Fitness trackers that measure heart rate and motion have driven 52% of the early wearables market, with a focus on consumer health and wellness. However, the sensor and wearables market is shifting to be more collaborative with healthcare providers and doctors, moving from consumer-driven to primary healthcare-driven use cases. Technologies like internal sensors and digital pills that provide medical data will further advance this transition as consumer demand grows for more advanced health monitoring capabilities.

1. DIGITAL
HEALTH
SENSORS
The Sensor or Wearables Market began with the
consumer but will move to be more collaborative,
becoming Primary Healthcare / Doctor-Driven.
Fitness has been the driver for the beginnings of this
market with 52% of Wearables measuring Motion or
Heart Rate. This is followed by Prevention & Disease
Management. Consumer demand will continue to
advance these technologies. Next up will be Internal
Sensors and Digital Pills as technology meets demand.
THE FUTURE OF HEALTH 2018