The report analyzes influential discussions in enterprise software over a 60-day period, focusing on topics such as cloud computing, big data, SaaS, network infrastructure, information security, and BYOD. Appinions identifies key influencers, including companies and executives, and calculates influence scores based on the reach and impact of their opinions. Key findings highlight IBM's dominance in cloud computing, emerging trends in big data, and the evolving landscape of information security.

1. Copyright © 2013 Appinions. All rights reserved.
1
Information Technology
Influence Study
August 2013

2. Copyright © 2013 Appinions. All rights reserved. 2
This report explores the companies and executives who are shaping influential
conversations in enterprise software.
Methodology
This report is based on 60 days of data taken between June 4 and August 2, 2013. The
scope of this report is based on the most compelling issues around IT, exploring the most
influential topics as defined by the upcoming Interop New York conference: Cloud
Computing, Big Data, SaaS, Network Infrastructure, Information Security and BYOD.
About Appinions
Appinions is the only opinion-powered influence marketing platform designed to give
companies the unmatched ability to identify, analyze, engage, monitor and measure
influencers. Built on more than a decade of Cornell University research, Appinions extracts
and aggregates opinions from more than six million sources including blogs, social networks,
forums, newspapers and magazine articles, thus providing a more complete picture of
influence. Appinions helps today’s businesses insert trust into the purchase journey by
converting faceless touchpoints into influential trust points™ to optimize marketing efforts.
For more information on the science of influence marketing, visit http://www.appinions.com/.
Introduction

3. Copyright © 2013 Appinions. All rights reserved. 3
Who is an Influencer?
Appinions defines an influencer as a person, brand or company that expresses a contextually
relevant opinion that is meaningful enough to elicit action from others.
How is Influence calculated?
Appinions calculates individual influence scores based on an influencer’s opinions for a given topic.
Scores are determined by the following criteria:
• Frequency of actions the opinions generate;
• Credibility of the publications in which the opinions appear; and
• Diversity of publications carrying the opinions.
Appinions calculates influence at the topic level to understand the relative influence of different topics.
What is the Net Influence Score (NIS)?
Appinions calculates topic influence scores, or the Net Influence Scores, based on the following criteria:
• Influence scores of each individual within the topic; and
• Number of trust impressions created by each influencer on that topic.
Trust impressions are driven and derived by what influencers are saying and the subsequent actions
taken by the audience.
What is the most “Actioned” opinion?
The most “actioned” opinions are the influential opinions that resonate the most and thus travel the
furthest.
Influence scores in this report were obtained on August 2, 2013 and are based on data
60 days prior to that date.
How Appinions Analyzes Influence

4. Copyright © 2013 Appinions. All rights reserved.
482
330
305
222
188
71
0
50
100
150
200
250
300
350
400
450
500
4
Net Influence
Score
Cloud
Computing
Information
Security
Big Data SaaS BYODNetwork
Infrastructure
Net Influence Score of IT Related Topics
In Information Technology discussions,
Cloud computing takes center stage

5. Copyright © 2013 Appinions. All rights reserved. 5
IBM today announced that Capitalonline Data Service Co., LTD (CDS), one of China's
leading internet data center (IDC) service providers, has engaged IBM to develop a
robust infrastructure for delivering enhanced cloud solutions.
Influencer: IBM Source: Wall Street Journal
Microsoft Corp launched its biggest internal overhaul in five years to streamline the
development of products from Windows to tablets, hoping to catch nimbler rivals in
mobile and cloud computing.
Influencer: Microsoft Source: Reuters
In May, SAP said it was revamping its management to sharpen its focus on cloud
computing as demand for the service which saves clients money grows.
Influencer: SAP Source: CNBC
Intel has also highlighted the Intel Rack Scale Architecture (RSA) that aims to make
data centers more scalable in order to cater to the varied requirements of cloud
computing services.
Influencer: Intel Source: Singapore Hardware Zone
Oracle, today announced the latest 12c releases of its Cloud Application Foundation,
which integrates application server and in-memory data grid capabilities into a
foundation for Cloud computing.
Influencer: Oracle Source: Street Insider
Influence
Rank
Top 20 Companies
in Cloud Computing
1 IBM
2 Microsoft
3 SAP
4 Intel
5 Oracle
6 Citrix
7 Google
8 Amazon
9 Akamai
10 Facebook
11 VMware
12 Dell
13 Apple
14 Nokia
15 Cisco
16 Scale Computing
17 CA Technologies
18 ClickSoftware
19 Sony
20 Rackspace
Most “Actioned” Opinions by Top Companies
The cloud computing trend is forcing the tech giants, such as Microsoft
and SAP, to make significant internal changes.SaaS, BYOD, Security, Data Center
Key Themes
IBM leads the pack in Cloud Computing

6. Copyright © 2013 Appinions. All rights reserved. 6
Company founder Michael Dell is seeking to take the
company private to expand the business in tablets and cloud
computing.
Influencer: Michael Dell, CEO, Dell
Source: Bloomberg
Late last year, VMware CEO Pat Gelsinger said the company
would divest non-core businesses to pursue its priority of
massive enterprise-focused cloud infrastructure.
Influencer: Pat Gelsinger, CEO, VMWare
Source: GigaOM
Influence
Rank
Top 20 Executives
in Cloud Computing
Description
1 Leyla Seka VP, AppExchange, Salesforce
2 Michael Dell CEO, Dell
3 Pat Gelsinger CEO, VMware
4 Krishna Subramanian VP, Product Marketing, Citrix
5 Rogier van der Wal
VP, Cloud Services, Ipanema
Technologies
6 Amy Hood CFO, Microsoft
7 David Linthicum VP, Cloud Technology Partners
8 Larry Ellison CEO, Oracle
9 Werner Brandt CFO, SAP
10 Paige Leidig SVP, CipherCloud
11 Osman Kent Founder, Numecent
12 Paramesh Gopi CEO, AppliedMicro
13 Louis Shipley CEO, VMTurbo
14 Sushil Kumar VP, Product Strategy, Oracle
15 Art Coviello EVP, EMC
16 Stacy Nethercoat VP, Product Marketing, Tech Data
17 Kevin Turner COO, Microsoft
18 George Reese
Executive Director, Cloud
Computing, Dell
19 Kelly Herrell VP, Software Networking, Brocade
20 Jeffrey Ubben CEO, ValueAct
Most “Actioned” Opinions by Top Executives
Start-up
U.S. cloud service providers are subject to U.S. laws
including the Foreign Intelligence Surveillance Act (FISA),
which means the government can get access to cloud-stored
information without the data's owner even knowing it. This
underscores how critically important it is that businesses
control and secure their own data in the cloud, and not rely
solely on their cloud service provider.
Influencer: Paige Leidig, SVP, CipherCloud
Source: GigaOM
As the wave of cloud computing continues to ripple through
the technology world, many applications are being left behind
because they don't translate well into being delivered as a
software as a service (SaaS) in the cloud
Influencer: Louis Shipley, CEO, VMTurbo
Source: Network World
Start-up executives emerge as thought
leaders alongside existing industry veterans

7. Copyright © 2013 Appinions. All rights reserved. 7
Cisco Systems agreed on Tuesday to buy Sourcefire, a provider of cybersecurity
services, for about $2.7 billion in cash, in a reflection of the growing fervor for
companies that can help guard against computer-based attacks.
Influencer: Cisco Source: DealBook
The CSIS suggests that we view cybercrime losses in the same way we view losses
from other activities, as something tolerated to access the benefits.
Influencer: Center for Strategic and International Studies Source: CIO.com
And in June, Microsoft said it had disrupted a widespread cybercrime operation that
originated in Indonesia, among other countries.
Influencer: Microsoft Source: Bloomberg
Symantec Corp, the maker of Norton anti-virus software, reported higher quarterly
revenue as more customers used its products for network security and data storage.
Influencer: Symantec Source: Reuters
The U.S. Senate Commerce Committee is circulating a bill that marks the upper
chamber's first stab at cybersecurity legislation and seeks to formalize part of an
executive order that sets up voluntary standards for critical industries.
Influencer: Senate Commerce Committee Source: Reuters
Influence
Rank
Top 20 Organizations
in Information Security
1 Cisco Systems
2
Center for Strategic and International
Studies (CSIS)
3 Microsoft
4 Symantec
5 Senate Commerce Committee
6 Fortinet
7
International Council of Electronic
Commerce Consultant (EC Council)
8 Google
9 Sourcefire
10 KPMG
11 Check Point Software Technologies
12 European Commission
13 FDA
14 Sony
15 Department of Defense
16 French Data Protection Agency (CNIL)
17 Akamai Technologies
18 Department of Homeland Security
19 Spanish Data Protection Authority (AEPD)
20 Ponemon Institute
Most “Actioned” Opinions by Top Organizations
Cisco Systems accelerates the arms race with the
acquisition of Sourcefire.China, Washington, North Korea,
Federal Agencies, Hackers
Key Themes
Information Security bursts to the
forefront as a top international political priority

8. Copyright © 2013 Appinions. All rights reserved.
Influence
Rank
Top 20 Individuals
in Information Security
Description
1 Keith Alexander Director, NSA
2 James Lewis
Director, Center for Strategic and
International Studies
3 Angela Merkel Chancellor, Germany
4 Hamadoun Toure Secretary General, ITU
5 Barack Obama President, U.S.
6 John Suffolk Global Cyber Security Officer, Huawei
7 Dmitry Rogozin Deputy Prime Minister, Russia
8 Ruslan Gattarov Senator, Russia
9 Daniel Ives Analyst, FBR Capital Markets
10 Ofir David Head of Cyber Intelligence, CyberHat
11 Anup Ghosh Founder, Invincea
12 Edward Snowden Former Employee, CIA
13
Sabine Leutheusser-
Schnarrenberger
Justice Minister, Germany
14 Jay Bavisi President, EC-Council
15 Jay Leek
Chief Information Security Officer,
Blackstone
16 Martin Jordan Head of Cyber Response, KPMG
17 Viviane Reding European Commissioner for Justice
18 Ken Baylor VP, Research, NSS Labs
19 David Shaw
Chief Information Security Officer,
Purdue University
20 Christopher Young SVP, Cisco
8
Alexander told an overflow audience of several thousand
tech-savvy attendees of the Black Hat cybersecurity
conference held annually at Caesars Places that the PRISM
program has helped the FBI curtail stop 54 terrorists attacks
in the U.S. and other nations.
Influencer: Keith Alexander, Director, NSA
Source: USA Today
Merkel, who has said she first learned about the U.S.
surveillance program from the media, pledged on Sunday to
seek tougher European Union data protection rules and said
she expected Washington to stick to German laws in the
future.
Influencer: Angela Merkel, Chancellor, Germany
Source: Reuters
Most “Actioned” Opinions by Top Executives
Government Officials
U.S. fugitive Edward Snowden's leaks regarding intelligence
surveillance programs in the world showed Russia "nothing
new,” but hastened its drive to ensure cyber-security, Deputy
Prime Minister Dmitry Rogozin said Monday.
Influencer: Dmitry Rogozin, Deputy Prime Minister, Russia
Source: Securityweek.com
Analyst confirms the security arms race
Global leaders signal policy change in
light of U.S. spying activities leaks by Snowden
BM, Juniper and EMC are likely to follow Cisco’s lead and
strike deals for cyber security operators, he said.
Influencer: Daniel Ives, Analyst, FBR Capital Markets
Source: Bloomberg

9. Copyright © 2013 Appinions. All rights reserved. 9
IBM today announced the launch of Digital Delta, a breakthrough innovation program
that will harness insights from Big Data to transform flood control and the
management of the entire Dutch water system.
Influencer: IBM Source: Morningstar
See how big data can make life easier. @OgilvyOne. Adayinbigdata.com.
Influencer: OgilvyOne Source: Twitter
The Google Cloud Platform offers a broad set of application development, cloud
storage, large scale computing, and big data capabilities bringing SendGrid to more
than 300,000 developers building on the Google Cloud Platform.
Influencer: Google Source: Yahoo! Finance
Verint helps them make Big Data Actionable™ through the ability to capture, analyze
and act on large volumes of rich, complex and often underused information sources—
such as voice, video and unstructured text—in order to make more informed and
effective business decisions.
Influencer: Verint Video Source: Zacks.com
There are certainly businesses within all industry verticals still struggling to figure out
how to use big data to their advantage, but a new survey from Oracle suggests utility
companies are farther behind.
Influencer: Oracle Source: ZDNet
Influence
Rank
Top 20 Companies
in Big Data
1 IBM
2 Amazon
3 OgilvyOne Worldwide
4 Google
5 Verint Video
6 Oracle
7 Pivotal
8 CA Technologies
9 Intel
10 MapR Technologies
11 SAP
12 Actian
13 Microsoft
14 Accel Partners
15 VMware
16 Deloitte
17 Cisco
18 Informatica
19 Cloudera
20 DataStax
Most “Actioned” Opinions by Top Companies
Just having a large amount of data is not enough. Companies are
looking for ways to unleash the power of big data through
applications and analytics.
Analytics, Social Media, Hadoop,
Marketing, Healthcare, Privacy
Common Themes
Big Data is significantly impacting the
advertising sector; where are the agencies?

10. Copyright © 2013 Appinions. All rights reserved. 10
Influence
Rank
Top 20
Executives
in Big Data
Description
1 Doug Balog General Manager, Power Systems, IBM
2 Maurice Lévy CEO, Publicis
3 Tom Reilly CEO, Cloudera
4 Steve Shine CEO, Actian
5 Abhishek Mehta CEO, Tresata
6 Chris Thomas Big Data Solution Architect, IBM
7 Shawn Rogers VP, Enterprise Management Associates
8 Varun Singh CEO, ScaleArc
9 Ron Bodkin CEO, Think Big Analytics
10 Ely Kahn CEO, Sqrrl
11 Fern Halper Director, The Data Warehousing Institute
12 Meg Whitman CEO, HP
13 Joe Tucci CEO, EMC
14 Michael Hummel CEO, ParStream
15 Graham Taylor SVP, Marketing, TW Telecom
16 Chad Mills President, FedResults
17 Sean Anderson Product Marketing Manager, Rackspace
18 John Schroeder CEO, MapR Technologies
19 David Goulden COO, EMC
20 David Jonker Director, Product Marketing, SAP Labs
Most “Actioned” Opinions by Top Executives
Start-ups
Doug Balog, general manager for IBM Power Systems says
that more customers are trying to handle mission critical and
complex cloud and big data workloads -- and that they want
to do so in an open Linux environment.
Influencer: Doug Balog, GM, Power Systems, IBM
Source: Open Source Insider
Maurice Lévy, Chairman and CEO of Publicis Groupe, said:
"The communication and marketing landscape has
undergone dramatic changes in recent years including the
exponential development of new media giants, the explosion
of Big Data, blurring of the roles of all players and profound
changes in consumer behavior.
Influencer: Maurice Lévy, Chairman and CEO, Publicis
Source: Yahoo! Finance
With that heritage in mind, Reilly said, "Security is a top
priority for large enterprises that are increasingly using
Hadoop to manage Big Data.”
Influencer: Tom Rilly, CEO, Cloudera
Source: MarketWatch
Start-up execs dominate the big data
discussion, adding fuel to the fire of consolidation

11. Copyright © 2013 Appinions. All rights reserved. 11
Influence
Rank
Top 10 Companies
in SaaS
1 Microsoft
2 Oracle
3 Salesforce
4 Google
5 Matrix Solutions
6 Apple
7 Fujitsu
8 SAP
9 Nimble
10 Adobe
Most “Actioned” Opinions by Top Companies
Google and Apple are more influential than most other companies
even though they don’t have a trending message. Their wide product
offerings places them in many SaaS related conversations.Cloud, Small Medium Business, CRM
Common Themes
While Microsoft is not planning to announce the full details until next week, the
company has "completely rethought" licensing and pricing for Dynamics, with changes
to include "soft bundles with things like Yammer and Office 365.
Influencer: Microsoft Source: ITWorld.com
After two quarters of falling sales, Oracle announced partnerships in June with former
foes Microsoft and Salesforce.com , a response in part to AWS's expansion.
Influencer: Oracle Source: CNBC
Work.com and Data.com are extra-cost services, but Salesforce says the Sales
Performance Accelerator combo offers discounted pricing.
Influencer: Salesforce Source: Information Week
Fujitsu said it is equipping itself to support customers wherever they are on their cloud
journey, by building the broadest portfolio in the industry of IaaS, PaaS, SaaS and
Cloud Integration Services.
Influencer: Fujitsu Source: Network World Asia
Matrix Solutions, the leading provider of Media CRM and Sales Analytics Software,
announces Matrix University, a new online training program that users of their system
can access 24/7. The online program consists of video tutorials, product
documentation, and the ability to test your knowledge of the system through online
courses.
Influencer: Matrix Solutions Source: Digital Journal
Dynamics CRM revamp boosts Microsoft’s
influence; Oracle benefits from new partnerships

12. Copyright © 2013 Appinions. All rights reserved.
Influence
Rank
Top 10
Executives
in SaaS
Description
1 Larry Ellison CEO, Oracle
2 Adam Seligman
VP, Developer and Partner
Marketing, Salesforce
3 Jon Ferrara CEO, Nimble
4 Guy Gilbert
Senior Product Manager,
Microsoft Office, Microsoft
5 Sara Varni Director, Marketing, Salesforce
6 Michael Lazerow
CMO, Marketing Cloud,
Salesforce
7 Kevin Turner COO, Microsoft
8 Leyla Seka
VP, AppExchange and Partner
Operations, Salesforce
9 Mark Hurd President, Oracle
10 Kevin Machayya
Senior Marketing Manager,
Microsoft
12
In the conference call, Ellison told reporters that
"Salesforce.com and Oracle have some overlapping
products, but there are far more opportunities to work
together than to compete."
Influencer: Larry Ellison, CEO, Oracle
Source: Computerworld
The focus of the 20 open-source HTML5 and CSS-based
templates is on exploiting "micro-moments," or the many brief
periods of interaction people have with their mobile devices
each day, said Adam Seligman, vice president of developer
relations, Salesforce.com platform.
Influencer: Adam Seligman, VP, Salesforce
Source: ITWorld
After 10 years outside the business, Ferrara founded Nimble
in 2009 to capitalize on his conclusion that CRM products for
small businesses were either unsatisfying or too expensive
and complex.
Influencer: Jon Ferrarra, CEO, Nimble
Source: Fortune
Most “Actioned” Opinions by Top Executives
Salesforce executives lead share of voice
in the SaaS discussion

13. Copyright © 2013 Appinions. All rights reserved. 13
Intel is expecting strong performance in its Data Center business fueled by cloud
storage, networking and high performance.
Influencer: Intel Source: ValueWalk
Grid operators could offer price incentives to move computation to these good times
or locations, based on the preferences of the customer or data center operator,
Microsoft says.
Influencer: Microsoft Source: SustainableBusiness
The Netherlands banking regulator has approved Amazon Web Services (AWS) for
use by financial organizations, Amazon said on Monday.
Influencer: Amazon Source: PCWorld
It said the sale completes the "divestitures associated with realignment actions"
announced at the end of January to focus on its three strategic growth priorities:
software-defined data center, hybrid cloud and end-user computing.
Influencer: Vmware Source: Ulitzer
Influence
Rank
Top 10 Companies
in Network Infrastructure
1 Intel
2 Microsoft
3 Amazon
4 VMware
5 IBM
6 Apple
7 Google
8 Facebook
9 Cisco
10 CyrusOne
Most “Actioned” Opinions by Top Companies
Cloud Computing, Cloud Storage, Energy
Consumption, Colocation
Common Themes
Apple, Google, and Facebook all exemplify this trend
IBM said the move is also an attempt to capitalize on a growing trend among data
center operators who design their own hardware rather than buy commodity
hardware off the shelf.
Influencer: IBM Source: CRN
Amazon and Cisco display low influence
relative to high market share

14. Copyright © 2013 Appinions. All rights reserved. 14
Influence
Rank
Top 10 Executives
in Network
Infrastructure
Description
1 Diane Bryant
SVP and GM, Data Center and
Connected Systems Group, Intel
2 Shannon Poulin
VP and GM, Data Center and
Connected Systems Group, Intel
3 Craig Labovitz Founder and CEO, Deepfield
4 Carl Eschenbach COO, VMware
5 Michael Dell CEO, Dell
6 Mike Rinken Director, IT, Mazzetti
7 Seamus Crehan President, Crehan Research
8 Herbert Merz CEO, Coriant
9 Rajeev Chawla CEO, CloudVelocity
10 Clemens Pfeiffer CTO, Power Assure
Most “Actioned” Opinions by Top Executives
"With this new product, we'll be delivering the best of both
worlds: high performance and high density," said Diane
Bryant, general manager of Intel's data center and connected
systems group, at an Intel event in San Francisco.
Influencer: Diane Bryant, SVP and GM, Intel
Source: CIO.com
He said that Intel was seeking to provide products that would
help data centers retool to handle the new demands placed
on them.
Influencer: Shannon Poulin, SVP and GM, Intel
Source: Forbes.com
The results, Labovitz said, speak to the growing trend of not
just Google, but other major technology companies like
Facebook, Netflix and Apple either building out their own
networking infrastructure or relying on the hosting services of
other companies like Amazon's S3 cloud hosting.
Influencer: Craig Labovitz, Founder and CEO, Deepfield
Source: PCWorld
Intel pivots from PCs to data centers

15. Copyright © 2013 Appinions. All rights reserved. 15
IBM says the software tools let line-of-business employees produce, share and
distribute data-driven digital content on the fly to all mobile and social channels without
help from the IT department.
Influencer: IBM Source: Morningstar
We have campaigns around the world where a Lumia phone is a companion device
together with tablet selected by company X, Y or Z." As well as keeping an eye on
large enterprises and BYOD, Nokia is hoping to win over SMEs to Windows Phone.
Influencer: Nokia Source: ZDNet
Bradford Networks announced strategic technology partnerships and integrations with
industry leading security, mobility, and wired/wireless vendors to provide organizations
with an integrated BYOD ecosystem.
Influencer: Bradford Networks Source: Yahoo! UK and Ireland
The benefits of letting employees bring their own devices to work are clear and well
documented, about 60% of us do already and Intel recently reported that its BYOD
programme has saved it around 57 minutes in productivity per employee every day
Influencer: Intel Source: IDG Connect
The security nightmare corporations face with the BYOD trend just got worse with the
release of Google's new Moto X…Google is hoping to lure customers with a personal
digital assistant that's easy to use…
Influencer: Google Source: Zacks.com
Influence
Rank
Top 10 Companies
in BYOD
1 IBM
2 Nokia
3 Bradford Networks
4 Google
5 Intel
6 Cisco
7 Citrix
8 Apple
9 Samsung
10 T-Mobile
Most “Actioned” Opinions by Top Companies
Driven by “consumerization” and cloud computing,
BYOD is here to stay.Mobile Device Management, Security, Cloud
Computing, Company Data
Common Themes
Blackberry gone; Nokia, Google, and
Apple weigh in on mobile devices in BYOD

16. Copyright © 2013 Appinions. All rights reserved.
BYOD: consumers’ demand for cool
colliding with business’ need for security
16
Influence
Rank
Top 10
Executives
in BYOD
Description
1 Dermot Doherty CTO, iSpaces
2 Jack Gold Principal, J.Gold Associates
3 Kurt Bager CEO, Netop
4 Nasi Jazayeri EVP and GM, Chatter, Salesforce
5 Joel Bomgar CEO, Bomgar
6 Steve Martino VP, Information Security, Cisco
7 Ojas Rege VP, Strategy, MobileIron
8 Mitch Black President, MOBI
9 Stu Sjouwerman CEO, KnowBe4
10 Chris Patterson
VP, Product Management,
NaviSite
Most “Actioned” Opinions by Top Companies
"It also eases the burden from IT departments to find proper
devices for their employees, manage service plans, and
maintain the latest software and hardware upgrades," he
said, while also providing "a safe and manageable storage
place for company information that is not stored on any
particular device, but merely accessible from it.”
Influencer: Dermot Doherty, CTO, iSpaces
Source: Forbes
The app store is what made BYOD [bring your own device]
possible,” said Jack Gold, principal analyst at J. Gold
Associates.
Influencer: Jack Gold, Principal, J.Gold Associates
Source: ReadWrite
With the dramatic increase in iPad classrooms and BYOD
environments in schools today, we wanted to provide
educators with more ways to incorporate these smart devices
into teaching and learning.
Influencer: Kurt Bager, CEO, Netop
Source: 4-Traders

17. Copyright © 2013 Appinions. All rights reserved. 17
Contact Us!
To learn more about Appinions and our modular approach
to influence marketing, contact us at
info@appinions.com or +1 646-532-3062.
Web: www.appinions.com
Twitter: @appinions
LinkedIn: http://www.linkedin.com/company/appinions