- The document summarizes a launch workshop for Digital Gold, an initiative that aims to enable "collaborative curation" of back catalog media titles to extend their reach and generate more revenue. - It discusses the problem of less than 1% of back catalog hours generating revenue and introduces the social enterprise model and initial projects to engage industry professionals and focus on content quality and rights. - The agenda covers learning about Digital Gold, an interactive break, and plans for applications and content as well as rules for the social network and harnessing crowd wisdom.

1. Launch Workshop
Thursday 10th December 2009

2. Welcome!
What is Digital Gold?
An initiative enabling ‘collaborative curation’ and extending
the reach of back catalogue titles and collections
A social network of industry professionals
Our agenda today:
Learn about Digital Gold
Why we care: the problem we solve, the social enterprise model
Practical ‘how to’: YOU are the prime contributors!
Planning for content and applications
Interactive break – prep your profile photo!
First impressions, Q&A

3. Why? The problem we solve
Solving a real problem for content owners and
prospective audiences
50m+ hours of unique back catalogue titles
Less than 1% of back catalogue hours produce revenue for
content owners in any given year (not 80:20 – 99:1)

4. How? The social enterprise model
A social enterprise benefits stakeholders and
uses profit for good. For Digital Gold this
means:
Benefits to content owners and industry
communities
Revenue contributes to BAFTA charitable remit
Two initial Digital Gold focal points:
Project Traction: enabling a professional ‘insider’
community to endow content with meaning
Project Right Source: focus on content quality and
rights

5. Rollout Stages
Four stages, introduced at 3 month intervals.
‘Insider’ community continues to contribute and act
as ‘thought leaders’

6. http://www.digitalgold.tv
How you can contribute:

7. Rules of the Road
Who can join?
Members of BAFTA, PACT, AMIA, other industry associations and guilds
Other industry members, people with genuine personal or professional interest
Anywhere in the world, must be over 13
Members invite members – we rely on your judgment rather than ‘member
moderation’
Our policies:
Your personal details will never be used outside the network, or be provided to
3rd parties
No advertising for the foreseeable future
No charges for contributors, ever
What we expect from you:
Be real human beings
Constructive, respectful conversations
Don’t share private information (sharing ‘group’ information in a group is fine)

8. Harnessing the wisdom of crowds
Many brains are better than one
Archives and production community face ‘back catalogue
overload’ without ‘crowd sourcing’ assist
Now, an experiment!
Coming up: ‘show and tell’ then a break
Get your profile photo!

9. Planning for applications
Digital Gold applications coming in the New Year
A mixture of concept, prototype and early release
Feedback and dialogue essential – Digital Gold
contributors as focus group!
Fundamentals, needed for the network
Interaction with ‘titles’ database (IMDB, BFI, others?)
Video subsystem optimized for quality and performance
Various cloud computing, web services elements
Roadmap applications
‘My Friday Night In’ a discussion now, a service later
Industry census-building tools / titles portal
Current status of rights, master, and data

10. First Impressions? Q&A?