Digital Communication: The Last Ruler, UAB "Viesuju rysiu partneriai", LT
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Digital Communication: The Last Ruler, UAB "Viesuju rysiu partneriai", LT
- 1. “The Last Ruler”Alternate Reality Game VRP | Hill & Knowlton, Lithuania
- 2. WHY? The Martynas Mažvydas National Library of Lithuania Project “Libraries for Innovation”
- 3. WHAT? “The Last Ruler” – Alternate Reality Game (ARG).
- 4. ARG Game Challenge; Communication
- 5. HOW? Plot Blog & social media Tasks & puzzles Online & offline
- 6. PLOT? PUZZLES? Order of the Dragon Translation C.U. at the library!..
- 7. RESULTS? In 3 months: ~ 100.000 unique visitors ~ 3.000 participants ~ 30 tools and websites Live contests in 8 public libraries “LOGIN 2009” nomination Greatly increased awareness
Editor's Notes
- ARG’s are mostly Internet-based games, that yet can comprise various media and real world, offline events. ARGs usually revolve around some mysterious story that players try to unearth by looking for on and offline clues, communicating with one another or the organizers in some way, and solving diverse puzzles. ARGs are an effective means of conveying information as they intrigue and incite the audience to seek information itself, as opposed to pouring the information on them.