NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. We have the best curriculum, trainers and unlimited practical hours on live project. www.nidmindia.com

1. The Ultimate Guide to
E-Commerce Marketing:
From Clicks to
Conversions
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2. 01
06
02
07
03
08
Importance of E-
Commerce Marketing
Leveraging Social Media
Understanding Your
Audience
Email Marketing
Strategies
Building a User-Friendly
Website
Conversion Rate
Optimization (CRO)
04 05
Optimizing for Search
Enginess
Crafting Compelling
Content
Table of content
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3. IMPORTANCE OF E-COMMERCE
MARKETING
E-Commerce's exponential growth
The critical role of effective marketing in
turning clicks into conversions
Establishing a connection between website
traffic and loyal customer acquisition
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4. Know Your Audience
Importance of understanding your target
demographic
Creating buyer personas to tailor marketing
strategies
Aligning products and messaging with
audience needs and desires
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5. BUILDING A USER-FRIENDLY
WEBSITE
The website as a digital storefront
Design and layout considerations
for optimal user experience
Strategies for navigation and
seamless interaction
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6. OPTIMIZING FOR SEARCH ENGINES
(SEO)
Fundamentals of SEO for E-Commerce
Keyword research and implementation
Technical SEO tips for improved
website visibility
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7. CRAFTING COMPELLING
CONTENT
Content's role in attracting and retaining
visitors
Crafting engaging product descriptions
Developing a blog strategy to showcase
expertise and engage the audience
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8. Building a brand presence on major
platforms
Strategies for content creation and
engagement
Social media advertising and influencer
partnerships
LEVERAGING SOCIAL
MEDIA
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9. Email Marketing Strategies
B u i l d i n g a n d n u r t u r i n g a n e m a i l
s u b s c r i b e r l i s t
C r a f t i n g e f f e c t i v e e m a i l c a m p a i g n s
I m p l e m e n t i n g a u t o m a t i o n f o r
p e r s o n a l i z e d c u s t o m e r j o u r n e y s
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10. Understanding the principles of CRO
A/B testing for website elements
Creating compelling calls-to-action
and landing pages
Conversion Rate
Optimization (CRO)
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11. ANALYTICS AND MEASUREMENT
The importance of data in decision-making
Key performance indicators (KPIs) for E-
Commerce
Utilizing analytics tools to track and analyze
user behavior
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12. CASE STUDIES OF NYKAA
Company Background and Founding
Product Range Diversity
Digital-First Strategy
Private Label Development
Marketing and Branding Initiatives
Customer Loyalty Programs
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13. ANALYTICS AND MEASUREMENT
The importance of data in decision-making
Key performance indicators (KPIs) for E-
Commerce
Utilizing analytics tools to track and analyze
user behavior
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14. Thank You
For Watching
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