The document discusses whether ASEAN is ready for the digital economy. By 2020, 48% of ASEAN's population will be under 30, forcing businesses to adapt. The region is quickly adopting digital technologies like social media and cloud computing. However, digital readiness scores show that countries' ICT maturity varies. To succeed, businesses must experiment with social media, ecommerce, and leverage big data insights from cloud computing. Digital infrastructure will be as important as past infrastructure like railways, with commerce increasingly conducted online through interactions rather than traditional advertising.

1. The Digital Economy:
Is ASEAN Ready for it?
Winston Damarillo

2. Background
Immigrant Technologist Venture Capitalist
Entrepreneur Global Citizen

3. Few regions are adopting “Digital Everything” as
quickly, enthusiastically, and deliberately as
Southeast Asia.
In particular, social media is seeing enormous
uptake, reflecting the long-standing importance of
community ties within the region”.
Source: Accenture : Surfing South Asia’s Digital Wave

4. Digital Readiness is an indicator that reflects each country’s ICT maturity based on their respective ICT Availability and
Accessibility indices. It ranks countries on a scale of 1-10 based on a composite computed score.
in Southeast Asia’s developing markets
Source: Accenture : Surfing South Asia’s Digital Wave

6. Are you ready for the Digital Economy?
By 2020, 48% of all ASEANs will be under 30.
What will your business look like then?

7. Infrastructure :: Cloud Computing
Compute
Storage
Network
Pooled Resources with

8. Insight :: Big Data
Leverages Cloud Computing
Requires Data Scientists
Crystal Ball for Business

9. Interaction :: Social Media and eCommerce
Companies that are NOT experimenting
in Social Media and Digital Commerce
are at high risk of disruption
By 2020, More than 50% of businesses
will be digitally-enabled

10. Digital Infrastructure as a National Resource
In an increasingly digital world,
the speed of INSIGHT can
change the course of business,
economies, and even
governments.
Think of cloud computing as the new railway or power plant.
It is the Infrastructure of the Future.
Commerce will flow through
bits and bytes. Interactions,
rather than traditional
advertising, will drive
consumer sentiments.