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YOU ARE ABOUT TO WITNESS THE
BIGGEST
REVOLUTION
THAT
INDIA
HAS SEEN
WITH
462 MILLION
INTERNET USERS
INDIA IS ALREADY THE
2ND LARGEST
INTERNET COUNTRY
IN THE WORLD
AND THAT’S ONLY
34.7% PENETRATION
OF INDIA’S POPULATION OF
1.3 BILLION
SO WHAT DOES THIS
DIGITAL AUDIENCE
LOOK LIKE
SO WHAT DOES THIS
INDIAN AUDIENCE
LOOK LIKE
269 MILLION
URBAN
INTERNET USERS
163 MILLION
RURAL
INTERNET USERS
DIGITAL INDIA IS YOUNG
72%
INDIAN INTERNET USERS
LESS THAN 35 YEARS
AND THEY SPEND
28 HOURS
PER WEEK ON MOBILE
AS COMPARED TO TELEVISION
AND THEY SPEND
45%
OF THIS TIME ON
MOBILE ENTERTAINMENT
THEY ALSO SPEND
34%
OF THIS TIME ON
SEARCH
THEY ALSO SPEND
34%
OF THIS TIME ON
SOCIAL
THEY ALSO SPEND
34%
OF THIS TIME ON
MESSAGING
SEARCH
ENGINE
IS THE INTERNET
GATEWAY FOR
63%
OF THEM
GOOGLE INDIA
IS ANSWERING
500,000,000
SEARCH QUERIES
PER DAY
262 Mn
INDIANs ARE CONNECTED ON
SOCIAL MEDIA
184 Mn
FACEBOOK
USERS
18O Mn
YOUTUBE
VIEWERS
160 Mn
WHATSAPP
USERS
40 Mn
LINKEDIN
USERS
30.6 Mn
INSTAGRAM
USERS
22.2 Mn
TWITTER
USERS
WITH SO MANY
DIGITAL TOUCHPOINTS
DIGITAL
HAS BECOME THE FIRST CHOICE FOR
PRODUCT RESEARCH
AND ITS ALSO DELIVERING
BUSINESS VALUE
$35 Bn
TO BE EXACT
90 Mn
ECOMMERCE
CONSUMERS
POWERING THE ECONOMY
31%
OF DIGITAL CONSUMERS
SEARCHED ONLINE FOR A
PRODUCT OR SERVICE TO BUY
33%
OF DIGITAL CONSUMERS
VISIT AN
ONLINE
RETAIL STORE
28%
OF DIGITAL CONSUMERS HAVE PURCHASED
A PRODUCT OR
SERVICE ONLINE
IT’S A BATTLE GROUND OUT THERE
ITS JUST THE
2017
462 Mn
2021
617 Mn
INTERNET
USERS
2017
420 Mn
2021
575 Mn
MOBILE INTERNET USERS
2017
262 Mn
2021
410 Mn
SOCIAL MEDIA
USERS
2017
178 Mn
2020
244 MnDIGITAL
VIDEO VIEWERS
2017
90 Mn
2020
168 Mn
ONLINE BUYERS
DIGITAL INDIA

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Digital India Revolution Story