This document provides a digital marketing report for NSRCEL - IIM with recommendations. It includes an overview of digital marketing objectives and platforms. It then analyzes NSRCEL's website and social media presence, identifying opportunities to improve SEO, keywords, tags, backlinks and more. The report recommends a digital marketing strategy for NSRCEL that focuses on keywords, paid ads, social media posts and continued SEO improvements to attract more startups and better connect with stakeholders.

1. Digital Marketing Report
NSRCEL – IIM
-ANKITA GUPTA
(Digital Marketing Specialist)

2. OVERVIEW
• Digital Marketing Intro
1
• Why NSRCEL need SEO?
2
• NSRCEL Website - SEO Audit
3
• NSRCEL – Social Media Analysis
4
• DM Strategy for NSRCEL
5

3. “Digital marketing” is the process of building and maintaining customer
relationships through online activities to facilitate the exchange of ideas, products,
and services that satisfy the goals of both parties.
Digital Marketing
Introduction

4. Digital marketing strategies and campaigns have following objectives:
 Reaching the right audience
 To engage with your audience
 To motivate your visitor to take action
 Efficient spending on your campaign
 Return on investment (ROI)
Digital Marketing
Objectives

5. Why Digital
Marketing?
Target & Reach
Large Audience
Cost Effective
Marketing
Strategy
To achieve
High ROI
Fast scaling of
Business
DM
platforms
SEO
PPC / SEM
Social
Media
Website
Analytics
Email &
Mobile
Mktg.
Digital PR

6. Why NSRCEL needs SEO ?
SEO Intro
SEO is the process of getting traffic on the webpage from organic search results on SERP.
Users are suggested web pages and other content based on what the search engine
considers most relevant against their search.
Why New
Businesses
need SEO?
It gives high
returns
Turns The
Spotlight On
Your Sales
Multiply
Your Impact
Increases
web-rank
Increases traffic
(keywords &
content)
Increases
conversion
rate
On Page SEO
•Keywords
•Title tags
•Meta tags
•Content body
Off page SEO
•Backlinks
•Social Media
•Content Media

7.  WR Analysis
SEO Audit
NSRCEL Website Analysis

8.  Tags
SEO Audit
NSRCEL Website Tags

9.  ALT image tag
SEO Audit
NSRCEL Image Tag

10. SEO Audit
NSRCEL Keywords Analysis
 No optimal keyword density.
 Common keywords are not appearing in one or more of the meta-tags above.
Your primary keywords should appear in your meta-tags to help identify the topic of your
webpage to search engines.
- Keyword included in title tag
- Keywords not included in Meta-Title
- Keywords not included in Meta-Description

11.  Technical
- Html tag
SEO Audit
NSRCEL Technical Analysis

12.  Technical
- Robot.txt
- Sitemaps
SEO Audit
NSRCEL Technical Analysis

13.  Site loading time
SEO Audit
NSRCEL Speed Test

14.  Backlinks & page rank
- The Google ranking of any page is based on the backlinks; the better quality are the backlinks the
higher is the Google Page Rank.
SEO Audit
NSRCEL Link Check

15.  URL structure
SEO Audit
NSRCEL URL test

16.  Google analytics test and social media check
SEO Audit
NSRCEL GA & SM test

17. Facebook:
 NS Raghavan Centre for Entrepreneurial Learning, IIM Bangalore – 3857 likes
Linkedin:
 IIMB-NSRCEL Incubation Group – 126 member
 NSRCEL Bangalore Nadathur S. Raghavan Centre for Entrepreneurial Learning -780
followers
Twitter:
 NSRCEL IIMB Official – 594 followers
Social Media Optimization (SMO)
NSRCEL- Social Media analysis
Why
SMM:
Cost
Efficient
Effective
Branding
Customer
acquisition
is easy
Enables direct
customer
interaction
Generate
more
leads/sales
Mass
posting is
possible

18. How DM channels can help NSRCEL to
attract more Startups??

19. Digital Marketing Strategy for NSRCEL
 Keyword: Let people find us easily through right keywords
- Include keywords in Meta tags
- Include keywords in content
 PPC / SEM / Google Ads: to make NSRCEL more recognizable (paid)
- Google AdWords – Search Ads
- Display / banner ads
- Facebook text & sponsored ads
- LinkedIn text & sponsored ads
- Twitter ads

20. Digital Marketing Strategy for NSRCEL
 Social Media Platform: to connect more people = more networking & to
Online Reputation Maintenance (ORM)
- Facebook organic posts
- LinkedIn organic posts
- Twitter organic posts
- Instagram posts
 SEO: Improve website to make it more searchable
- (as per SEO audit)

21. THANK YOU!