Baltic PR Awards 2010 entry, NGO category




    Estonian SPA association
    launch on Moscow market
Press and partners’ events at the
Estonian embassy in Moscow

September 2010, 9 - 10
Leisure mess
Leisure mess




27.3.07
Campaign website
Kampaaniaveeb
 Terviklik ülevaade Eesti spaadest
 Atraktiivsed, ainult Vene turule suunatud hooajalised
 kampaaniapakkumis...
Campaign web statistics
Campaign web statistics
www.estonianspas.eu statistics
Media coverage

 Over 200 original articles
 Online/traditional media – 60%/40%
 Positive-neutral /negative covarage – 100...
Main points in media coverage
 Friendly SPA kingdom in the neighbourhood;
 Superstar Anne Veski as the official face of Es...
Estonian spa association launch on moscow market   corpore public relations 2009
Estonian spa association launch on moscow market   corpore public relations 2009
Estonian spa association launch on moscow market   corpore public relations 2009
Estonian spa association launch on moscow market   corpore public relations 2009
Estonian spa association launch on moscow market   corpore public relations 2009
Estonian spa association launch on moscow market   corpore public relations 2009
Estonian spa association launch on moscow market   corpore public relations 2009
Estonian spa association launch on moscow market   corpore public relations 2009
Upcoming SlideShare
Loading in …5
×

Estonian spa association launch on moscow market corpore public relations 2009

454 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
454
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Estonian spa association launch on moscow market corpore public relations 2009

  1. 1. Baltic PR Awards 2010 entry, NGO category Estonian SPA association launch on Moscow market
  2. 2. Press and partners’ events at the Estonian embassy in Moscow September 2010, 9 - 10
  3. 3. Leisure mess
  4. 4. Leisure mess 27.3.07
  5. 5. Campaign website
  6. 6. Kampaaniaveeb Terviklik ülevaade Eesti spaadest Atraktiivsed, ainult Vene turule suunatud hooajalised kampaaniapakkumised Ülevaade transpordivõimalustest Promomäng veebi külastajatele + andmebaasi kogumine Imagofilm veebis
  7. 7. Campaign web statistics
  8. 8. Campaign web statistics
  9. 9. www.estonianspas.eu statistics
  10. 10. Media coverage Over 200 original articles Online/traditional media – 60%/40% Positive-neutral /negative covarage – 100% / 0% Major media types that covered us: Tourism Women magazines Leisure and lifestyle Health and medicine Business Maintstream news
  11. 11. Main points in media coverage Friendly SPA kingdom in the neighbourhood; Superstar Anne Veski as the official face of Estonian SPAs; Affordable luxury in a neighbouring country; Growing numbers of Russian SPA fans; Medical SPA concept and star system; SPA as the Estonian women beauty secret; SPA as the face of new Estonia; Easy and improved visa regulations to visit Baltic charm with easy logistics

×