The document outlines a 6 phase digital marketing plan for a company called Milk and Chocolate. Phase 1 involves building a website and allocating a 40,000 Euro advertising budget. Phase 2 covers designing and building the website using HTML5 and CSS3 and optimizing it for search engines. Phase 3 implements Google Analytics and tests the layout. Phase 4 creates banners and keywords for search engine marketing campaigns, allocating 30,000 Euro for banners and 10,000 Euro for SEM. Phase 5 expands the company's social media presence. Phase 6 optimizes Google Analytics dashboards and analyzes visitor traffic and ad performance.

1. Digital marketing
Martin Stigzelius MK2008
Rickard Lindgren IT4
Friday, March 15, 13

2. Phase 1
• Website for our own company Milk
+Chocolate
• Advertising budget 40000€
• Target group: Small businesses
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3. Phase 2
• Website designed by Martin
• Built by Martin and Rickard
• Implemented using HTML5 and CSS3
• SEO Optimized to the MAX
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4. Phase 3
• Google analytics used
• Layout tested with real humans (our
neighbours)
• Familiarization with GA and all its features
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5. Phase 4
• Banners created and added to campaign
• Selected keywords added to SEM campaign
• 30000€ for Banners and 10000€ for SEM
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6. Phase 5
• Added Instagram Hashtag
• Updated Facebook page with new
information
• Created Twitter Account
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7. Phase 6
• Optimized a Custom GA dashboard
• Analyzed visitor amount and geographic
position
• Analyzed display ads visibility and reach
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8. Thank you!
Friday, March 15, 13