Digital marketing involves using digital channels to promote products and services to consumers, crucial for reaching target audiences and driving sales. It includes strategies like B2B and B2C marketing, search engine optimization, content marketing, social media, email, and mobile marketing. The benefits of digital marketing encompass increased reach, cost-effectiveness, straightforward measurement, and enhanced customer connections.

1. DIGITAL
MARKETING

2. What is Digital
Marketing?
➔ The use of digital channels to market products and services in
order to reach consumers.
➔ It aims to promote products and services.
➔ By Utilizing internet platforms like Email,social media ,web
based advertising and also text and multimedia messages.

3. Why Digital Marketing ?
➔ Digital Marketing is very important because it helps businesses
reach and engage with their target audience effectively
➢ Increase brand awareness
➢ Drive website traffic
➢ Generate leads
➢ Boost sales and revenue in the digital age

4. B2B Marketing
B2B Marketing or business-to-business marketing,involves selling
products or services from one business to another.
B2C Marketing
B2C Marketing or business-to-customer marketing,involves selling
products or services directly to individual consumers rather than other
businesses.

5. V/S

6. Components

7. Types of DM
Process of optimizing your website
and content to rank higher in search
engine results pages, driving more
organic traffic to your site
Search Engine
Optimization
Content Marketing Content marketing is a strategy
focused on creating and distributing
valuable,relevant and consistent
content to attract and engage a
specific audience.

8. Types of DM
SMM involves using social media
platforms to promote
products,services or content by
creating posts,images,videos and
other content to engage with
audience to build brand awareness
Social Media
Marketing
PPC Marketing Pay per Click (PPC) marketing is an
advertising model where advertisers
pay a fee each time their Ad is
clicked.

9. Types of DM
Affiliate Marketing is an digital
marketing tactic that lets someone
make money by promoting another
person's business
Affiliate Marketing
Influencer Marketing Influencer Marketing is when brands
team up with individuals who have a
large and engaged following on
social media to promote their
products or services.

10. Types of DM
It involves sending emails to a
targeted audience to promote
products,services or content as well
as to build relationship,generate
leads, and drive sales
Email Marketing
Mobile Marketing Digital marketing strategy that
allows you to engage with your target
audience through their mobile
devices,such as smartphones and
tablets. Via SMS,MMS,Social media
notification,etc.

11. Benefits of DM
Digital marketing offers several benefits including increased
reach ,targeted audience
engagement,cost-effectiveness,easy measurement of
results and adaptability to changes in real-time.
● Broad graphic reach: When you post an Ad
online,people can see it no matter where they are.
● Cost Efficiency: By comparing traditional
marketing,digital marketing gives you much more
flexibility and contact customer for your Ad spend.

12. Benefits of DM
● Quantifiable results: By digital marketing software and
platforms automatically track the number of desired
conversions that you get whether the means of email
open rates,visit your home page or direct purchases.
● Easier personalization: Digital marketing allows you to
gather all customer data in a way that offline marketing
can’t.Data collect digitally much more precise and
specific.
● More connection with customer: DM lets You
communicate with your customer in real time and also
let them communicate with You.

13. How to create a
Digital Marketing
Strategy?
1. Set Smart Goals
2. Identify Your audience
3. Create a Budget
4. Select Your Digital marketing
Channels
5. Refine Your Marketing Efforts

14. DIGITAL MARKETING
CREATES GROWTH
“The more You embrace the
possibilities the more You will
be able to realise your
company potential.”

15. THANK YOU