Digarati gives publishers the power to build social communities around their content, encouraging readers to connect and engage. This two-way communication fuels Digarati’s reader-DNA, allowing for highly- targeted advertising and content delivery, giving publishers advanced monetizing opportunities. Digarati runs on HTML5, eliminating the need for an app, and combines a digital reader and integrated social community, transforming static content into an engaging customer experience.

1. Confidential and Proprietary - Digarati Inc.

2. Sprocket Media – The Company Behind Digarati
20 Years of Unexpected Thinking – Unwavering Focus
We started out as a custom publications and advertising sales agency in
1994. We’ve kept the custom part, developing one-of-a-kind new
media, social media, and content marketing systems that speak to our
clients’—but more importantly, their customers’—main values. Today
we’re all about helping you maximize your reach via breakthrough
publishing, social business, creative, communications, and staffing.
Confidential and Proprietary - Digarati Inc.

3. It’s A Whole New Media World
Why we created Digarati

Traditionally, the publishing industry represented a one-way
communication between a print publication and the reader

Publishing has evolved to include print, digital, online and
mobile formats which has presented tremendous opportunities

The industry has turned to a variety of digital readers that
attempt to re-create the print experience online. Current
methods miss the most significant opportunity publishers have
to socially engage their readership

Social Engagement Connects readership by fostering a
community of like-minded individuals, delivering the ultimate
customer/reader experience while building loyalty around your
brand
Confidential and Proprietary - Digarati Inc.

4. Digarati Objectives
Designed To:
 Improve Revenue Opportunities – Stress options,
targeting, etc.
 Grow Audience – Stress viral, community, etc.
 Decrease Web Development & Deployment Costs– Stress
publish once, one integrated platform, etc.
Confidential and Proprietary - Digarati Inc.

5. Introducing Digarati –
The Only Complete, Custom Branded, Cross Platform Publishing Suite
 Multi-Device Viewer – Deliver content in a customizable,
interactive environment supported through the web for a
seamless user experience across all platforms and without the
need for apps. Offer dynamic reading formats through the
digital reader or the community hub, for delivery across all
devices.
 Integrated Social Community – Transform static content into an
engaging user experience by giving your community of readers
the ability to connect, comment, clip, rate and build groups
from within. Allow them to help grow your audience by sharing
with their external social networks. Deliver the opportunity for
readers, editors, authors and advertisers to interact with you,
and with each other, for a truly integrated social experience.
 Monetization Opportunities– Full suite of opportunities to
target content as well as native, in stream, banner and mobile
advertising with hyper-targeting fueled by your community’s
“Reader DNA”.
Confidential and Proprietary - Digarati Inc.

6. The Digarati Ecosystem
 Print and other media comes
alive as digital content
 Readers, authors and
contributors share, clip,
comment and discuss
 Super-targeted content and ad
delivery is built on consumer
trends and habits (our “Reader
DNA” system)
 Total engagement, community
building and interactive content
delivery
 Subscriber base grows virally
Confidential and Proprietary - Digarati Inc.

7. The Digarati Advantage
 Publish Once – integrated suite that delivers a digital platform with
multiple web reading options - simple and easy
 Build Community Powered by Your Content - Publishers, editors, authors,
readers and user groups offer and explore content/topics, and interact
professionally and socially. It becomes a destination forum for your
readers
 Super-Target Content and Advertising - Deliver content, advertising and a
measurable ROI based on reader preferences, content consumption
patterns and Interests – “Reader DNA”
 Know Your Audience - Robust reporting for tracking and understanding
your circulation, reader engagement and interests
 Innovation and Flexibility – Any media type, any content and the
ability to interact with your readers within your publication’s site
 Brand Reach - Grow your audience base virally
Confidential and Proprietary - Digarati Inc.

8. The Digarati Advantage
Foster communities, powered by your content, that are both relevant and highly
engaging
Confidential and Proprietary - Digarati Inc.