The document discusses digital asset management (DAM) for creative agencies, focusing on considerations for organizing files, selecting a DAM platform, and future growth. Key topics include file types, user access, budgeting, metadata preparation, and project management. It emphasizes the importance of consistency, file naming conventions, and the evaluation of controlled vocabulary for improved organization and findability.

1. Digital asset management for creative agencies InfoCamp Seattle 2010 Presented by Tracy Guza [email_address]

2. Things to consider How much stuff do I want to organize? (size, volume) What kind of files do I have? (JPG, PDF, TIF, Raw, etc.) How do I want to access my stuff? (web based or internal) How many people will be using these assets?

3. Selecting a DAM platform Consider users and assets Consider budget Consider future growth Picasa, Extensis Portfolio, Adobe Scene 7

4. Preparation File naming conventions Maximum 31 characters Descriptive Identify client, collection, creator Unique identifier (sequential numbering) Date

5. Preparation Continued Image quality Is format consistency important? How is my resolution? Do I need to collect any images from other sources?

6. Next steps Basic organization Metadata Data dictionaries Controlled vocabulary

7. Basic organization Batch renaming Gather in one place on server Create folders and subfolders

8. Metadata Existing standard or create your own Consider the type of content Modify an existing standard Dublin Core example: http://dublincore.org/documents/dces/

9. Data dictionary http://en.wikipedia.org/wiki/Data_dictionary Essentially, think about your elements and how you will populate the content fields.

10. Project management Discovery/Design What, how, who Develop schedule, budget Implementation The actual work Evaluation Test and refine Maintenance

11. Controlled vocabulary Consistency Findability Ease of maintenance and user experience Existing, modified, custom? Example: http://www.getty.edu/research/conducting_research/vocabularies/aat/