This document discusses how leveraging a brand can help drive business growth. It provides the example of Gainwell Holidays, an Indian travel company, which became a strong regional brand in the retail travel category and saw over 30% year-over-year revenue growth within two years, primarily due to large-scale advertising. This success also led to strategic partnerships with several tourism boards. The document is the sole property of Brand Capital and is for internal discussion only.

1. Brand Capital for Business
Growth

2. Leverage your Brand for Value creation
This presentation & ideas is the sole property of Brand Capital, a division of Bennett Coleman & Co.
Ltd. It is solely for internal use of client personnel and may be used only for internal discussions. No
part of it may otherwise be reproduced, modified, circulated, or disclosed outside the client
organization without Brand Capital's prior written consent.

3. Brand Capital for Business Growth

4. Gainwell Holidays

6. Impact
•
Within two years Gainwell has become a strong brand in the Retail Travel category
in East primarily due to scale of advertising that they did in the Kolkata market
•
Revenue growth of over 30% YOY for the first time ever
•
Strategic partnership with South African Tourism Board, GST for MSC Cruises in
East , Dubai Tourism

7. Impact
•
Within two years Gainwell has become a strong brand in the Retail Travel category
in East primarily due to scale of advertising that they did in the Kolkata market
•
Revenue growth of over 30% YOY for the first time ever
•
Strategic partnership with South African Tourism Board, GST for MSC Cruises in
East , Dubai Tourism