Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Where to Invest your Social Media Efforts
1. Choose
Where to
Invest Your
Social Media
Efforts:
Linkedin, Facebook, Twitter, Google+
or Pinterest. Which Is Right for You?
By Susan Corleto 2013
2. Agenda
Quantity
Just how many Social Networks
are there?
Quality
Selecting Quality Platforms
Is this really the party you
Relevance
want to attend?
The process is priceless!
Lock
Looping
Is this the beginning or is this
the end?
3. Quantity
Just how many Social
Networks are there?
Vampirefreaks.com
Plaxo
mixi
Identi.ca
Fubar
43 Things
Sonico.com
Classmates.com
Viadeo
Playfire
MocoSpace
Indaba Music
Fuelmyblog
Academia.edu
SoundCloud
Cloob
Virb
Playlist.com
MOG
IRC-Galleria
FullCircle
Advogato
Spaces
CouchSurfing
Vox
Plurk
MouthShut.com
italki.com
Gaia Online
aNobii
Stickam
CozyCot
Wakoopa
Qapacity
Mubi
Itsmy
GamerDNA
AsianAvenue
StudiVZ
Cross.tv
Wattpad
Quechup
MyHeritage
iWiW
Gapyear.com
aSmallWorld
Students Circle Network
Crunchyroll
WAYN
Qzone
MyLife
Jaiku
Gather.com
Athlinks
StumbleUpon
Cyworld
WeeWorld
Raptr
My Opera
Jiepang
Gays.com
Audimated.com
Tagged
DailyBooth
Wellwer
Ravelry
Myspace
Kaixin001
Geni.com
Bebo
Talkbiznow
DailyStrength
WeOurFamily
Renren
Nasza-klasa.pl
Kiwibox
GetGlue
BIGADDA
Taltopia
delicious
Wepolls.com
ReverbNation.com
Netlog
Lafango
Gogoyoko
Biip.no
Taringa!
deviantART
Wer-kennt-wen
Ryze
Nexopia
LAGbook
Goodreads
BlackPlanet
TeachStreet
Diaspora*
weRead
ScienceStage
NGO
LaiBhaari
Goodwizz
Blauk Post
TermWiki
Disaboom
Wiser.org
ShareTheMusic
Ning
Last.fm
Google+
Blogster
The Sphere
Dol2day
Wooxie
Shelfari
Odnoklassniki
LibraryThing
GovLoop
Bolt.com
TravBuddy.com
DontStayIn
WriteAPrisoner.com
Sina
OpenWeibo
Lifeknot
Grono.net
BusuuDiary
Travellerspoint
Draugiem.lv
Xanga
Skoob
Orkut
LinkedIn
Habbo
Buzznet
tribe.net
douban
Choose XING
Skyrock
OUTeverywhere
LinkExpats
hi5
CafeMom
Trombi.com
DXY.cn
Where to Invest Your Social Media Efforts: Xt3
SocialVibe
PatientsLikeMe
Listography
Hospitality Club
Care2
Tuenti
Elftown
Yammer
Partyflock
LiveJournal
Hotlist
CaringBridge
4. Quality
Selecting quality
platforms.
•Who are the top players
•Who are you trying to reach
•What’s the buzz
Choose
Where to Invest Your Social Media Efforts:
5. Quality
Selecting quality
platforms.
•200 million registered users
•53% Female and 47% Male
•Average Age: 44.2
•Largest age demographic:
Roughly even between the 25-34
and the 35-44 age groups.
Choose
Where to Invest Your Social Media Efforts:
6. Quality
Selecting quality
platforms.
•Over 1 billion registered users.
•60% Female and 40% Male
•Average Age: 40.5
•Largest age demographic: 45-54
Choose
Where to Invest Your Social Media Efforts:
7. Quality
Selecting quality
platforms.
•500 million registered users
•60% Female and 40% Male
•Average Age: 37.3
•Largest age demographic:
Roughly even between the 25-34,
35-44, and 45-54 age groups.
Choose
Where to Invest Your Social Media Efforts:
8. Quality
Selecting quality
platforms.
•500 million registered users
•63.% Male 37.% Female
•Largest age demographic: 25-34
Choose
Where to Invest Your Social Media Efforts:
9. Quality
Selecting quality
platforms.
•25 million registered users
•79% Female and 21% Male
•Average Age: 40.1
•Largest age demographic:
Roughly even between the 25-34
and the 35-44 age groups.
Choose
Where to Invest Your Social Media Efforts:
10. Relevance
Is this really the party you
want to attend?
•Is this who I want to talk to?
•Locate your potential…
•Are they interested in what I
have to say?
•You know you’re at the
wrong party when…
Choose
Where to Invest Your Social Media Efforts:
11. Lock
The process is priceless!
•LOCATE “our” audience
•OUTLINE “our” success
•CONVERSE!
•Sometimes you start the
dialogue,
•Sometimes you join in
•KNOW what is going on!
Choose
Where to Invest Your Social Media Efforts:
12. Lock
The process is priceless!
LinkedIn Professional
service providers,
associations, business
facebook Comfortable
entertainment, lifestyle
brands, and non-profits
twitter Ticker
Quick, breaking, in the
moment!
Google+ The quiet Giant
Technology, college
students,
photographers
pinterest A picture speaks 1000
words
Online Scrpbooking,
Choose Moving into business
Where to Invest Your Social Media Efforts:
13. Loop
Is this the beginning or is
this the end?
Choose
Where to Invest Your Social Media Efforts:
14. Thank you
Susan M. Corleto
scorleto@aol.com
www.linkedin.com/in/susancorleto/
Choose
Where to Invest Your Social Media Efforts:
Editor's Notes
The truth is, there is no way to know. New one’s are being created every day. Some are very successful in other countries, even though we do not use them here. As you can see I have a list of 100s scrolling on the page and more are developed every day There are also significant platforms in other countries, i.e. Facebook is banned in China, they use Tencent QZone amongst others. Source: http://en.wikipedia.org/wiki/List_of_social_networking_websites
Facebook Google Twitter Linkedin Pinterest Are you trying to reach Woman or Men Seniors, Baby Boomers, Gen X, Gen Y, etc. Who is already talking about your subject, your product, your beliefs?
Secret Boards
Locate your potential… Donors, Clients, Friends, Fans, Advocates, etc… …you’re the first to leave. And it’s your party.
Google Alerts for branded terms, areas of interest, etc. track inbound site traffic via (Google) Analytics filters. You can also use search engines to conduct real-time research (i.e., Google, BlogPulse, and Technorati). More advanced marketers may opt to customize Yahoo Pipes RSS feeds or free (SM2, SiteVolume, Trendrr, YackTrack) or paid social media monitoring services (i.e., BuzzMetrics, Cymfony, Radian6, Techrigy, Trackur). Establish the metrics Make sure content is timely, relevant, and honest. Cross post when applicable, reserve #Hash tags for sites that use them, i.e. Twitter, Instagram and Google+ Monitor what is going on! REMEMBER, this is a conversation!
Google Alerts for branded terms, areas of interest, etc. track inbound site traffic via (Google) Analytics filters. You can also use search engines to conduct real-time research (i.e., Google, BlogPulse, and Technorati). More advanced marketers may opt to customize Yahoo Pipes RSS feeds or free (SM2, SiteVolume, Trendrr, YackTrack) or paid social media monitoring services (i.e., BuzzMetrics, Cymfony, Radian6, Techrigy, Trackur). Establish the metrics Make sure content is timely, relevant, and honest. Cross post when applicable, reserve #Hash tags for sites that use them, i.e. Twitter, Instagram and Google+ Monitor what is going on! REMEMBER, this is a conversation!
The truth is, there is no way to know. As you can see I have a list of 100s scrolling on the page and more are developed every day There are also significant platforms in other countries, i.e. Facebook is banned in China, they use TencentQZone amongst others. Source: http://en.wikipedia.org/wiki/List_of_social_networking_websites
The truth is, there is no way to know. As you can see I have a list of 100s scrolling on the page and more are developed every day There are also significant platforms in other countries, i.e. Facebook is banned in China, they use TencentQZone amongst others. Source: http://en.wikipedia.org/wiki/List_of_social_networking_websites
