gap between the global community of independent animators and the
professional animation industry in all its forms: cinema, television, web,
mobile, music videos, digital gaming, and advertising.
Today the Aniboom community includes over 7,000 animators from 72
countries around the world. These independent animators have the same
talent, the same passion and the same skill sets as those working in
Hollywood. They are capable of producing content of the same high
quality, without relocation. Aniboom demonstrates daily that in the 21st
century, people need not occupy the same physical space to produce
creative and high quality animation.

Animation Magazine http://animationmagazine.com


Agencies – Parent Companies
Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) is a leading global advertising and
marketing communications services company. Omnicom's branded
networks and numerous specialty firms provide advertising, strategic
media planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty
communications services to more than 5,000 clients in more than 100
countries.
WPP is the world's largest communications services groups, employing
141,000 people* working in over 2,400 offices in 107 countries.

Publicis Groupe
Is the 3rd Largest Communications Group Worldwide, Leader in Digital
and Interactive Communication (22.4% of 2009 Revenue) With activities
spanning 104 countries on five continents, Publicis Groupe employs
approximately 45,500 professionals. Publicis Groupe offers local and
international clients a complete range of communication services
http://www.publicisgroupe.com/#/en/maps

http://www.razorfish.com

Interpublic Group is a global provider of advertising and marketing
services. Through our 41,000 employees in all major world markets, our
companies specialize in consumer advertising, interactive marketing,
media planning and buying, public relations, and specialized disciplines
http://www.interpublic.com/companyfinder/companyresults

Havas is a leading global advertising and communications services group.
A multicultural and decentralized Group, Havas is present in more than
100 countries through its agencies and contractual affiliations. In January
2009, the Group reorganized into two Business Units: HAVAS Worldwide
and HAVAS Media. This simplified structure promotes synergies and
further reinforces HAVAS’ positioning as the most integrated group in its
sector.

Aegis Group plc is one of the world’s leading marketing communications
groups. We have two strong operating businesses, Aegis Media and
Synovate.
Both businesses exist to help clients communicate and build relationships
with their consumers around their products and their brands.
They do this in many ways: by helping clients understand what
consumers are thinking and how they are spending their time, and by
enabling them to communicate with consumers at the right moments and
in the best way.
Their services include market insight and communications strategy,
through digital creative execution and website design and build, to media
planning and buying, brand tracking and marketing analytics.

Full Service Agencies
BBDO Detroit
880 West Long Lake Road, Troy, Michigan 48098 | 248.293.4000 | map
BBDO Detroit is a wholly owned subsidiary of BBDO Worldwide with over
290 offices globally, in 77 different countries, and is ranked as the 4th
largest global agency network. BBDO Worldwide is a part of Omnicom
Group Inc. (NYSE: OMC). Omnicom Group Inc. is a leading global
marketing and corporate communications company.
Cambell-Ewald Detroit
30400 Van Dyke Ave., Warren, MI 48093 | 586.574.3400 | map

DIGITAS
400 Renaissance Center, Suite 1500, Detroit, MI 48243
313.394.2800 | map
GM’s Interactive Agency owned by Publicis
Digitas is the first global interactive agency network, leading a new
generation of creative marketing and media agencies designed to
unleash the full possibilities of a digital age.
Doner Advertising
25900 Northwestern Highway, Southfield, Michigan 48075
248.354.9700 | map
icrossing – Search Agency
30400 Telegraph Road, Bingham Farms, Michigan 48025
248.430.1519 | map
As marketing becomes digital, it becomes more complex to manage. How
can marketers keep up and make sense of it all? Enter the iCrossing
Marketing Platform. Our platform is the only solution in the market to
provide marketers with all the tools and technology needed to capture
marketing and customer data, to target and deploy effective tactics, and
to optimize everything in order to enhance performance
Local Detroit location, GM Account
2007 search marketing revenues – 79 million source: Forrester
Organic
2600 S. Telegraph, Suite 100, Bloomfield Hills, Michigan 48303
248.454.4000 | map
Chrysler’s Interactive Agency
Star Media Group, SMG Search
150 W. Jefferson, Suite 400, Detroit, Michigan 48226
313.237.8200 | map
Publicis company – local Detroit location, search for GM - Saturn

Team Detroit
500/ 550 Town Center Drive, Dearborn, Michigan 48126
313.615.2000

Agency for Ford owned by WPP
JWT
Wunderman
Ogilvy
Y&R
Mindshare
Mindshare Case Studies

ZaaZ
WPP company – local Detroit location, analytics for Ford
313.615.3700
http://www.mccann.com
McCann Worldgroup, a leading global marketing communications
company comprised of: McCann Erickson Worldwide, MRM Worldwide,
Momentum, McCann Healthcare Worldwide, UM, FutureBrand, Weber
Shandwick

http://mccanndetroit.com/
360 West Maple Road
Birmingham, Michigan 48009
248.203.8000

http://www.mrmworldwide.com
McCann Worldgroup company
One of the top five digital and direct agencies in the world, with a global
network of 62 offices in 40 countries and a staff of over 2500 employees.

Kaleidoscope - R*Works

R*Works, a unit of Kaleidoscope Sports & Entertainment (KSE), is a full-
service promotions and event company dedicated to serving a single
client: General Motors.Our focus is on planning, executing and measuring
special events, promotions and sponsorships across all mediums to yield
the highest impact for Chevrolet, Cadillac, Buick, GMC, Goodwrench, GM
Parts and AC Delco.

Local Marketing Companies
http://www.bigcommunications.com
1200 Woodward Heights, Ferndale, Michigan 48220
248.246.5200


Healthcare / Pharmaceutical focus

http://www.brogan.com
325 South Old Woodward, Birmingham, Michigan 48009
248.341.8200
http://www.carlsonmarketing.com
2800 Livernois, Suite 660, Troy, Michigan 48083
248.824.7600

http://www.channelnet.com
3 Parklane Boulevard, 1600 Parklane Tower West, Dearborn, Michigan
48125
313.441.2410

Enlighten
3027 Miller Road, Ann Arbor, Michigan 48103
734.668.6678

http://www.entertainment.com
1414 East Maple Road, Troy, Michigan 48083
248.404.1544
http://www.ewiworldwide.com
13211 Merriman Road, Livonia, Michigan 48150
734.525.9010

http://www.globalhue.com
4000 Town Center, Suite 1600, Southfield, Michigan 48075
Multi cultural focus
http://www.gpj.com
3600 Giddings Road, Auburn Hills, Michigan 48326
248.475.2500
http://www.i33.com
3011 West Grand Blvd., Suite 2200, Detroit, Michigan 48202
313.873.5631

http://www.marketingassociates.com
777 Woodward Avenue, Suite 500, Detroit, Michigan 48226
Direct Mail Focus
http://www.marsusa.com
25200 Telegraph Road, Southfield, Michigan 48033
248.936.2200
Packaged Goods focus
http://www.maritz.com
1000 Town Center, Suite 1200, Southfield, MI 48075
248.948.4500
Perich
http://interactive.perich.com/
117 North 1st Street, Ann Arbor, Michigan 48104
734.769.2215

http://purevisibility.com
201 South Main St., Fifth Floor, Ann Arbor, MI 48104
734.213.8100
http://www.uniworldgroup.com
One Parklane Boulevard, Dearborn, Michigan 48126
313.203.1291
Multi cultural focus

Valassis
19975 Victor Parkway, Livonia, Michigan 48152
734.591.3000
Direct Mail Focus

Smaller local agencies, interactive, marketing services companies
http://bossdev.com
http://www.digitalagemarketinggroup.com
http://www.smz.com/
http://www.awecomm.com
http://www.tekgroup.com
http://www.boomdash.com
http://www.fluencymedia.com
http://www.snapshotdesign.com

http://www.avenuea-razorfish.com

http://www.razorfish.com/#/ideas/reports-and-papers/special-reports

www.tribalddb.com
Brand Agency

Sapient

Agencies that specialize in Search and SEO
 Which agencies specialize in Search?
 Where can I find search related whitepapers, case studies and feeds?
icrossing – Search Agency
30400 Telegraph Road, Bingham Farms, MI 48025
248.430.1519
As marketing becomes digital, it becomes more complex to manage. How
can marketers keep up and make sense of it all? Enter the iCrossing
Marketing Platform. Our platform is the only solution in the market to
provide marketers with all the tools and technology needed to capture
marketing and customer data, to target and deploy effective tactics, and
to optimize everything in order to enhance performance

Local Detroit location, GM Account

http://www.360i.com
360i is an award-winning digital agency that helps Fortune 500 marketers
reach their target audiences when, where and how they "live" online;
core expertise developing integrated marketing strategies that span both
emerging digital channels and complex, metrics-driven online media.
http://www.360i.com/portfoli
http://www.reprisemedia.com
Reprise Media helps advertisers of all sizes acquire customers more
effectively through an integrated suite of search engine marketing
solutions.
http://www.reprisemedia.com/casestudies.aspx
http://www.reprisemedia.com/whitepapers.aspx
http://www.reprisemedia.com/glossary.aspx
http://www.reprisemedia.com/semresources.aspx
http://www.impaqt.com
IMPAQT is a privately-held Search Marketing agency helping Fortune
1000 marketers gain revenue, branding, awareness and top Internet
rankings through Search-based paid placement campaigns and natural
web site optimization.
http://www.iprospect.com
iProspect® is a search engine marketing professional services firm that
develops, implements and manages both natural search engine
optimization and paid search advertising campaigns
http://www.iprospect.com/search-engine-marketing-university/index.htm
http://www.oneupweb.com/
Oneupweb, a digital marketing agency
http://www.oneupweb.com/whitepapers
http://www.oneupweb.com/our-work/case-studies.htm
Located in Traverse City
http://www.clickequations.com
Paid Search tools
http://www.clickequations.com/learn/paid-search-videos-and-webinars/

http://www.futurenowinc.com/free_tools_resources.htm

http://www.avenuea-razorfish.com
http://www.razorfish.com
http://www.razorfish.com/#/ideas/reports-and-papers/special-reports
http://www.zaaz.com
WPP company – local Detroit location, analytics for Ford Account


http://www.performics.com/
search business purchased by Publicis http://www.publicisgroupe.com

http://smgsearch.com
Publicis company – local Detroit location, search for GM - Saturn

http://www.bruceclay.com

http://www.wpromote.com
small search agency - ppc, seo …
http://www.wpromote.com/pageperfect/case-studies/ -landing pages

B2B Agencies
 What do companies who specialize in B2B Lead Generation?
http://www.enquiro.com
B2B Agency

http://www.cleargauge.com
B2B Agency

eCommerce Agencies & Marketing Services Providers for Small to
Medium Size Businesses
 Who can help me with an eCommerce site and Online Marketing Strategy / Services?
http://www.brandlabs.us
small to medium business store design and marketing services /
specialize in Volusion shopping cart platform

http://www.solidcactus.com/
small to medium business / store design and services

Local eCommerce Agencies Providers for Larger Businesses
 Who can help me with an eCommerce site and Online Marketing Strategy / Services?
http://www.fry.com
650 Avis Drive, Ann Arbor, MI 48108
734.741.0640

Small Web 2.0 Agencies
http://www.cleargauge.com
B2B Agency

http://www.beyondroi.com
Interactive
http://www.beyondroi.com/partner-solutions.php


http://www.beyondroi.com/our-work.php


Misc.
http://www.sas.com/products/index.html
http://alwayson.goingon.com/permalink/post/27959
http://www.federatedmedia.net/
http://www.mediapost.com/publications/?fa=p.rssfeeds
http://www.mediapost.com/directories/index.cfm?fa=mpDir.dirMain
http://www.seocompany.ca/tool/seo-tools.html#link-popularity-tools
http://www.topseo.org

Training
 What sources of information are available for online marketing training?
Lynda.com http://www.lynda.com

Searchenginecollege.co http://www.searchenginecollege.com
m

http://certifiedknowledge.org/ppc-tools/
Google Adwords - Tools

http://www.marketmotive.com

Marketing Books
Marketing Books 313Digital.org – Must Read Book List
How to Make Friends and Influence People, by Dale Carnegie
Leading Change, by John Kotter

The Long Tail: Why the Future of Business is Selling Less of More, by Chris
Anderson

The Tipping Point, by Malcom Gladwell
Adland: A Global History of Advertising, by Mark Tungate

Ogilvy on Advertising, by David Ogilvy

Confessions of an Advertising Man, by David Ogilvy

The One Thing you Need to Know, by Marcus Buckingham

The Online Advertising Playbook, by J. Plummer, S. Rappaport, T. Hall, R.
Barocci

Only the Paranoid Survive, by Andrew S. Grove

Profitable Marketing Communications, by Antony Young and Lucy Aitken

The Road Ahead, by Bill Gates

Sony, by John Nathan

Truth, Lies & Advertising, by Jon Steel

Watch This, Listen Up, Click Here, by David Verklin and Bernice Kanner

When Ads Work: New Proof that Advertising Triggers Sales, by John Phillip
Jones

3G Marketing on the Internet, by Susan Sweeney, Andy MacLellan, and Ed
Dorey

Mobile Advertising, by Chetan Sharma, Joe Herzog, and Victor Melfi

Internet Advertising: Theory and Research, by David Schumann and Esther
Thorson

Neuro Web Design - What makes them click - by Susan Weinschenk, Ph.D.

Social Media Marketing - An Hour A Day - by Dave Evans

O'reilly's Website Optimization - by Andy King

Marketing Books Groundswell, by Charlene Li and Josh Bernoff

Here Comes Everybody, by Clay Shirky

The New Rules of Marketing and PR, by David Meerman Scott

Now is Gone, by Geoff Livingson

Blogging for Business, by Shel Holtz and Ted Demoupolos

Naked Conversations, by Robert Scoble and Shel Israel

The Cluetrain Manifesto, by Christopher Locke, Rick Levine, Doc Searls, and David
Weinberger

Strategies and Tools for Corporate Blogging, by John Cass

The New Influencers, by Paul Gillin

Online Public Relations, by David Phillips

Join the Conversation, by Joseph Jaffe

Measuring Public Relationships, by Katie Delahaye Paine

Wikinomics: How Mass Collaboration Changes Everything, by Dan Tapscott and


Anthony D. Williams

Advance Google AdWords, by Brad Geddes

Ultimate Guide to Pay-Per-Click Advertising, by Richard Stokes

Actionable Web Analytics, by Jason Burby & Shane Atchison


Industry Blogs
Blogs A VC
Blog Maverick
Church of the Customer Blog
GigaOm
iCPG
Mashable
Metrics Insider
MicroPersuasion
Occam's Razor
Persuasionism
Pew I.A.L.P. Blog
ReadWriteWeb
Screenwerk
Searchblog
Search Engine Land
SearchEngineWatch
Seth Godin's Blog
ShopLocal Blog
Startup Conversations
Techcrunch
Techmeme
VC Confidential
WebMetricsGuru
The WOMMA Word
AWS
http://analytics.technologyleaders.com/
channeldollars.com
Get Elastic: The Ecommerce Blog
Google Base Blog
John Battelle’s Search Blog
Marketing Experiments
MarketingSherpa
Matt Cutts Blog
Practical Ecommerce Blogs
Retail Technology Blog
Revenue Performance Marketing Standard
Search Engine Land
Search Engine Watch
The Official Google Blog
Yahoo! Search Marketing Blog
Beth Kanter
Bev Trayner
Bruce Mason
Conradiator - Conrad Taylor
Dave Briggs
Dave Snowden
David Coleman
David Gurteen
David Wilcox
Development Blog
Documentation

Ed Mitchell
Etienne Wenger
Euan Semple
FutureGov
Jeremy Gould
Joining Dots
Learning Alliances
Lloyd Davis
Luis Suarez
Michele Martin
Mike Gotta
Patrick Lambe
Plugins
Robert Scoble (Scobleizer)
Semantix
Seth Godin
Simon Dickson
Social Reporter
Steph Gray - Helpful Technology
Stowe Boyd
Studio 501c
Suggest Ideas
Support Forum
tfpl blog
Themes
Tim Berners-Lee
Tim Davies
WordPress Planet
Zoli
http://www.brentdpayne.com/ - search blog
http://www.getelastic.com - ecommerce blog


Browsers
Internet Explorer
Internet Explorer
Web browser
Safari
Safari
Web browser
Firefox
Firefox
Web browser
Opera/Opera mini
Opera
Web browser

Collaboration and Project Management
Basecamp
Basecamp
Collaborative, project management tool
OmniFocus
OmniFocus
Task management tool
OmniGraffle
OmniGraffle
Diagramming tool
OmniOutliner
OmniOutliner
Keep track of projects

Course Development
CourseLab
CourseLab
Course authoring tool

Misc. Tools
http://www.adobe.com/products/creativesuite/mastercollection
Photoshop - Photo/Image
Illustrator - Vector Artwork
Dreamweaver - Web Authoring
Adobe CS4 Flash – Animation
Soundbooth - Audio
Premiere – Video editing
InDesign – Layout
Acrobat – PDF
http://www.w3.org/Style/CSS/
W3 CSS Tutorial http://www.html.net/tutorials/css/

Meta Tag Generator http://www.submitcorner.com/Tools/Meta/
DNS Stuff http://www.dnsstuff.com/

Cloud Computing
What do companies offer dealers tools for lead follow-up?

Appiro http://www.appirio.com


Automotive Research & Data
Automotive Customer JD Power
Satisfaction Surveys http://www.jdpower.com/

Polk
http://www.polk.com
http://usa.polk.com/
Polk provides trusted automotive intelligence and insight to the world’s
automotive manufacturers and supporting industries. We collect and
interpret global data, and provide extensive automotive expertise to help
customers understand their market position, increase and protect market
volume, identify trends, build brand loyalty, forecast sales, conquest new
business and gain a competitive advantage
http://www.polk.com/knowledge/

Automotive Dealer CRM Tools & Lead Providers
What do companies offer dealers tools for lead follow-up?
Dealer Lead Management CRM Tools:

Ford Direct http://www.fordirect.com
Joint Venture between Ford and Dealers; develops numerous applications
for Ford including dealer websites, vehicle configurator, lead management
etc.
DMI https://www.dmotorworks.com
Automotive Data Integrator provides ability for dealers to manage used
vehicle inventory on DC websites as well as provides call center support to
Dealers
Jumpstartautomotive http://jumpstartautomotive.com

Reynolds and Reynolds http://www.reyrey.com
Licensed SalesPoint and LMS Campaign Management Applications

ClickMotive http://www.clickmotive.com
Dealer Search Engine Marketing - SEM vendor
Dealerskins http://www.dealerskins.com

Reynolds Dealer http://www.reynoldswebsolutions.com/WebMakerX_Packages.aspx
Websites

The Cobalt Group

http://www.cobalt.com

IZMO Cars http://www.izmocars.com -Dealers online marketing solutions

Automotive Portals AOL Autos, Edmunds, Yahoo autos, MSN autos, Kelly Blue Book


Urban Science http://www.urbanscience.com
Lead Qualification, Scoring and Follow-up Reporting
Versata (formerly http://www.versata.com
Trilogy) Developer of Ford Build & Price Configurator and DC Dealer websites
Provides professional services in addition to offshore development.

ADP w.e.b. CRM ADP w.e.b. CRM
http://www.adp.com/solutions.aspx

Auto/Mate Auto/Mate
http://www.automate.com

AutoBase (Sales Center) AutoBase (Sales Center)
http://www.autobase.com

Autonation Compass Autonation Compass
http://www.autonation.com

Autosoft DMS Autosoft DMS
http://www.autosoft-asi.com

AVV AVV
http://www.avv.com

Car-Research (Car- Car-Research (Car-Interactive)
Interactive) http://www.car-research.com

Cobalt-LMCC Cobalt-LMCC
http://www.cobalt.com/leads

Dealer.com - Lead Dealer.com - Lead Machine
Machine http://www.dealer.com/index.htm

DealerPeak DealerPeak
http://www.dealerpeak.com

DealerSocket/Firesocket DealerSocket/Firesocket
http://dealersocket.com

DealerUps-DeskLog DealerUps-DeskLog
Dynisys http://www.dealerups.com/public/p1.asp

Dynisys Dynisys
http://www.dadsvirtualdealership.com

eLeadCRM eLeadCRM/WebLink/eLead Track
http://www.eleadcrm.com/fresh/elead_sales/default.html

e-PulseTrack e-PulseTrack
http://www2.e-pulsetrak.com

HigherGear HigherGear
http://www.highergear.com

iMagicLab iMagicLab/iCarMagic/iCarConnect
http://www.imagiclab.com

IZMO IZMO/Reckon Up/Prize Corporation
http://www.izmocars.com

NetTrak NetTrak/BuzzTrak/Internet FX
http://nettraklm.com

ProMax Online ProMax Online
http://www.promaxonline.com

R&R (SalesPoint and R&R (SalesPoint and Contact Management)
Contact Management) http://www.reyrey.com/solutions/era/internet_crm/lead_mgmt.asp

Dealer E Process Dealer E Process
http://www.dealereprocess.com

VIN Solutions VIN Solutions
http://www.vinsolutions.com


Tech Companies to Watch
TechnoCrata Award Adgregate Markets
Winners AdRocket
Akoha
Alfabetic
Atmosphir
Birdpost
BlahGirls
Bojam
Burt
Causecast
Closet Couture
Connective Logic
Devunity
DotSpots
DropBox
Emerginvest
ExchangeP
FairSoftware
FitBit
Footnote
Fotonauts
GazoPa
GoodGuide
Goodrec
GoPlanit
Grockit
Hangout Industries
iamnews (DemoPit Winner)
iCharts
Imindi
LiveHit
Me-trics
MIXTT
Mobclix
Mytopia
OtherInBox
Personalria
PlaYce
Popego
Postbox
Quant the News
Rinen
Shattered Reality Interactive
Shryk
Swype
Tingz
Tonchidot
TrueCar
Tweegee
VideoSurf

Yammer
Ångströ
app2you
BeFunky
Cake Financial
CastTV
Cubic Telecom
Faroo
Flock
Kaltura
mEgo
Mint
MusicShake
Orgoo
Powerset
PubMatic
StoryBlender
Teach the People
TripIt
Viewdle
Wixi
Xobni
Yap
Zivity
ZocDoc

List for Review
Consumer & 58.com
Community Adap.tv
Avvo
Blowtorch Media
Buzznet
CityVoter
Desi Hits!
Etsy
Facebook
Fark.com
FixYa
Flixster
FriendFeed
Gaia Online
GameFly
GameLogic
Glam Media
Habbo
hi5 ***Category Winner***
ibeatyou
iLike
imeem
Jaman
Kayak


Kongregate
Kreeda Games India
Ladders, The
Like.com
Live Mocha
Maxthon International
Mint
Mochi Media
Nurien
OpenTable
PayScale
PlayFirst
PlaySpan
Prosper
Quikr
Rebtel Networks
RedBubble
Revision3
RockYou
Seesmic
SelectMinds
Seventymm
Slide
Stardoll
TidalTV
Topix
Tremor
Trulia
Twitter ***Overall Winner***
Ustream.TV
Veoh Networks
Viagogo
We7
weblin
WeeWorld
WooMe
Xiaonei
Yapta
Yelp
Zazzle
Zillow
Zilok
Zivity
Zlango
Zynga

Enablers 4HomeMedia
99Bill
AdaptiveBlue
Aggregate Knowledge


Amadesa
Babelgum
Buzzwire
Conduit
Delivery Agent
Delver
Digg
Dilithium
Eye-Fi
Flock
ImageSpan
ItzCash
Joost
Kaltura
Ku6
LiveOps
LiveU
Move Networks
NearbyNow
Offerpal Media
Ooyala
Polar Rose
Qifang
Quantcast
Spot Runner
Thought Equity Motion
Transpera
TrialPay
Tudou
UUSee
Vuze
WetPaint
Youku ***Category Winner***

Green A123 Systems ***Category Winner***
Amyris Biotechnologies
Ausra
Coskata
d.light design
Fisker Automotive
Great Point Energy
GridPoint
HelioVolt
Infinia
LS9
ReVolt Technology
Serious Materials
Silver Spring Networks
SolarCity


Solazyme
SolFocus
Sway
TechTurn
Tesla Motors
Th!nk

http://www.portentinteractive.com
http://www.bluemoonworks.com

Mobile 4INFO
51.com
5th Finger
Admob
AirClic
Aka Aki
Appear Networks
Apptera
Aylus Networks
Blyk
doubleTwist
Fon
Greystripe
IMImobile
InnoPath
Jajah
Jawbone
jaxtr
Kirusa
Kyte
Lian Lian
Loopt
mBlox
mBricks
Mformation Technologies
mFoundry
mig33
Miyowa
MobiTV
MocoSpace
modu ***Category Winner***
Mozes
Networks in Motion
Next2Friends
Nimbuzz
Omnifone
OZ Communications
Púca
Qik
Quattro Wireless
reQall


Skyfire
Thumbplay
vlingo
ZipClip
Zygo Communications
http://www.moconews.net/

Online Advertising AdBrite
AdChina
Adconion Media Group
Adknowledge
AdReady
Clickable
Conductor ***Category Winner***
Consorte Media
Epic Advertising
eXelate
Federated Media Publishing
Kontera
Marin Software
Martian Logic
Mercado Software
OpenX
Oversee.net
Peer39
PubMatic
Rubicon Project, The
Specific Media
Spotzer
TattoMedia
Vibrant Media
VideoEgg
Visible Measures
Widgetbucks
http://www.whosbloggingwhat.com/
http://clusty.com

Mobile Tags http://www.skycore.com/
http://www.mobiletag.com/
http://scanbuy.com/web/
events ticketing — including mobile coupons, vouchers, reservations, IDs,
payments and loyalty programs.

Venture Capital http://www.lightspeedvp.com/
& Angel Investors http://www.dcm.com/
http://www.partechvc.com/
Sequoia Capital
http://www.angelcapitalassociation.org/dir_resources/best_practices.aspx
http://www.angelcapitaleducation.org/dir_resources/directory.aspx


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