SlideShare a Scribd company logo
1 of 7
digital marketing manager KPI 
In this ppt file, you can ref KPI materials for digital marketing manager position 
such as digital marketing manager list of KPIs, performance appraisal, job skills, 
KRAs, BSC… 
If you need more KPI materials for digital marketing manager, 
please visit: http://kpi123.com/list-of-kpi-samples 
Other materials from http://kpi123.com: 
• Top 28 performance appraisal forms 
• 11 performance appraisal methods 
• 1125 performance review phrases 
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods 
Interview questions and answers – free download/ pdf and ppt file
Steps to create KPIs of digital marketing manager 
1. To build KPI system for this position, you can 
follow the steps below: 
2. Define operational objectives for Construction 
technician monthly, quarterly, 6 months, yearly. 
3. Identify Key Result Areas for the Construction 
technician. 
4. Identify tasks list. 
5. Determine work procedure for each KRA, each 
task. 
6. Identify methods to measure the results of each 
KRA, task, procedure. 
7. Create Construction technician KPIs 
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods 
Interview questions and answers – free download/ pdf and ppt file
Mistakes in creating digital marketing manager KPIs 
Building KPI system plays an important role in 
evaluating job performance of individual parts, 
divisions and the company’s objectives and 
performance management system in general. The 
development of KPI metrics help to create 
measurement systems, information systems 
throughout the organization. 
1. When building KPI system, you should note the 
following factors: 
2. Do not create too many KPI, KPI be built around 
3-5 KRAs. 
3. KPI should change to suit each stage (depending 
on your goals). 
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods 
Interview questions and answers – free download/ pdf and ppt file
How to design digital marketing manager KPIs 
1. KPIs should be clearly linked to 
the strategy, i.e. the things that 
matter the most. 
2. KPIs have to provide the answers 
to our most important questions. 
3. KPIs should be primarily designed 
to empower employees and provide 
them with the relevant information to 
learn. 
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods 
Interview questions and answers – free download/ pdf and ppt file
Interview questions and answers – free download/ pdf and ppt file 
Types of KPIs: 
1. Process KPIs - measure the efficiency or productivity of a business process. Examples - 
Days to deliver an order. 
2. Input KPIs - measure assets and resources invested in or used to generate business 
results. Examples - Dollars spent on research and development, Funding for employee 
training, Quality of raw materials. 
3. Output KPIs - measure the financial and nonfinancial results of business activities. 
Examples - Revenues, Number of new customers acquired. 
4. Leading KPI - measure activities that have a significant effect on future performance. Drive 
the performance of the outcome measure, being predictor of success or failure. 
5. Lagging KPI - is a type of indicator that reflect the success or failure after an event has 
been consumed. Such as most financial KPIs, measure the output of past activity. 
6. Outcome KPI - Reflects overall results or impact of the business activity in terms of 
generated benefits, as a quantification of performance. Examples are customer retention, 
brand awareness. 
7. Qualitative KPI - A descriptive characteristic, an opinion, a property or a trait. Examples 
are employee satisfaction through surveys which gives a qualitative report. 
8. Quantitative KPI - A measurable characteristic, resulted by counting, adding, or averaging 
numbers. Quantitative data is most common in measurement and therefore forms the 
backbone of most KPIs. 
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods
Top KPI materials for digital marketing manager 
If you need more KPI materials for digital 
marketing manager, 
please visit: http://kpi123.com/list-of-kpi-samples 
Other materials from http://kpi123.com: 
•Top 28 performance appraisal forms 
•11 performance appraisal methods 
•1125 performance review phrases 
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods 
Interview questions and answers – free download/ pdf and ppt file
Top KPI materials for digital marketing manager 
If you need more KPI materials for digital 
marketing manager, 
please visit: http://kpi123.com/list-of-kpi-samples 
Other materials from http://kpi123.com: 
•Top 28 performance appraisal forms 
•11 performance appraisal methods 
•1125 performance review phrases 
Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods 
Interview questions and answers – free download/ pdf and ppt file

More Related Content

What's hot

Warehouse delivery driver performance appraisal
Warehouse delivery driver performance appraisalWarehouse delivery driver performance appraisal
Warehouse delivery driver performance appraisalquasimodolee12
 
Senior consultant performance appraisal
Senior consultant performance appraisalSenior consultant performance appraisal
Senior consultant performance appraisalanniejenny66
 
Developing Metrics and KPI (Key Performance Indicators
Developing Metrics and KPI (Key Performance IndicatorsDeveloping Metrics and KPI (Key Performance Indicators
Developing Metrics and KPI (Key Performance IndicatorsVictor Holman
 
Key Performance Indicators-KPIs
Key Performance Indicators-KPIsKey Performance Indicators-KPIs
Key Performance Indicators-KPIsArshad A Javed
 
Office administrative assistant kpi
Office administrative assistant kpiOffice administrative assistant kpi
Office administrative assistant kpikertdoret
 
Heavy truck driver performance appraisal
Heavy truck driver performance appraisalHeavy truck driver performance appraisal
Heavy truck driver performance appraisalkenyaphatom
 
Administration manager performance appraisal
Administration manager performance appraisalAdministration manager performance appraisal
Administration manager performance appraisalmartinezrosie780
 
Department manager performance appraisal
Department manager performance appraisalDepartment manager performance appraisal
Department manager performance appraisalcameronbell328
 
Data management coordinator performance appraisal
Data management coordinator performance appraisalData management coordinator performance appraisal
Data management coordinator performance appraisallucaseliot679
 
Sales engineering kpi
Sales engineering kpiSales engineering kpi
Sales engineering kpipoottino
 
Kpi for finance manager
Kpi for finance managerKpi for finance manager
Kpi for finance managermohablackdavis
 
Qc manager kpi
Qc manager kpiQc manager kpi
Qc manager kpipovitjom
 
Technical support engineer performance appraisal
Technical support engineer performance appraisalTechnical support engineer performance appraisal
Technical support engineer performance appraisalalexanderhill006
 
Outreach coordinator performance appraisal
Outreach coordinator performance appraisalOutreach coordinator performance appraisal
Outreach coordinator performance appraisalbobalex231
 
Business intelligence manager performance appraisal
Business intelligence manager performance appraisalBusiness intelligence manager performance appraisal
Business intelligence manager performance appraisalpatilpadma86
 
Executive secretary performance appraisal
Executive secretary performance appraisalExecutive secretary performance appraisal
Executive secretary performance appraisalrichardclark986
 
Ecommerce manager perfomance appraisal 2
Ecommerce manager perfomance appraisal 2Ecommerce manager perfomance appraisal 2
Ecommerce manager perfomance appraisal 2tonychoper3004
 
Performance Evaluation Process PowerPoint Presentation Slides
Performance Evaluation Process PowerPoint Presentation Slides Performance Evaluation Process PowerPoint Presentation Slides
Performance Evaluation Process PowerPoint Presentation Slides SlideTeam
 
Assistant company secretary performance appraisal
Assistant company secretary performance appraisalAssistant company secretary performance appraisal
Assistant company secretary performance appraisalTeddySheringham012
 

What's hot (20)

Warehouse delivery driver performance appraisal
Warehouse delivery driver performance appraisalWarehouse delivery driver performance appraisal
Warehouse delivery driver performance appraisal
 
Senior consultant performance appraisal
Senior consultant performance appraisalSenior consultant performance appraisal
Senior consultant performance appraisal
 
Developing Metrics and KPI (Key Performance Indicators
Developing Metrics and KPI (Key Performance IndicatorsDeveloping Metrics and KPI (Key Performance Indicators
Developing Metrics and KPI (Key Performance Indicators
 
Key Performance Indicators-KPIs
Key Performance Indicators-KPIsKey Performance Indicators-KPIs
Key Performance Indicators-KPIs
 
Office administrative assistant kpi
Office administrative assistant kpiOffice administrative assistant kpi
Office administrative assistant kpi
 
Heavy truck driver performance appraisal
Heavy truck driver performance appraisalHeavy truck driver performance appraisal
Heavy truck driver performance appraisal
 
Administration manager performance appraisal
Administration manager performance appraisalAdministration manager performance appraisal
Administration manager performance appraisal
 
Department manager performance appraisal
Department manager performance appraisalDepartment manager performance appraisal
Department manager performance appraisal
 
Data management coordinator performance appraisal
Data management coordinator performance appraisalData management coordinator performance appraisal
Data management coordinator performance appraisal
 
Sales engineering kpi
Sales engineering kpiSales engineering kpi
Sales engineering kpi
 
Kpi for finance manager
Kpi for finance managerKpi for finance manager
Kpi for finance manager
 
Qc manager kpi
Qc manager kpiQc manager kpi
Qc manager kpi
 
Technical support engineer performance appraisal
Technical support engineer performance appraisalTechnical support engineer performance appraisal
Technical support engineer performance appraisal
 
Outreach coordinator performance appraisal
Outreach coordinator performance appraisalOutreach coordinator performance appraisal
Outreach coordinator performance appraisal
 
Business intelligence manager performance appraisal
Business intelligence manager performance appraisalBusiness intelligence manager performance appraisal
Business intelligence manager performance appraisal
 
Executive secretary performance appraisal
Executive secretary performance appraisalExecutive secretary performance appraisal
Executive secretary performance appraisal
 
Intro to Key Performance Indicators [Infographic]
Intro to Key Performance Indicators [Infographic]Intro to Key Performance Indicators [Infographic]
Intro to Key Performance Indicators [Infographic]
 
Ecommerce manager perfomance appraisal 2
Ecommerce manager perfomance appraisal 2Ecommerce manager perfomance appraisal 2
Ecommerce manager perfomance appraisal 2
 
Performance Evaluation Process PowerPoint Presentation Slides
Performance Evaluation Process PowerPoint Presentation Slides Performance Evaluation Process PowerPoint Presentation Slides
Performance Evaluation Process PowerPoint Presentation Slides
 
Assistant company secretary performance appraisal
Assistant company secretary performance appraisalAssistant company secretary performance appraisal
Assistant company secretary performance appraisal
 

Similar to Digital marketing manager kpi

Marketing project manager kpi
Marketing project manager kpiMarketing project manager kpi
Marketing project manager kpimetbanre
 
Marketing project manager kpi
Marketing project manager kpiMarketing project manager kpi
Marketing project manager kpivanricado
 
Web marketing manager kpi
Web marketing manager kpiWeb marketing manager kpi
Web marketing manager kpinaritejom
 
Marketing manager kpi
Marketing manager kpiMarketing manager kpi
Marketing manager kpiiavanrita
 
Marketing account executive kpi
Marketing account executive kpiMarketing account executive kpi
Marketing account executive kpigkatgutos
 
Marketing director kpi
Marketing director kpiMarketing director kpi
Marketing director kpiiavanrita
 
Senior marketing manager kpi
Senior marketing manager kpiSenior marketing manager kpi
Senior marketing manager kpivanricado
 
Digital project manager kpi
Digital project manager kpiDigital project manager kpi
Digital project manager kpihetfutriv
 
Marketing program manager kpi
Marketing program manager kpiMarketing program manager kpi
Marketing program manager kpijommeri
 
Marketing designer kpi
Marketing designer kpiMarketing designer kpi
Marketing designer kpidavivante
 
Assistant marketing manager kpi
Assistant marketing manager kpiAssistant marketing manager kpi
Assistant marketing manager kpiienripofa
 
Senior marketing executive kpi
Senior marketing executive kpiSenior marketing executive kpi
Senior marketing executive kpivanricado
 
Marketing supervisor kpi
Marketing supervisor kpiMarketing supervisor kpi
Marketing supervisor kpiienripofa
 
Advertising account manager kpi
Advertising account manager kpiAdvertising account manager kpi
Advertising account manager kpikenfumarit
 
Retail marketing manager kpi
Retail marketing manager kpiRetail marketing manager kpi
Retail marketing manager kpifesrijom
 
Marketing executive kpi
Marketing executive kpiMarketing executive kpi
Marketing executive kpiiavanrita
 
Chief marketing officer kpi
Chief marketing officer kpiChief marketing officer kpi
Chief marketing officer kpiiavanrita
 
Trade marketing manager kpi
Trade marketing manager kpiTrade marketing manager kpi
Trade marketing manager kpiiavanrita
 
Marketing engineer kpi
Marketing engineer kpiMarketing engineer kpi
Marketing engineer kpivanricado
 
Marketing advisor kpi
Marketing advisor kpiMarketing advisor kpi
Marketing advisor kpivanricado
 

Similar to Digital marketing manager kpi (20)

Marketing project manager kpi
Marketing project manager kpiMarketing project manager kpi
Marketing project manager kpi
 
Marketing project manager kpi
Marketing project manager kpiMarketing project manager kpi
Marketing project manager kpi
 
Web marketing manager kpi
Web marketing manager kpiWeb marketing manager kpi
Web marketing manager kpi
 
Marketing manager kpi
Marketing manager kpiMarketing manager kpi
Marketing manager kpi
 
Marketing account executive kpi
Marketing account executive kpiMarketing account executive kpi
Marketing account executive kpi
 
Marketing director kpi
Marketing director kpiMarketing director kpi
Marketing director kpi
 
Senior marketing manager kpi
Senior marketing manager kpiSenior marketing manager kpi
Senior marketing manager kpi
 
Digital project manager kpi
Digital project manager kpiDigital project manager kpi
Digital project manager kpi
 
Marketing program manager kpi
Marketing program manager kpiMarketing program manager kpi
Marketing program manager kpi
 
Marketing designer kpi
Marketing designer kpiMarketing designer kpi
Marketing designer kpi
 
Assistant marketing manager kpi
Assistant marketing manager kpiAssistant marketing manager kpi
Assistant marketing manager kpi
 
Senior marketing executive kpi
Senior marketing executive kpiSenior marketing executive kpi
Senior marketing executive kpi
 
Marketing supervisor kpi
Marketing supervisor kpiMarketing supervisor kpi
Marketing supervisor kpi
 
Advertising account manager kpi
Advertising account manager kpiAdvertising account manager kpi
Advertising account manager kpi
 
Retail marketing manager kpi
Retail marketing manager kpiRetail marketing manager kpi
Retail marketing manager kpi
 
Marketing executive kpi
Marketing executive kpiMarketing executive kpi
Marketing executive kpi
 
Chief marketing officer kpi
Chief marketing officer kpiChief marketing officer kpi
Chief marketing officer kpi
 
Trade marketing manager kpi
Trade marketing manager kpiTrade marketing manager kpi
Trade marketing manager kpi
 
Marketing engineer kpi
Marketing engineer kpiMarketing engineer kpi
Marketing engineer kpi
 
Marketing advisor kpi
Marketing advisor kpiMarketing advisor kpi
Marketing advisor kpi
 

More from iavanrita

Sales and marketing manager kpi
Sales and marketing manager kpiSales and marketing manager kpi
Sales and marketing manager kpiiavanrita
 
Product marketing manager kpi
Product marketing manager kpiProduct marketing manager kpi
Product marketing manager kpiiavanrita
 
Marketing specialist kpi
Marketing specialist kpiMarketing specialist kpi
Marketing specialist kpiiavanrita
 
Marketing intern kpi
Marketing intern kpiMarketing intern kpi
Marketing intern kpiiavanrita
 
Marketing coordinator kpi
Marketing coordinator kpiMarketing coordinator kpi
Marketing coordinator kpiiavanrita
 
Marketing consultant kpi
Marketing consultant kpiMarketing consultant kpi
Marketing consultant kpiiavanrita
 
Marketing associate kpi
Marketing associate kpiMarketing associate kpi
Marketing associate kpiiavanrita
 
Marketing assistant kpi
Marketing assistant kpiMarketing assistant kpi
Marketing assistant kpiiavanrita
 
Marketing analyst kpi
Marketing analyst kpiMarketing analyst kpi
Marketing analyst kpiiavanrita
 

More from iavanrita (9)

Sales and marketing manager kpi
Sales and marketing manager kpiSales and marketing manager kpi
Sales and marketing manager kpi
 
Product marketing manager kpi
Product marketing manager kpiProduct marketing manager kpi
Product marketing manager kpi
 
Marketing specialist kpi
Marketing specialist kpiMarketing specialist kpi
Marketing specialist kpi
 
Marketing intern kpi
Marketing intern kpiMarketing intern kpi
Marketing intern kpi
 
Marketing coordinator kpi
Marketing coordinator kpiMarketing coordinator kpi
Marketing coordinator kpi
 
Marketing consultant kpi
Marketing consultant kpiMarketing consultant kpi
Marketing consultant kpi
 
Marketing associate kpi
Marketing associate kpiMarketing associate kpi
Marketing associate kpi
 
Marketing assistant kpi
Marketing assistant kpiMarketing assistant kpi
Marketing assistant kpi
 
Marketing analyst kpi
Marketing analyst kpiMarketing analyst kpi
Marketing analyst kpi
 

Digital marketing manager kpi

  • 1. digital marketing manager KPI In this ppt file, you can ref KPI materials for digital marketing manager position such as digital marketing manager list of KPIs, performance appraisal, job skills, KRAs, BSC… If you need more KPI materials for digital marketing manager, please visit: http://kpi123.com/list-of-kpi-samples Other materials from http://kpi123.com: • Top 28 performance appraisal forms • 11 performance appraisal methods • 1125 performance review phrases Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods Interview questions and answers – free download/ pdf and ppt file
  • 2. Steps to create KPIs of digital marketing manager 1. To build KPI system for this position, you can follow the steps below: 2. Define operational objectives for Construction technician monthly, quarterly, 6 months, yearly. 3. Identify Key Result Areas for the Construction technician. 4. Identify tasks list. 5. Determine work procedure for each KRA, each task. 6. Identify methods to measure the results of each KRA, task, procedure. 7. Create Construction technician KPIs Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods Interview questions and answers – free download/ pdf and ppt file
  • 3. Mistakes in creating digital marketing manager KPIs Building KPI system plays an important role in evaluating job performance of individual parts, divisions and the company’s objectives and performance management system in general. The development of KPI metrics help to create measurement systems, information systems throughout the organization. 1. When building KPI system, you should note the following factors: 2. Do not create too many KPI, KPI be built around 3-5 KRAs. 3. KPI should change to suit each stage (depending on your goals). Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods Interview questions and answers – free download/ pdf and ppt file
  • 4. How to design digital marketing manager KPIs 1. KPIs should be clearly linked to the strategy, i.e. the things that matter the most. 2. KPIs have to provide the answers to our most important questions. 3. KPIs should be primarily designed to empower employees and provide them with the relevant information to learn. Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods Interview questions and answers – free download/ pdf and ppt file
  • 5. Interview questions and answers – free download/ pdf and ppt file Types of KPIs: 1. Process KPIs - measure the efficiency or productivity of a business process. Examples - Days to deliver an order. 2. Input KPIs - measure assets and resources invested in or used to generate business results. Examples - Dollars spent on research and development, Funding for employee training, Quality of raw materials. 3. Output KPIs - measure the financial and nonfinancial results of business activities. Examples - Revenues, Number of new customers acquired. 4. Leading KPI - measure activities that have a significant effect on future performance. Drive the performance of the outcome measure, being predictor of success or failure. 5. Lagging KPI - is a type of indicator that reflect the success or failure after an event has been consumed. Such as most financial KPIs, measure the output of past activity. 6. Outcome KPI - Reflects overall results or impact of the business activity in terms of generated benefits, as a quantification of performance. Examples are customer retention, brand awareness. 7. Qualitative KPI - A descriptive characteristic, an opinion, a property or a trait. Examples are employee satisfaction through surveys which gives a qualitative report. 8. Quantitative KPI - A measurable characteristic, resulted by counting, adding, or averaging numbers. Quantitative data is most common in measurement and therefore forms the backbone of most KPIs. Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods
  • 6. Top KPI materials for digital marketing manager If you need more KPI materials for digital marketing manager, please visit: http://kpi123.com/list-of-kpi-samples Other materials from http://kpi123.com: •Top 28 performance appraisal forms •11 performance appraisal methods •1125 performance review phrases Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods Interview questions and answers – free download/ pdf and ppt file
  • 7. Top KPI materials for digital marketing manager If you need more KPI materials for digital marketing manager, please visit: http://kpi123.com/list-of-kpi-samples Other materials from http://kpi123.com: •Top 28 performance appraisal forms •11 performance appraisal methods •1125 performance review phrases Top materials: top sales KPIs, Top 28 performance appraisal forms, 11 performance appraisal methods Interview questions and answers – free download/ pdf and ppt file