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DIGITAL MARKETING FUNDAMENTALS
Muhammad Furqon
DIGITALISASI
SEKARANG SAATNYA LEMBAGA
FILANTROPHY MERAMBAH DUNIA DIGITAL
KONDISI SAAT INI MEMBUKTIKAN BAHWA
PERUBAHAN ITU PERLU
MULAI DARI MANA?
→
APA TUJUAN
DIGITAL MARKETING
UNTUK LAZISMU?
APA TUJUAN DIGITAL MARKETING
UNTUK LAZISMU?
DONASI
APA TUJUAN DIGITAL MARKETING
UNTUK LAZISMU?
MULAI DARI MANA?
KOMBINASI CHANNEL
→
→
THE KEY IS...
EFFECTIVE DIGITAL FUNDRAISING
=
WEB CROWFUNDING + OPTIMASI DIGITAL MARKETING
KELEBIHAN CROWDFUNDING
Donasi Mudah
KELEBIHAN CROWDFUNDING
Real Time Notifikasi Donasi Transparan
WHAT
NEXT?
Teknologi atau Web saja belum cukup
Perlu Digital Optimation
Untuk menjadikannya Convertion/Donation
APA SAJA
YANG
DIPERLUKAN?
CONTENT CREATIVE
• Design
• Animation
• Video
• Copy Writer
DIGITAL ADVERTISER
• SEM
• FB & Insta Ad

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DIGITAL MARKETING FUNDAMENTALS LAZISMU.pptx