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Brand Association
Through Value Creation
A presentation by Michael Liem, Managing Director of PT. Saka Digital Arsana
Dan Barber
“How I fell in love with a fish”
Dan Barber
How he describe Veta La Palma
1. A farm that doesn’t feed its
animals.
2. A farm that measures its success
by the health of its predators.
3. A farm that’s literally a water
purification plant.
Chef, Authors & Food Visionaries
Connecting the dots .
How this is related to our industry .
The Problem?
<Digital Landfill>
Sustainable Digital Environment
AN ALTERNATIVE MODEL:
#1 | Support Natural Behavior
Don’t feed the animal
Be part of consumers lives, infuse your
brand into the cultural consciousness
"We don't do advertising anymore. We just do cool sh*t!"
Simon Penstridge - UK Marketing Director Nike
With an extraordinary approach
#2 | Be Generous
Measure success by the
health of your predators
#3 | Improve the world
around you
Be a water purification plant
A movement… by design!
What will you get?
A sustainable relationship
Necessity, who is the
mother or our invention
Plato
Plato was a philosopher, as well as
mathematician, in Classical Greece.
Brand association through value creation

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Brand association through value creation