Historical philosophical, theoretical, and legal foundations of special and i...
digital marketing
1.
2. DIGITAL MARKETING
“Digital marketing” is the process of building and maintaining
customer relationships through online activities to facilitate the
exchange of ideas, products, and services that satisfy the goals
of both parties.
4. Why Digital Marketing?
With the constant growth of the web, and more people getting
connected every day, digital marketing has become a necessity
for many organizations.
5. Digital Marketing vs Traditional Marketing
Traditional Marketing
•Proven techniques with
high success rates.
•Metrics for measuring
success.
•Long standing initiatives
that the public can
understand.
Digital Marketing
•Cost efficient methods of
marketing.
•Outstanding audience
reach.
•Allows direct response
from intended audience.
7. OBJECTIVE
•Grow your sales online (Sell)
•Serve and add value to consumers
online (Serve)
•Speak and get closer to consumers
online (Speak)
•Save cost online (Save)
•Sizzle and extend your brand online
(Sizzle)
13. BENEFITS
•Scaling down of marketing costs.
•Establishing brand reputation.
•Sharing of content effortlessly.
•Amicable interaction with the customers.
•Enhanced marketing efficiency.
•Supervision of advertising campaigns.
19. CONCLUSION
Digital Marketing is way better than the traditional ones. We no
longer have to peek a boo in the market for that perfect choice.
We can customise and lend a helping hand in the production of
our own products. Digital Marketing has helped evolve umpteen
companies without putting a strenuous burden on the
resources. Digital Marketing rules the present and future to
come along!