The document discusses how Christians are impacted by technology through various mediums. It provides statistics on the growth of internet users worldwide and in India, as well as the large number of daily porn site visitors and users on social media platforms like Facebook and Twitter. The document also notes that the number of smartphone users globally will surpass 2 billion by 2016. It examines how Christians engage with technology through wifi, virtual relationships, and file sharing and will draw conclusions about the impacts.
India has embraced the internet with open arms, and its digital population has been rapidly growing in the past decade with over 680 million active internet users . What started with simple email correspondences, has expanded to a digital universe with social networking giants like Google, Facebook and Twitter becoming a part everyday life for millions of Indians.
India had 88 million active internet users in 2010, with a penetration rate of 6.9% of the population. The majority of users were male (85%) between the ages of 19-40 (85%) and graduate or post-graduate educated (46% graduate, 26% post-graduate). Social networking sites like Facebook were very popular, with 13.2 million Indian Facebook users in 2010, accounting for 1.1% of total internet users. Social media usage in India was growing rapidly and projected to reach 45 million users by 2012, with the highest usage among 15-24 year olds.
Digital behaviour in Indonesia (Media Day Nontondotcom)Seno Pramuadji
Seno Pramuadji is a digital gatekeeper currently working in social media and digital activation at Smartfren Telecom. He has previously worked in marketing roles at various companies. The document then discusses Indonesia's digital landscape and behavior, including statistics on internet and social media usage. It notes that the majority of internet users are younger (ages 12-34) and use mobile devices heavily. Popular social platforms include Facebook, WhatsApp, and LINE. Online video, especially on YouTube, is also growing. Trust in digital advertising is increasing, especially for mobile and video ads.
The number of global internet users has grown exponentially, reaching over 3 billion currently. India has over 200 million internet users currently, and is projected to surpass the US by 2018 with over 500 million users. Mobile internet usage is also growing rapidly in India, with 70% of internet traffic now coming from mobile devices. However, internet and smartphone penetration remains relatively low in India, with only about 25% of the population currently using the internet.
The number of global internet users has grown exponentially from less than 1% of the world's population in 1995 to over 3 billion currently. Asia has the highest number of internet users, with India projected to surpass the US as the country with the second highest number of users by 2018. While internet penetration is still low in India at around 20% currently, mobile internet usage is growing rapidly due to increasing smartphone adoption. Most Indian internet users access social media and the average monthly spending on mobile internet services has increased from 45% to 54% of total telecom bills.
The number of global internet users has grown exponentially from less than 1% of the world's population in 1995 to over 3 billion currently. Asia has the highest number of internet users, with India projected to surpass the US as the country with the second highest number of users by 2018. While internet penetration is still low in India at around 20% currently, mobile internet usage is growing rapidly due to increasing smartphone adoption. The average time spent by Indian internet users on social media is over 45 minutes out of the 3 hours spent daily on mobile internet. Prepaid mobile connections are more popular in India, accounting for over 80% of the total 886 million mobile subscribers.
We Are Social's Guide to Social, Digital, and Mobile in India, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in India. You can find more of these Asia reports at http://wearesocial.sg
The document discusses how Christians are impacted by technology through various mediums. It provides statistics on the growth of internet users worldwide and in India, as well as the large number of daily porn site visitors and users on social media platforms like Facebook and Twitter. The document also notes that the number of smartphone users globally will surpass 2 billion by 2016. It examines how Christians engage with technology through wifi, virtual relationships, and file sharing and will draw conclusions about the impacts.
India has embraced the internet with open arms, and its digital population has been rapidly growing in the past decade with over 680 million active internet users . What started with simple email correspondences, has expanded to a digital universe with social networking giants like Google, Facebook and Twitter becoming a part everyday life for millions of Indians.
India had 88 million active internet users in 2010, with a penetration rate of 6.9% of the population. The majority of users were male (85%) between the ages of 19-40 (85%) and graduate or post-graduate educated (46% graduate, 26% post-graduate). Social networking sites like Facebook were very popular, with 13.2 million Indian Facebook users in 2010, accounting for 1.1% of total internet users. Social media usage in India was growing rapidly and projected to reach 45 million users by 2012, with the highest usage among 15-24 year olds.
Digital behaviour in Indonesia (Media Day Nontondotcom)Seno Pramuadji
Seno Pramuadji is a digital gatekeeper currently working in social media and digital activation at Smartfren Telecom. He has previously worked in marketing roles at various companies. The document then discusses Indonesia's digital landscape and behavior, including statistics on internet and social media usage. It notes that the majority of internet users are younger (ages 12-34) and use mobile devices heavily. Popular social platforms include Facebook, WhatsApp, and LINE. Online video, especially on YouTube, is also growing. Trust in digital advertising is increasing, especially for mobile and video ads.
The number of global internet users has grown exponentially, reaching over 3 billion currently. India has over 200 million internet users currently, and is projected to surpass the US by 2018 with over 500 million users. Mobile internet usage is also growing rapidly in India, with 70% of internet traffic now coming from mobile devices. However, internet and smartphone penetration remains relatively low in India, with only about 25% of the population currently using the internet.
The number of global internet users has grown exponentially from less than 1% of the world's population in 1995 to over 3 billion currently. Asia has the highest number of internet users, with India projected to surpass the US as the country with the second highest number of users by 2018. While internet penetration is still low in India at around 20% currently, mobile internet usage is growing rapidly due to increasing smartphone adoption. Most Indian internet users access social media and the average monthly spending on mobile internet services has increased from 45% to 54% of total telecom bills.
The number of global internet users has grown exponentially from less than 1% of the world's population in 1995 to over 3 billion currently. Asia has the highest number of internet users, with India projected to surpass the US as the country with the second highest number of users by 2018. While internet penetration is still low in India at around 20% currently, mobile internet usage is growing rapidly due to increasing smartphone adoption. The average time spent by Indian internet users on social media is over 45 minutes out of the 3 hours spent daily on mobile internet. Prepaid mobile connections are more popular in India, accounting for over 80% of the total 886 million mobile subscribers.
We Are Social's Guide to Social, Digital, and Mobile in India, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in India. You can find more of these Asia reports at http://wearesocial.sg
1) Streaming of music through mobile phones saw a 100% increase between 2013-2014, with 90% of total streaming in 2014 occurring through mobile phones due to increased mobile internet usage.
2) Digital advertising spending is growing rapidly, with 25% of total global ad spending in 2016 estimated to be digital. Mobile advertising spending is also increasing significantly.
3) India's internet and mobile phone usage is growing dramatically, with India projected to surpass the US as the second largest internet user base after China by 2016. Mobile phones are driving this growth, with 94% of urban Indians accessing the internet through mobile.
This document provides an overview of Indonesia's media landscape as of early 2016. It summarizes that Java and Bali have the largest population and number of print, television, radio and online media outlets, while internet and device usage varies regionally, with smartphones being the dominant internet access point nationwide. It also notes that while television is still important, audiences now engage with multiple devices simultaneously, representing an opportunity for cross-platform campaigns.
[Report] Internet Trends in India for 2014Social Samosa
The document summarizes internet trends in India in 2013. It notes that India had 205 million internet users, the third largest population globally. The online advertising market in India grew significantly between 2011-2015 and was projected to reach $500 million by 2014. Mobile internet also grew rapidly, with 110 million users by 2013, most of whom were male and urban. Social networking was extremely popular among Indian internet users.
India has over 1.2 billion people spread across 29 states, 6 union territories, and over 600 districts. It is one of the most challenging media markets in the world due to its large population and diversity. The media ecosystem in India is paradoxical, diverse, and complex, with over 850 television channels, 60,000 publications, 13,500 cinema screens, and 292 radio stations. However, media is consolidating around key networks and groups. Television dominates as the main source of entertainment and information for Indians. Mobile phone and internet penetration is also rapidly increasing across India.
Facebook has 150 million users in India and remains very popular. Twitter has over 25 million users, and Katy Perry has the most followers. LinkedIn is the fastest growing professional social media site with 30 million users. Instagram is popular in India, where 1/4 of the population uses it and posting selfies is common, especially among users under 30. Pinterest has become the third most popular social network after Facebook and Twitter, with 80% women users who browse categories like DIY, fitness, and home decor.
This document summarizes statistics about social media usage from various sources. It shows that social media usage has grown dramatically in the past decade, with over 2.5 billion people now using social media worldwide. Americans spend over 216 minutes per week on social media on smartphones alone. While only 7% of Americans used social media 10 years ago, today 65% use one or more social networking sites. Facebook remains the most popular platform with over 1.8 billion users, followed by YouTube, Instagram, and Twitter.
India on Internet 2014 is a collectives of all thats happening in the digitally crazy market of India. With 200 Mn+ people on board and over 250 Mn smart phones sold, India is buzzing with the digital invasion like never before. Marketing is changing, Marketers are changing their opinions, brands are rewording their messages to 140 characters, 75% of the time mobile phones are used actions which are not the reasons for its invention. World is colliding, India is truly emerging as one of the top digital super power in the world.
This presentation is a small collective ode to all thats gone by and all that face us.
These days, you should goes online. Like it or not. Technology will not wait and open registration. They will move forward very very fast. The question are you ready to ride the wave of tehnology ?. #marikitabelajar #marikitabelajarbersama #ongkyhojanto #haryantokandani
#maximaltrainingindonesia #certifiedtrainer #betterlifewithmci #motivatoracademy #nextleveltraining
- The Indian internet market is growing rapidly but still at a low level of penetration, with 22 million users and 3% broadband penetration as of 2006. Social networking is very popular in India, with Orkut and Facebook being the top sites.
- The top native Indian social networking sites have had success by quickly copying popular features from foreign sites, targeting local users through campus and media marketing, and leveraging SMS and mobile features to reach more users. However, foreign sites still dominate due to being earlier to market and not facing language barriers in India's international environment.
This document provides an overview of media in India from pre-independence to modern times. It discusses how media has evolved from primarily print pre-independence to the growth of television, radio, and new digital media. Key developments include the introduction of color television and private channels in the 1980s and 90s, the growth of literacy and purchasing power increasing newspaper circulation, and rising internet and mobile phone use. The document also examines the tension between media as a consumer product seeking profit versus its role in social good and development.
The document discusses the rise of social media and networks in China. It describes how bulletin board systems (BBS) were popular early online communities in China, with over 3 billion registered users. Many BBS systems were built on Discuz!, an open-source platform founded by Kevin Day. BBS sites remain influential in China for discussing news and trends. Social networking sites like Tencent and WeChat now integrate social features with messaging and mobile access, driving further growth of online communities in China.
Social networking allows people to connect with friends and make new connections online by sharing content and interacting through websites and apps. While it enables worldwide connectivity and real-time sharing, overuse can negatively impact studies, health, and attitudes. Social networking provides both advantages like strengthened relationships and awareness of global issues, but also disadvantages like less real-life interaction, privacy concerns, time wasted, and potential for cyberbullying. Whether social networking is beneficial depends on individual circumstances and taking proper precautions with personal information.
Everything you need to know about mobile, internet, social media, and e-commerce use in India in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital India - What It Means For Your Brand's Digital Marketing StrategyFutuready Media
The young India today considers high speed internet as a core utility, a plethora of choices as a necessity and speed and ease as must-haves.
This presentation highlights insights about numbers and the scale to assist you set the digital strategy for your brand.
Isentia China¹s Digital Economy_Presentation_FebRichard Spencer
1) China has the world's largest online population and digital economy, with over 800 million internet users and e-commerce sales of over $1 trillion annually.
2) Social media platforms like WeChat and Weibo have become integral to daily life in China, with users totaling over 1 billion combined. These platforms are increasingly used for messaging, payments, and e-commerce.
3) Australian brands have an opportunity to engage Chinese consumers online. Analysis showed high demand and positive sentiment towards Australian health products sold online in China. However, many purchases are made through unverified agents rather than directly from brands.
Juxt india online landscape 2010 snapshotJuxtConsult
The document summarizes the key findings of a survey on online behavior in India conducted in 2010:
- 51 million Indians were active internet users at the time, reaching 10% of households. Usage was growing faster in smaller urban areas and the South region.
- Most users accessed the internet daily, with one in four using mobile phones for access in addition to PCs. Mobile access was adding to the "depth" of usage.
- Google was the most used website overall, while specific websites led in different categories like email, jobs, news, and entertainment.
- Online activities included emailing, music/video downloading, chatting, and shopping. A growing number were serious online shoppers rather than just window shop
India General Election 2019 via Internet and wireless devicesShantanu Basu
Briefly analyses the spread of telecom and visual media in India since the last general election in 2019. This article analyses thespread and then relates it to the general election 2019 in India. It concludes that this election could well be fought from home and on hands than in public rallies. This revolution would also probably usher in a whole new paradigm of real time accountability in governance and cause politicians to be responsive to their electors.
Sina Weibo (the Chinese version of Twitter) is one of the largest social network in the World. But with tools and content exclusively in Chinese, it is difficult for most of us to integrate this important tool into our digital marketing strategy.
This presentation will show you how you can use Weibo and Youku (Chinese YouTube) to engage with a Chinese audience locally and abroad.
Online presentation (with sound): http://www.youtube.com/watch?v=WLJS-ufhwq0
Social media refers to online technologies and practices that people use to share content, opinions, insights, experiences, perspectives and media itself. It involves people having conversations online through various platforms like blogs, social networks, video/photo sharing sites and more. Social media is important in India as it has the 4th largest number of internet users in the world, many of whom are active on social networks and spend a significant amount of time engaged online each month. Further, people tend to trust recommendations from other consumers found on social media more than traditional advertisements.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
1) Streaming of music through mobile phones saw a 100% increase between 2013-2014, with 90% of total streaming in 2014 occurring through mobile phones due to increased mobile internet usage.
2) Digital advertising spending is growing rapidly, with 25% of total global ad spending in 2016 estimated to be digital. Mobile advertising spending is also increasing significantly.
3) India's internet and mobile phone usage is growing dramatically, with India projected to surpass the US as the second largest internet user base after China by 2016. Mobile phones are driving this growth, with 94% of urban Indians accessing the internet through mobile.
This document provides an overview of Indonesia's media landscape as of early 2016. It summarizes that Java and Bali have the largest population and number of print, television, radio and online media outlets, while internet and device usage varies regionally, with smartphones being the dominant internet access point nationwide. It also notes that while television is still important, audiences now engage with multiple devices simultaneously, representing an opportunity for cross-platform campaigns.
[Report] Internet Trends in India for 2014Social Samosa
The document summarizes internet trends in India in 2013. It notes that India had 205 million internet users, the third largest population globally. The online advertising market in India grew significantly between 2011-2015 and was projected to reach $500 million by 2014. Mobile internet also grew rapidly, with 110 million users by 2013, most of whom were male and urban. Social networking was extremely popular among Indian internet users.
India has over 1.2 billion people spread across 29 states, 6 union territories, and over 600 districts. It is one of the most challenging media markets in the world due to its large population and diversity. The media ecosystem in India is paradoxical, diverse, and complex, with over 850 television channels, 60,000 publications, 13,500 cinema screens, and 292 radio stations. However, media is consolidating around key networks and groups. Television dominates as the main source of entertainment and information for Indians. Mobile phone and internet penetration is also rapidly increasing across India.
Facebook has 150 million users in India and remains very popular. Twitter has over 25 million users, and Katy Perry has the most followers. LinkedIn is the fastest growing professional social media site with 30 million users. Instagram is popular in India, where 1/4 of the population uses it and posting selfies is common, especially among users under 30. Pinterest has become the third most popular social network after Facebook and Twitter, with 80% women users who browse categories like DIY, fitness, and home decor.
This document summarizes statistics about social media usage from various sources. It shows that social media usage has grown dramatically in the past decade, with over 2.5 billion people now using social media worldwide. Americans spend over 216 minutes per week on social media on smartphones alone. While only 7% of Americans used social media 10 years ago, today 65% use one or more social networking sites. Facebook remains the most popular platform with over 1.8 billion users, followed by YouTube, Instagram, and Twitter.
India on Internet 2014 is a collectives of all thats happening in the digitally crazy market of India. With 200 Mn+ people on board and over 250 Mn smart phones sold, India is buzzing with the digital invasion like never before. Marketing is changing, Marketers are changing their opinions, brands are rewording their messages to 140 characters, 75% of the time mobile phones are used actions which are not the reasons for its invention. World is colliding, India is truly emerging as one of the top digital super power in the world.
This presentation is a small collective ode to all thats gone by and all that face us.
These days, you should goes online. Like it or not. Technology will not wait and open registration. They will move forward very very fast. The question are you ready to ride the wave of tehnology ?. #marikitabelajar #marikitabelajarbersama #ongkyhojanto #haryantokandani
#maximaltrainingindonesia #certifiedtrainer #betterlifewithmci #motivatoracademy #nextleveltraining
- The Indian internet market is growing rapidly but still at a low level of penetration, with 22 million users and 3% broadband penetration as of 2006. Social networking is very popular in India, with Orkut and Facebook being the top sites.
- The top native Indian social networking sites have had success by quickly copying popular features from foreign sites, targeting local users through campus and media marketing, and leveraging SMS and mobile features to reach more users. However, foreign sites still dominate due to being earlier to market and not facing language barriers in India's international environment.
This document provides an overview of media in India from pre-independence to modern times. It discusses how media has evolved from primarily print pre-independence to the growth of television, radio, and new digital media. Key developments include the introduction of color television and private channels in the 1980s and 90s, the growth of literacy and purchasing power increasing newspaper circulation, and rising internet and mobile phone use. The document also examines the tension between media as a consumer product seeking profit versus its role in social good and development.
The document discusses the rise of social media and networks in China. It describes how bulletin board systems (BBS) were popular early online communities in China, with over 3 billion registered users. Many BBS systems were built on Discuz!, an open-source platform founded by Kevin Day. BBS sites remain influential in China for discussing news and trends. Social networking sites like Tencent and WeChat now integrate social features with messaging and mobile access, driving further growth of online communities in China.
Social networking allows people to connect with friends and make new connections online by sharing content and interacting through websites and apps. While it enables worldwide connectivity and real-time sharing, overuse can negatively impact studies, health, and attitudes. Social networking provides both advantages like strengthened relationships and awareness of global issues, but also disadvantages like less real-life interaction, privacy concerns, time wasted, and potential for cyberbullying. Whether social networking is beneficial depends on individual circumstances and taking proper precautions with personal information.
Everything you need to know about mobile, internet, social media, and e-commerce use in India in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital India - What It Means For Your Brand's Digital Marketing StrategyFutuready Media
The young India today considers high speed internet as a core utility, a plethora of choices as a necessity and speed and ease as must-haves.
This presentation highlights insights about numbers and the scale to assist you set the digital strategy for your brand.
Isentia China¹s Digital Economy_Presentation_FebRichard Spencer
1) China has the world's largest online population and digital economy, with over 800 million internet users and e-commerce sales of over $1 trillion annually.
2) Social media platforms like WeChat and Weibo have become integral to daily life in China, with users totaling over 1 billion combined. These platforms are increasingly used for messaging, payments, and e-commerce.
3) Australian brands have an opportunity to engage Chinese consumers online. Analysis showed high demand and positive sentiment towards Australian health products sold online in China. However, many purchases are made through unverified agents rather than directly from brands.
Juxt india online landscape 2010 snapshotJuxtConsult
The document summarizes the key findings of a survey on online behavior in India conducted in 2010:
- 51 million Indians were active internet users at the time, reaching 10% of households. Usage was growing faster in smaller urban areas and the South region.
- Most users accessed the internet daily, with one in four using mobile phones for access in addition to PCs. Mobile access was adding to the "depth" of usage.
- Google was the most used website overall, while specific websites led in different categories like email, jobs, news, and entertainment.
- Online activities included emailing, music/video downloading, chatting, and shopping. A growing number were serious online shoppers rather than just window shop
India General Election 2019 via Internet and wireless devicesShantanu Basu
Briefly analyses the spread of telecom and visual media in India since the last general election in 2019. This article analyses thespread and then relates it to the general election 2019 in India. It concludes that this election could well be fought from home and on hands than in public rallies. This revolution would also probably usher in a whole new paradigm of real time accountability in governance and cause politicians to be responsive to their electors.
Sina Weibo (the Chinese version of Twitter) is one of the largest social network in the World. But with tools and content exclusively in Chinese, it is difficult for most of us to integrate this important tool into our digital marketing strategy.
This presentation will show you how you can use Weibo and Youku (Chinese YouTube) to engage with a Chinese audience locally and abroad.
Online presentation (with sound): http://www.youtube.com/watch?v=WLJS-ufhwq0
Social media refers to online technologies and practices that people use to share content, opinions, insights, experiences, perspectives and media itself. It involves people having conversations online through various platforms like blogs, social networks, video/photo sharing sites and more. Social media is important in India as it has the 4th largest number of internet users in the world, many of whom are active on social networks and spend a significant amount of time engaged online each month. Further, people tend to trust recommendations from other consumers found on social media more than traditional advertisements.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.