Digital landscape meetup 1
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The document outlines the agenda for a digital marketing event. The agenda includes a discussion of the digital marketing landscape, focusing on trends in social media, search engine optimization, pay-per-click advertising, and data analytics. It also covers topics like content fatigue, the importance of mobile consumption, and changing algorithms. There will be opportunities for questions and discussion as well as networking breaks and beers.
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Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
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Boost Your Instagram Views Instantly Proven Free Strategies.
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
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Benefits Digital Marketing Services at Techvolt software :
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.How American Bath Group Leveraged Kontent
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Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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Digital landscape meetup 1
- 1. Welcome!
- 2. The digital marketing landscape Mike Jessop - Strawberry
- 5. Agenda - Digital Marketing Landscape (18:15 - 18:35) - AMA/Q&A Panel (18:40 - 19:00) - Break - Meet and Greet (19:05 - 19:20) - Social, SEO, PPC and Analytics (19:25 - 19:45) - Beers! Hoorah! - End. (20:00)
- 6. What’s your big plan Mike? ● Sharing ideas ● Working together ● Problems solving Sparing my other half hearing me bang on about “Attribution modelling helping justify email campaigns.”
- 7. Digital Marketing Landscape ● Social ● Search Engine Optimisation ● Pay per click ● Data….sweet sweet data.
- 8. Social ● Content Fatigue! ● SoLoMo - Changing social platforms - content consumption ● {Insert Social Rant Here}
- 9. Content Fatigue ● Marketers ruin everything!! ● Easy/Cheap content is becoming boring, too common. ● Creating content with value is now becoming a more costly endeavour. ● Facebook Edgerank algo is demanding content is good. ● News-Hacking is the new black
- 10. SoLoMo Social/Local/Mobile ● Social media channels seem to be moving towards the triage. ● Facebook Ad platform ● Content consumption is increasingly coming from mobile!
- 11. Deploy Social Rant!!! - The Future ● Why social media works! ● They serve a need to share experiences. ● Privacy/Public Persona ● Strangers are friends you haven’t met yet!
- 12. SEO ● Over 400 ranking factors are now being used to determine results. ● Hummingbirds, Pandas and Penguins (WTF) ● Times they are a’changing. Daily. ● Markup is being used to help Google understand. ● Social is a key contributor
- 13. SEO - The Future ● Keyword Strategies will be redundant ● Anchor text will lose impact on rankings ● Entity search will develop as more data is absorbed. ● Predictive search will deliver more relevant content. (Google Now, Siri)
- 14. PPC ● PPC is moving from keyword specific searches to activity lead, dynamic searches. ● Retargeting, Display and contextual adverts ● Cross device and user specific adverts ● Facebook!!!!!
- 15. Data, Analytics and Testing ● Google Analytics…..A History. ● Cross device tracking ● Attribution Modelling ● Automation through APIs ● Custom reports are better reports!
- 16. Data, Analytics and Testing ● Measure more stuff! ● An opportunity not testing is an opportunity missed ● A/B Testing ○ Email ○ Social ○ Site
- 18. Agenda - Digital Marketing Landscape (18:15 - 18:35) - AMA/Q&A Panel (18:40 - 19:00) - Break - Meet and Greet (19:05 - 19:20) - Content or Data (19:25 - 19:45) - Beers! Hoorah! - End. (20:00)
- 19. Q&A
- 20. Beers!
- 21. Content or Data?
- 22. Beers Hoorah!