This document discusses digital asset management and provides recommendations for organizations managing their digital files and assets. It addresses questions around what types of assets to manage, whether to use local or cloud-based storage, options for DAM software and hosting, and resources for learning best practices. The key recommendations are to start small with one type of asset and workgroup, establish naming conventions, and get support from management to implement a sustainable DAM solution.

1. DAM! or…Where the Heck are Our Files? #11NTCdam Bill Swersey Exec. Dir. Digital Media Asia Society

2. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text 11NTCdam to 69866. ONLINE Use 11NTCdam at http://nten.org/ntc/eval

3. Flickr/Marcin Wichary

5. Assets

6. Flickr/miggslives

7. Flickr/© rcp 251010 a0028

8. Flickr/captcreate

10. Where Are They?

11. All Over the Place!

12. Shiruken343

13. Flckr/Blude

14. Flickr/techwithtodd

15. Flickr/Robert Scoble

16. flickr/laughingsquid

17. Flickr/teclasorg

18. Flickr/jon_a_ross

19. Need to Manage

20. Flickr/ricardo266

21. Flickr/kingstonlibrary

22. There is No One Solution Size of Institution Budget? Is there an archivist/librarian? What Kind of Assets? How Many? Only Digital or Analog too? Need to Distribute: Affiliates, Press

27. Local vs. Hosted Ideally: Both Local = quick access Sync offsite for security The Cloud? Many Companies DIY w/ Amazon S3 or other storage

30. What to Save? Everything? Production Assets (finished) only? Assets you think will be valuable? How to decide? Storage is cheap, but… You need to catalogue everything MetaData – critical, but takes a lot of work

31. © Dirck Halstead – UT Center for American History

32. DAM Software Extensis.com - Portfolio MerlinOne.com Canto.com – Cumulus CollectiveAccess.org – open source

33. Hosted DAM Razuna.org, Razuna.com carbonite.com crashplan.com mozy.com photoshelter.com – used by many pro photogs merlinone.com

34. DIY? Open Source and/or Sync your storage Amazon S3: 1TB = $100/month Add a free GUI like Cloudberry or Dragondisk dropbox.com – 2 GB free; 50GB, $9.99/month Microsoft Windows Live Skydrive – 25GB Free skydrive.live.com

35. What Can You Do Now? Start with something One kind of asset One small workgroup Naming convention 110318_hillary_clinton.mov Get support from management If you are not the best person – who is? Organized, good communicator

36. Resources http://digitalassetmanagementnews.org/ http://www.hsconferences.com/dam.aspx http://anotherdampodcast.com/ http://www.drobo.com/support/best_practices.php http://blog.merlinone.com/

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